MSR
- Company typePrivate
- Founded2014
- HeadquartersPort Moresby, Papua New Guinea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MSR does
MSR Limited is a privately held IT solutions provider and systems integrator headquartered in Port Moresby, Papua New Guinea, founded in 2014 by Rakesh Kumar Nanda. The company delivers end-to-end technology integration across nine product categories: Micro Data Center Solutions (Zellabox-powered), End User Computing, Datacenter and Virtualization, Biometrics and Access Control, CCTV and Surveillance, Data Protection, Networking, Industry Vertical Solutions, and Nutanix hyper-converged infrastructure, plus a digital signage offering.
The core operating model is authorized-reseller-and-integration: MSR holds partnership status with major global technology vendors — Cisco, Dell, DellEMC, Microsoft, VMware, Nutanix, Veeam, HP, Lenovo, Fortinet, Kaspersky, Adobe, SonicWALL, Starwind, MDaemon, and Zellabox — and combines hardware/software resale with design, implementation, training, and maintenance services delivered by vendor-certified engineers. CTO Warren Warkia brings 19+ years of enterprise IT experience across the Pacific (Australia, Malaysia, Fiji, Samoa, Vanuatu, Tonga, Cook Islands, Solomon Islands, and PNG), supporting cross-vertical deployment capability.
Revenue is generated primarily through hardware resale and integration services to government departments, state-owned enterprises, telecommunications operators, banking and financial institutions, education-sector customers, and SMBs in PNG. Pricing is quote-based with free consultation; there is no disclosed pricing model, no public revenue figures, no funding rounds, and no M&A activity. The company operates exclusively within Papua New Guinea with no disclosed geographic expansion signals, and maintains a small employee base (11-50) anchored by a four-person leadership team.
MSR firmographics
Firmographics- Name
- MSR
- Legal name
- MSR Limited
- Website
- https://msrpng.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MSR industry classification
Industry- Product category
- IT System Integration and Infrastructure Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Server, Storage & Virtualization Management Services (BPAEABAI)
- akta.pro secondary industries
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)
Keywords
Where MSR is headquartered
LocationHeadquarters
- HQ city
- Port Moresby
- HQ country
- Papua New Guinea
- HQ region
- Oceania
Offices2 records
Markets served
MSR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- IT Solutions and Technology Resale: MSR Limited generates revenue through resale of IT hardware, software, and solutions from authorized partnerships with global technology vendors including Dell, Cisco, Nutanix, VMware, Microsoft, Veeam, HP, Lenovo, Fortinet, Kaspersky, and others. Revenue is derived from solution sales, hardware procurement, and technology integration services to enterprise customers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
MSR product offering
Product offeringCore offering
MSR Limited is an IT solutions provider and systems integrator based in Port Moresby, Papua New Guinea. The company resells, designs, deploys, and supports enterprise IT infrastructure from global technology vendors (Cisco, Dell, Microsoft, VMware, Nutanix, Veeam, Fortinet, Kaspersky, HP, Lenovo, and others). Its offerings span datacenter and virtualization, networking, end-user computing, micro data centers, biometrics and access control, CCTV surveillance, data protection, and industry vertical solutions (banking, education, government, telecom).
Product overview
MSR Limited offers a platform of integrated IT solutions in Papua New Guinea, encompassing nine distinct product categories: Micro Data Center Solutions (Zellabox-powered compact data centers), End User Computing, Datacenter and Virtualization Solutions, Biometrics and Access Control, CCTV and Surveillance, Data Protection Solutions, Networking Solutions, Industry Vertical Solutions, and Nutanix Solutions. These offerings are delivered as a combination of hardware, software, and services, with MSR serving as both a distributor/reseller and systems integrator for leading global technology vendors including Dell, Cisco, VMware, Microsoft, Nutanix, Veeam, Fortinet, and Kaspersky. The solutions span from physical infrastructure (servers, storage, networking) to security (biometrics, CCTV, access control) to virtualization and data protection, targeting organizations of all sizes including government, SOE, Telco, financial institutions, and SMBs.
