Globe Systems
Globe Systems A/S is a Danish multibrand IT equipment reseller (founded 1999, Hinnerup) selling headsets, AV/meeting room systems, HP PCs, and refurbished IT equipment to Denmark's top 1,000 companies and public institutions, holding >35% headset market share in that segment.
- Company typePrivate
- Founded1999
- HeadquartersHinnerup, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Globe Systems does
Globe Systems A/S is a Danish privately held multibrand IT equipment reseller and solutions provider, founded in 1999 and headquartered in Hinnerup, Denmark. The company sells headsets, AV/conference room systems, IT accessories, monitors, dictation devices, Busylights, HP PCs, and certified refurbished IT equipment to Denmark's 1,000 largest companies and state/municipal institutions, holding a market share exceeding 35% in headset solutions within this segment. Globe Systems distributes products from 25+ brand partners including HP/Poly, Jabra, EPOS, Samsung, Logitech, Olympus, and Zoom, and operates the proprietary 2globes Hybrid headset line combining DECT and Bluetooth 5.1 technologies alongside dedicated management software.
The business model is hardware-sales-led with quote-based pricing, same-day delivery across Denmark via an in-house warehouse in Hinnerup, and a regional sales office in Brøndby. Direct sales is organized by segment (Public Sector, AV/Video, Key Account, E-commerce) and complemented by a self-service e-commerce platform at shop.globesystems.dk. Additional revenue streams include professional services (on-site installation, day-to-day product exchange, warranty handling) and the Refurb program, which is operated in partnership with Special Minds, a social economic enterprise. Sales-led GTM is reinforced through sustainability positioning (NRGi Klimabevis certificate, Klimaskovfonden tree-planting partnership, ESG reporting).
Geographically, operations extend across Denmark (primary), Norway, Sweden, Finland, and Germany with dedicated legal entities. The corporate structure includes three wholly-owned subsidiaries: Plenom A/S (Kuando Busylight products, including Plenom Americas for the US market), Zinuss A/S (e-commerce platform for headsets and dictation), and Tweak ApS (a hardware media and review company). Leadership is founder-influenced (Christian Juel Jensen as Founder/Business Development) with professional management under CEO Dennis Ravnborg and CFO Mads Dalsgaard. The company has no disclosed external funding and appears to be family/management-owned.
Globe Systems firmographics
Firmographics- Name
- Globe Systems
- Legal name
- Globe Systems A/S
- Website
- https://globesystems.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Globe Systems A/S is a Danish multibrand IT equipment reseller (founded 1999, Hinnerup) selling headsets, AV/meeting room systems, HP PCs, and refurbished IT equipment to Denmark's top 1,000 companies and public institutions, holding >35% headset market share in that segment.
- Ownership category
- akta.pro rank
Globe Systems industry classification
Industry- Product category
- IT Equipment Distribution
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer Systems Design and Related Services (54151)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Globe Systems is headquartered
LocationHeadquarters
- HQ city
- Hinnerup
- HQ country
- Denmark
- HQ region
- Europe
Offices6 records
Markets served
Globe Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Globe Systems generates the majority of its revenue through the sale of IT equipment including headsets, monitors, AV/conference room solutions, IT accessories, Busylights, dictation devices, and HP PCs. As a multibrand reseller, they sell products from Jabra, HP/Poly, EPOS, Samsung, Logitech, Olympus, and their own 2globes brand.
- HP PC Sales: Sale of HP-branded PCs including EliteBook, ZBook workstations, and EliteBoard to enterprise customers, supported by HP's hardware security features and AI PC capabilities.
- AV/Møderum Solutions: Complete AV and conference room solutions including product supply, needs analysis, installation, and on-site support for small and large meeting rooms.
- Refurbished IT Equipment: Sale of refurbished IT equipment including headsets, monitors, and accessories. Globe Systems takes used equipment from customers, refurbishes it in partnership with Special Minds, and re-introduces it to the market as a lower-cost alternative to new purchases.
- IT Accessories Sales: Sale of IT accessories including ergonomic equipment, cables, chargers, mice, keyboards, adapters, and accessories from brands such as Logitech, Apple, Contour, MouseTrapper, and Wacom.
- Service, Support & Logistics: Professional services including on-site mounting, installation, day-to-day exchange of defective products, warranty handling, and logistics with same-day delivery capabilities. Services are provided across all product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing — quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Globe Systems product offering
Product offeringCore offering
Globe Systems is a multibrand IT equipment reseller specializing in communication headsets, AV/meeting room solutions, dictation equipment, IT accessories, monitors, Busylights, and HP PCs for Nordic enterprises and public institutions. The company also offers its proprietary 2globes Hybrid headset line (combining DECT and Bluetooth 5.1), certified refurbished IT equipment through its Refurb program, and full professional services including installation, warranty handling, and same-day delivery.
