hoomy

What hoomy does

hoomy is a French holiday home management and concierge services company, operated under the parent MMS Groupe (SIRET 831 357 165 00032), headquartered in Nantes and founded in 2017 by Thierry Violleau. The company serves individual secondary property owners across French coastal regions (Brittany, Pays de la Loire, Nouvelle-Aquitaine, Occitanie, Provence-Alpes-Côte d'Azur) and, since November 2025, the Caribbean via the acquired Antilles Exception brand in Martinique. Its core product is a turnkey management bundle combining local concierge services (in-person guest welcoming, property preparation, cleaning, monitoring), rental management (multi-platform advertising via Airbnb, Booking, Abritel, Leboncoin and its own platform locations.hoomy.fr), and ancillary services including property improvement, insurance (Le Finistère Assurance), tax advisory (Amarris Immo), and financing (Caisse d'Epargne Bretagne Pays de Loire). As of 2025, hoomy employs 203 people and manages 2,200+ properties, using a proprietary tech stack that includes the Flexyprix dynamic pricing engine, the GRAL® (Générateur de Revenu Annuel Locatif) income projection tool, and a secure owner portal built on the Avantio CRS booking platform. Revenue is generated primarily through management fees as a percentage of rental income, with secondary revenue from insurance and tax referral commissions, renovation markups, linen services, and the hoomy Académie training program (launched February 2024). The company is privately held by MMS Groupe with no disclosed external institutional funding; its sales motion combines direct owner outreach (phone, email, Calendly), event sponsorships (La Déferlante festival, Hoomy Tour), regional press relations, and a network of local Happy Concierges who serve as field representatives and referral sources.

Name

hoomy

Legal name

MMS Groupe

Website

https://hoomy.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

hoomy is a Nantes-based French holiday home management and concierge services company managing 2,200+ secondary residences across France and the Caribbean for individual property owners, combining local concierge staffing with multi-platform rental distribution and proprietary dynamic pricing tools.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Real Estate Property Managers (53131), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Vacation rental management
• Holiday home concierge
• Short-term rental services
• Property management services
• Secondary residence management

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental Management Services: hoomy earns revenue by managing short-term rentals for secondary property owners, handling advertising, booking management, guest services, and property maintenance. Revenue is generated through management fees calculated as a percentage of rental income.
2. Concierge Services: Local concierge services including property preparation, guest welcoming, stay support, and departure/cleaning management. These services are bundled with rental management or offered separately.
3. Property Improvement Services: Home staging, refurbishment, and property improvement advisory services. hoomy coordinates with trusted tradespeople and manages renovation projects for property owners.
4. Insurance Products: Partnership with Le Finistère Assurance to offer the first insurance policy specifically designed for secondary property owners who rent out their homes. Commissions earned on insurance placements.
5. Tax and Legal Advisory: Partnership with Amarris Immo providing tax advice on furnished rental properties. Services costs are deductible from income tax.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

hoomy provides turnkey holiday home management for owners of secondary residences in France, bundling local concierge services (property preparation, guest welcoming, stay support, cleaning) with full rental management (multi-platform listing on Airbnb/Booking/Abritel/Leboncoin, dynamic pricing via the proprietary Flexyprix tool, booking handling, deposit management). The offering is complemented by add-on services covering property improvement, insurance (Le Finistère Assurance), tax advice (Amarris Immo), and financing.

Product overview

hoomy is a comprehensive holiday home management platform offering a bundled suite of services for secondary property owners in France. The core offering combines Conciergerie Services (local concierge support, guest welcome, property monitoring) and Rental Management Services (multi-platform listing distribution, dynamic pricing via Flexyprix, booking management). Add-on modules include Additional Services covering property improvement, insurance (Le Finistère Assurance), tax advice (Amarris Immo), and financing. The platform includes a Secure Owner Area for property management and the GRAL tool for income target-setting. hoomy also operates hoomy Académie for industry training and maintains acquired brands like Antilles Exception by hoomy for Caribbean expansion. The traveler-facing hoomy Platform enables direct booking across managed properties.

Differentiator

Problem solved

Functional benefit

Brands

• hoomy Académie: Training program launched in 2024 to professionalize the concierge profession in short-term rentals, including the first BTS NDRC specialty in concierge services.
• Flexyprix
• GRAL® (Générateur de Revenu Annuel Locatif)

Products and services

• Conciergerie Services

Quantifiable outcome

• Properties targeted for 120-150 nights rental per year
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and strategic.

