Veldhuizen Cheese

What Veldhuizen Cheese does

Veldhuizen Cheese is a farmstead artisan cheese producer operating an on-farm creamery in Dublin, Texas, producing more than 60 wheels of cheese per week from raw milk drawn exclusively from its own herd of cows and flock of sheep. The product is processed at low temperatures (never above 100°F), never pasteurized, homogenized, or separated, and aged between two months and up to four years in a natural cave built into the side of a hill, where humidity and temperature are passively controlled. The catalog spans roughly 37 SKUs across Traditional Cheddars (aged 3 months to 4 years, including a Vintage Cheddar), Signature cheeses (Dublin Karst, Bosque Blue, Paragon, Texas Star, Ashes of My Ex), Sheep Milk cheeses (Fat Tailed Tomme, Mixed Milk Gouda, Shepherd's Blend, Sheep Cheddar, Sheep Gouda, Wooly Texas), four seasonal Havarti varieties, and variety cheddars such as Jalapeño, Caraway, and the stout-soaked Redneck Cheddar. Notable technical components include gravity pressing for Dublin Karst and stout-beer curd soaking for Redneck Cheddar (using Spindletap Brewery's Aceite Crudo Russian Imperial Stout); Bosque Blue is recognized under the Slow Foods Raw Milk Presidium, one of only 32 producers globally with that designation.

The company monetizes through three primary revenue streams: direct-to-consumer e-commerce on its own Shopify storefront (unit-priced cheeses at $11.50-$19.75/lb, with a 2lb minimum order); a quarterly Cheese Club subscription (4 boxes per year, FEB/MAY/OCT/DEC, 5 cheeses totaling 2 lbs plus accompaniments) that drives recurring revenue and direct consumer relationships; and wholesale distribution to restaurants, hotels, specialty shops, and dedicated cheese shops, sold by the wheel with sizes ranging from ~5lb (sheep milk) to ~16lb (traditional cheddars), with a 10lb Cheese Board Kit at $185. A secondary experiential revenue line comes from paid cheese-making and farm tours. Customers span individual premium consumers seeking authentic farmstead cheese, gifting and club subscribers, and B2B food-service and specialty retail buyers; the company also partners with Slow Food USA (Presidium) and Spindletap Brewery (ingredient co-development). The operation is small (1-10 employees), privately held, and currently displays a seasonal shipping suspension due to hot weather, underscoring the artisanal, capacity-constrained nature of the business.

Name

Veldhuizen Cheese

Legal name

Veldhuizen Cheese

Website

https://veldhuizencheese.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Veldhuizen Cheese is a Texas farmstead artisan cheese producer that makes over 60 wheels of raw, cave-aged cheese weekly from its own cow and sheep herd, selling direct-to-consumer, through a quarterly subscription club, and wholesale to restaurants, hotels, and specialty shops.

Ownership category

akta.pro rank

Product category

Artisan Farmstead Cheese

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH), Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF), Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA)

Keywords

• Artisan cheese production
• Farmstead dairy products
• Raw milk cheese
• Cave-aged cheese
• Cheese subscription club

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Cheese Sales: One-time purchase model for artisan cheeses sold directly to consumers through the company website. Products include various aged cheddars, blue cheese, havarti, and specialty cheeses. Minimum order of 2lbs required.
2. Wholesale Distribution: Bulk cheese sales by the wheel to restaurants, hotels, specialty shops, and cheese shops. Works with distributors to reach wholesale customers.
3. Cheese Club Subscription: Quarterly subscription box released 4 times per year (February, May, October, December) containing 5 cheeses (2 lbs total), including exclusive club-only varieties, plus accompaniments like spreads or chocolate.
4. Tours and Experiences: Cheese making and farm tours provide experiential engagement with the brand, generating revenue from ticket sales while building customer relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Veldhuizen Cheese is a farmstead artisan cheese producer that hand-crafts over 60 wheels of cheese per week using raw, unpasteurized milk from its own herd of cows and flock of sheep. The cheeses are aged in a natural hillside cave for periods ranging from two months to more than two years, with no artificial ingredients, flavors, additives, or preservatives. Offerings are sold through direct e-commerce, a quarterly Cheese Club subscription, wholesale to restaurants and specialty retailers, and on-farm cheese making and farm tours.

Product overview

Veldhuizen Cheese is a farmstead artisan cheese producer operating an on-farm creamery in Dublin, Texas. The company produces over 60 wheels of cave-aged cheese weekly using raw milk from their own herd of cows and flock of sheep. The product portfolio includes four primary featured cheeses (Dublin Karst, Jalapeno Cheddar, Bosque Blue, Redneck Cheddar), a full line of Traditional Cheddars (Classic through Vintage Cheddar aged up to 4 years), Signature Cheeses (Paragon, Texas Star, Ashes of My Ex), Sheep Milk Cheeses (Fat Tailed Tomme, Mixed Milk Gouda, Shepherd's Blend, Sheep Cheddar, Sheep Gouda, Wooly Texas), Seasonal Havarti (four seasonal varieties), and Variety Cheddars. The company also offers a Cheese Board Kit for wholesale, a quarterly Cheese Club subscription, and cheese-making/farm tours. All cheeses are cave-aged in a facility built into the side of a hill, with no artificial ingredients, pasteurization, or homogenization.

