New Democrat Network

What New Democrat Network does

New Democrat Network (NDN) was a 501(c)(4) progressive think tank and advocacy organization founded in 1996 and headquartered in Washington, DC. It produced political analysis, election forecasting, demographic research, and policy commentary for Democratic Party operatives, center-left political organizations, and political journalists. Its core product surface was content-based: an NDN Blog, a weekly email newsletter on the MyNGP platform, YouTube videos, and a multi-channel social media presence (Twitter/X, Instagram, Flickr), supplemented by webinars and in-person DC luncheons. Research programs included election and political analysis, the "With Democrats Things Get Better" project, countering illiberalism, US economic and trade policy, election protection and disinformation, immigration, and the "21st Century America Project" on shifting demographics. Its most distinctive methodological offering was the proprietary Saliency Index for measuring the most important issue question in public opinion research. NDN maintained an affiliated 501(c)(3) entity, the New Policy Institute (NPI), housed as a project of the Tides Center, which received tax-deductible contributions; NDN itself accepted non-deductible contributions from individuals, corporations, partnerships, labor organizations, and LLCs without public disclosure through FEC or IRS channels. The organization was led throughout by founder and President Simon Rosenberg and operated with an 11-50 person staff until announcing its closure in February 2023, with Rosenberg stating that "the original NDN was launched in 1996 ... it is time for a new chapter, new approaches and new institutions."

Name

New Democrat Network

Legal name

New Democrat Network (NDN)

Website

https://ndn.org

Company type

Private

Founded year

1996

Operating status

Closed

Headcount range

11–50 employees

Short description

New Democrat Network (NDN) was a Washington, DC-based 501(c)(4) progressive think tank founded in 1996, producing election analysis, demographic research, and policy commentary for Democratic operatives, center-left organizations, and political media until announcing its closure in February 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels8 records

Core offering

NDN (New Democrat Network) was a progressive think tank and advocacy organization that produced political analysis, election forecasting, and policy research focused on Democratic politics and center-left policy issues. It operated a blog platform featuring commentary from staff writers, alongside named research programs covering elections, economic and trade policy, immigration, election security, and countering illiberalism. The organization also delivered analysis through webinars, in-person events, and its proprietary Saliency Index methodology for measuring important issues in public opinion research.

Product overview

NDN (New Democrat Network) is a progressive think tank and advocacy organization founded in 1996, operating primarily as a content and research platform rather than a software product company. The organization produces political analysis, election forecasting, and policy research through its blog, research programs, and events. Key offerings include the NDN Blog featuring commentary from staff and contributors, the 'With Democrats Things Get Better' presentation examining Democratic vs. Republican governance outcomes, and research programs covering election analysis, economic/trade policy, countering illiberalism, election security, and immigration. The organization also conducts events and webinars featuring political strategists and economists.

Differentiator

Problem solved

Functional benefit

Products and services

• NDN Blog A blog platform featuring political analysis, election commentary, and policy research from NDN staff and contributors including Simon Rosenberg, Chris Murphy, Winograd and Hais, Chris Taylor, and Robert J. Shapiro.
• Election and Political Analysis Research and analysis program on U.S. elections and political trends, including the proprietary 'Saliency Index' methodology for measuring the most important issue in public opinion research and 2022 election forecasting.
• With Democrats Things Get Better An in-depth presentation and research project examining American politics since the end of the Cold War, arguing that Democratic-led administrations produce better economic and policy outcomes than Republican ones.
• 21st Century America Project A demographic and public opinion research project examining how changing demographics (including Millennial, Hispanic, and Asian-American voters) will shape American politics and policy.

Quantifiable outcome

• Accurately predicted the 2022 'red wave washout' - contrary to mainstream media predictions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Direct peers

• Center for American Progress: Largest progressive think tank in Washington, DC. Directly comparable to NDN as a center-left policy and political research organization producing election analysis, demographic research, and advocacy for Democratic-aligned causes, though at significantly larger scale.
• EMILY's List: Progressive political organization supporting Democratic women candidates through fundraising and strategic support. Comparable to NDN as a Democratic-aligned political advocacy organization with overlapping donor base and political strategy focus.
• Priorities USA: Major progressive political advocacy and research organization focused on electing Democrats. Comparable to NDN's election analysis and political strategy work, particularly demographic targeting and polling-based campaign support.
• Data for Progress: Progressive research and polling organization that conducts public opinion research and policy analysis for Democratic-aligned causes. Closely comparable to NDN's Saliency Index work and election polling methodology, serving similar clients.
• MoveOn.org: Progressive political advocacy organization with online mobilization, polling, and election analysis capabilities. Comparable to NDN in serving the Democratic electorate, though with greater emphasis on grassroots mobilization than research publishing.
• American Bridge: Progressive political organization focused on opposition research, communications, and supporting Democratic candidates. Comparable to NDN's election analysis work and Democratic-aligned advocacy mission.
• Third Way: Centrist Democratic think tank focused on moderate policy ideas, political strategy, and messaging. Directly comparable to NDN in serving the center-left coalition, producing election analysis, and operating as a 501(c)(3) policy organization.

Broad incumbents

• Pew Research Center: Nonpartisan public opinion research organization producing demographic, political, and social research. Comparable to NDN's Saliency Index and demographic research work, though Pew operates at vastly greater scale with a nonpartisan methodology.
• Heritage Foundation: Leading conservative think tank that mirrors NDN's role for the center-right coalition. Comparable as a counterpart advocacy and research organization with similar operating model but opposing ideological focus, useful for benchmarking scale and impact.
• Brookings Institution: One of the most established Washington think tanks producing policy research and political analysis. Comparable as a research organization with influence in Democratic policymaking circles, though operating across a much broader ideological and policy scope than NDN.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NDN_NPI
• YouTubeyoutube.com/NDNVideo
• Instagraminstagram.com/ndn_npi
• Facebookfacebook.com/NDNNPI
• LinkedInlinkedin.com/company/ndn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Democrat Network