Hamkam
- Company typePrivate
- Founded1918
- HeadquartersHamar, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
Hamkam firmographics
Firmographics- Name
- Hamkam
- Legal name
- HamKam
- Website
- https://hamkam.no
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hamkam industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Hamkam is headquartered
LocationHeadquarters
- HQ city
- Hamar
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Hamkam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Matchday Revenue: Revenue generated from ticket sales for home matches at Briskeby stadium, including various ticket categories and VIP experiences.
- Membership Fees: Revenue from Kamerater membership program offering supporter benefits and access.
- Sponsorship and Partnerships: Commercial partnerships with approximately 100 businesses across multiple tiers (Kamerat, Lagkamerat, Bedriftskamerat, Støttespiller) providing exposure through kit branding, LED banners, digital boards, signage, and matchday marketing activities.
- Merchandise Sales: Online store (nettbutikk) sales of club merchandise including apparel and accessories.
- Clubhouse Rental: Revenue from renting out club facilities including the clubhouse (klubbhus).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business Partnership Tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Hamkam product offering
Product offeringCore offering
HamKam operates a professional Norwegian football club competing in the Eliteserien through its men's first team, women's team, and KIWI-Akademiet youth academy. The club sells matchday tickets, multi-tier Kamerater memberships, club merchandise via an online store, corporate sponsorship packages across four tiers, and clubhouse rental services, while monetizing its brand through an extensive network of approximately 100 business partners.
Product overview
HamKam Fotball is a Norwegian professional football club offering a multi-faceted sports and community portfolio. The core offering consists of the men's elite team (Herrelaget) competing in the Eliteserien, a women's team (Kvinnelaget), and the KIWI-Akademiet youth academy covering G15/G17/G19 age groups. Supporting products include match tickets, membership tiers (Kamerater program with Kamerat, Lagkamerat, Bedriftskamerat, and Støttespiller levels), an online merchandise store (Nettbutikk), and venue rental services including Briskeby Stadion and the clubhouse. Community initiatives include the Gatelaget (street football) program. The club also operates a business partner network connecting approximately 100 companies through various partnership levels.
Differentiator
Problem solved
Functional benefit
Products and services
- HamKam Fotball Elite (Men's First Team) Men's professional football team competing in the Norwegian Eliteserien (top tier), delivering live matchday entertainment for fans at Briskeby stadium.
- HamKam Kvinnelaget (Women's Team) Women's professional football team competing in the Norwegian women's football league system, delivering women's football matchday content and competition.
- KIWI-Akademiet (Youth Academy) Youth development academy for football talent development, with age groups G15, G17, and G19, developing future professional players.
- Kamerater Membership Program Club membership program offering benefits including tickets, merchandise discounts, and access to member-only content. Available in four tiers: Kamerat, Lagkamerat, Bedriftskamerat, and Støttespiller.
- HamKam Nettbutikk (Online Store) Online merchandise store selling club merchandise including jerseys, apparel, and accessories to fans and supporters.
- Billettjenester (Match Ticket Services) Match ticket sales and information service for home games at Briskeby Stadion, including various ticket categories and VIP experiences.
- Klubbhus (Clubhouse Rental) Clubhouse rental service for events, corporate functions, and private gatherings at HamKam's clubhouse facility.
- Gatelaget (Street Football Community Program) Street football/gate football program for social inclusion and community engagement, serving local community members through football activities.
- Corporate Partnership and Sponsorship Packages Four-tier corporate sponsorship packages (Kamerat, Lagkamerat, Bedriftskamerat, Støttespiller) providing brand exposure through jersey sponsorship, LED banners, digital boards, signage, and networking events for approximately 100 business partners.
Companies that use Hamkam
Customer profileSegments2 records
Ideal customer profiles2 records
Hamkam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hamkam partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- OBOSflagshipOBOS is HamKam's General Partner (Hovedpartner) and OBOS Partner. OBOS is a major Norwegian housing cooperative with over 90 years of experience in fulfilling housing dreams. They are one of Scandinavia's largest housing developers.
- Kiwi Mini prisflagshipKiwi is HamKam's Main Partner (Hovedpartner) and daily goods retailer. Kiwi describes itself as a modern Norwegian adventure with the customer always as the main character.
- EidsivacoreEidsiva develops infrastructure for the benefit of society through its companies in electricity grid, broadband, and district heating. Over 100 years of contribution to electrification and societal development.
- Puma Norway AScorePuma is HamKam's equipment supplier, providing sports apparel and equipment for the club's teams.
- Ringnes AScoreRingnes is Norway's leading beverage company, owned by Carlsberg Group. They deliver beer, soft drinks, and water to the entire Norwegian market.
- CC HamarcoreCC Hamar is Innlandet's largest shopping center for trade and commerce. The building contains a modern shopping center of 33,000 sqm.
- AJ ProdukterminorAJ Produkter develops, produces, and delivers products for office, school, warehouse, and industry. Can deliver most items within a week from their large warehouse in Sweden.
- Norsk TippingcoreNorsk Tipping delivers games and entertainment to the Norwegian people. Profits go to sports, culture, and humanitarian causes in Norway.
- KildecoreKilde is Innlandet's largest company in media and communications. Part of KildeGruppen AS with approximately 200 employees and annual revenue of around 300 million NOK.
- Ferskvann reklamebyrå ASminorFerskvann is an advertising agency and one of the leading and most award-winning agencies in Innlandet. Partner since 2020 with 15 employees.
- CredogruppenminorCredo Gruppen is a housing and real estate developer founded in 1991 by Tom Haakonsen, with focus on Innlandet and Bergen regions. Organizes football viewing events with HamKam at Stortorget.
- Matchday Sports TravelminorMatchday assists HamKam with travel and logistics as the club's travel partner. Helps with away matches and training camps throughout the year.
- AutoplanminorAutoplan offers administration and leasing of vehicles to the business market, both public and private sectors. Also has Innlandet's largest used car sales. 60 employees.
- Norsk TippingcoreNorsk Tipping provides games and entertainment to the Norwegian public, with profits supporting sports, culture, and humanitarian causes.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Hamkam competitors and assessment
Company assessmentDirect peers
- Viking FK: Stavanger-based Eliteserien club with similar regional commercial model and academy-driven player development pathway.
- Sandefjord Fotball: Eliteserien club appearing in HamKam's current fixture list and comparable in size, regional focus, and commercial structure.
- Aalesund FK: Norwegian club competing in the same tier (referenced in HamKam's recent match fixture), with comparable regional club scale and sponsorship structure.
- Molde FK: Top-tier Norwegian Eliteserien club competing in the same league as HamKam, with a similar professional club structure, sponsor-driven revenue model, and youth academy operations.
- Strømsgodset: Drammen-based top-flight Norwegian club with comparable footprint, sponsor-driven model, and Eliteserien stability.
- Vålerenga IF: Oslo-based Eliteserien club with similar multi-revenue-stream structure (matchday, membership, sponsorship, merchandise) and women's team operations.
- Sarpsborg 08: Eliteserien club directly comparable to HamKam in scale, regional anchor model, and mid-table positioning (referenced in same league table at 7th place).
- Bodø/Glimt: Another Eliteserien competitor; regional club that has scaled commercial performance significantly, providing a comparable model for what HamKam could achieve with sustained top-flight success.
- Lillestrøm SK: Top-flight Norwegian club with comparable regional anchor model and historical Eliteserien presence, based in the same broader Innlandet/Østlandet region.
Broad incumbents
- Rosenborg BK: Historically dominant Norwegian club with broader portfolio, larger stadium, and substantially larger commercial scale than HamKam, but operates in the same league with overlapping sponsor competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hamkam social profiles
Digital presenceHamkam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamkam leadership team
Management profileNumber of profiles
Profiles8 records
Hamkam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamkam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamkam
What does Hamkam do?
HamKam operates a professional Norwegian football club competing in the Eliteserien through its men's first team, women's team, and KIWI-Akademiet youth academy. The club sells matchday tickets, multi-tier Kamerater memberships, club merchandise via an online store, corporate sponsorship packages across four tiers, and clubhouse rental services, while monetizing its brand through an extensive network of approximately 100 business partners.
Is Hamkam a public or private company?
Hamkam is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hamkam founded?
Hamkam was founded in 1918. It employs 11 to 50 people.
Where is Hamkam based?
Hamkam is headquartered in Hamar, Norway, in the Europe region.
How does Hamkam make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are membership Fees, sponsorship and Partnerships, merchandise Sales and clubhouse Rental.
Who are Hamkam's main competitors?
Direct peers on record are Viking FK, Sandefjord Fotball, Aalesund FK, Molde FK, Strømsgodset, Vålerenga IF, Sarpsborg 08, Bodø/Glimt and Lillestrøm SK. Rosenborg BK is listed as a broad incumbent.
Does Hamkam have an API?
No public API is recorded for Hamkam.
What industry is Hamkam in?
Hamkam's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.