hoomy
hoomy is a Nantes-based French holiday home management and concierge services company managing 2,200+ secondary residences across France and the Caribbean for individual property owners, combining local concierge staffing with multi-platform rental distribution and proprietary dynamic pricing tools.
- Company typePrivate
- Founded2017
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What hoomy does
hoomy is a French holiday home management and concierge services company, operated under the parent MMS Groupe (SIRET 831 357 165 00032), headquartered in Nantes and founded in 2017 by Thierry Violleau. The company serves individual secondary property owners across French coastal regions (Brittany, Pays de la Loire, Nouvelle-Aquitaine, Occitanie, Provence-Alpes-Côte d'Azur) and, since November 2025, the Caribbean via the acquired Antilles Exception brand in Martinique. Its core product is a turnkey management bundle combining local concierge services (in-person guest welcoming, property preparation, cleaning, monitoring), rental management (multi-platform advertising via Airbnb, Booking, Abritel, Leboncoin and its own platform locations.hoomy.fr), and ancillary services including property improvement, insurance (Le Finistère Assurance), tax advisory (Amarris Immo), and financing (Caisse d'Epargne Bretagne Pays de Loire). As of 2025, hoomy employs 203 people and manages 2,200+ properties, using a proprietary tech stack that includes the Flexyprix dynamic pricing engine, the GRAL® (Générateur de Revenu Annuel Locatif) income projection tool, and a secure owner portal built on the Avantio CRS booking platform. Revenue is generated primarily through management fees as a percentage of rental income, with secondary revenue from insurance and tax referral commissions, renovation markups, linen services, and the hoomy Académie training program (launched February 2024). The company is privately held by MMS Groupe with no disclosed external institutional funding; its sales motion combines direct owner outreach (phone, email, Calendly), event sponsorships (La Déferlante festival, Hoomy Tour), regional press relations, and a network of local Happy Concierges who serve as field representatives and referral sources.
hoomy firmographics
Firmographics- Name
- hoomy
- Legal name
- MMS Groupe
- Website
- https://hoomy.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- hoomy is a Nantes-based French holiday home management and concierge services company managing 2,200+ secondary residences across France and the Caribbean for individual property owners, combining local concierge staffing with multi-platform rental distribution and proprietary dynamic pricing tools.
- Ownership category
- akta.pro rank
hoomy industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Real Estate Property Managers (53131), Other Traveler Accommodation (72119)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
- akta.pro secondary industry
- Luxury Villa Property Management & Concierge Services (THAMAEAJ)
Keywords
Where hoomy is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
hoomy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rental Management Services: hoomy earns revenue by managing short-term rentals for secondary property owners, handling advertising, booking management, guest services, and property maintenance. Revenue is generated through management fees calculated as a percentage of rental income.
- Concierge Services: Local concierge services including property preparation, guest welcoming, stay support, and departure/cleaning management. These services are bundled with rental management or offered separately.
- Property Improvement Services: Home staging, refurbishment, and property improvement advisory services. hoomy coordinates with trusted tradespeople and manages renovation projects for property owners.
- Insurance Products: Partnership with Le Finistère Assurance to offer the first insurance policy specifically designed for secondary property owners who rent out their homes. Commissions earned on insurance placements.
- Tax and Legal Advisory: Partnership with Amarris Immo providing tax advice on furnished rental properties. Services costs are deductible from income tax.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Turnkey property management solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
hoomy product offering
Product offeringCore offering
hoomy provides turnkey holiday home management for owners of secondary residences in France, bundling local concierge services (property preparation, guest welcoming, stay support, cleaning) with full rental management (multi-platform listing on Airbnb/Booking/Abritel/Leboncoin, dynamic pricing via the proprietary Flexyprix tool, booking handling, deposit management). The offering is complemented by add-on services covering property improvement, insurance (Le Finistère Assurance), tax advice (Amarris Immo), and financing.
Product overview
hoomy is a comprehensive holiday home management platform offering a bundled suite of services for secondary property owners in France. The core offering combines Conciergerie Services (local concierge support, guest welcome, property monitoring) and Rental Management Services (multi-platform listing distribution, dynamic pricing via Flexyprix, booking management). Add-on modules include Additional Services covering property improvement, insurance (Le Finistère Assurance), tax advice (Amarris Immo), and financing. The platform includes a Secure Owner Area for property management and the GRAL tool for income target-setting. hoomy also operates hoomy Académie for industry training and maintains acquired brands like Antilles Exception by hoomy for Caribbean expansion. The traveler-facing hoomy Platform enables direct booking across managed properties.
Differentiator
Problem solved
Functional benefit
Brands
- hoomy Académie: Training program launched in 2024 to professionalize the concierge profession in short-term rentals, including the first BTS NDRC specialty in concierge services.
- Flexyprix
- GRAL® (Générateur de Revenu Annuel Locatif)
Products and services
- Conciergerie Services
Quantifiable outcome
- Properties targeted for 120-150 nights rental per year
- +2 more outcomes
Companies that use hoomy
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
hoomy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
hoomy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and strategic.
- Antilles ExceptioncoreAcquisition partnership bringing 224 villas in Martinique under hoomy management. Christine appointed as agency manager for Antilles Exception by hoomy, expanding hoomy's presence to the Caribbean market. The partnership secures a recognized agency with strong local reputation and premium properties.
