Afiliados LATAM

What Afiliados LATAM does

Afiliados LATAM (legal entity: Jericho Produções S.A., CNPJ 43.544.554/0001-62) is a São Paulo-based private company founded in 2016 that operates the BiS SiGMA South America event, the largest annual iGaming and sports betting conference in Latin America. The four-day event is held at the Transamerica Expo Center and targets the full LATAM iGaming value chain: operators, affiliates, technology and platform providers, payment gateways, compliance and legal firms, regulators, and media. The 2027 edition is sized for 18,500+ attendees, 4,100+ operators, 400+ exhibitors/sponsors, and 250+ speakers, and is complemented by a regional sister edition, BiS Brasília.

The company is the local Brazilian operating partner of SiGMA Group, the international iGaming events conglomerate that acquired the original BiS Gaming Summit and integrated it into its global portfolio as the SiGMA Americas edition. The website (brazilianigamingsummit.com) is available in Portuguese, English, and Spanish; ticketing is self-serve via tickets.sigma.world, and commercial sales of exhibition stands and sponsorships are driven through direct WhatsApp outreach. There is no disclosed proprietary technology platform, app, or API surface — the core offering is the physical event, the BiS SiGMA Awards, the SiGMA Affiliate Retreat, and iGatherings with C-level executives.

Revenue mechanics are event-driven and consist of three streams: attendee ticket registrations, exhibitor booth sales, and sponsorship packages. Pricing is not publicly disclosed; commercial inquiries route through WhatsApp. The operating footprint is small (1–10 employees) and the company has no disclosed funding rounds, M&A, subsidiaries, or executive team information in the public source material.

Name

Afiliados LATAM

Legal name

Jericho Produções S.A.

Website

https://afiliadoslatam.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Afiliados LATAM operates the BiS SiGMA South America event, the largest annual iGaming and sports betting conference in Latin America, held in São Paulo, Brazil. It serves operators, affiliates, providers, payment companies, regulators, and media across the regional iGaming ecosystem.

Ownership category

akta.pro rank

Product category

Trade Events and Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• IGaming events
• Industry conferences
• Trade exhibitions
• Event management services
• Sports betting summits

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Event tickets and registrations: Revenue generated from selling tickets and registrations to attendees of the BiS SiGMA South America event, including visitors, exhibitors, and conference participants.
2. Exhibition stands and sponsorship: Revenue from exhibitors and sponsors who purchase booth space, sponsorship packages, and branding opportunities at the event venue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Afiliados LATAM, through its legal entity Jericho Produções S.A., organizes and operates the BiS SiGMA South America annual conference and exhibition for the Latin American iGaming, sports betting, lotteries, affiliates, payments, technology, and media ecosystem. The core offering is a four-day event held in São Paulo that combines exhibition booths, conference programming, awards ceremonies, networking retreats, and C-level gatherings, sold to operators, providers, affiliates, and sponsors through ticket sales and booth/sponsorship packages.

Product overview

Afiliados LATAM operates primarily through the BiS SiGMA South America event, which is the largest and most traditional iGaming and betting event in Latin America. The event serves as a strategic meeting point for the Latin American gaming and betting ecosystem, combining exhibitions, conferences, awards ceremonies (BiS SiGMA Awards), iGatherings, and networking experiences. The offering is structured as a single major annual event, with additional regional editions such as BiS Brasília.

Differentiator

Problem solved

Functional benefit

Products and services

• BiS SiGMA South America An annual four-day iGaming and sports betting conference and exhibition held at the Transamerica Expo Center in São Paulo, Brazil, serving as the SiGMA Americas edition. It brings together C-level executives, regulators, providers, and affiliates for exhibitions, conferences, networking, awards ceremonies, and dedicated retreats covering regulation, technology, marketing, affiliates, innovation, and responsible gaming.
• BiS SiGMA Awards An annual awards ceremony that recognizes companies, leaders, and projects that drive the iGaming and sports betting market in the region, held as part of the BiS SiGMA South America event and featuring open public voting for the 2026 edition.
• BiS Brasília A regional edition of the Brazilian iGaming Summit held in Brasília, extending the BiS SiGMA South America ecosystem to additional Brazilian markets for iGaming, affiliates, providers, and stakeholders.

Quantifiable outcome

• 18,500+ professionals from the iGaming value chain expected for 2027
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• SiGMA GroupflagshipStrategic or Co-development PartnerSiGMA Group acquired the BiS (Brazilian iGaming Summit) Gaming Summit in São Paulo. The BiS SiGMA South America event is now part of the SiGMA Group's global events portfolio, representing the SiGMA Americas edition. SiGMA Group operates the international iGaming event brand.
• Jericho Produções S.A.coreStrategic or Co-development PartnerJericho Produções S.A. is the business partner of SiGMA Group in Brazil. They operate the brazilianigamingsummit.com website and are a company registered in Brazil under CNPJ 43.544.554/0001-62, handling the local organization of the event.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SBC Events: Runs SBC Summit and a portfolio of regional iGaming and sports betting events. Comparable because it targets the same operator, affiliate, and supplier buying base through large-format exhibitions and conferences worldwide.
• iGaming NEXT: Producer of iGaming NEXT conferences and online content. Comparable because it curates operator/affiliate-focused gaming events and digital programming competing for the same senior audience and sponsorship dollars.
• AffPapa (Affiliate conferences): Runs dedicated affiliate conferences and networking platforms for the iGaming sector. Comparable because it overlaps with the SiGMA Affiliate Retreat portion of the BiS event and competes for the same affiliate and operator partnerships.
• American Gaming Association / G2E (Global Gaming Expo): Operator of the G2E trade show for the casino and iGaming industries. Comparable because it is a flagship B2B gaming industry exhibition, competing for exhibitor mindshare and sponsorship spend.
• Eventus International: Organizes regional iGaming and betting summits across Africa, Europe, and the Americas. Comparable because it runs multi-track, operator-and-regulator-focused gaming conferences addressing similar segments and geographies.
• Clarion Gaming (ICE / iGB Affiliate): Organizer of ICE Barcelona and iGB Affiliate, the largest global iGaming and affiliate expos. Comparable because it competes for the same operator, affiliate, and provider attendee wallet across multiple regional editions.

Broad incumbents

• SiGMA Group: Parent organization and global operator of SiGMA-branded iGaming events (Europe, Asia, Africa, Americas). Comparable because it runs the broader family of regional iGaming summits that directly compete for the same exhibitor and sponsorship budgets.

Emerging players

• Affiliate Summit: Long-running affiliate and performance marketing conference series. Comparable because it serves the affiliate ecosystem that BiS SiGMA South America also caters to via its dedicated retreat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrazilianiGamingSummit
• LinkedInlinkedin.com/showcase/brazilian-igaming-summit
• Instagraminstagram.com/bissigmaamericas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afiliados LATAM