Fractal Picture

What Fractal Picture does

Fractal Picture is an international animation and visual effects studio headquartered in Mumbai, India, with operational offices in Ontario (Canada), London (United Kingdom), and Beijing (China), and a workforce of 101–250 employees. The studio provides end-to-end production services across four primary verticals: location-based entertainment (theme parks, projection mapping, 4D theaters, flying theatres, motion simulators, immersive walk-throughs), animation (2D and 3D character work for episodic and feature content), visual effects (previsualization, CG environments, creature development, FX simulations, digital doubles), and advertising/commercial content production. The company also develops original intellectual property and operates an education arm via the incube8 Academy (incube8.school).

The studio's technical capabilities span full-dome CG environments, large-format projection mapping, motion capture, motion platform synchronization, stereo 3D integration, and 4D theatrical experiences. Notable proprietary work includes a fully digital Airbus A300 built for varied exterior and interior shots, historical airport recreations reflecting 1990s appearance in Kathmandu, Dubai, Lahore, and Amritsar, and large-scale Burj Khalifa projection design structured into multi-act narratives synchronized with live performance, drone choreography, and fireworks. The studio's Mascot-Verse concept — a unified character ecosystem spanning animation, large-format media, stadium installations, AR activations, and in-flight safety films — exemplifies its ability to anchor multi-format character IP, most visibly delivered through the FIFA World Cup Qatar 2022 La'eeb mascot, which reached 5 billion viewers worldwide.

Fractal Picture operates as a B2B professional services studio using a project-based revenue model with custom quotes per engagement. The go-to-market is enterprise field sales via direct project inquiry through website contact forms, with no public pricing disclosed. Customer segments span streaming platforms (Netflix, Amazon Prime Video), theme park operators (Emaar, Phantasialand), sports organizations (FIFA via Katara Studios), entertainment studios (Lionsgate, Moonbug, T-Series), broadcasters (NHK), government entities (Madhya Pradesh, Bihar, USA Pavilion/OLC), aviation (Qatar Airways), and consumer brands (LEGO, UD Trucks). The company is privately held, with no disclosed institutional investors, funding rounds, or parent company.

Name

Fractal Picture

Legal name

Fractal Picture Studio

Website

https://fractalpicture.studio

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fractal Picture is an international animation and VFX studio delivering visual effects, animation, immersive location-based entertainment, and advertising content for streaming platforms, theme parks, governments, sports organizations, and global brands across India, Canada, the UK, and China.

Ownership category

akta.pro rank

Product category

Visual Effects and Animation Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

akta.pro secondary industries

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), CG Simulation & FX (Fluids, Fire/Smoke, Destruction, Crowds) (MPAHABAF), Animated Series Production (TV/Streaming) (MPADACAG), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)

Keywords

• Visual effects services
• CGI animation production
• Location-based entertainment
• Projection mapping experiences
• Immersive media production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Visual Effects Services: Project-based VFX production services for films, episodic series, and commercials. Services include previsualization, environment recreation, digital doubles, creature animation, FX simulations, and atmospheric effects.
2. Animation Production: Full-service CGI animation production including character design, rigging, performance animation, and final integration for feature films, episodic series, and mascot content.
3. Location-Based Entertainment Content: Visual content and immersive media for theme parks, attractions, large-format installations, projection experiences, and 4D theatrical venues.
4. Original IP Development: Development of original intellectual property extending beyond commissioned work, evolving ideas into sustained worlds and experiences across platforms and formats.
5. Large-Scale Projection & Live Media: Large-scale projection mapping and live media experiences for public celebrations, monuments, and venue-based events including Burj Khalifa and Dubai Fountain.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fractal Picture is an international animation and visual effects studio delivering bespoke media content for immersive experiences, films, episodics, advertising, and original IP development. The studio provides end-to-end production services including VFX (previsualization, CG environments, creature development, digital doubles, FX simulations), CGI animation (character creation, rigging, performance animation), location-based entertainment content (theme parks, 4D theaters, flying theatres, motion simulator rides, projection mapping), and advertising content production for studios, streaming platforms, brands, and governments worldwide.

Product overview

Fractal Picture is an international animation and visual effects studio creating visual experiences across immersive environments, films, episodics, and advertising. The studio operates as a full-service production house offering Location-Based Entertainment (theme parks, attractions, large-format installations, 4D theatrical experiences, flying theatre films, motion simulator rides, and projection mapping), Animation Services (2D/3D character animation), Visual Effects (previsualization, CG environments, creature development, digital doubles, FX simulations), Advertising Content Production, Original IP Development, and Education & Talent Development. Projects span Netflix series (IC 814: The Kandahar Hijack, The Family Man, Citadel: Honey Bunny), feature films (Adipurush, Boy Kills World, Indian 2, Bhoot Police), mascot and mascot-verse content (FIFA World Cup Qatar 2022 La'eeb, FIFA Arab Cup Qatar 2025 Juha, USA Pavilion Expo 2025 Osaka Spark), theme park attractions (Die 3 Mausketiere, Wild Adventure), destination experiences (XPERIA Ocean Journey, Dubai NYE 2026, Merlion Soars), and commercial advertising. The studio maintains offices in Mumbai, Ontario, London, and Beijing.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Effects Services