Product overview
Globe Systems is a multibrand IT equipment reseller and solutions provider offering a comprehensive portfolio of communication and IT products. The core offering includes proprietary 2globes Hybrid headsets combining DECT and Bluetooth, alongside multi-brand products from partners including HP (PCs, Poly headsets, monitors, meeting room solutions, IT accessories, desk phones), Jabra, Epos, Logitech, Samsung, Olympus, and others. The portfolio spans headsets, IT accessories, AV/meeting room solutions, HP PCs, certified refurbished equipment (Refurb), Busylight indicators, monitors, and dictation solutions. Globe Systems provides consulting, installation, and support services, operating primarily for the 1,000 largest Danish companies and public institutions.
Differentiator
Problem solved
Functional benefit
Brands
- 2globes: Innovative hybrid headset brand combining DECT and Bluetooth technologies in a single device. Product line includes 2globes Hybrid Office, Hybrid X, Hybrid X.5, and Hybrid Lite in both stereo and mono versions.
Products and services
- 2globes Hybrid Headset Series Proprietary hybrid headset line combining DECT and Bluetooth 5.1 technologies in a single device, available in stereo and mono versions with ANC for the modern hybrid workplace. The series includes Hybrid Office, Hybrid X, Hybrid X.5, and Hybrid Lite variants with multi-device pairing capabilities.
- Globe Systems Refurb (Certified Refurbished IT Equipment) Certified refurbished IT equipment program providing refurbished headsets, monitors, and accessories through a process including inspection, cleaning, component replacement, latest firmware updates, and quality assurance testing, in partnership with Special Minds. The program plants one tree via Klimaskovfonden for every DKK 2,500 of refurb revenue.
- AV Meeting Room Solutions Complete AV and conference room solutions including product supply, needs analysis, installation, and on-site support for small and large meeting rooms, integrating screens, audio, video, and compatibility with unified communications platforms.
- Kuando Busylight Kuando Busylight products that use color codes to show employee availability status (available, busy, in call), with Pomodoro timer function and external ringtone capabilities for the workplace. Developed and marketed by Plenom A/S, a wholly-owned Globe Systems subsidiary.
- Service, Support & Logistics Professional services including on-site mounting and installation, day-to-day exchange of defective products, warranty handling (including takeover of warranty obligations from other suppliers), and logistics with same-day delivery capabilities across all product categories.
Quantifiable outcome
- Market share >35% in headset solutions among Denmark's 1,000 largest companies and public sector institutions (measured by both customers and revenue)
- +3 more outcomes
Companies that use Globe Systems
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Globe Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature3 records
Globe Systems partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- HP (including Poly/Plantronics)coreHP is a central partner for Globe Systems, providing the full range of HP PCs (EliteBook, ZBook, EliteBoard), monitors, IT accessories, and Poly headsets. Globe Systems holds HP Amplify Power and Specialization certifications in Audio, Software, and Video. HP is described as a key strategic partner enabling Globe Systems to deliver complete office solutions. The partnership includes co-marketing, technical certification, and access to HP's full product portfolio.
- JabracoreGlobe Systems holds the highest partner status with Jabra and has received multiple performance and excellence awards from Jabra at Danish, Nordic, and European levels. Jabra headsets and audio devices are a core part of Globe Systems' product portfolio, with broad compatibility across unified communication platforms.
- EPOS (Sennheiser)coreGlobe Systems holds the highest partner certification with EPOS, offering EPOS headsets and audio equipment. EPOS Connect software is supported for device management and firmware updates. EPOS products are featured in Globe Systems' headset solutions portfolio.
- SamsungmajorSamsung is listed as a key brand partner providing monitors and display solutions to Globe Systems' customers. Samsung products complement Globe Systems' display and AV offerings.
- Poly (HP Poly)corePoly, now part of HP, is a core brand partner providing professional headsets, video conferencing, and meeting room solutions. Globe Systems holds highest-tier Poly certifications and has received excellence awards from Poly. Poly Lens software is supported for device management.
- OlympusmajorOlympus is a brand partner for dictation solutions, providing professional digital dictation equipment and software that Globe Systems resells and supports.
- LogitechmajorLogitech is a brand partner providing mice, keyboards, webcams, and other IT accessories featured in Globe Systems' accessory portfolio.