Differentiator
Problem solved
Functional benefit
Products and services
- Micro Data Center Solutions Compact, self-contained data center units providing cooling, security, and power capabilities in a refrigerator-sized form factor, deployed for edge locations and cost-sensitive PNG customers. Built on Zellabox technology distributed by MSR.
- End User Computing Business-class PCs, notebooks, tablets, rugged devices, and thin clients with lifecycle management, mobile device management, identity and access management, virtual desktop infrastructure, and end-user experience monitoring for organizations of all sizes in PNG.
- Datacenter and Virtualization Solutions Virtualization platform solutions supporting VMware ESXi and Microsoft Hyper-V, including data protection, security, integrity, and disaster recovery services for cloud-era data centers, targeting PNG enterprises, government, and SOEs.
- Biometrics and Access Control Physical security solutions featuring palm vein, fingerprint, and RF card authentication with centralized monitoring, time/zone-based access controls, guard tour functionality, and integration with fire alarm and video surveillance systems.
- CCTV and Surveillance Video management solutions including network video recorders, hybrid video recorders, IP cameras, CMS and mobile viewer, bandwidth optimization, and event notification via SMS and email for organizational security needs.
- Data Protection Solution Backup and disaster recovery solutions leveraging virtualization and cloud services to enable quick data and application backup, recovery, and protection against natural disasters, equipment failure, and cyber threats for PNG customers.
- Networking Solutions Enterprise networking capabilities including network performance optimization, virtualization, network programmability, enterprise mobility, and reduced total cost of ownership through Cisco and other world-class networking products for PNG organizations.
- Industry Vertical Solutions Customized technology solutions tailored for banking and financial institutions (core banking, mobile/internet banking, lending, AML, anti-fraud), education sector (campus management and school connect systems), government departments, and telecommunications/ISPs.
- Nutanix Hyper-Converged Infrastructure Solutions Hyper-converged infrastructure and software-defined storage solutions from Nutanix providing invisible infrastructure management for applications and services, deployed by MSR for PNG enterprises.
Quantifiable outcome
- 30-60% reduction in operational and energy costs with Micro Data Centre solutions
- +1 more outcomes
Companies that use MSR
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
MSR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MSR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CiscocoreMSR Limited is a Cisco partner and authorized reseller in Papua New Guinea, providing access to Datacentre, Enterprise Networking, Collaboration and Security Solutions from Cisco.
- DellcoreMSR Limited is a partner and authorized reseller of Dell in PNG. As a member of the DELL partner program, MSR Limited has DELL certified team members to provide essential infrastructure for organizations to build their digital future.
- DellEMCcoreAs an Authorized partner for DellEMC in PNG, MSR Limited provides the most innovative end-to-end technology solutions from Edge to the core to cloud with certified team members to design and deploy DellEMC based solutions.
- NutanixcoreMSR is an authorized partner and reseller for Nutanix solutions in PNG and together with Nutanix helps shape software-defined infrastructures that deliver the ideal combination of security, performance and mobility.
- MicrosoftcoreMSR Limited is with Microsoft Partners network and an authorized reseller of Microsoft products in PNG. MSR Limited has Microsoft Certified team members to design and deploy solutions including Datacentre solutions, virtualization, Active Directory, Domain, Exchange and other solutions.
- VMwarecoreMSR Limited is an authorized partner for VMware in PNG and has certified team who can deliver VMware based solutions including Virtualization, VDI, SD WAN and other solutions.
- VeeamcoreMSR Limited as a partner of Veeam for PNG delivers integrated backup and replication solutions for customers resulting in Enterprise class data protection.
- FortinetcoreMSR Limited partners with Fortinet and provides industry leading security solutions including network security for global businesses to achieve a security-driven network.
