Name

Night Nannies

Legal name

Night Nannies Australia Pty Ltd

Website

https://nightnannies.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410), Private Households (814)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Overnight Nanny Placement & Staffing Services (HSAAADAJ)

akta.pro secondary industries

Night Nanny/Overnight Care Placement (HSAAALAF), Overnight Newborn Care (Night Nurse) (HSAAADAA), Overnight Sleep Coaching & Night-Weaning Support (Non-Clinical) (HSAAADAI), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF), Infant & Toddler Nanny Services (HSAAABAJ)

Keywords

• Nanny placement services
• Overnight sleep guidance
• Postnatal care services
• Mothercraft nursing care
• Babysitting agency services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hourly Nanny/Babysitter Services: Hourly rates for casual nannies, babysitters, and night nannies based on qualifications, experience, and service type. Rates vary from $40-$60 per hour for nannies, with night nanny rates around $55-$60 per hour. Wedding services charged at $84-$105 for first 3 hours plus additional hourly rates.
2. Sleep Guidance Packages: Structured packages for sleep guidance services including Budget Starter, Extended Starter, Popular Package, and The Works 4-night package. Minimum 2-night commitment for overnight services. Packages tailored to individual family needs and budgets.
3. Permanent Placement Fees: One-time agency placement fees for permanent nanny placements with 60-day warranty. Fees quoted upon inquiry based on position requirements.
4. Educational Workshops: Fee-for-service workshops including Sleep Guidance Course ($150 per person), Dunstan Baby Language courses ($70-$100 per couple), Day Sleep Guidance Workshops ($200-$220), and other parenting education sessions.
5. Wedding Nanny Services: Wedding creche and babysitter packages priced individually or at $84-$105 for first 3 hours per nanny. Additional hours at $18-$25 per hour. Activity packs available at $5-$6.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Night Nannies is a national Australian nanny agency that places screened babysitters, qualified nannies, and Mothercraft Nurses with families across NSW, VIC, QLD and ACT. Its flagship offering is specialized overnight sleep guidance for babies through school-age children using gentle, no-controlled-crying techniques, sold as structured 2-night minimum packages and individualized programs. The agency also provides day nanny, permanent placement, wedding/event childcare, school holiday care, emergency nannies, postnatal care, and educational workshops (Dunstan Baby Language, Sleep Guidance Course for nannies).

Product overview

Night Nannies is a national Australian nanny agency offering a comprehensive childcare service portfolio. The core offering consists of babysitting, nanny services, and specialized mothercraft/maternity services across Sydney, Melbourne, Brisbane, and regional areas. The company specializes in overnight sleep guidance programs for babies (5 months+), toddlers (1.5-3 years), preschoolers (3-5 years), and school-age children (5+ years) using gentle no-cry techniques. Supporting services include day sleep guidance workshops, child development guidance, child nutrition consultation, cooking lessons, feeding consultation, preparing for baby workshops, and childproofing consultations. The company also provides wedding nanny services, school holiday nannies, emergency childcare, and postnatal care. Educational offerings include the Dunstan Baby Language course and Sleep Guidance Course for nannies. All services are backed by a screening process including criminal record checks, First Aid certification, and reference verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Babysitting Service Childcare service available after 6pm, with babysitters who have minimum 2 years experience, criminal record check, First Aid certification, and screening criteria. Typically works 4-6 hours or more, assisting with evening wind-down routines including meal prep, bathing, and bedtime.
• Nanny Services
• Mothercraft Nurse/Nanny Services
• Wedding Nanny Services
• Night Nanny Overnight Sleep Guidance
• Sleep Guidance Packages
• Baby Sleep Guidance Program
• Toddler Sleep Guidance Program
• Preschooler Sleep Guidance Program
• School Age Sleep Guidance Program
• Day Sleep Guidance Workshops
• Postnatal Care Services
• Luxury Overnight Babysitting
• School Holiday Nanny
• Emergency Nanny Services
• Child Development Guidance
• Child Nutrition Consultation
• Cooking Lessons and Demonstrations
• Feeding Consultation Workshop
• Preparing for Baby Workshop
• Child Proof Your Home Consultation
• Dunstan Baby Language Course
• Sleep Guidance Course for Nannies
• Children's Activity Packs
• Permanent Nanny Placement

