BORGinsole

What BORGinsole does

BORGinsole bv, founded in 2007 in Rotselaar, Belgium by Paul Borgions (COO) and Gratienne Sioncke (CEO), designs and manufactures patented custom podological functional insoles. The core product is the BORGinsole — a lightweight EVA insole individualized to each patient using a proprietary workflow that combines the BORGinsole 3D Digitizer (a 3D foot scanner that captures the loaded, neutral foot position), the 2D Video APP for gait analysis, and the BORGinsole 3D Sole APP (described as a worldwide unique design software). Production was digitized and robotized with VLAIO support, and the company has registered patents on its 3D technology and design software.

The business operates a B2B2C model. BORGinsole does not sell directly to end consumers; instead, all insoles are fitted and ordered exclusively through a certified network of Masters and Bachelors in podiatry — 532 podologists across Belgium and the Netherlands, with usage extending into approximately 150 podology practices across 7 European countries (Belgium, Netherlands, Germany, France, United Kingdom, Finland, Spain). The podologist performs the biomechanical analysis and 3D scan, BORGinsole executes the technical production, and the podologist personalizes the insole to the patient's shoes. Pricing is quote-based and not publicly disclosed; one pair reportedly lasts 2-4 years and serves all activities.

The end-customer base spans four horizontal segments: athletes (professional and recreational, supported by named testimonials from Belgian footballers, cyclists, volleyball players, and a performer), children aged 6-14 for growth-phase foot correction, people with medical conditions (diabetes, rheumatism, musculoskeletal complaints), and working professionals who stand for prolonged periods. The company is privately held, owns no subsidiaries, has no recorded external funding, and continues to grow a multi-channel marketing presence (multilingual website, social media, athlete testimonials, industry events, and an exclusive find-a-podologist locator) anchored by strategic partnerships with Belgian football clubs (RSCA, OHL, K. Lierse, KVC Westerlo), regional innovation bodies (Leuven Mindgate, Agoria), and the Belgian and Dutch podologist professional associations.

Name

BORGinsole

Legal name

BORGinsole bv

Website

https://borginsole.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BORGinsole, founded in 2007 in Rotselaar, Belgium, designs and manufactures patented custom podological functional insoles using proprietary 3D scanning technology and software, distributed exclusively through a certified network of podologists across 7 European countries serving athletes, children, and medical patients.

Ownership category

akta.pro rank

Product category

Custom Podiatric Orthotic Insoles

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Custom orthopedic insoles
• Podiatric foot care
• 3D foot scanning
• Biomechanical insoles
• Functional foot orthotics

Headquarters

HQ city

Rotselaar

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Functional Insoles: BORGinsole produces custom-made podological functional insoles sold through certified podiatrists. The podiatrist performs the analysis and scan, BORGinsole handles technical production, and the podiatrist personalizes the insoles to the patient's shoes. One pair can be used for all activities (daily shoes, running shoes, football boots, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BORGinsole designs and manufactures custom-made high-tech podological functional insoles using patented 3D scanning technology and proprietary design software. Certified podologists perform biomechanical analysis and 3D foot scans, BORGinsole produces the custom EVA insoles, and the podologist personalizes the fit to the patient's shoes. The product line targets athletes, children, and people with foot, ankle, knee, hip, or back problems.

Product overview

BORGinsole is a podological medical device company offering custom-made high-tech functional insoles combined with proprietary digital tools. The core product is the BORGinsole itself, a patented 3D-designed functional insole manufactured from EVA material. This is supported by the BORGinsole 3D Digitizer for foot scanning, the 2D Video APP for gait analysis, and the 3D Sole APP for insole design. The company also offers the Duo Diablo Sole as an add-on product. All products are distributed exclusively through certified podiatrists (Masters or Bachelors in podology) in Belgium and internationally across 7 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• 3D Sole App: The BORGinsole 3D Sole APP is the proprietary design program used to design and manufacture the BORGinsole insoles from 3D foot scans.
• 2D Video APP Capture & Analyse

Products and services

• BORGinsole Custom Functional Insoles Custom-made, individually designed (left and right) high-tech podological functional insoles based on 3D scanning of the patient's foot in loaded neutral position and biomechanical analysis. Made from lightweight EVA material, machine washable, lasts 2-4 years, and usable across daily, work, and sports shoes. Sold exclusively through certified podologists.
• BORGinsole 3D Digitizer Proprietary 3D scanning hardware used by certified podologists to capture highly accurate scans of both feet in their loaded neutral position as the basis for insole design.
• BORGinsole 3D Sole App Proprietary software application that processes 3D foot scans and clinical parameters to generate individual insole designs for certified podologists.
• BORGinsole 2D Video App (Capture & Analyse) Video gait analysis software used by certified podologists to capture and analyze patients' walking and running patterns during biomechanical assessment.
• Duo Diablo Sole Add-on sole product offered alongside BORGinsole functional insoles through certified podologists.

