Hønefoss Ballklubb

What Hønefoss Ballklubb does

Hønefoss Ballklubb (HBK) is a Norwegian membership-based football club based in Hønefoss, Ringerike municipality, operating senior men's and women's teams alongside a comprehensive youth and recreational development structure. The women's A-team competes in Toppserien, Norway's top-tier women's football league (following a promotion in 2024/2025), while the men's A-team plays in 2. divisjon (PostNord-ligaen), the fourth tier of Norwegian football. The club operates from AKA Arena, which serves as its home stadium, training facility, and rentable venue, and runs an extensive program spanning U13–U21 development squads, year-of-birth youth teams (G2013–G2020, J2016–J2020), adapted football (Bulldogs, Tigers), a women's second team, and a pilot national elite initiative for young female players.

HBK's core "products" are competitive and recreational football participation rather than software, supported by a thin digital layer including the Hoopit membership and registration platform, TicketCo ticketing, Google Analytics on the club website, and an active social media presence (Facebook, Instagram, X, YouTube). No proprietary technology, app, or API offering was disclosed; the mobile presence is supplementary rather than primary. The club also operates the HBK Telenor Xtra after-school football program (FFO) for children aged 6–12 and seasonal Fotballskoler football schools priced at 900–1,550 NOK per participant per week.

The business model blends event-driven, community-driven monetization across several streams: recurring sponsorship from local and regional businesses (multi-tier from main partners such as SpareBank 1 Ringerike Hadeland and AKA AS down to individual supporters), ticket sales (adult season tickets 1,600–2,940 NOK), merchandise through the HBKÅRNERN supporter shop, membership fees, the crowd-funded Kronekamp donation concept (per-spectator pledges) and Målklubben goal-based recurring donations, football school fees, and AKA Arena venue rental. A standout capital feature is a 9 million NOK commitment over three years from SpareBank 1 Ringerike Hadeland and Sparebankstiftelsen Ringerike dedicated exclusively to women's football development, and a long-term cooperation agreement with Modum FK running through 2028 for joint men's-side player development.

Name

Hønefoss Ballklubb

Legal name

Hønefoss Ballklubb

Website

https://honefossbk.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hønefoss Ballklubb is a Norwegian community football club based in Hønefoss, operating women's (Toppserien) and men's (2. divisjon) senior teams, a full youth development pipeline, after-school football programs, and venue rental at AKA Arena.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Youth football development
• Match ticketing services
• Sports venue rental
• Supporter merchandise

Headquarters

HQ city

Hønefoss

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sponsorship Revenue: Corporate sponsors provide financial support in exchange for brand visibility at matches, on website, and across club materials. Multiple tier levels from main partners to individual supporters.
2. Ticket Sales: Revenue from match tickets sold via TicketCo platform, with both single-game tickets and season ticket options.
3. Merchandise Sales: HBK supporter shop (HBKÅRNERN) selling jerseys, scarves, clothing, hats and other merchandise at AKA Arena and online.
4. Membership Fees: Club membership fees through Hoopit member management system, including grassroot support (Grasrotandelen from Norsk Tipping).
5. Grassroots Donations: Kronekamp concept where businesses and individuals pledge donations per spectator attending matches, plus Målklubben (Goal Club) recurring support.
6. Football School Revenue: Summer football schools for children grades 1-7, priced at 900-1550 NOK per participant per week.
7. Arena Rental: AKA Arena venue rental for events, meetings, and activities through the club's facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Hønefoss Ballklubb is a Norwegian football club operating competitive men's and women's senior teams (men's in 2. divisjon, women's in Toppserien), a comprehensive youth and development academy, and grassroots recreational teams. The club sells match tickets and season passes, runs football schools and after-school programs (FFO/HBK Telenor Xtra), operates a supporter merchandise shop (HBKÅRNERN), and rents out its home venue AKA Arena for events.

Product overview

Hønefoss Ballklubb is a Norwegian football club offering a comprehensive portfolio of sports programs and services. The club operates a unified product structure centered on competitive football teams at multiple levels: men's and women's senior teams (A-lag) competing in 2. divisjon and Toppserien respectively, supplemented by development squads and recreational teams across all youth age groups. Supporting services include venue rental at AKA Arena, organized youth programs (FFO, football schools), community events, and membership/ticketing systems. The club does not operate as a technology platform company but rather as a sports organization with digital tools supporting its core football operations.

Differentiator

Problem solved

Functional benefit

Brands

• HBK Telenor Xtra: Football leisure program (Fotballfritidsordning) for children aged 6-12 combining football, meals, homework help and activities after school.
• HBK Årern
• Målklubben
• Kronekampen

