What Konnerud Idrettslag does

Konnerud Idrettslag (KIL) is a Norwegian nonprofit multi-sport club founded in 1927 and based in Konnerud, Drammen, serving the local community across nine sports: football, handball, skiing, orienteering, bandy, cycling, wrestling, and general athletics. The club operates an integrated portfolio of programs targeting four primary segments: children and youth (4-18 years) through team sports, the Allidrett multi-sport introduction program, and the IFO after-school sports care established in 2008 with ~70 children daily capacity; adult athletes competing at division 3 and 4 levels; seniors (60+) through free walking football (Gåfotball); and working parents through integrated after-school care with school transport. Revenue is generated through a hybrid model combining low annual membership fees (315-650 NOK), sport-specific activity fees (1,700-4,400 NOK for football), after-school program fees (~990 NOK/month), facility bookings, fundraising (dugnad sales campaigns with Europris, Grasrotandelen from Norsk Tipping), and corporate sponsorship.

The club's technology stack is entirely composed of third-party Norwegian sports federation and event management platforms: Klubbnettside.no for the website, Spond for parent/member communication and attendance tracking, iSonen for event registration, TicketCo for match ticketing, Min Idrett for membership registration, and Profixio and LetsReg for tournament and camp registration. No proprietary technology, API, or AI capability is developed in-house. Facilities include Konnerudhallen (gymnasium), Konnerud Stadion (artificial turf football stadium), Konnerud Kunstis (bandy rink), ski facilities, a pumptrack, and the Idrettshuset sports house. Distribution is community-led through school partnerships with Konnerud, Hallermoen, Åskollen, Galterud, and Vestbygda schools, formalized top-club partnerships with Strømsgodset Toppfotball (boys March 2025, girls March 2026) and Hønefoss Ballklubb (girls March 2025) for talent development pathways, and the annual KonnerudCup which attracts 330+ teams and is recognized as one of Norway's largest children's football tournaments.

Name

Konnerud Idrettslag

Legal name

Konnerud Idrettslag

Website

https://konnerud.no

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Konnerud Idrettslag is a nonprofit multi-sport club in Drammen, Norway offering football, handball, skiing, orienteering, bandy, cycling, and wrestling programs for children, youth, adults, and seniors through memberships, camps, after-school care, and community events.

Ownership category

akta.pro rank

Product category

Community Multi-Sport Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Youth sports programs
• Multi-sport athletics club
• Football training academy
• After-school sports care
• Community sports club

Headquarters

HQ city

Drammen

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual membership fees ranging from 315-650 NOK depending on category (family, adult, junior, pensioner)
2. Activity Fees: Sport-specific activity fees for football ranging from 1700-4400 NOK plus winter additions
3. Sports Facilities Booking: Revenue from booking clubhouse, gymnasium, training rooms, and activity spaces
4. Sponsorship: Corporate sponsors including Rema 1000 Konnerud (3-year agreement from 2025), Sparebank 1 Sør-Norge, and multiple local businesses
5. Sales Dugnad (Fundraising): Product sales campaigns where members sell goods (paper products from Europris) with proceeds supporting sports activities
6. Grasrotandelen (Norwegian Gambling): Revenue from Norsk Tipping's Grasrotandelen program where 5% of stake goes to club when members play

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Konnerud Idrettslag (KIL) is a multi-sport Norwegian sports club based in Drammen, founded in 1927. The club operates across nine-plus sports — football, handball, skiing, orienteering, bandy, cycling, wrestling, and allidrett — providing age-grouped training, competitive teams, youth development academies, sports after-school care (IFO), camps, and tournaments. KIL delivers its programs through its own facilities (Konnerudhallen, Konnerud Stadion, Konnerud Kunstis, ski facilities, and Idrettshuset) and through partnerships with elite clubs such as Strømsgodset Toppfotball and Hønefoss Ballklubb.

