Morgans Group
Morgans Group is a privately held Australian cleaning and facility services company, founded in 1978 in Canberra and operating across 5 states with 114 staff, serving residential, commercial, construction, health, education, and aged care clients with carpet cleaning, restoration, contract cleaning, and commercial flooring services.
- Company typePrivate
- Founded1978
- HeadquartersFyshwick, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Morgans Group does
Morgans Group is an Australian commercial and domestic cleaning services company founded in 1978 by John Morgan in Canberra, operating today as a privately held, founder-controlled business with 114 team members across 5 Australian states and a reported 89,000 repeat clients. The company's service platform spans six customer verticals — Residential, Corporate, Construction, Health, Education, and Aged Care — delivered through three core categories: Commercial services (carpet and hard surface cleaning, COVID deep cleans using TGA-approved disinfectants, and recurring contract cleaning and maintenance), Commercial Flooring (supply, installation, and repair of carpet, vinyl, timber, synthetic grass, entrance mats, and rubber flooring), Domestic services (end-of-lease cleaning, carpet cleaning, tile and grout, upholstery, windows, gutters, air conditioning, mould remediation, solar panel cleaning, and damage restoration), and Construction services (non-structural demolition and post-construction handover cleaning).
The underlying technology is process- and equipment-based rather than software-based. Proprietary or differentiated methods include Hot Water Extraction/Steam Cleaning using truck-mounted and portable units with industrial extraction vacuums and hot water heat exchangers, the Mor-Clean low-moisture system that uses up to 85% less water than conventional steam cleaning with no wastewater disposal, high-pressure vortex water extraction for tile and grout restoration, and cyclonic-action gutter vacuum systems that allow ground-based operation. Pricing is quote-based with published unit rates (A$44 per standard carpet room up to 15m², A$55 per leather seat, A$66 call-out, A$66 Saturday surcharge, A$55 travel fee beyond 15km from ACT border).
The revenue model combines pay-as-you-go residential work (one-time and event-driven such as end-of-lease and storm/fire restoration) with subscription-recurring commercial contract cleaning and one-time commercial flooring supply-and-install jobs. Go-to-market is direct-to-consumer and direct-to-enterprise via phone (1300 362 911), website quote forms, and on-site technician assessments. The customer base shows a 65% repeat rate, 99% self-reported satisfaction, and 82% quote-to-work conversion, with anchor accounts including the New Zealand High Commission (20-year tenure) and Chase Construction.
Morgans Group firmographics
Firmographics- Name
- Morgans Group
- Legal name
- Morgans Group
- Website
- https://morgansgroup.com.au
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Morgans Group is a privately held Australian cleaning and facility services company, founded in 1978 in Canberra and operating across 5 states with 114 staff, serving residential, commercial, construction, health, education, and aged care clients with carpet cleaning, restoration, contract cleaning, and commercial flooring services.
- Ownership category
- akta.pro rank
Morgans Group industry classification
Industry- Product category
- Commercial Cleaning and Facility Maintenance Services
- NAICS
- Carpet and Upholstery Cleaning Services (561740), Janitorial Services (561720), Flooring Contractors (23833)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)
- akta.pro secondary industries
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ)
Keywords
Where Morgans Group is headquartered
LocationHeadquarters
- HQ city
- Fyshwick
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Morgans Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Cleaning Services: One-time and recurring cleaning services including carpet cleaning, upholstery cleaning, end of lease cleaning, window cleaning, gutter cleaning, air conditioning cleaning, mould remediation, and COVID deep cleans. Services are priced per unit (room, item) or square meter with additional fees for Saturday work, difficult access, and travel beyond 15km from ACT border.
- Commercial Contract Cleaning: Ongoing contract cleaning and maintenance services for commercial businesses, organizations, and institutions. Long-term relationships with 65% repeat customer rate.
- Commercial Flooring: Supply, installation, and repair of flooring including carpet laying, vinyl and timber flooring, synthetic grass, entrance mats, and rubber flooring for commercial and government environments.
- Damage Restoration: Emergency water, sewer, fire, and flood damage restoration services including water extraction, carpet drying, antimicrobial treatment, and ozone deodorization.
- Construction Services: Non-structural demolition and post-construction handover cleaning services, often provided as hourly labour hire with compliance, safety, and certification management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carpet Cleaning - Standard Room |
| Unit Pricing | Pay-as-you-go | Carpet Protection |
| Unit Pricing | Pay-as-you-go | Fabric Upholstery Cleaning |
| Unit Pricing | Pay-as-you-go | Leather Upholstery Cleaning |
| Unit Pricing | Pay-as-you-go | Mattress Cleaning and Sanitation |
| Other | Pay-as-you-go | Additional Service Fees |
| Other | Pay-as-you-go | Travel Fee Zones |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Morgans Group product offering
Product offeringCore offering
Morgans Group is an Australian cleaning and facility services company that delivers commercial and domestic cleaning, commercial flooring supply and installation, damage restoration, and construction support services. The company provides carpet and hard surface cleaning, COVID deep cleans, contract cleaning and maintenance, end of lease cleaning, tile and grout cleaning, upholstery cleaning, window cleaning, gutter cleaning, air conditioning cleaning, mould remediation, solar panel cleaning, water and fire damage restoration, non-structural demolition, and post-construction handover cleaning. It serves residential, corporate, construction, health, education, aged care, and government customers across five Australian states.