Quantifiable outcome

• Insoles last 2-4 years, sometimes longer
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RSC Anderlecht (RSCA)coreGTM or Marketing PartnerBORGinsole is an Official Supplier to RSC Anderlecht, one of Belgium's largest football clubs. The partnership includes visible branding presence at the Podology Centre.
• OHL (OH Leuven)minorGTM or Marketing PartnerPartnership with OHL Belgian football club.
• K. Lierse S.K.minorGTM or Marketing PartnerPartnership with K. Lierse football club.
• KVC WesterlominorGTM or Marketing PartnerPartnership with KVC Westerlo football club.
• Leuven MindgatecoreStrategic or Co-development PartnerProud member of Leuven Mindgate, a network for technology and innovation in the Leuven region.
• AgoriacoreStrategic or Co-development PartnerMember of Agoria, the Belgian technology and industry association supporting innovation.
• FebelsafeminorGTM or Marketing PartnerPartnership with Febelsafe, related to occupational safety footwear.
• Belgische Vereniging der PodologencoreChannel Partner/ Reseller/ DistributorBelgian Association of Podologists - the professional body representing podologists who distribute BORGinsole products.
• Nederlandse Vereniging van PodotherapeutencoreChannel Partner/ Reseller/ DistributorDutch Association of Podotherapists - professional body for podotherapists who distribute BORGinsole products in the Netherlands.
• Beyond the MoonminorStrategic or Co-development PartnerBORGinsole x Beyond the Moon partnership - corporate social responsibility initiative.
• Ball movementminorGTM or Marketing PartnerPartnership with Ball movement, related to sports performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Superfeet: Superfeet (US) is an established premium insole brand sold through specialty retail and sports channels worldwide. Comparable end use case (athletes, foot discomfort) with retail-led distribution rather than clinical exclusivity.
• Bauerfeind: Bauerfeind (Germany) is a major medical-device brand offering orthopedic braces, supports and insoles distributed through medical specialists and pharmacies. Comparable orthotics/insoles product family with much larger geographic and clinical footprint than BORGinsole.
• Powerstep: Powerstep (US) produces prefabricated orthotic insoles distributed via pharmacies, podiatrists and sporting goods retailers. Competes in the same podiatry-channel OTC-adjacent orthotic segment.
• Aetrex: Aetrex (US) manufactures custom and off-the-shelf orthotic insoles sold via specialty footwear retailers and podiatrists. Direct competitor in custom 3D-printed/laser-based orthotics but with much broader US retail scale.

Direct peers

• Footbalance: Footbalance (Finland) produces custom molded footbeds/insoles and supplies podiatry, physiotherapy and sports retail channels globally. Highly comparable scan/print workflow and direct-to-clinician commercial model.
• Vasyli Medical: Vasyli Medical (Australia) is known for prefabricated and custom orthotic insoles distributed primarily through podiatrists and sports medicine practitioners. Closely aligned clinical-channel GTM and biomaterial focus.
• Sidas: Sidas (France) designs, manufactures and distributes custom-molded foot orthotics and insoles through podiatry/sports retail networks across Europe. Direct competitor to BORGinsole in custom EVA-based functional insoles sold via certified clinicians and sports retailers.

Emerging players

• Currex Soles: Currex (Germany) develops dynamic insoles for sport and active use sold through specialty running stores. Overlap in athletic performance focus and in-store foot analysis methodology.
• Solestar: Solestar (Germany) makes custom cycling-specific insoles fitted via pressure scanning in bike shops. Comparable specialty-athlete use case with a niche channel focus like BORGinsole's cycling segment.

Others

• Podiatech / ICS - Multinovation: Podiatech/ICS (France) supplies podiatry clinics with foams, orthotic bases, manufacturing equipment and design software. Ecosystem supplier rather than direct competitor but directly relevant to BORGinsole's clinician-channel tooling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaelbggaLu7RcsPOk4e8ZYg
• Facebookfacebook.com/BORGinsole
• LinkedInlinkedin.com/company/borginsole
• Xx.com/bginsole

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORGinsole