CustomerCount
- Company typePrivate
- Founded2007
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
CustomerCount firmographics
Firmographics- Name
- CustomerCount
- Legal name
- Mobius Vendor Partners
- Website
- https://customercount.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CustomerCount industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
- akta.pro secondary industries
- Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where CustomerCount is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CustomerCount business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Survey Platform Subscription: Cloud-based customer feedback management platform delivered as a managed service subscription. Customers access survey tools, analytics dashboards, and reporting templates through the platform on a recurring subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Managed Services Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CustomerCount product offering
Product offeringCore offering
CustomerCount is a cloud-based customer feedback management system that enables businesses to design, deploy, and analyze real-time customer satisfaction surveys across sales, contact/service, and product experience touchpoints. The platform delivers NPS analytics, customizable reporting (70+ templates), mobile-responsive design with device recognition, individual representative-level tracking, on-site service request alerts, and integrates text analytics (KEATEXT) and CRM systems. It is offered alongside sub-brands EmployeeCount (employee experience) and Patients-Count (healthcare patient feedback).
Product overview
CustomerCount offers a cloud-based customer feedback management platform with specialized sub-brands for different markets. The core CustomerCount© platform provides survey design, deployment, and analytics for customer experience monitoring across sales, contact, and product touchpoints. This integrates with specialized modules including KEATEXT Text Analytics for natural language processing of open-ended responses, Net Promoter Score analytics for loyalty prediction, Survey Reporting with 70+ templates, SMS Surveys for mobile feedback collection, On Site Service Request for real-time issue resolution, and CEM Solutions for comprehensive experience management. The portfolio extends to EmployeeCount© for employee experience surveys and Patients-Count© for healthcare patient feedback, while Mosaic Voice adds speech analytics for contact center optimization.
Differentiator
Problem solved
Functional benefit
Brands
- EmployeeCount: Employee experience and engagement survey platform
- Patients-Count
Products and services
- CustomerCount Cloud-based customer satisfaction survey platform providing real-time feedback collection, customizable reporting templates, and advanced analytics for monitoring sales, contact/service, and product experiences. Targeted at mid-market and enterprise organizations seeking systematic Voice of Customer programs.
- EmployeeCount Employee experience and engagement survey solution built on the CustomerCount platform, offering professional services for consulting survey design, managed services subscriptions, and 70+ reporting templates for 24/7 survey deployment. Targeted at HR and employee experience teams measuring engagement and retention.
- Patients-Count Patient satisfaction survey solution enabling healthcare organizations to capture and analyze patient feedback throughout the care journey, with CRM integration, survey design, and reporting capabilities adapted for the healthcare vertical.
- KEATEXT Text Analytics Advanced text analytics engine integrated with the CustomerCount platform that processes open-ended survey responses to extract sentiment, themes, and actionable insights using natural language processing. Delivered via partnership with Keatext.
- Mosaic Voice Speech analytics solution for contact centers that analyzes voice interactions to improve agent performance and customer experience. Part of the EmployeeCount/CustomerCount portfolio for contact-center voice of customer programs.
Quantifiable outcome
- Continuous real-time feedback capture with survey submissions occurring every few seconds across the customer base
- +1 more outcomes
Companies that use CustomerCount
Customer profileSegments3 records
Ideal customer profiles2 records
CustomerCount technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
CustomerCount partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KeatextcoreKeatext Text Analytics integration with CustomerCount platform providing advanced text analytics capabilities for processing and analyzing open-ended customer feedback responses. This integration enhances the survey platform's ability to derive insights from unstructured customer comments and reviews.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
CustomerCount competitors and assessment
Company assessmentBroad incumbents
- NICE Ltd: NICE offers enterprise contact center analytics including speech analytics and customer interaction insights — overlapping with CustomerCount's Mosaic Voice speech analytics module. As a large incumbent, NICE addresses part of CustomerCount's value proposition at greater scale.
- GetFeedback (Salesforce): GetFeedback, now part of Salesforce, provides customer feedback and survey tools tightly integrated with Salesforce CRM. It competes with CustomerCount's CRM-integrated survey use cases, leveraging Salesforce's distribution scale.
Direct peers
- Press Ganey: Press Ganey is a leading healthcare-specific patient experience measurement and analytics platform. It directly competes with CustomerCount's Patients-Count offering in the healthcare patient feedback vertical.
- InMoment: InMoment is a customer experience platform combining surveys, social listening, and advanced analytics (including text and sentiment analytics). It is a direct competitor in the VoC/CEM SaaS category, targeting similar enterprise and mid-market buyers as CustomerCount.
- SurveyMonkey: SurveyMonkey provides online survey tools with CX and employee feedback solutions for SMB and mid-market customers. It overlaps with CustomerCount's core survey and feedback management offering at a broader and more accessible scale.
- SMG (Service Management Group): SMG provides customer experience management software and services for multi-location brands, including survey programs, NPS tracking, and CX analytics. It is a direct competitor in the multi-unit customer feedback space served by CustomerCount.
- Medallia: Medallia is an enterprise customer experience management platform providing omnichannel feedback capture, text and speech analytics, and journey analytics. It competes with CustomerCount in mid-market and enterprise VoC deals and offers overlapping AI/text analytics capabilities.
- Qualtrics: Qualtrics is a leading experience management platform offering customer, employee, product, and brand experience surveys with advanced analytics. It directly competes with CustomerCount across the same VoC/CEM use cases and is the dominant SaaS player in this category.
- Forsta (formerly Confirmit/Clarabridge): Forsta is a customer experience and Voice of the Employee / Voice of the Customer platform with research, survey, and text analytics capabilities. It is a direct competitor in the enterprise VoC/CEM space and offers comparable survey, NPS, and reporting functionality.
Others
- Keatext: Keatext is an AI-powered text analytics platform for open-ended customer feedback and is also a technology/integration partner of CustomerCount. It is relevant as both a complement (via integration) and as an adjacent vendor operating in VoC analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CustomerCount social profiles
Digital presenceCustomerCount financial estimates
Financial estimateRevenue estimate
Valuation estimate
CustomerCount leadership team
Management profileNumber of profiles
CustomerCount funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CustomerCount M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CustomerCount
What does CustomerCount do?
CustomerCount is a cloud-based customer feedback management system that enables businesses to design, deploy, and analyze real-time customer satisfaction surveys across sales, contact/service, and product experience touchpoints. The platform delivers NPS analytics, customizable reporting (70+ templates), mobile-responsive design with device recognition, individual representative-level tracking, on-site service request alerts, and integrates text analytics (KEATEXT) and CRM systems. It is offered alongside sub-brands EmployeeCount (employee experience) and Patients-Count (healthcare patient feedback).
Is CustomerCount a public or private company?
CustomerCount is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CustomerCount founded?
CustomerCount was founded in 2007. It employs 1 to 10 people.
Where is CustomerCount based?
CustomerCount is headquartered in Indianapolis, United States, in the North America region.
How does CustomerCount make money?
One revenue line is on record: survey Platform Subscription.
Who are CustomerCount's main competitors?
Broad incumbents on record are NICE Ltd and GetFeedback (Salesforce). Direct peers are Press Ganey, InMoment, SurveyMonkey, SMG (Service Management Group), Medallia, Qualtrics and Forsta (formerly Confirmit/Clarabridge). Keatext is listed as an others.
Does CustomerCount have an API?
No public API is recorded for CustomerCount.
What industry is CustomerCount in?
CustomerCount's product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of HLACAEAH, Patient Feedback, Surveys, Reputation & Experience Measurement (VoC). Its NAICS code is 541511 and its SIC code is 7372.