PerkPlans
PerkPlans is a white-labeled employee and member perks platform, founded in 2005 and based in Cherry Hill, NJ, that aggregates thousands of national and local retailer discounts for employers, HR departments, associations, unions, and non-profits. It monetizes via affiliate commissions and embeds its directory into client intranets at no cost to end users.
- Company typePrivate
- Founded2005
- HeadquartersCherry Hill, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PerkPlans does
PerkPlans is a privately held, Cherry Hill, New Jersey-based company that has operated a white-labeled employee and member perks platform since 2005. The platform aggregates access to thousands of national and local retailer discounts across categories including travel, sporting events and concerts, real estate, health and wellness, flowers and gifts, pets, food and grocery, college tuition assistance, and insurance and benefits. Its core technical offering is a customized, branded portal that embeds directly into a client organization's website or intranet, alongside a dedicated HR Corner module for benefits administrators and a Directory of Discount Programs for browsing and selecting perks.
The company monetizes exclusively through affiliate commissions on purchases routed through the platform, as disclosed in its own disclaimer language. The directory is offered at no cost to employees, members, and the organizations that sign them up; customized marketing development services are bundled into the partnership. Go-to-market is sales-led, with direct outreach (phone, email, Calendly scheduling) to HR departments and organizational leaders across employers, unions, associations, and non-profits. On the supply side, PerkPlans recruits merchant and retailer partners by offering them access to the employee bases of Fortune 100 companies, government agencies, and global associations.
PerkPlans has remained a micro-cap operation with 1-10 employees, no disclosed institutional funding, no executive team bios published in available sources, and no patents or AI/ML capabilities in evidence. Its longest-tenured relationships, including founding partners Surety Title and Arbor Group, have persisted since inception, signaling durable but low-velocity commercial activity rather than high-growth scaling.
PerkPlans firmographics
Firmographics- Name
- PerkPlans
- Website
- https://perkplans.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PerkPlans is a white-labeled employee and member perks platform, founded in 2005 and based in Cherry Hill, NJ, that aggregates thousands of national and local retailer discounts for employers, HR departments, associations, unions, and non-profits. It monetizes via affiliate commissions and embeds its directory into client intranets at no cost to end users.
- Ownership category
- akta.pro rank
PerkPlans industry classification
Industry- Product category
- Employee Benefits Platform
- akta.pro primary industry
- Contractor Benefits & Perks Administration (BPACAGAJ)
- akta.pro secondary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where PerkPlans is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Markets served
PerkPlans business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Affiliate Commissions: PerkPlans earns commissions through affiliate links to products and services. The site contains affiliate links to products and services, and the company receives a commission for purchases made through these links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Directory Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PerkPlans product offering
Product offeringCore offering
PerkPlans provides a white-labeled, customized employee and member perks platform that aggregates and curates thousands of national and local retail and service discounts across categories including travel, entertainment, real estate, health and wellness, food and grocery, college tuition, insurance, and pet care. The platform is delivered at no cost to employees and members and is embedded directly inside client organizations' websites or intranets. The company monetizes through affiliate commissions when users purchase via merchant partner links, while also offering a Merchant Partnership Program that gives retailers access to buyers from Fortune 100 companies, government agencies, and global associations.
Product overview
PerkPlans is a unified employee and member perks platform established in 2005, originally as a regional discount program that has evolved into a one-stop customized national perks platform. The core offering is a white-labeled platform accessed directly on client websites or intranets. The product portfolio includes the main PerkPlans Employee/Member Perks Platform providing access to thousands of national and local discounts across multiple categories, complemented by the HR Corner module for HR professionals, the Directory of Discount Programs for browsing and selecting perks, and Customized Marketing Development services. The platform also includes dedicated programs for employers and merchant partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- PerkPlans Employee/Member Perks Platform A white-labeled, customized platform accessed directly on employer websites or intranets, providing employees and members with access to thousands of national and local discounts across categories including travel, retail, sporting events, concerts, real estate, health and wellness, flowers and gifts, pets, food and grocery, college tuition assistance, and insurance and benefits.
- PerkPlans Directory of Discount Programs A hand-selected directory of discount programs that organizations can choose from and integrate into their current marketing and online communications, with free sign-up access for organizations and employees/members.
- PerkPlans Employer Discount Program A comprehensive discount program for employers that provides organizations with access to thousands of perks to offer employees as a benefit showing appreciation for dedication and hard work.
- PerkPlans Merchant Partnership Program A merchant partnership program that gives local and national retailers and service providers access to potential buyers from Fortune 100 companies, government agencies, and global associations through the PerkPlans network.
- Customized Marketing Development Services A service where PerkPlans works with client organizations to customize promotional materials and integrate discount programs into their existing marketing and online communications.
