What Cobalt IT does

Cobalt IT is a privately held, founder-owned IT support services provider based in Brisbane, Australia, operating since 2016 under sole Director Mark Johnson. The company delivers flexible, 'time as required' IT support to small businesses in Brisbane and the surrounding Queensland region, servicing clients on a usage-based billing model that ranges from occasional two-to-three-hour engagements to weekly on-site visits. Services are delivered via phone, internet-based remote assistance, and on-site attendance, depending on client requirements.

The company's product portfolio spans the full SMB IT stack: sourcing and procurement of computer hardware (desktops, laptops, servers, printers, scanners, network switches); design, procurement, and installation of wired, wireless, and VPN networks; security services (firewalls, intrusion detection, anti-virus/anti-spam/anti-malware); disaster recovery and business continuity planning; mobile and work-from-home solutions; email and shared calendar configuration; and basic no-frills website development. The underlying technology is standard third-party IT infrastructure — no proprietary platforms, APIs, SDKs, or software products are disclosed, and there is no evidence of in-house R&D or product engineering beyond service delivery.

Cobalt IT's business model is a sole-practitioner professional services operation: founder-led, geographically constrained to the Brisbane/Queensland market, horizontally segmented across small businesses from a range of industries, and reliant on direct client relationships and referrals rather than formal marketing channels. The company has not raised external funding, has no disclosed institutional investors, no subsidiaries, no partnerships, no awards or certifications, and no disclosed headcount beyond the founder, indicating a small, capital-light operating profile with limited disclosed revenue indicators.

Name

Cobalt IT

Legal name

Cobalt IT

Website

https://cobalt-it.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Cobalt IT is a Brisbane-based, founder-owned IT support services provider delivering flexible 'time as required' hardware, networking, security, and disaster-recovery services to small businesses across Queensland, Australia, under a usage-based billing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. IT Support Services: Time-as-required IT support services billed based on actual time spent assisting clients. Some businesses require only a few hours of occasional assistance while others need weekly on-site visits, providing flexible usage-based billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Core offering

Cobalt IT provides flexible, time-as-required IT support services to small businesses in Brisbane, covering computer hardware procurement, network setup, IT security, disaster recovery planning, email and shared calendar solutions, mobile/work-from-home enablement, and website development. Clients pay only for the IT assistance they need under a usage-based pricing model that allows them to scale support up or down on demand.

Product overview

Cobalt IT is an IT support services company offering a comprehensive suite of technology services for small businesses. The core offering is time-as-required IT support delivered via phone, internet, or on-site visits. The portfolio includes computer hardware provisioning (desktops, laptops, servers, printers, scanners), network services (wired, wireless, VPN), IT security (firewalls, intrusion detection, anti-virus/spam/malware), disaster recovery and business continuity planning, mobile/work from home solutions, email and shared calendar solutions, and website development. Services are customized to client requirements, ranging from occasional two to three hours of assistance to weekly on-site visits.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support Services Flexible, on-demand IT support delivered to small businesses in Brisbane, billed by time used and covering a broad range of day-to-day technology needs.
• Computer Hardware Provisioning Sourcing, supplying, and setting up computer hardware for small business clients, including workstations, servers, and peripherals.
• Network Services Design, installation, and management of local and wide-area networks for small business clients, including cabling, routers, switches, and connectivity.
• IT Security Services Implementation and management of IT security controls for small businesses, including endpoint protection, access controls, and security best-practice guidance.
• Disaster Recovery & Business Continuity Planning Planning and implementation of backup, recovery, and continuity processes so small businesses can resume operations quickly after disruption.
• Email & Shared Calendar Solutions Setup, migration, and support for business email platforms and shared calendar systems used by small business teams.
• Mobile / Work-from-Home Solutions Configuration and support of secure mobile and remote working setups so small business staff can work productively off-site.
• Website Development Design, build, and ongoing support of websites for small business clients, used to establish or improve their online presence.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Tecala Group: Australian managed IT services provider focused on SMB and mid-market clients with offerings in cloud, security, and managed support; closest head-to-head analog to Cobalt IT in customer size and service mix.

Broad incumbents

• Fujitsu Australia: Major global IT services provider with Australian operations offering managed support, infrastructure, and security services; overlap with Cobalt IT's portfolio but aimed at enterprise and government rather than small businesses.
• CDW: Large North American-headquartered IT solutions provider with broad managed services, networking, and security practices; relevant incumbent comparable on full-stack SMB IT support, though primarily serving US mid-market.
• Logicalis Australia: Global IT solutions and managed services provider with Australian operations delivering networking, security, cloud, and support services comparable to Cobalt IT's stack, though aimed at larger mid-market and enterprise customers.
• Datacom: Large Asia-Pacific IT services company with an Australian managed services and SMB support practice covering networking, cloud, security, and end-user support; broader portfolio and footprint than Cobalt IT.
• Insight Enterprises: Global IT solutions integrator combining hardware procurement, managed services, and security offerings for SMB through enterprise; comparable on hardware sourcing and support services, operating at vastly larger scale and contract structure.
• Data#3: Public Australian IT solutions and services company providing hardware procurement, managed services, networking, and security to enterprise and government; overlaps with Cobalt IT's core offerings but operates at significantly larger scale with formal contracts.

Emerging players

• CyberCX: Australia-focused cybersecurity services firm offering security advisory, managed detection, and incident response; overlaps specifically with Cobalt IT's firewall, IDS, and anti-malware service line, though specializing narrowly in cyber rather than full-stack IT.

Direct peers

• Brennan IT: Australian managed IT services provider headquartered in Brisbane with a similar SMB/mid-market customer base and broad portfolio spanning managed support, networks, security, and cloud - a larger, more institutionalized version of Cobalt IT's offering.
• The Missing Link: Australia-based IT services and managed support provider delivering infrastructure, networking, and security services to SMB and enterprise clients; comparable in portfolio breadth and target customer segment to Cobalt IT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobalt IT