Asigest

What Asigest does

Asigest (legally ASIGEST BROKER DE ASIGURARE-REASIGURARE SA) is a Romanian insurance brokerage and risk-management consultancy founded in 1994 and headquartered in Bucharest. The company operates as the Romanian arm of an international Asigest Holding group founded in Italy more than 30 years ago, with the wider group reporting over 700 professionals globally and Asigest's Romanian unit claiming over 200 employees and partners across 8 agency offices (Bucharest, Timisoara, Cluj-Napoca, Constanta, Mures, Oradea, Pitesti). It intermediates insurance policies on behalf of individuals and businesses through relationships with 22+ insurer partners including Allianz-Țiriac, Generali, Groupama, OMNIASIG, Asirom, ABC Asigurari, PAID, Euler Hermes, Coface, and Bupa International.

The company is authorized by Romania's Financial Supervisory Authority (Decision no.43/23.11.2001, register no. RBK-043/10.04.2003) and earns transaction-based commissions as a percentage of the insurance premium on every issued policy. Its product portfolio spans retail coverages (RCA/MTPL, CASCO, home, health, travel, life) and corporate coverages (property, CAR/EAR construction, agricultural, bonds and credit, marine/aviation, liability), supplemented by two proprietary differentiated products — Stem Cell insurance and CMR & Cargo insurance. Distribution runs through direct sales offices, a franchise network, and a national brokerage-assistant channel that negotiates and concludes policies on behalf of insurers; free 24-hour policy delivery, proactive SMS/phone renewal reminders, and on-site payment collection anchor client retention.

Asigest is a founding member of PRBAR (the Romanian employers' organization representing 40%+ of brokerage market intermediation), an exclusive UNIBA partner for Romania since 2000 (120+ country network), and a UnisonSteadfast affiliate since 2014 (210 brokers globally) — collectively enabling cross-border placements for corporate clients with international exposures. The company reports 17 industry awards and recognition from the Romanian Royal House (Peleș Castle restoration project), and is led by Director General Antonio Souvannasouck, who also serves as President of PRBAR, with Deputy General Director Daniela Tănase.

Name

Asigest

Legal name

SC ASIGEST BROKER DE ASIGURARE-REASIGURARE SA

Website

https://asigest.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Asigest is a Romanian insurance brokerage and risk-management consultancy, founded 1994, intermediating retail and corporate insurance policies through 8 offices, a franchise network, and 22+ insurer partners as the Romanian arm of Italy-founded Asigest Holding.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance brokerage
• Risk management consulting
• Retail insurance intermediation
• Corporate insurance brokerage
• Insurance policy issuance

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Insurance intermediation commissions: Brokerage services consisting of concluding insurance policies on behalf of and for the benefit of insurers with whom they hold collaboration agreements. Earns commission as a percentage of the insurance premium value for issued policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Asigest is an insurance brokerage firm that intermediates insurance policies between insurers and end customers, offering both retail insurance (RCA, CASCO, home, health, travel, life) and corporate insurance (property, CAR/EAR construction, agriculture, bonds and credit, marine and aviation, liability). The firm provides specialized consultancy, risk management advisory, and policy issuance services through its own offices, franchise network, and brokerage assistants, and has developed two proprietary niche products: Stem Cell insurance and CMR & CARGO cargo insurance.

Product overview

Asigest is an insurance brokerage firm operating as a single-product service platform focused on insurance intermediation. The company offers a comprehensive portfolio of insurance products across two main segments: retail insurance for individuals (including RCA/MTPL, CASCO, home, health, travel, and life insurance) and corporate insurance (covering property, construction, agriculture, bonds/credit, marine/aviation, and liability). The company has also developed two innovative specialized products: Stem Cell insurance and CMR & Cargo insurance. Asigest provides insurance consultancy, policy issuance, and risk management services through its national network of offices and partners.

Differentiator

Problem solved

Functional benefit

Brands

• Asigurarea Stem Cell: Special insurance product for stem cell preservation launched by ASIGEST.
• Asigurarea CMR & CARGO

Products and services

• RCA (Răspundere Civilă Auto / MTPL) Mandatory Third Party Liability insurance for vehicle owners, required by Romanian law for all vehicle drivers; intermediated from partner insurers.
• CASCO Comprehensive voluntary vehicle insurance covering damage, theft, and other risks to the policyholder's own vehicle.
• Locuinta (Home Insurance) Insurance coverage for residential properties against damages, theft, and other perils.
• Sanatate (Health Insurance) Private health insurance providing coverage for medical treatments, hospitalization, and healthcare services.
• Calatorie (Travel Insurance) Insurance coverage for travel-related risks including medical emergencies, trip cancellation, and luggage loss while traveling abroad.
• Viata (Life Insurance) Life insurance products providing financial protection for families and loved ones in case of death or critical illness.
• Cladiri si Bunuri (Buildings and Property) Insurance coverage for commercial buildings, equipment, and business assets against damage and loss.
• Constructii Montaj (CAR / EAR) Construction and Erection All Risks (CAR/EAR) insurance covering damages during construction and installation projects.
• Asigurari Agricole (Agricultural Insurance) Specialized insurance for agricultural businesses covering crops, livestock, and farming equipment against weather-related and other risks.
• Garantii si Credite Comerciale (Bonds and Credit Insurance) Commercial credit insurance and surety bonds protecting businesses against non-payment by clients and contract defaults.
• Maritime si Aviatie (Marine and Aviation Insurance) Insurance coverage for marine vessels, cargo, and aviation risks including hull, liability, and cargo insurance.
• Asigurari de Raspunderi (Liability Insurance) Various liability insurance products including professional liability, civil liability, and product liability coverage for businesses.
• Asigurarea Stem Cell Innovative specialized insurance product developed by Asigest for stem cell preservation and related services.
• Asigurarea CMR & CARGO Specialized insurance for cargo transportation covering goods in transit, CMR liability, and freight-related risks.
• Risk Management & Insurance Consultancy Specialized insurance consultancy and Risk Management services offered to both retail and corporate clients, including needs analysis, solution recommendation, and ongoing advisory support.

