Prestige Country Parks

What Prestige Country Parks does

Prestige Country Parks Limited is a privately held, family-run UK operator that develops and manages a collection of nine premium 5-star lodge parks across Yorkshire, England. The portfolio spans Allerthorpe Golf & Country Park (110 acres, 5-Star Visit England rated), Brickyard Lakes Country Park (Malton), Galtres Retreat & Lodge Park (122 acres, Pickering, with the 33,500 sq ft Pickering Showground events venue and 60+ outdoor acres), Malton Grange, Manor Country Park, Moor Valley (Hawksworth, in West Yorkshire's Golden Triangle), Vale of York, Wild Rose Country Park, and the touring-only Blossom Meadows park.

The company's commercial model rests on three revenue pillars: one-time lodge ownership sales at price points of £79,995-£199,995 (with manufacturer partnerships covering Willerby, Atlas, Europa, Victory, Delta, Abi, and Swift units); recurring annual site fees, holiday rental income distributed via the CampManager platform plus Hoseasons and Booking.com, and touring pitch subscriptions at Galtres priced between £300/month and £2,800/year. A fourth revenue line is venue hire and event ticketing at the Pickering Showground (car shows, country fairs, food festivals, Christmas events) supplemented by car-boot pitch sales.

The go-to-market motion is direct-to-consumer: private viewing appointments by appointment at each park, a guided sales process through the WordPress/Wix-style corporate website, plus multi-channel organic and email marketing. Customer segments centre on affluent UK consumers seeking luxury countryside second-home ownership and short-stay holiday lets, with secondary segments of fishing enthusiasts, touring caravanners, and corporate event organisers. The firm is privately held under Prestige Country Parks Limited with no disclosed institutional investors, no parent, and no funding rounds identified.

Name

Prestige Country Parks

Legal name

Prestige Country Parks Limited

Website

https://prestigecountryparks.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Prestige Country Parks is a privately held, family-run UK operator of nine premium 5-star lodge parks across Yorkshire, selling luxury holiday lodges (£79,995-£199,995) and earning recurring revenue from annual site fees, holiday rentals, touring pitches, event ticketing, and venue hire at its Pickering Showground.

Ownership category

akta.pro rank

Product category

Holiday Park Services

NAICS

Golf Courses and Country Clubs (71391), Recreational Vehicle Dealers (44121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Holiday lodge parks
• Holiday rentals
• Lodge ownership
• Touring caravan pitches
• Venue hire

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lodge Sales: Sale of luxury holiday lodges across 9 country parks in Yorkshire. Lodges range from approximately £79,995 to £199,995 depending on size, location, and specifications.
2. Annual Site Fees: Annual site fees from lodge owners covering park maintenance, facilities upkeep, and communal area management.
3. Touring Pitches: Seasonal touring caravan pitches at Galtres Retreat and Blossom Meadows. Rates include 12-month seasonal (£2,800 + electric), summer seasonal (£2,000 + electric), and monthly pitches (£300 + electric).
4. Holiday Rentals: Short-term holiday cabin and cottage rentals available at multiple parks including Vale of York, Manor Country Park, Brickyard Lakes, and others. Bookings handled through campmanager.com and third-party partners.
5. Venue Hire: Event venue hire at Galtres Retreat's Pickering Showground including 33,500 sq ft indoor arena and 60+ acres of outdoor space for car shows, fairs, corporate events, and festivals.
6. Event Ticketing: Ticketed events including Flavours of Yorkshire food festival, Pickering Motor Show, Pickering Country Fair, fireworks spectacular, and Christmas festival.
7. Buy-to-Let Management: Subletting services through third-party operators allowing lodge owners to generate rental income when not using their lodge.
8. Car Boot Sales: Car boot sale pitch bookings ranging from £5-12 depending on vehicle type and indoor/outdoor placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Prestige Country Parks fundamentally sells luxury holiday-lodge ownership, holiday-rental breaks, and touring caravan pitches across nine owned parks in Yorkshire, UK. It additionally operates the Galtres Pickering Showground as a venue for events and car boot sales, and offers a buy-to-let management service for lodge owners.