- ADéQuaT VendéeminorPartnership for star rating classifications of tourist accommodations in Vendée, helping properties achieve official tourism ratings.
- Concierge ServicesminorPartnership with local concierge business enabling hoomy to open a new territory, expanding geographic coverage.
- LocLingeminorPartnership with linen rental and delivery specialist, providing hotel-quality linens for vacation rental properties.
- Dealer d'IodeminorLocal experience partner offering oyster park tours on Île de Ré, enhancing guest experience with authentic local activities.
- BRAS ImmobilierminorReal estate partnership developing hoomy's property portfolio by bringing new properties under management.
- Face/BstrategicPartnership for renovating tourist accommodations in Pays de la Loire and Bretagne regions. Addresses the 'cold beds' issue by improving property quality and making more accommodations available year-round.
- Mon Voisin MartinstrategicExpansion partnership with the Île de Ré concierge business Mon Voisin Martin, bringing Maxime (founder) into hoomy as Operations Manager.
- CLF Network (Conciergeries Locatives de France)strategichoomy is a founding member of the CLF network, France's national organization for rental concierge services, participating in industry congresses and standards development.
- Amarris ImmocoreTax advisory partnership providing furnished rental property taxation services. Amarris Immo specialists help owners optimize tax situations with costs deductible from rental income tax.
- Le Finistère AssurancecoreInsurance partnership offering the first insurance policy specifically designed for secondary property owners who rent out their homes. Covers loss of rental income, vandalism, guest damage, and theft.
- TylltcoreThird-party deposit management partner for online holiday rental deposits, handling security deposits securely between owners and guests.
- Office de Tourisme de NoirmoutierminorPartnership with local tourism office listing hoomy as a recommended concierge and rental service for visitors to Noirmoutier island.
Scale indicators9 records
Recent moves17 records
Expansion highlights6 records
hoomy competitors and assessment
Company assessmentDirect peers
- Sweet Inn: Premium short-stay apartment and vacation rental operator offering full-service management across European cities including Paris. Comparable to hoomy's premium positioning and concierge-led guest experience, particularly relevant to the Antilles Exception luxury segment.
- Luckey Homes: Paris-based short-term rental management and concierge company serving owners across major French cities and tourist destinations. Directly comparable to hoomy in offering turnkey rental management, dynamic pricing, and guest services to property owners in France.
- WeKeys: Bordeaux-headquartered French vacation rental concierge providing full-service management (listing, pricing, guest welcome, cleaning) to owners in southwestern France. Closely mirrors hoomy's model in coastal/southwestern territories and small-town French markets.
Emerging players
- Bnbsitter: French short-term rental concierge and management service focused on urban and secondary-home owners. Operates with similar concierge-led model to hoomy but at smaller scale; represents competitive pressure in overlapping French territories.
- Guesty: Vacation rental property management software platform used by short-term rental operators. Adjacent to hoomy's tech stack; comparable on the technology layer (channel manager, dynamic pricing) that powers professional vacation rental managers globally.
Broad incumbents
- Airbnb: Global short-term rental platform and primary distribution channel for hoomy. Represents the dominant demand-side incumbent whose commission structure, ranking algorithms, and policy decisions materially shape hoomy's economics.
- Abritel (HomeAway/Expedia): France's leading vacation rental OTA and a key distribution partner of hoomy. As a broad incumbent, it owns demand-side traffic that hoomy relies on, and could in theory expand into managed services, creating competitive risk for hoomy.
- Booking.com: Major OTA distributing hoomy's listings alongside traditional hotels. As a broad incumbent with alternative accommodation listings, it competes for traveler demand and sets commission terms that affect hoomy's take rate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
hoomy social profiles
Digital presencehoomy compliance and trust
Trust signalCompliance3 records
hoomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
hoomy leadership team
Management profileNumber of profiles
Profiles1 record
hoomy subsidiaries and ownership
Company hierarchySubsidiaries1 record
hoomy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hoomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hoomy
What does hoomy do?
hoomy provides turnkey holiday home management for owners of secondary residences in France, bundling local concierge services (property preparation, guest welcoming, stay support, cleaning) with full rental management (multi-platform listing on Airbnb/Booking/Abritel/Leboncoin, dynamic pricing via the proprietary Flexyprix tool, booking handling, deposit management). The offering is complemented by add-on services covering property improvement, insurance (Le Finistère Assurance), tax advice (Amarris Immo), and financing.
Is hoomy a public or private company?
hoomy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hoomy founded?
hoomy was founded in 2017. It employs 11 to 50 people.
Where is hoomy based?
hoomy is headquartered in Nantes, France, in the Europe region.
How does hoomy make money?
Five revenue lines are on record. Rental Management Services are the primary driver. The others are concierge Services, property Improvement Services, insurance Products and tax and Legal Advisory.
Who are hoomy's main competitors?
Direct peers on record are Sweet Inn, Luckey Homes and WeKeys. Emerging players are Bnbsitter and Guesty. Broad incumbents are Airbnb, Abritel (HomeAway/Expedia) and Booking.com.
Does hoomy have an API?
No public API is recorded for hoomy.
What industry is hoomy in?
hoomy's product category is Vacation Rental Property Management. Its primary akta.pro industry code is BPAJAIAE, Resort & Branded Residence Vacation Rental Management, with a secondary code of THAMAEAJ, Luxury Villa Property Management & Concierge Services. Its NAICS code is 53131 and its SIC code is 6531.