Product overview
Morgans Group is a commercial and domestic cleaning services company founded in 1978, operating under a platform-plus-divisions architecture with multiple service categories spanning Residential, Corporate, Construction, Health, Education, and Aged Care sectors. The core offering consists of Commercial Services (Carpet and Hard Surface Cleaning, COVID Deep Cleans, Contract Cleaning and Maintenance), Commercial Flooring (Carpet Laying, Vinyl and Timber Flooring, Synthetic Grass, Entrance Mats, Rubber Flooring), Domestic Services (End of Lease Cleaning, Carpet Cleaning, Tiles and Grout, Upholstery Cleaning, Window Cleaning, Gutter Cleaning, Mould Remediation, Solar Panel Cleaning, Damage Restoration, Air Conditioning Cleaning), and Construction Services (Non Structural Demolition, Post Construction Handover). The company also offers specialized cleaning technologies including Hot Water Extraction/Steam Cleaning and Mor-Clean Low-Moisture Cleaning. With over 40 years of experience, the company operates across 5 Australian states with 114 team members and serves 89,000 repeat clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet and Hard Surface Cleaning
Quantifiable outcome
- 65% repeat customer rate demonstrating high customer loyalty and satisfaction
- +3 more outcomes
Companies that use Morgans Group
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Morgans Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Morgans Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
Morgans Group competitors and assessment
Company assessmentDirect peers
- Coverall Cleaning Concepts: Franchise-based commercial cleaning provider serving offices, healthcare, and educational facilities; comparable in recurring contract model and small-business customer base.
- ChemDry: Carpet and upholstery cleaning franchise using a low-moisture process comparable to Morgans' Mor-Clean system; competes on similar value proposition of faster drying and lower water usage.
- BIC Services: Australian commercial cleaning, hygiene, and facility services company that competes directly with Morgans' contract cleaning, washroom, and floor maintenance offerings for offices and institutions.
- ServiceMaster Clean: Global franchise network offering commercial and residential cleaning including carpet, upholstery, and post-construction cleaning — overlapping with most of Morgans' core service lines.
- Jani-King: International commercial cleaning franchise serving offices, medical, and educational facilities; overlaps with Morgans' contract cleaning, healthcare, and education verticals.
- Stanley Steemer: Specialist in carpet, tile/grout, and upholstery cleaning using truck-mounted hot water extraction; directly comparable to Morgans' carpet and hard-surface cleaning core offering and equipment approach.
- Calibre Commercial Cleaning: Australian commercial cleaning provider targeting offices, retail, and industrial sites; highly comparable in go-to-market (direct quote, recurring contracts) and customer mix to Morgans' corporate segment.
- Spotless Group: Major Australian facility services and commercial cleaning provider with a comparable portfolio spanning contract cleaning, hard surface and carpet care, and integrated facility services across corporate, government, and industrial clients.
Broad incumbents
- ABM Industries: Large US-listed facility services provider offering janitorial, parking, and integrated building services; broader than Morgans but directly competitive in commercial contract cleaning at scale.
Regional players
- Cleanoz Cleaning Services: Australian commercial and end-of-lease cleaning operator overlapping with Morgans' domestic and contract cleaning services, primarily serving the Sydney/New South Wales market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Morgans Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morgans Group leadership team
Management profileNumber of profiles
Profiles1 record
Morgans Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morgans Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morgans Group
What does Morgans Group do?
Morgans Group is an Australian cleaning and facility services company that delivers commercial and domestic cleaning, commercial flooring supply and installation, damage restoration, and construction support services. The company provides carpet and hard surface cleaning, COVID deep cleans, contract cleaning and maintenance, end of lease cleaning, tile and grout cleaning, upholstery cleaning, window cleaning, gutter cleaning, air conditioning cleaning, mould remediation, solar panel cleaning, water and fire damage restoration, non-structural demolition, and post-construction handover cleaning. It serves residential, corporate, construction, health, education, aged care, and government customers across five Australian states.
Is Morgans Group a public or private company?
Morgans Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Morgans Group founded?
Morgans Group was founded in 1978. It employs 51 to 100 people.
Where is Morgans Group based?
Morgans Group is headquartered in Fyshwick, Australia, in the Oceania region.
How does Morgans Group make money?
Five revenue lines are on record. Cleaning Services are the primary driver. The others are commercial Contract Cleaning, commercial Flooring, damage Restoration and construction Services.
Who are Morgans Group's main competitors?
Direct peers on record are Coverall Cleaning Concepts, ChemDry, BIC Services, ServiceMaster Clean, Jani-King, Stanley Steemer, Calibre Commercial Cleaning and Spotless Group. ABM Industries is listed as a broad incumbent. Cleanoz Cleaning Services is listed as a regional player.
Does Morgans Group have an API?
No public API is recorded for Morgans Group.
What industry is Morgans Group in?
Morgans Group's product category is Commercial Cleaning and Facility Maintenance Services. Its primary akta.pro industry code is IMAIADAN, Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing), with a secondary code of HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive). Its NAICS code is 561740 and its SIC code is 1700.