Quantifiable outcome

• Over 30 years of market presence
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• PRBAR (Patronatul Român al Brokerilor de Asigurare-Reasigurare)coreStrategic or Co-development Partner · 1 December 2016PRBAR - Romanian Employers-Reinsurance Brokers founded in December 2016, being the first employers' organization in the field. PRBAR represents over 40% of the Romanian brokerage industry. Asigest is one of the Founding Members. Antonio Souvannasouck served as President from 2019.
• UnisonSteadfast (unisonBrokers)minorStrategic or Co-development Partner · 1 January 2014UnisonSteadfast (unisonBrokers), established in 2005, offers companies operating internationally independent insurance solutions around the world through a network of 210 high-profile brokers and excellent professionalism in Europe, America, Asia, Africa and Oceania. Asigest is an affiliate member since 2014.
• UNIBA PartnerscoreStrategic or Co-development Partner · 1 January 2000UNIBA is an international network of over 120 countries around the world, made up of independent brokers, founded in 1987. Provides support for collaboration between insurance brokers in partnership with reinsurance brokers and Lloyd's Syndicates. Grants access to network members to international insurance markets. Asigest is an affiliate member since 2000 and an exclusive partner for Romania.
• ABC Asigurari Reasigurari SAminorChannel Partner/ Reseller/ DistributorInsurance partner specializing in construction and assembly companies operating in Romania, providing competitive insurance services at competitive prices.
• Allianz-ȚiriacminorChannel Partner/ Reseller/ DistributorMajor Romanian insurance company established in 1994.
• AsiromminorChannel Partner/ Reseller/ DistributorTraditional insurance company serving Romanians for over 20 years.
• Generali GroupminorChannel Partner/ Reseller/ DistributorInternational insurer with two centuries of experience in financial and insurance services.
• GroupamaminorChannel Partner/ Reseller/ DistributorFrench multinational insurance company present in Romania through acquisitions.
• OMNIASIG Vienna Insurance GroupminorChannel Partner/ Reseller/ DistributorLeading insurer present in Romania since 1995, occupying top position in the market.
• PAID (Natural Disaster Insurance Pool)minorChannel Partner/ Reseller/ DistributorPrivate insurance-reinsurance company for compulsory housing insurance in Romania.
• Euler HermesminorChannel Partner/ Reseller/ DistributorWorld leader in commercial credit insurance with market share of 34.9%, with more than 6000 employees in over 50 countries.
• CofaceminorChannel Partner/ Reseller/ DistributorWorld leader in credit insurance helping companies develop and sustain for at least 70 years.
• Bupa InternationalminorChannel Partner/ Reseller/ DistributorPart of BUPA Group, the main private health insurance house in the UK, serving over 10 million people from 115 nationalities in more than 190 countries.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acrisure: Fast-growing global insurance brokerage built through partner acquisitions. Comparable to Asigest in franchise/partner-led distribution, multi-carrier panel model, and emphasis on commission-based revenue.
• Brown & Brown: US-headquartered insurance brokerage that has expanded via acquisitions across multiple geographies. Comparable to Asigest in retail and commercial brokerage focus and decentralized operating model.
• Howden: Global insurance broker with active Eastern European presence and a UNIBA-adjacent network footprint. Comparable to Asigest in targeting mid-market and complex corporate risks through an international broker affiliation model.
• Lockton: World's largest independent insurance brokerage, competing with Asigest in commercial/corporate lines and via international networks. Comparable as a privately-held, partner-led broker that competes on specialty expertise and global network access rather than public-market scale.
• Hub International: North American insurance brokerage with mid-market and commercial focus. Comparable to Asigest in retail and SME/corporate intermediation, multi-carrier access, and partner network distribution model.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Comparable to Asigest in commercial retail/corporate brokerage, multi-carrier panel approach, and growing presence across continental Europe.
• Willis Towers Watson: Global advisory, brokerage, and solutions company with insurance intermediation as a core line. Comparable to Asigest in competing for complex corporate insurance placements and cross-border programs originating in Romania.
• Marsh: Largest global insurance broker and risk advisor. Comparable to Asigest as a competing broker for Romanian corporate and multinational clients, though with vastly broader product and geographic scope.
• Aon: Global professional services firm with a major insurance brokerage and reinsurance arm. Comparable to Asigest in offering brokerage and risk advisory services to corporate clients in Romania and across Europe.

Others

• UNIBA Partners: International network of independent insurance brokers spanning 120+ countries. Asigest is an exclusive Romanian partner; comparable as the network ecosystem that Asigest leverages to access global markets, rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AsigestBrkSpa
• Facebookfacebook.com/asigest
• LinkedInlinkedin.com/company/asigestromania

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asigest