What Tourist Forum does

Tourist Forum (DBA: Tourist Forum Viajes) is a privately-held Spanish travel agency founded in 1996, headquartered in Spain with physical offices in Barcelona and Madrid. The company sells curated multi-day travel packages to Spanish-speaking individual travelers and families, with destinations spanning Europe, the Americas, Asia, the Middle East, Africa, and Oceania. Its product mix includes small-group guided tours, fly-and-drive self-guided itineraries, and themed travel experiences (e.g., Christmas markets, family trips, Northern Lights auroras, fjords), packaged with flights, accommodation, ground transportation, and guided excursions at price points ranging from €689 to €2,799 per package.

The business operates as a traditional travel agency with no disclosed proprietary technology stack, APIs, or digital platform. Primary distribution is direct: through the touristforum.net website, phone sales, email, and in-person consultations in Barcelona and Madrid. The company holds industry accreditations including IATA (International Air Transport Association), ACAVE (Catalan Association of Travel Agencies), and Biosphere sustainable tourism certification, and operates under Spanish travel agency license G.C. 279MD. A two-tier loyalty program (Clientes Premium and Clientes Premium Plus) supports repeat-customer retention, with Premium Plus offering 3% cashback, zero management fees, and priority service for customers booking two trips within 15 months.

Revenue is generated primarily through one-time package tour sales, supplemented by travel insurance commissions and per-booking management fees of €10 per adult. The company has served over 60,000 travelers cumulatively since 1996, is independently owned with no disclosed institutional investors or funding rounds, and operates without disclosed headcount, revenue figures, or named management team. Marketing relies on organic social channels (Instagram, Facebook, LinkedIn), email newsletter, content marketing via blog itineraries, and HubSpot-powered in-person appointment booking.

Name

Tourist Forum

Legal name

Tourist Forum

Website

https://touristforum.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourist Forum is a Spanish travel agency founded in 1996 that sells curated multi-day package tours, fly-and-drive itineraries, and themed travel experiences to Spanish-speaking individual travelers and families across 30+ countries, with offices in Barcelona and Madrid.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Package tour operator
• Guided group tours
• Fly and drive vacations
• Travel agency services
• Multi-day travel itineraries

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Package Tours: Sale of complete travel packages including flights, accommodation, ground transportation, guided tours, and experiences across European and international destinations.
2. Travel Insurance: Sale of travel insurance policies as an additional service to travelers.
3. Management Fees: Charges applied to bookings (10€ per adult mentioned as standard management fee).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tourist Forum is a Spanish travel agency founded in 1996 that designs, sells, and operates curated multi-day travel packages, including fly-and-drive self-guided trips and small-group guided tours across European and international destinations, supported by in-person consultation offices in Barcelona and Madrid. The agency packages flights, accommodations, ground transport, and activities into structured itineraries for leisure travelers.

Product overview

Tourist Forum is a Spanish travel agency founded in 1996 offering a diverse portfolio of travel products including package tours, fly-and-drive self-drive itineraries, small-group guided trips, and themed travel experiences across Europe, Asia, and the Americas. The core offering consists of destination-focused travel packages organized by travel style (Fly and Drive, guided group tours, family travel, Christmas/holiday trips) and destination region (Norway, Iceland, Switzerland, and others). The company supplements its core packages with a two-tier loyalty program (Clientes Premium and Clientes Premium Plus) that provides repeat customers with cashback, priority booking, and exclusive discounts. All products are sold directly through the company's website and offices in Barcelona and Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• Clientes Premium: Loyalty program with Premium and Premium Plus tiers offering exclusive benefits including birthday bonuses, exclusive offers, priority management, partner discounts, and cashback rewards.
• Clientes Premium Plus

Products and services

• Fly-and-Drive Travel Packages Self-guided multi-day travel itineraries that bundle flights, rental car, accommodations, and suggested routes, allowing independent travelers to explore a destination at their own pace. Targeted at individual leisure travelers and couples.

Quantifiable outcome

• 60,000+ satisfied travelers served since founding in 1996

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• IATAcoreChannel Partner/ Reseller/ DistributorInternational Air Transport Association membership enabling issuance of airline tickets and access to global air transportation networks.
• ACAVEcoreStrategic or Co-development PartnerAssociation membership providing industry representation, professional standards, and collective bargaining power for travel agencies.
• BiosphereminorStrategic or Co-development PartnerSustainable tourism certification partnership for responsible travel practices.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Viajes El Corte Inglés: Spain's largest retail-affiliated travel agency, offering curated package tours, guided holidays, and fly-and-drive itineraries. Direct competitor to Tourist Forum in the Spanish-speaking outbound market with significantly larger scale and similar product positioning.
• Catai Tours: Long-established Spanish tour operator specializing in guided group tours, long-haul itineraries (Asia, Africa, Americas), and premium cultural experiences. Competes head-to-head with Tourist Forum for Spanish-speaking leisure travelers seeking packaged cultural trips.
• Viajes Marsans (legacy): Historical Spanish travel-agency brand formerly active in long-haul and European packages, now operating under new ownership. Comparable positioning to Tourist Forum as a Spanish full-service tour operator with multi-destination curated itineraries.
• Nautalia Viajes: Spanish tour operator with strong multi-day European package offerings and own-brand itineraries to Norway, Iceland, Switzerland, and other signature destinations. Highly comparable to Tourist Forum in target customer, pricing band, and curated portfolio.

Broad incumbents

• Muchoviaje: Spanish OTA focused on package holidays and last-minute deals. Competes with Tourist Forum more on price-led leisure packages than on curated experiential content, reflecting a different value proposition.
• Logitravel: Major Spanish online travel agency combining dynamic package holidays, cruises, and tours with offline service. Overlaps with Tourist Forum's package-tour business but operates at significantly larger scale and through a digital-first model.
• Atrápalo: Spanish online travel platform offering flights, hotels, and activity/experience bookings. Overlaps with Tourist Forum's tours-and-experiences selection but through a digital marketplace model rather than a curated tour-operator approach.
• Rumbo: Spanish OTA offering package holidays, flights, hotels, and tours to Spanish-speaking consumers. Competes with Tourist Forum on price-driven European package holidays, though with less depth on curated experiential content.
• TUI España: Spanish arm of global tour-operator TUI, offering package holidays, guided tours, and fly-and-drive products. Comparable to Tourist Forum's customer base and curated multi-day tour concept, but operates at vastly larger scale.

Emerging players

• Tourradar: Online marketplace aggregating multi-day guided tours from operators worldwide. Comparable to Tourist Forum in the multi-day tour product category, but serves as a distribution channel/competitor rather than a direct tour operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TouristForum
• LinkedInlinkedin.com/company/tourist-forum
• Instagraminstagram.com/touristforum
• Xx.com/TouristForum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourist Forum