- ZellaboxcoreMSR Limited is a distributor and reseller for Zellabox Micro Data Centre solutions in Papua New Guinea. The partnership enables MSR to deploy micro datacentre solutions that reduce operational and energy costs by 30-60%.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
MSR competitors and assessment
Company assessmentDirect peers
- Logicalis: Logicalis is a global IT solutions and managed services provider operating a similar multivendor integrator model around Cisco, Dell, HPE, and major software stacks, with comparable datacenter, networking, and security offerings across enterprise and government verticals.
- Datec: Datec is one of Papua New Guinea's largest IT solutions providers and a former employer of MSR's founder. It competes directly with MSR in enterprise IT integration, networking, and managed services across PNG, serving overlapping government, banking, and enterprise customers.
- Softcat: Softcat is a UK-based IT infrastructure reseller and integrator pairing multivendor partnerships with enterprise advisory services—structurally very similar to MSR's reseller-plus-integration model in PNG, but at materially greater scale.
- Computacenter: Computacenter is a UK-headquartered global IT integrator built on multivendor partnerships (Cisco, Dell, HPE, Microsoft, VMware) with similar design-deploy-manage services across enterprise customers; structurally the closest large-scale analog to MSR's operating model.
- Daltron: Daltron is a long-established PNG IT solutions provider where MSR's CEO previously worked. It offers comparable multivendor IT solutions across enterprise, government, and consumer channels and competes directly with MSR in the same PNG market.
Broad incumbents
- NTT Data: NTT Data is a global IT services and systems integration incumbent with deep capabilities in datacenter transformation, networking, security, and managed services; relevant both as a peer benchmark and as a potential large-scale entrant in the Pacific region.
- Unisys: Unisys is a global IT services provider with established capabilities in data center, networking, security, and end-user computing, historically serving government and financial verticals directly aligned with MSR's customer base.
- CDW Corporation: CDW is a major US-based IT solutions provider delivering hardware, software, and integrated services to enterprise, government, education, and SMB markets—mirroring MSR's vertical mix and reseller/integrator profile at far greater scale.
- Insight Enterprises: Insight Enterprises is a large global IT solutions provider combining hardware/software resale with integration and managed services across datacenter, networking, and cloud; operates a similar but materially larger multivendor integrator model than MSR.
Regional players
- Datacom: Datacom is a major Australia/NZ-based IT services provider with growing Pacific presence across enterprise IT, cloud, and managed services, making it a credible regional competitor for PNG enterprise customers and a likely source of larger-scale convergence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MSR social profiles
Digital presenceMSR financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSR leadership team
Management profileNumber of profiles
Profiles4 records
MSR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSR
What does MSR do?
MSR Limited is an IT solutions provider and systems integrator based in Port Moresby, Papua New Guinea. The company resells, designs, deploys, and supports enterprise IT infrastructure from global technology vendors (Cisco, Dell, Microsoft, VMware, Nutanix, Veeam, Fortinet, Kaspersky, HP, Lenovo, and others). Its offerings span datacenter and virtualization, networking, end-user computing, micro data centers, biometrics and access control, CCTV surveillance, data protection, and industry vertical solutions (banking, education, government, telecom).
Is MSR a public or private company?
MSR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MSR founded?
MSR was founded in 2014. It employs 11 to 50 people.
Where is MSR based?
MSR is headquartered in Port Moresby, Papua New Guinea, in the Oceania region.
How does MSR make money?
One revenue line is on record: IT Solutions and Technology Resale.
Who are MSR's main competitors?
Direct peers on record are Logicalis, Datec, Softcat, Computacenter and Daltron. Broad incumbents are NTT Data, Unisys, CDW Corporation and Insight Enterprises. Datacom is listed as a regional player.
Does MSR have an API?
No public API is recorded for MSR.
What industry is MSR in?
MSR's product category is IT System Integration and Infrastructure Services. Its primary akta.pro industry code is BPAEABAI, Server, Storage & Virtualization Management Services, with a secondary code of BPAEABAF, Endpoint & Device Management (UEM/MDM) Services. Its NAICS code is 54151 and its SIC code is 7370.