Quantifiable outcome

• 3 billion+ worldwide viewership for Dubai NYE 2026
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• EmaarcoreStrategic or Co-development PartnerEmaar collaborated with Fractal Picture on the Dubai NYE 2026 project, where Fractal Picture led creative direction and visual content development for projection mapping on Burj Khalifa and Dubai Fountain. The partnership delivered a 25-minute media experience reaching over 3 billion viewers worldwide.
• Our Legacy CompanycoreStrategic or Co-development PartnerOur Legacy Company collaborated with Fractal Picture and Emaar on Dubai NYE 2026, contributing to the multi-act cinematic narrative synchronized with projection, performance, and fireworks.
• BRC (Base.Relationship.Creative)coreStrategic or Co-development PartnerBRC collaborated with Fractal Picture on the USA Pavilion at Expo 2025 Osaka. Fractal Picture created the official mascot Spark and large-format multi-screen media for the pavilion, which won awards for Best Presentation and Best Pavilion Team.
• OLC (Organizer for Expo 2025 Osaka)coreStrategic or Co-development PartnerOLC organized Expo 2025 Osaka where Fractal Picture delivered the official mascot and immersive media for the USA Pavilion, receiving recognition at the World Expolympics 2025.
• Katara StudioscoreStrategic or Co-development PartnerKatara Studios partnered with Fractal Picture to bring La'eeb, the official mascot of FIFA World Cup Qatar 2022, to life. Fractal Picture built the unified Mascot-Verse ecosystem across animation, large format media, and commercial content.
• FIFAcoreStrategic or Co-development PartnerFIFA engaged Fractal Picture through Katara Studios for official mascot creation and Mascot-Verse content for the FIFA World Cup Qatar 2022, reaching 5 billion viewers worldwide.
• Government of Madhya PradeshsupportingStrategic or Co-development PartnerThe Government of Madhya Pradesh collaborated with Fractal Picture on a destination film showcasing heritage, wildlife, landscapes, and urban life for tourism promotion.
• Bihar GovernmentsupportingStrategic or Co-development PartnerBihar Government engaged Fractal Picture for the Mithila Haat Madhubani art promotional film as part of a cultural initiative to showcase traditional art through contemporary visual narrative.
• Qatar AirwayssupportingStrategic or Co-development PartnerQatar Airways partnered with Fractal Picture for a dedicated in-flight safety film featuring La'eeb and Mascot-Verse characters, with high-end motion capture translating live dancer performances into animated choreography.
• Babelsberg Film OrchestrasupportingStrategic or Co-development PartnerThe Babelsberg Film Orchestra recorded an original orchestral score for the Die 3 Mausketiere 4D experience, adding cinematic scale and emotional pacing to the immersive attraction.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DNEG: Global VFX and post-production powerhouse serving film, episodic, and immersive projects; directly comparable end-to-end VFX/animation services model targeting the same Netflix/Amazon/Lionsgate-type streaming and studio clients as Fractal Picture.
• Framestore: Premium global VFX, animation, and immersive content studio with strong film/streaming and LBE credentials; comparable scope across feature VFX, episodic, and location-based immersive experiences.
• Moving Picture Company (MPC): Global VFX and animation studio serving feature, episodic, and advertising clients; comparable end-to-end VFX and CGI animation services with tier-one studio relationships.
• Weta FX: High-end VFX studio with extensive feature episodic and immersive experience work; comparable for premium-tier feature/streaming VFX and innovative real-time pipelines.
• Method Studios: Global VFX and design-for-advertising studio with strong commercial and episodic VFX capabilities; comparable scope on VFX-driven commercial films and streaming episodic work.
• Tata Elxsi: India-headquartered design, VFX, and digital services firm with film/TV post-production and immersive offerings; comparable Indian cost-base delivery for global media and entertainment clients.
• PhantomFX: India-based VFX and animation studio delivering feature, episodic, and commercial work for global clients; comparable Indian cost-base, full-service VFX delivery.
• Prime Focus (now DNEG parent and related entities): India-rooted post-production and VFX conglomerate offering film, episodic, and broadcast services globally; direct comp on India-headquartered VFX services model serving Hollywood and regional clients.

Broad incumbents

• Industrial Light & Magic: Lucasfilm-owned VFX division and premium global VFX incumbent serving the largest entertainment franchises; broader scope and unmatched capacity compared with Fractal, but competes for the same tier-one episodic/feature work.

Emerging players

• Psyop: Creative VFX and animation studio specializing in advertising, music videos, and immersive content; comparable on the VFX-for-brands and creative-execution side of Fractal's advertising segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fractalpicture
• Instagraminstagram.com/fractalpicture
• Facebookfacebook.com/fractalpicture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fractal Picture