Product overview

Konnerud Idrettslag operates as a unified sports club with a primary digital platform (konnerud.no) offering diverse sports programs across football, handball, skiing, orienteering, bandy, cycling, wrestling, and general athletics. The club provides multiple program tiers including competitive teams, development academies (Konnerud Telenor Xtra Fotballakademi), youth camps (football camps, summer camps, winter camps), youth development programs (IFO after-school care, Allidrett multi-sport, 4. klasse i farta), community programs (Åpent Klubbhus, Gåfotball), and major events (KonnerudCup, Konnerudløpet, Konnerudrennet). Strategic partnerships with Strømsgodset Toppfotball and Hønefoss Ballklubb enhance football development pathways.

Differentiator

Problem solved

Functional benefit

Brands

• Konnerudcup: Annual football cup for children's football (barnefotball), one of Norway's largest with over 300 teams in 2023-2025.
• IFO (Idrettsfritidsordning)
• Konnerud Fotballakademi
• KIL Senior
• KIL Club
• KIL Kondis

Products and services

• IFO (Idrettsfritidsordning) — Sports After-School Care After-school sports care program providing afternoon placement for children with activities including football, handball, cannonball, skiing, bandy, skating, cycling, dance, and nature trips. Limited to approximately 70 children per day. Transport from local schools is included.
• Konnerud Telenor Xtra Fotballakademi Football academy program providing training from 13:00-17:00 with hot meals included, organized training groups by grade level, led by Øyvind Thorsen (UEFA A licensed). Limited enrollment (30-40 students) at Idrettshuset.
• Allidrett Multi-sport introductory program for children ages 4-6 years, introducing football, handball, skiing, orienteering, cycling, and bandy through age-appropriate activities in school gyms and Konnerudhallen.
• KonnerudCup Annual youth football tournament for children born 2015-2020, held in June. One of Norway's largest children's football cups, attracting 330+ teams in 2023, 2024, and 2025.
• Konnerud Fotballcamp Football camps offered during summer, winter, and autumn breaks for children ages 5-15 years, featuring station training focused on developing individual skills and teamwork.
• Sommer Camp Multi-activity summer camp for children from 1st to 7th grade, offering sports activities, swimming, hiking, orienteering, beach sports, and ski jumping experiences from June 29 to July 2. Includes meals and activities at 650 NOK per week.
• Åpent Klubbhus (Open Clubhouse) Free community program for children and youth ages 10-19 years, providing food, activities (gaming, board games, sports), and community space on Monday and Thursday afternoons/evenings.
• Gåfotball (Walking Football) Free weekly walking football program for seniors (60+ years), held on Thursday afternoons at Konnerud Stadion with low-impact football suitable for older adults.
• Brytegruppe (Wrestling Group) Wrestling group for children and youth offering training in strength, flexibility, coordination, discipline, and self-confidence with experienced coaches.
• TurOrientering Tour orienteering program with trails set up in forests, featuring routes of varying difficulty (green, blue, red, black) with 95 targets planned for the 2026 season.
• Konnerudløpet Annual running event organized by the club, part of the club's broader community sports activities.
• Konnerudrennet Annual skiing competition organized by the ski department, part of the club's winter sports offerings.
• Bandy- og Skøyteskole Bandy and skating school for children born 2020, 2019, 2018, and 2017, offering weekend sessions on Konnerud Kunstis with focus on skating skills and bandy techniques.
• 4. klasse i farta Special after-school program for 4th graders offering weekly activities including trips, courses, bowling, climbing, frisbee golf, and excursions. Priced at 990 NOK per month including food.
• Club Membership (Family/Adult/Junior/Pensioner/Coach) Annual club membership with tiered pricing: Family 650 NOK, Adult (18+) 400 NOK, Junior (under 18) 315 NOK, Pensioner (65+) 315 NOK, Coach 100 NOK per year.
• Idrettshuset Facility Booking Multi-purpose sports facility with changing rooms, cafeteria, and activity spaces that can be booked for various activities.