Differentiator

Problem solved

Functional benefit

Brands

• Veldhuizen Cheese Club: Cheese subscription club offering 4 boxes per year (FEB, MAY, OCT, DEC) with 5 cheeses (2 pounds total), including exclusive club member varieties, plus accompaniments.

Products and services

• Dublin Karst
• Jalapeno Cheddar A mild, semi-firm cheddar with jalapenos added to the curd, delivering pepper flavor with a light heat on the finish. Aged 6-9 months. Priced from $12.00/lb.
• Bosque Blue A rich and mellow blue cheese with a golden color, well-spread blue veining, creamy yet crumbly texture, and a basket weave outer rind. Priced from $13.00/lb. Recognized as part of the Slow Foods Raw Milk Presidium (one of 32 producers).
• Redneck Cheddar A deeply flavored cheese made by soaking curds in Spindletap Aceite Crudo, an 11% Russian Imperial Stout from Houston. Mild and creamy with malty sweetness and flavors of buttered toast. Aged 2-3 months. Priced at $12.50/lb.
• Cheese Board Kit A 10-pound cheese board kit containing 7 varieties of cheese (sheep milk, mixed milk, goat chevre, mild cow, sharp cow, flavored, and blue) with description cards. Varieties change seasonally. Priced at $185.00 per kit.
• Veldhuizen Cheese Club A quarterly cheese subscription club releasing 4 boxes per year (February, May, October, December). Each box includes 5 hand-selected cow and sheep cheeses (2 pounds total), some exclusive to club members, plus one or two accompaniments such as spreads or chocolate.
• Cheese Making & Farm Tours Guided tours of the cheese-making facility and farm where visitors learn the ins and outs of artisan cheese production. Ticketed experiences available on specific dates for both locals and visitors.

Quantifiable outcome

• Over 60 wheels of cheese produced weekly with hands-on artisan approach

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Slow Food USAflagshipStrategic or Co-development PartnerBosque Blue is recognized as part of the Slow Foods Raw Milk Presidium, an honor limited to just 32 producers. This partnership/recognition signifies Veldhuizen Cheese's commitment to traditional raw milk cheese production using time-honored methods.
• Spindletap BrewerycoreOthersSpindletap Brewery in Houston provides Aceite Crudo (roughly translated meaning crude oil), an 11% Russian Imperial Stout used in making Redneck Cheddar cheese. The beer is soaked into curds to create a deeply flavorful cheese with tart tang, per company tradition.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sartori Cheese: Wisconsin artisan cheesemaker known for aged cheddars and Italian-style cheeses, with national specialty and foodservice distribution. Comparable in aged cheddar category, premium pricing, and wholesale-focused go-to-market.
• Cypress Grove: California-based artisan cheese producer specializing in goat and mixed-milk cheeses with national distribution through specialty retailers. Comparable in artisan craft, broad SKU portfolio, and premium positioning in the specialty cheese category.
• Rogue Creamery: Oregon-based farmstead artisan cheese producer famous for its blue cheeses (including a Slow Foods Presidium member). Direct peer in farmstead raw-milk blue cheese and aged cheddar categories with similar Slow Food recognition and DTC + wholesale go-to-market.
• Vermont Creamery: Artisan creamery producing specialty cheeses and cultured dairy with a national specialty and foodservice distribution footprint. Comparable in farmstead-to-artisan positioning, broad product portfolio, and specialty retail/wholesale motion.
• Maytag Dairy Farms: Iowa farmstead producer of artisanal blue cheese, with a single product focus and national specialty distribution. Comparable in farmstead positioning, raw-milk craft, and direct competition in the premium domestic blue cheese category.
• Jasper Hill Farm: Vermont farmstead cheesemaker operating cave-aging facilities (similar to Veldhuizen's hillside cave). Comparable in raw-milk artisan craft, multi-year aging, and farm-to-table distribution to specialty retailers and restaurants.
• Point Reyes Farmstead Cheese: California farmstead cheese company using milk from its own herd to produce aged and blue cheeses. Directly comparable in farmstead positioning, cave aging, raw-milk craft, and DTC + specialty wholesale distribution.

Broad incumbents

• Cabot Creamery: Large Vermont-based dairy cooperative producing a wide range of cheddars and dairy products at industrial scale. Adjacent competitor in the cheddar category but with significantly broader distribution and lower price points.
• BelGioioso Cheese: Large US artisan-style Italian cheesemaker with national foodservice and retail distribution. Operates in adjacent cheese categories with broader product breadth and significantly larger scale than Veldhuizen.
• Beecher's Handmade Cheese: Artisan cheese brand with flagship retail locations and national wholesale distribution of handcrafted cheeses. Comparable in artisan positioning and DTC retail experience, but operates at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Veldhuizen-Cheese-134500776571586
• LinkedInlinkedin.com/company/veldhuizen-cheese-shoppe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veldhuizen Cheese