Quantifiable outcome

• Children typically achieve sleeping through the night within 4-14 nights of the sleep guidance program
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Central Coast Community CollegeminorImplementation/ SI/ Consulting Partner · 1 February 2009Training partner for Sleep and Settling Guidance courses. Night Nannies co-delivers certification courses through the college in NSW, with sessions held at Ourimbah Campus near Ourimbah railway station.
• Martha Birch (Parent-Infant Therapist)minorStrategic or Co-development Partner · 1 January 2009Parent-Infant Therapist and Adult Psychotherapist who served as guest speaker at Night Nannies specialized workshop. Background in general and mental health nursing, worked with families at risk of child abuse and neglect, coordinates infant mental health training at NSW Institute of Psychiatry.
• Fisher PriceminorGTM or Marketing Partner · 1 January 2008Represented Night Nannies and Fisher Price at Westfield and Macquarie Centre events. Provided qualified professional nannies to discuss child developmental needs with parents at shopping center events.
• Rhodes Waterside Shopping CentreminorGTM or Marketing Partner · 1 January 2008Monthly mothers groups held at the shopping centre with Night Nannies as regular guest speakers. Sessions attract 80-300 mums with babies each month to learn about sleep and settling topics.
• Nanny Sure InsuranceminorOthersRecommended public liability and professional indemnity insurance provider for nannies. Policy is affordable, can be paid off over 12 months, and is held within Australia through Finsura Insurance Brokers. Night Nannies recommends nannies obtain this coverage.
• MNT TrainingminorImplementation/ SI/ Consulting PartnerUK-based leading providers of professional development training for Nannies, Doulas, Au-Pairs, Childminders and Maternity Nurses. Tel: 0870 220 2657. Referenced as training resource for nannies wanting to specialize.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• British Nanny Association: UK-based industry body that trains and certifies nannies and maternity nurses. Functionally analogous to the Australian Nanny Association where Annemarie Sansom served as Co-President, with comparable training and standards-setting role.

Emerging players

• Huckleberry: AI-driven baby sleep and feeding app offering personalized sleep guidance to parents. Competes indirectly with Night Nannies' sleep guidance programs by offering a lower-cost, app-based alternative to in-home overnight consulting.
• Bespoke Doula / Night Doula Services: Independent and boutique doula agencies offering overnight postpartum support to new parents. Overlaps with Night Nannies' postnatal care and overnight newborn support services, especially in urban Australian and international markets.
• Bubble (Bubble & Squeak): UK babysitter and nanny marketplace with vetted caregivers. Comparable to Night Nannies in family-targeted childcare service offering, but operates as an app-driven marketplace rather than a traditional agency.

Broad incumbents

• Karitane: Australian not-for-profit providing early childhood health and parenting support, including sleep and settling services. Competes in the same sleep guidance space as Night Nannies but as a clinical/public-health provider rather than a commercial agency.
• Tresillian: Australian not-for-profit offering residential and day-stay services for families with sleep, feeding and unsettled baby issues. Direct competitor in the parental sleep guidance category, with clinical credibility Night Nannies does not possess.
• Jovie (formerly College Nannies + Sitters): US-headquartered nanny and sitter placement agency with a structured screening and matching model. Comparable to Night Nannies in agency operations and service tiering, though operating in North America rather than Australia.

Direct peers

• Care for Kids: Australian childcare marketplace connecting families with nannies, babysitters and daycare providers. Night Nannies already lists casual nannies on this platform, making it both a partner and a direct competitor in casual nanny search.
• Night Nurses (UK): UK-based agency providing overnight maternity nurses and night nannies to families with newborns. Closest direct analog to Night Nannies Australia in service model, nomenclature and target customer base.

Regional players

• HelloCare (Australia): Australian in-home aged and disability care provider offering overnight and live-in care services. Comparable in caregiver matching, screening and in-home overnight service delivery, though focused on elderly care rather than infants.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NightNannies
• YouTubeyoutube.com/watch?v=X4YtsYu6qK0
• Facebookfacebook.com/nightnannies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Night Nannies