What RRS does

RRS (Revelation Racing Supply) Pty Ltd is an Australian manufacturer founded in 1999 by Angela and Matthew Pankau that designs and builds bolt-in performance suspension, steering, and braking systems for classic Ford vehicles — most notably 1964–1980 Mustangs, Falcons, Fairlanes, Mavericks, Torinos, Cougars, and Comets. The company is headquartered in Shellharbour, NSW and operates with 11–50 employees. Its core product portfolio centers on the HO2 bolt-in coil-over front suspension, the GT6 bolt-in rack-and-pinion steering system (protected by a patented linear tracking technology), the Trans-Am 3-link rear suspension, and an expanding range of complete engine swap packages (Barra, Coyote, and Modular V8 / 'Shotgun'), supported by complementary components such as brake boosters, front and rear brake kits, control arms, strut braces, and engine mounts. RRS covers 57 different Ford model applications with both LHD and RHD variants, and every product is engineered and tested to exceed Australian VSB14 and ADR standards, supported by 280 pages of FEA and real-world simulation data and third-party validation from firms such as Cadtek.

RRS operates a direct-to-consumer go-to-market model: products are custom-designed and made to order, sold through the rrs-online.com.au e-commerce storefront, supported by phone sales in Australia and the US (via dedicated agents Diona & Jeff Ford), and shipped door-to-door worldwide. Pricing is unit-based in AUD inclusive of GST, ranging from AUD$155 for tie rod adjuster sleeves to AUD$4,880 for the HO2 front coil-over kit, with 5-year warranties available on most products. Customers are primarily individual classic Ford restomod enthusiasts and engine swap builders in Australia, the United States, and New Zealand, with additional exposure to professional certified vehicle builders requiring engineering documentation for registration. The business is privately held by the founders, has no external funding, no subsidiaries, and no parent company. Marketing is driven by an owned YouTube channel (2.5K subscribers, 366K total views across 75 videos), an email newsletter, and earned media through automotive publications such as Street Machine magazine.

Name

RRS

Legal name

RRS Pty Ltd

Website

https://rrs-online.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RRS (Revelation Racing Supply) is an Australian manufacturer of bolt-in performance suspension, steering, braking, and engine-swap systems for classic Ford vehicles (1964–1980 Mustangs, Falcons, Fairlanes). It sells direct-to-consumer worldwide to restomod enthusiasts, builders, and certified vehicle shops.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (33634)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

akta.pro secondary industries

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE), Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM)

Keywords

• Classic Ford parts
• Bolt-in suspension systems
• Rack and pinion steering
• Performance brake packages
• Engine swap packages

Headquarters

HQ city

Warrawong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Performance Parts Sales: RRS generates revenue through the sale of bolt-in suspension, steering, and braking systems for classic Ford vehicles. Products are custom-designed and made to order for client satisfaction. Revenue is primarily one-time hardware sales with optional extended warranties available (5-year warranty). Products are priced in AUD and include GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RRS (Revelation Racing Supply) designs, manufactures, and supplies bolt-in performance suspension, steering, and braking systems for classic Ford vehicles (1964–1980 Mustangs, Falcons, Fairlanes, and related models). Products are custom-engineered and made to order, including coil-over front suspension (HO2), rack and pinion steering (GT6), 3-link rear suspension (Trans-Am), brake packages and boosters, engine swap packages (Barra, Coyote, Modular V8), and supporting components such as control arms, strut braces, and engine mounts.

Product overview

RRS (Revelation Racing Supply) is an Australian manufacturer of performance automotive parts for classic Ford vehicles (1964-1980 Mustangs, Falcons, Fairlanes, and related models). The product portfolio centers on bolt-in coil-over suspension systems (HO2), rack and pinion steering (GT6), and complete braking solutions, complemented by engine swap packages (Barra, Coyote, Modular V8), rear suspension (Trans-Am 3-Link), and supporting components including brake boosters, strut braces, control arms, and engine mounts. All products are engineered and tested to exceed OEM standards, with VSB14 and ADR compliance for street legality.

Differentiator

Problem solved

Functional benefit

Products and services

• Trans-Am 3 Link Rear Suspension

Quantifiable outcome

• Handling performance increase of 100% over original Ford suspension
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered regional and minor.

• Diona & Jeff Ford (USA Agents)regionalChannel Partner/ Reseller/ DistributorRRS USA agents Diona & Jeff Ford are available to assist USA clients with enquiries and orders. They provide local support for American customers through the US toll-free number (866 597 4662).
• JB Automotive ElectricalminorImplementation/ SI/ Consulting PartnerSydney-based loom builder recommended by RRS for Barra conversion wiring solutions. Specializes in exchange or rebuilt harnesses and standalone wiring systems for engine management.
• Love My Online MarketingminorGTM or Marketing PartnerWebsite design and management company responsible for RRS's online presence and e-commerce functionality.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Borgeson Universal: Manufacturer of power steering conversion kits, steering columns, and steering components for classic and vintage vehicles including classic Fords. Competes with RRS in the steering upgrade market for vintage Ford platforms.
• Classic Performance Products (CPP): California-based manufacturer of brake, steering, and suspension upgrades for classic GM, Ford, and Mopar vehicles. Competes with RRS in the classic Ford brake and steering upgrade segment with similar bolt-in product philosophy and pro-touring customer overlap.
• Wilwood Engineering: Major aftermarket brake system manufacturer producing calipers, rotors, master cylinders, and big-brake kits for classic and performance cars including classic Ford restomod applications. Overlaps directly with RRS's front and rear brake package product lines.
• Total Control Products (TCP): US-based manufacturer specializing in front suspension systems and coil-over conversions specifically for classic Ford Mustangs (1964-1970). Direct competitor in the bolt-in Ford restomod suspension niche RRS serves, with overlapping customer base in the pro-touring community.
• Flaming River: Manufacturer of rack-and-pinion steering conversions and billet steering columns for classic cars and hot rods including Ford applications. Direct competitor to RRS's GT6 rack-and-pinion and Pursuit column products.
• Ridetech: US manufacturer of coil-over suspension systems, air ride, and tubular components for classic trucks, hot rods, and muscle cars including Ford platforms. Competes directly with RRS's HO2 coil-over front suspension and Trans-Am 3-link rear products.
• Heidts Hot Rod & Muscle Car Parts: Manufacturer of tubular control arms, coil-over suspension kits, and chassis components for classic muscle cars including 1960s-70s Fords. Direct competitor in the bolt-in front suspension and chassis upgrade category for early Ford vehicles.
• Street or Track Technologies: Boutique manufacturer of front suspension and frame upgrades specifically for 1964-1970 Ford Mustangs. Direct competitor in the same bolt-in Mustang suspension niche served by RRS's HO2 coil-over product.
• QA1: Manufacturer of high-performance shock absorbers, coil-overs, sway bars, and suspension components widely used in classic car restomod and pro-touring applications including classic Fords. Overlaps with RRS in the coil-over and suspension upgrade market.

Broad incumbents

• Shelby American: Iconic Ford performance brand offering performance upgrades and continuation cars for vintage Mustangs. While broader in scope than RRS, shares the same classic Ford enthusiast customer base and benefits from halo brand positioning in the pro-touring segment RRS serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3LDjJ9uA3tZzwXsPjWVLGg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RRS