Association For Entrepreneurship USA

What Association For Entrepreneurship USA does

Association for Entrepreneurship USA (AFEUSA) is a private US trade association headquartered in Scottsdale, Arizona, founded in 2018, serving individual entrepreneurs, freelancers, 1099 workers, independent contractors, and gig economy participants. The organization positions itself as a "safety net" providing access to group-rate benefits, healthcare services, insurance products, legal and financial consultations, educational resources, and community networking for individuals who typically lack employer-provided benefits. Reported cumulative membership exceeds 200,000 individuals.

AFEUSA's core product is a monthly membership priced at $4.99, sold exclusively to US residents through self-serve online enrollment at afeusa.org, with member support via phone and email. The benefit stack is delivered through an extensive partner ecosystem rather than proprietary infrastructure: insurance plans are issued by carriers including Allstate Benefits, Chubb, MetLife, Prudential, United Healthcare, and Delta Dental; healthcare access is provided via 1800MD telemedicine, Careington dental, and VSP vision; legal/financial consultations and an Employee Assistance Program come from AllOne Health; discount aggregation runs through PerkPlans; and coaching/educational partnerships include Grand Canyon University and The Messinger Institute. The technology layer is a standard content/community platform (website, member forum, monthly newsletters, RSS, content syndication) with no proprietary AI/ML, app, or API exposure.

Revenue is generated primarily through recurring monthly subscriptions ($4.99/month) with a secondary, immaterial stream from branded merchandise (stickers, tote bags, socks). The organization is independently operated with no disclosed parent company, institutional investors, or external funding rounds. No acquisitions, leadership changes, or geographic expansions beyond the US have been disclosed. Customer concentration is intrinsically diffuse across the long tail of micro-business members, and growth signals (active subscriber count, churn, ARR trajectory) are not publicly reported.

Name

Association For Entrepreneurship USA

Legal name

Association for Entrepreneurship USA

Website

https://afeusa.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AFEUSA is a US trade association offering a $4.99/month membership that aggregates insurance, healthcare, legal/financial, and discount benefits for freelancers, 1099 workers, and gig economy participants, serving 200,000+ cumulative members.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Trade association services
• Membership discount program
• Group insurance plans
• Gig economy resources
• Entrepreneur support services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Monthly Membership Subscription: Core revenue stream from $4.99/month membership fee providing access to benefits, resources, insurance products, legal/financial services, community forum, newsletters, and discounts up to 40% on aggregated services.
2. Shop Products: Sale of branded merchandise including stickers, eco tote bags, and embroidered socks through the organization's online storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AFEUSA is a trade association offering a $4.99/month membership that provides individual entrepreneurs, freelancers, 1099 workers, and gig workers with access to group insurance products, healthcare services (telemedicine, dental, vision), legal and financial consultations, an Rx savings card, monthly newsletters, an eBooks/podcasts/video resource library, a members-only discussion forum, and discounts up to 40% on aggregated business and lifestyle partner services.

Product overview

AFEUSA operates as a trade association providing a membership-based platform with a core AFEUSA Membership ($4.99/month) that serves as the umbrella offering for individual entrepreneurs, freelancers, 1099 workers, and gig workers. The primary offering bundles healthcare services (telemedicine, dental, vision, urgent care), group insurance plans (accident, critical illness, hospital indemnity, life insurance, 401k), and member resources (forum, newsletters, resource library). Additional value is delivered through discount partner services and educational partnerships. The portfolio also includes specialty offerings such as the Ultimate Gig resource book, The Messinger Institute coaching, Grand Canyon University partnership, and pet care benefits through Pet Assure and My Primary Pet Care.

Differentiator

Problem solved

Functional benefit

Products and services

• AFEUSA Standard Membership Monthly subscription membership at $4.99/month serving as the umbrella offering, providing individual entrepreneurs, freelancers, 1099 workers, and gig workers with access to insurance products, healthcare services, legal and financial consultations, Rx savings, monthly newsletters, eBooks/podcasts/videos, member forum, and discounts up to 40% on aggregated partner services. Available only to US residents.
• Group Insurance Plans Guaranteed-issue group insurance products delivered through a panel of major carriers, covering accident medical expenses, critical illness, hospital indemnity (with age-segmented 18-64 and 65+ tiers), life insurance with long-term care, group term life, and 401(k) owner plans. Designed for members who lack employer-sponsored coverage and require a licensed insurance agent interaction.
• Healthcare Services Bundle Bundled healthcare services spanning 24/7 telemedicine consultations via phone, interactive video, or email through 1800 MD; digital primary care with free common medications; a Dental PPO access plan through Careington's nationwide network; vision savings at VSP's 34,000 locations; and urgent care plan access for members without employer health benefits.
• Discount Partner Services (FlexCare Perks) Aggregated discount program offering members up to 40% savings on a broad range of business and lifestyle services (productivity software, tax preparation, mobile service, marketing tools, pet prescriptions, auto, travel, home improvement, fitness, and nutrition) through PerkPlans and direct partner relationships.
• Member Discussion Forum Members-only online forum for asking questions, sharing entrepreneurial ideas, and peer networking among U.S. micro-entrepreneurs and gig workers.
• Monthly Member Newsletters Monthly emailed newsletter rounding up recent articles, trends, and resources relevant to independent entrepreneurs, freelancers, and gig workers.
• Member Resource Library Curated library of eBooks, podcasts, videos, and articles from recognized entrepreneurial thought leaders such as Stedman Graham, Suze Orman, Kevin Harrington, and Joel Weldon, made available to members.
• The Messinger Institute Coaching Coaching and motivational/educational content delivered in partnership with The Messinger Institute to support AFEUSA members' business development.
• Ultimate Gig Resource Book and research resource that consolidates startup planning guides and years of research and data on gig-economy opportunities and independent entrepreneurship, available through the AFEUSA resources page.
• AFEUSA Branded Merchandise Online storefront selling AFEUSA-branded merchandise including stickers, eco tote bags, and embroidered socks to members and supporters.

Quantifiable outcome

• Discounts and savings up to 40% or more on aggregated services
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PerkPlanscoreOthersPerkPlans provides products and services to AFE members, including discount programs and savings opportunities. Members must complete a free, one-time enrollment in PerkPlans to access these benefits.
• 1800 MD TelemedicinecoreTechnology or IntegrationProvides 24/7 access to acute care through phone, interactive video, or email consultations for various ailments included in membership benefits.
• Careington Discount Dental PlancoreOthersDentalpass discount dental plan with over 161,000 providers offering 20% to 50% savings on most dental procedures with a $20 pass.
• Pet Asure PPO Vet Discount PlanminorOthersPet Assure provides an alternative to pet insurance with 25% savings at participating veterinarians on all in-house medical services.
• Vision Service Plan (VSP)coreOthersDiscount vision program offering immediate savings on eye care and eyewear at 34,000 locations. Note: This is not an insurance plan.
• AllOne HealthcoreTechnology or IntegrationProvides legal and financial consultations (30-minute unlimited consultations at no cost) and Clinical Benefits with four free counseling sessions through Member Assistance Program (MAP).
• MedAfford GlobalminorOthersConnects members with global pharmacies offering discounts on prescribed medications with home or business delivery.
• Verizon WirelessminorOthersPhone carrier discount program available to AFE members through the PerkPlans partnership.
• Grand Canyon University (GCU)minorStrategic or Co-development PartnerEducation partner offering resources and programs to AFE members seeking to advance their knowledge and skills.
• The Messinger InstituteminorStrategic or Co-development PartnerCoaching partner providing motivational and educational content to support member development.
• Allstate BenefitscoreOthersInsurance carrier providing group insurance products including accident medical expense, critical illness, hospital indemnity, and life insurance to AFE members.
• Various Insurance CarrierscoreOthersGroup benefit plans from carriers including Axis, CF, Chubb, Delta Dental, MetLife, Prudential, Standard, Equitable, VSP, United Healthcare, The Hartford, and Zurich. Plans include guaranteed issue options for members.

Scale indicators1 record

Expansion highlights3 records

Direct peers

• SCORE: Nonprofit association partnering with the US SBA providing mentorship, education, and resources to small business owners and entrepreneurs — overlapping educational/networking role for the same target persona as AFEUSA.
• The Self-Employed: FreshBooks-owned community and resource hub tailored to freelancers and self-employed professionals; offers educational content, tax tools, and benefit access comparable to AFEUSA's resource library.
• National Association for the Self-Employed (NASE): US trade association for self-employed entrepreneurs, providing health/dental/vision insurance access and business resources via membership fees; near-identical benefits aggregation and pricing model to AFEUSA.
• Freelancers Union: Largest US-based nonprofit membership organization for independent workers; offers group health, dental, and disability insurance plus community/advocacy resources — directly comparable mission and target member to AFEUSA's gig-worker benefits platform.
• Stride (UnitedHealthcare worksite): Benefits platform that offers individual health, dental, vision, and supplemental insurance to gig workers, 1099s, and small-business employees via digital enrollment; competes directly with AFEUSA for the same underserved segment.

Broad incumbents

• National Federation of Independent Business (NFIB): Established small-business trade association offering insurance products, advocacy, and member benefits; overlapping benefits-bundling model for the broader small-business owner demographic that includes micro-entrepreneurs.
• U.S. Chamber of Commerce: Largest US business federation serving companies broadly (including gig workers via partner programs); comparable association structure offering member benefits but at much broader enterprise scope.
• Justworks (PEO): Tech-enabled PEO offering payroll, benefits (health, dental, vision), and HR/compliance to small businesses and 1099 contractors; while structured as a PEO rather than association, its benefits stacking for independent workers competes for the same demographic.

Others

• Pet Assure: Pet healthcare discount provider that AFEUSA partners with to extend member benefits; included as an adjacent ecosystem participant and partner illustrating the composition of AFEUSA's offering.

Emerging players

• Benepass: Tech-forward benefits platform providing stipend-based benefits for distributed workforces; an emerging competitor in the same benefits-for-non-traditional-workers category as AFEUSA but with proprietary SaaS technology.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/afe_usa_org
• Facebookfacebook.com/AFEUSA
• LinkedInlinkedin.com/company/afeusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association For Entrepreneurship USA