• Antilles ExceptioncoreStrategic or Co-development Partner · 19 November 2025Acquisition partnership bringing 224 villas in Martinique under hoomy management. Christine appointed as agency manager for Antilles Exception by hoomy, expanding hoomy's presence to the Caribbean market. The partnership secures a recognized agency with strong local reputation and premium properties.
• ADéQuaT VendéeminorStrategic or Co-development Partner · 29 November 2024Partnership for star rating classifications of tourist accommodations in Vendée, helping properties achieve official tourism ratings.
• Concierge ServicesminorChannel Partner/ Reseller/ Distributor · 2 October 2024Partnership with local concierge business enabling hoomy to open a new territory, expanding geographic coverage.
• LocLingeminorImplementation/ SI/ Consulting Partner · 12 June 2024Partnership with linen rental and delivery specialist, providing hotel-quality linens for vacation rental properties.
• Dealer d'IodeminorGTM or Marketing Partner · 8 May 2024Local experience partner offering oyster park tours on Île de Ré, enhancing guest experience with authentic local activities.
• BRAS ImmobilierminorChannel Partner/ Reseller/ Distributor · 28 February 2024Real estate partnership developing hoomy's property portfolio by bringing new properties under management.
• Face/BstrategicStrategic or Co-development Partner · 18 April 2023Partnership for renovating tourist accommodations in Pays de la Loire and Bretagne regions. Addresses the 'cold beds' issue by improving property quality and making more accommodations available year-round.
• Mon Voisin MartinstrategicStrategic or Co-development Partner · 1 February 2022Expansion partnership with the Île de Ré concierge business Mon Voisin Martin, bringing Maxime (founder) into hoomy as Operations Manager.
• CLF Network (Conciergeries Locatives de France)strategicChannel Partner/ Reseller/ Distributor · 1 January 2021hoomy is a founding member of the CLF network, France's national organization for rental concierge services, participating in industry congresses and standards development.
• Amarris ImmocoreImplementation/ SI/ Consulting PartnerTax advisory partnership providing furnished rental property taxation services. Amarris Immo specialists help owners optimize tax situations with costs deductible from rental income tax.
• Le Finistère AssurancecoreImplementation/ SI/ Consulting PartnerInsurance partnership offering the first insurance policy specifically designed for secondary property owners who rent out their homes. Covers loss of rental income, vandalism, guest damage, and theft.
• TylltcoreTechnology or IntegrationThird-party deposit management partner for online holiday rental deposits, handling security deposits securely between owners and guests.
• Office de Tourisme de NoirmoutierminorGTM or Marketing PartnerPartnership with local tourism office listing hoomy as a recommended concierge and rental service for visitors to Noirmoutier island.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Sweet Inn: Premium short-stay apartment and vacation rental operator offering full-service management across European cities including Paris. Comparable to hoomy's premium positioning and concierge-led guest experience, particularly relevant to the Antilles Exception luxury segment.
• Luckey Homes: Paris-based short-term rental management and concierge company serving owners across major French cities and tourist destinations. Directly comparable to hoomy in offering turnkey rental management, dynamic pricing, and guest services to property owners in France.
• WeKeys: Bordeaux-headquartered French vacation rental concierge providing full-service management (listing, pricing, guest welcome, cleaning) to owners in southwestern France. Closely mirrors hoomy's model in coastal/southwestern territories and small-town French markets.

Emerging players

• Bnbsitter: French short-term rental concierge and management service focused on urban and secondary-home owners. Operates with similar concierge-led model to hoomy but at smaller scale; represents competitive pressure in overlapping French territories.
• Guesty: Vacation rental property management software platform used by short-term rental operators. Adjacent to hoomy's tech stack; comparable on the technology layer (channel manager, dynamic pricing) that powers professional vacation rental managers globally.

Broad incumbents

• Airbnb: Global short-term rental platform and primary distribution channel for hoomy. Represents the dominant demand-side incumbent whose commission structure, ranking algorithms, and policy decisions materially shape hoomy's economics.
• Abritel (HomeAway/Expedia): France's leading vacation rental OTA and a key distribution partner of hoomy. As a broad incumbent, it owns demand-side traffic that hoomy relies on, and could in theory expand into managed services, creating competitive risk for hoomy.
• Booking.com: Major OTA distributing hoomy's listings alongside traditional hotels. As a broad incumbent with alternative accommodation listings, it competes for traveler demand and sets commission terms that affect hoomy's take rate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWWudoSUvbkv9E3QNpUqt6Q
• Facebookfacebook.com/hoomysanssouci
• LinkedInlinkedin.com/company/hoomy
• Instagraminstagram.com/hoomysanssouci/?hl=en
• Pinterestpinterest.fr/hoomysanssouci
• Xx.com/hoomysanssouci

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hoomy