Companies that use PerkPlans
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
PerkPlans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PerkPlans partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Surety TitlecoreSurety Title has been a founding member of PerkPlans since its inception in 2005. The partnership has evolved to include new business partners and vendor companies, with Surety Title's staff taking advantage of both local companies throughout the tri-state area and thousands of national vendors. The relationship has also generated new business for Surety Title through the network.
- Arbor GroupcoreArbor Group, a comprehensive specialized insurance planning firm, has been a member since 2005. The firm focuses on working with HR departments and has found the HR Corner section particularly beneficial for promoting their insurance programs within the PerkPlans network.
- RxCutminorRxCut promotes its discount prescription card and other cost-saving programs through the PerkPlans network. Employees of affiliated organizations can take advantage of RxCut benefits as part of the PerkPlans employee perks program.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
PerkPlans competitors and assessment
Company assessmentDirect peers
- Working Advantage: Working Advantage provides discounted movie tickets, theme park passes, shopping, and travel offers to employees through employer-sponsored perk programs. It overlaps PerkPlans on ticketing, travel, and consumer retail discounts via an affiliate-style model.
- PerkSpot: PerkSpot is the closest direct competitor to PerkPlans - both deliver white-labeled, white-glove employee discount platforms accessed via employer intranets, monetized through affiliate and merchant partnerships. Both target employer HR departments with curated national/local discount marketplaces and are staffed and priced for the enterprise segment.
- Beneplace: Beneplace delivers employee voluntary benefits and discount programs to employers across the U.S. Its product model - curated perks catalog integrated into employer-branded portals - closely matches PerkPlans' white-label intranet deployment approach.
- BenefitHub: BenefitHub offers a similar employee perks marketplace platform for employers, with a white-labeled online portal listing discounts and access to perks. It directly competes with PerkPlans for HR-led enterprise benefits budgets.
- CorporatePerks: CorporatePerks provides a corporate discount platform for employers covering a broad assortment of consumer categories. Its product-market fit (B2B sales to HR, discount aggregation across categories) closely matches PerkPlans.
- Access Development (Access Perks): Access Development operates Access Perks, an employee discount network delivered through employer affinity channels including associations, chambers of commerce, and unions. This mirrors PerkPlans' multi-segment customer strategy (Employers, Associations, Unions).
- TicketsatWork: TicketsatWork offers corporate employee discount programs for entertainment, travel, retail, and consumer services through employer partnerships. Its emphasis on event and entertainment perks aligns with PerkPlans' sporting events, concerts, and travel categories.
Emerging players
- Plum Benefits: Plum Benefits offers corporate employee perk programs focused on discounts and lifestyle benefits, often bundled with broader well-being and insurance offerings. It is a smaller-scale competitor in the same employee-perks-with-employer-distribution space.
Broad incumbents
- Virgin Pulse: Virgin Pulse is a broad incumbent in corporate well-being, offering employee engagement, wellness, and benefits platforms that frequently include discount/perks integrations. It competes with PerkPlans on the employer benefits budget at a much larger scale and across the broader total-rewards category.
- Foundation Software (parent of PerkSpot): Foundation Software is the parent of PerkSpot (direct competitor) and operates broader HR/payroll software suites. Its larger software portfolio and resources make it a scaled incumbent capable of bundling PerkSpot-style perks with back-office HR software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
PerkPlans social profiles
Digital presencePerkPlans financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerkPlans leadership team
Management profileNumber of profiles
Profiles1 record
PerkPlans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerkPlans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerkPlans
What does PerkPlans do?
PerkPlans provides a white-labeled, customized employee and member perks platform that aggregates and curates thousands of national and local retail and service discounts across categories including travel, entertainment, real estate, health and wellness, food and grocery, college tuition, insurance, and pet care. The platform is delivered at no cost to employees and members and is embedded directly inside client organizations' websites or intranets. The company monetizes through affiliate commissions when users purchase via merchant partner links, while also offering a Merchant Partnership Program that gives retailers access to buyers from Fortune 100 companies, government agencies, and global associations.
Is PerkPlans a public or private company?
PerkPlans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PerkPlans founded?
PerkPlans was founded in 2005. It employs 1 to 10 people.
Where is PerkPlans based?
PerkPlans is headquartered in Cherry Hill, United States, in the North America region.
How does PerkPlans make money?
One revenue line is on record: affiliate Commissions.
Who are PerkPlans's main competitors?
Direct peers on record are Working Advantage, PerkSpot, Beneplace, BenefitHub, CorporatePerks, Access Development (Access Perks) and TicketsatWork. Plum Benefits is listed as an emerging player. Broad incumbents are Virgin Pulse and Foundation Software (parent of PerkSpot).
Does PerkPlans have an API?
No public API is recorded for PerkPlans.
What industry is PerkPlans in?
PerkPlans's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAGAJ, Contractor Benefits & Perks Administration, with a secondary code of CRAFAAAD, Local Services & Experiences Generalist Marketplaces.