Products and services

• Season Tickets (Sesongkort) Annual passes granting entry to all home matches for the women's A-team (Toppserien) and men's A-team (PostNord-ligaen/2. divisjon), with adult, child, student/senior, VIP and supporter-club (Fosseberget) tiers; available via TicketCo.
• Single-Match Tickets Individual match-day tickets sold through TicketCo and at the AKA Arena box office for home fixtures across women's and men's A-teams.
• HBKÅRNERN Supporter Shop Physical and online merchandise store selling HBK jerseys, scarves, children's apparel, hats and other supporter clothing at AKA Arena and online.
• Football Schools (Fotballskoler) Summer football camps for children in grades 1-7 held at AKA Arena with trained instructors; priced at 900-1550 NOK per participant per week.
• HBK Telenor Xtra (FFO - Football After-School Program) After-school program combining football, meals, homework help and activities for children aged 6-12.
• AKA Arena Venue Rental Rental of AKA Arena facilities including meeting rooms, VIP areas (Vippen on 3rd floor), and pitch for private events, corporate functions and meetings.
• Club Membership (via Hoopit) Annual club membership managed through the Hoopit platform, including access to Grasrotandelen (grassroots support from Norsk Tipping).
• Corporate Sponsorship Packages Multi-tier sponsorship offerings for businesses including main partner status, match sponsorship, Sponsor Cup tournament, sponsor golf events, and sponsor luncheons.
• Kampfotball og Fellesskap Team Experience Team outing package priced at 250 NOK per person, including pizza, soft drinks and match tickets for groups attending home matches.
• Kronekamp Crowd Donation Matches Special match concept where businesses and individuals pledge a customizable donation per spectator attending matches (e.g., 0.50-2 NOK per person).
• Målklubben (Goal Club) Recurring Donations Subscription-based supporter program where members pledge a recurring donation per goal scored by the team.

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Roger FinjordminorOthers · 27 May 2026Speaker at sponsor lunch events, known for engagement around team building, culture and leadership with warm, humor and strong stories about building strong teams.
• Peppes Pizza HønefossminorGTM or Marketing Partner · 5 May 2026Pizza delivery sponsor returning after one-year absence, providing pizza for home matches and youth/grassroots events.
• Ringerike LiftutleieminorGTM or Marketing Partner · 21 April 2026Equipment rental partner with over 45 years experience, providing lifts and machinery for club operations, based in Hønefoss.
• Loe VVS Prosjekt ASminorGTM or Marketing Partner · 30 March 2026Engineering consultancy sponsor specializing in VVS, energy and climate technology solutions, based in Hønefoss.
• Fuel of NorwayminorGTM or Marketing Partner · 26 March 2026Norwegian sports nutrition supplier providing products including sports drinks, energy gels, bars and recovery products for players and staff.
• Odd Palerud TrykkeriminorGTM or Marketing Partner · 25 March 2026Long-term printing services sponsor since 1957, now increasing their contribution. Second-generation family business providing high-quality printing for club materials.
• MT KLIMA ASminorGTM or Marketing Partner · 22 February 2026Climate and ventilation sponsor, local expert in ventilation, cooling and indoor climate solutions, increasing their engagement for 2026.
• Modum FKminorStrategic or Co-development Partner · 17 July 2025Cooperation agreement through 2028 focused on player development on the men's side, sharing expertise, coach development, and joint development projects between the clubs.
• Thon HotelscoreStrategic or Co-development Partner'Flere Jenter' (More Girls) initiative providing 20 free tickets per home Toppserien match for local girls' teams to create engagement and role models for young female players.
• BM BIL & MCminorGTM or Marketing PartnerSponsor providing van loans for equipment transport to away matches, supporting both men's (PostNord-ligaen) and women's (Toppserien) teams on road trips.
• AKA AScoreGTM or Marketing PartnerMajor regional partner in real estate and business development, key supporter of local community, long-term partner and venue operator for AKA Arena.
• Kiwi BamaminorGTM or Marketing PartnerSponsor of Knøttefestivalen youth football tournament, major supplier for the event.
• Sparebank 1coreGTM or Marketing PartnerRegional bank sponsor visible on club website as main sponsor, provides banking services and community support.
• Skue SparebankminorGTM or Marketing PartnerRegional savings bank sponsor, provides financial services sponsorship to the club.
• RingerikeskraftminorGTM or Marketing PartnerLocal energy company sponsor, provides power/energy services sponsorship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyn Fotball: Norwegian club competing in lower divisions with a community-association ownership model and volunteer base comparable to Hønefoss BK.
• Hamarkameratene (HamKam): Inland Norwegian football club also competing around the 2. divisjon / OBOS-ligaen tier, with a community-driven sponsorship and volunteer model similar to Hønefoss BK.
• Raufoss IL: Norwegian lower-division men's club in nearby inland region (Oppland) with comparable tier, community-based structure, and reliance on local sponsorship. Closest operational analogue at the men's 2. divisjon level.
• Mjøndalen IF: Buskerud-region club operating in similar Norwegian football tiers, with comparable geographic footprint, volunteer structure and reliance on local sponsors.
• Kongsvinger IL: Norwegian football club of comparable size and tier with a similar traditional membership/community ownership model and local sponsorship base.
• Modum FK: Neighboring Ringerike-area club with whom Hønefoss BK has a formal cooperation agreement through 2028 for player development and coach sharing. Closest geographic and operational peer.

Regional players

• ØIF Arendal (women's handball reference): Norwegian regional sports club model with multi-team structure, community engagement and sponsor-driven funding; useful adjacent reference for venue/grassroots revenue patterns.

Broad incumbents

• LSK Kvinner: Top-tier Norwegian women's football brand with elite sponsorship structure; relevant peer for women's-team commercial and competitive trajectory.
• Stabæk Fotball (Kvinner): Established Toppserien women's program with significantly larger commercial footprint; useful benchmark for what an established women's Toppserien operation looks like at scale.

Others

• Aka AS: Major regional partner and AKA Arena naming-rights/venue operator; ecosystem participant with strong business overlap as both sponsor and venue landlord.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HonefossBK
• YouTubeyoutube.com/@HoenefossBK
• Facebookfacebook.com/honefossbk
• Instagraminstagram.com/honefossbk
• LinkedInlinkedin.com/company/honefossbk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hønefoss Ballklubb