Quantifiable outcome

• Promotion to 3. divisjon (Norwegian Tippmatch League) for both men's and women's football teams
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, standard and minor.

• Strømsgodset ToppfotballcoreStrategic or Co-development Partner · 11 March 2026Comprehensive cooperation agreement for women's and men's football signed March 11, 2026. Provides talent development pathway for Konnerud players to top-level football. Includes shared coaching resources (Thomas Evensen), methodology exchange, player development, and joint activities like football schools and top football days.
• Strømsgodset Toppfotball (Gutter)coreStrategic or Co-development Partner · 27 March 2025Formalized cooperation on boys' football development. Multiple players have progressed from Konnerud to Strømsgodset Eliteakademiet and A-team in Eliteserien including André Stavås Skistad. Includes coach development, player development, and community work.
• Hønefoss BallklubbcoreStrategic or Co-development Partner · 4 March 2025Cooperation agreement to strengthen girls' football from age 13 to senior level. Includes player exchanges, academy training at AKA Arena, coach development forums, and joint events like Girls' Days.
• Torshov Sport DrammenstandardChannel Partner/ Reseller/ DistributorSports retailer with customer club solution offering 15-40% discounts to club members. Host of Puma Van Tour events.
• Drammen PadelminorStrategic or Co-development PartnerFree padel for school students every Monday and Thursday 15:00-17:00 at both Åssiden and Tangen locations. Also offers introduction sessions in school gyms.
• World Cup DrammenminorStrategic or Co-development PartnerCross-country skiing World Cup event in Drammen, with partnership/sponsorship relationship.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fossum IF: Norwegian multi-sport community club referenced in tournament context (Konnerud Jenter 15 won the Fossum Cup 2024 with 4 victories and a 14-2 goal difference). Comparable Norwegian community sports club structure.
• Lyn Oslo: Historic Norwegian multi-sport club in Oslo with active football and broader community sports programs. Operates with a community-based multi-sport structure similar to Konnerud IL.
• Strømsgodset IF: Multi-sport idrettslag based in Drammen, Norway, with strong football tradition. Direct strategic partner of Konnerud IL via formal cooperation agreement covering both men's and women's football development. Closest comparable in terms of community-based multi-sport structure and local Drammen-area presence.
• Skeid: Oslo-based multi-sport idrettslag with football, handball, and other sports, organized around community participation and youth development. Comparable Norwegian multi-sport community club structure with a volunteer-coach base.
• IF Birkebeineren: Norwegian multi-sport community club mentioned in the data as a former coaching club for a Konnerud IL coach (Sindre Hole-Jørgensen). Comparable community idrettslag structure operating across multiple sports.
• Stabæk IF: Multi-sport idrettslag in Bærum, Norway, with prominent football and bandy sections. Comparable Norwegian multi-sport community club structure; mentioned in the data as Konnerud's opponent in the 2023 Norwegian Bandy Championship final.
• Hønefoss BK: Norwegian multi-sport club in Hønefoss with football at the core and broader community sports programs. Signed cooperation agreement with Konnerud IL in March 2025 to strengthen girls' football from age 13 to senior level, making it an explicit peer and partner.
• Ready IL: Oslo-based multi-sport idrettslag offering football, handball, basketball, and other sports with a strong youth focus. Closely comparable Norwegian community multi-sport club structure.

Regional players

• HamKam: Multi-sport community idrettslag based in Hamar, Norway, with football in higher divisions and broader community sports programs. Comparable Norwegian community multi-sport structure but operates in a different regional market.

Broad incumbents

• Vålerenga IF: Larger, established Norwegian multi-sport club in Oslo with football, ice hockey, and other sports. Operates at significantly greater scale than Konnerud IL but shares the multi-sport community idrettslag model with volunteer-driven youth programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsAqxXSHThlg
• Facebookfacebook.com/KonnerudIL
• Instagraminstagram.com/konnerud_il
• Xx.com/Konnerud_Alag
• LinkedInlinkedin.com/company/konnerud-fotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konnerud Idrettslag