Product overview

Prestige Country Parks operates a collection of nine distinct five-star lodge parks across Yorkshire, England. The portfolio includes Allerthorpe Golf & Country Park (featuring a 9-hole golf course and restaurant), Brickyard Lakes (specialising in fishing lakes), Galtres Retreat (offering events venue and touring pitches), Malton Grange, Manor Country Park, Moor Valley (located in the 'Golden Triangle'), Vale of York, Wild Rose, and Blossom Meadows (touring-only). The company offers three core services: lodge ownership (sale of luxury holiday lodges with finance and buy-to-let options), holiday rentals (short-term lettings of lodges, cabins, and cottages), and touring pitches. Galtres Retreat also operates a major events venue (Pickering Showground) hosting car shows, country fairs, and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Lodge Ownership Programme

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• HoseasonscoreChannel Partner/ Reseller/ DistributorHoseasons provides buy-to-let management services for lodge owners wishing to sublet their lodges when not in use. Popular managed rental service for holiday home owners.
• Booking.comminorChannel Partner/ Reseller/ DistributorThird-party booking platform for holiday accommodation. Guests who have booked through Booking.com can escalate complaints directly to them within 14 days.
• Trusted Financial SpecialistsminorOthersIntroduced to customers for suitable funding options including hire purchase, personal loans and secured lending. Subject to status and individual circumstances.
• Lodge ManufacturerscoreOEM/ Whitelabel/ Licensing PartnerPartnership with trusted manufacturing partners including Willerby, Atlas, Europa, Victory, Delta, Abi, and Swift for bespoke lodge construction tailored to customer specifications.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forest Holidays: UK operator of luxury forest cabin retreats offering short breaks and ownership in scenic locations. Comparable in the luxury-cabin / premium-countryside-stay category Prestige serves.
• Verdant Leisure: Operates a portfolio of UK holiday parks including lodge ownership and holiday rentals, focused on premium countryside locations. Closely comparable business model and customer base to Prestige Country Parks.
• Away Resorts: UK holiday park operator with multiple locations offering luxury lodges, holiday rentals, and on-park amenities. Comparable scale and product offering to Prestige's 9-park portfolio.
• Haulfryn Group: Premium UK holiday park operator with multiple parks offering luxury lodge and caravan ownership. Competes in the same premium Yorkshire- and nationwide-countryside segment as Prestige.
• Park Holidays UK: UK holiday park group with multiple parks offering caravan and lodge ownership and holiday lets. Direct competitor in the UK holiday park ownership and rental market.
• Darwin Escapes: UK owner-operators of multiple luxury holiday parks offering lodge ownership, holiday rentals, and touring pitches across regions. Direct competitor in the same product category and customer segment as Prestige Country Parks.
• Landal GreenParks (UK): European holiday park operator with UK locations offering luxury lodges and family holidays. Direct peer in the multi-park premium lodge rental and ownership market.

Broad incumbents

• Center Parcs UK: UK forest village operator offering premium short-break accommodation in woodland settings. Much larger, but competes for the same premium UK family-countryside-stay customer that Prestige targets.
• Bourne Leisure (Haven & Butlins): One of the UK's largest holiday park operators (Haven, Butlins, Warner), offering lodge ownership and holiday rentals at scale. Significantly larger than Prestige but operates in the same category with overlapping customer base.

Others

• Hoseasons: UK holiday accommodation distributor and booking partner for many UK holiday parks; also provides buy-to-let management for Prestige's lodge owners. Channel partner/ecosystem participant rather than a park operator.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prestigeholidaylodges
• LinkedInlinkedin.com/company/prestige-country-parks
• Instagraminstagram.com/prestige_countryparks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Country Parks