- ZoommajorZoom is a brand partner whose video conferencing platform is compatible with Globe Systems' AV and meeting room solutions.
- YealinkmajorYealink is a brand partner providing IP phones, video conferencing equipment, and communication endpoints that are part of Globe Systems' unified communications portfolio.
- LGmajorLG is a brand partner providing monitors and display solutions to Globe Systems' customers.
- BarcomajorBarco is listed as a Silver partner, providing professional display and AV collaboration technology integrated into Globe Systems' meeting room solutions.
- CiscomajorCisco is listed as a partner brand, with Cisco collaboration technology integrated into Globe Systems' unified communications and meeting room offerings.
- BiampmajorBiamp provides professional audio equipment and conferencing solutions that are part of Globe Systems' AV and meeting room portfolio.
- Kuando (Plenom)coreKuando Busylight is a core product category, with Plenom A/S (the Kuando Busylight company) as a subsidiary of Globe Systems. Busylight products help indicate employee availability status in the workplace.
- Special MindscoreSpecial Minds is a social economic enterprise (RSV) and a strategic partner in Globe Systems' Refurb initiative. Founded in 2004 as BOAS Specialister, Special Minds provides refurbishment and IT processing services using employees with autism spectrum profiles working in structured, supportive environments. The partnership combines resource-efficient reuse with social inclusion and creates meaningful employment. Special Minds contributes to Globe Systems' ESG goals and sustainability narrative.
- KlimaskovfondenmajorKlimaskovfonden is a climate partnership where Globe Systems plants one tree for every DKK 2,500 of revenue generated through its Refurb business. Klimaskovfonden supports documented climate projects in Denmark focused on nature-based solutions, including forest creation and clean drinking water. Their projects have resulted in 251 new forests and over 2,800 hectares of new forest land.
- MicrosoftmajorMicrosoft is a key technology partner whose platforms (Teams, Copilot+) are supported by Globe Systems' headset and PC solutions. Globe Systems' product portfolio is designed for compatibility with Microsoft unified communication platforms.
- Plenom A/ScorePlenom A/S is a wholly-owned subsidiary of Globe Systems specializing in Kuando Busylight products. Plenom Americas serves the US market for Kuando Busylights. The subsidiary develops and markets Busylight products that indicate employee availability status.
- Zinuss A/SminorZinuss A/S is a wholly-owned subsidiary of Globe Systems operating an e-commerce platform for headsets and dictation products.
- Tweak ApSminorTweak ApS is a wholly-owned subsidiary of Globe Systems operating as a media company focused on hardware testing, reviews, and news.
Scale indicators5 records
Recent moves10 records
Expansion highlights4 records
Globe Systems competitors and assessment
Company assessmentBroad incumbents
- ALSO Group: European IT wholesale distributor with hardware, AV/UC, and managed-services offerings, comparable in multibrand reseller/aggregator posture but operating at significantly larger scale.
- Computacenter: European-headquartered enterprise IT reseller and managed services provider offering end-user compute, UC devices, and AV meeting solutions at much larger scale than Globe Systems.
- CDW (CDW Nordic): US-listed enterprise IT solutions provider with growing Nordic presence, offering comparable endpoint, UC headset, and AV meeting solutions to similar mid-market and enterprise buyers.
- Insight Enterprises: Global enterprise IT solutions provider selling HP/Jabra/Poly-style endpoint, UC, and AV meeting room portfolios, comparable in product categories addressed although Insight operates at much larger scale and with deeper services.
Others
- EPOS (Demant): Headset and audio equipment vendor (Sennheiser heritage) whose enterprise audio products Globe Systems distributes as a Platinum-tier partner; comparable audio/UC technology vendor rather than direct sales competitor.
- Zinuss A/S (sister subsidiary): Wholly-owned e-commerce subsidiary of Globe Systems selling headsets and dictation directly — internal peer demonstrating where the group is extending its digital sales channel.
- Jabra (GN Audio): Vendor partner and headset OEM whose products Globe Systems resells at highest tier; comparable as a headset technology company but commercially upstream rather than a direct competitor.
Direct peers
- Dustin Group: Pan-Nordic multibrand IT and workplace equipment reseller headquartered in Sweden, competing directly with Globe Systems across headsets, AV meeting room, IT accessories, and refurbished equipment for enterprise and public-sector buyers.
- Atea: Norway-headquartered IT infrastructure and workplace solution provider serving Nordic enterprises and public sector with hardware, AV/UC, services, and managed offerings — overlapping with Globe Systems in headsets, AV rooms, and HP-led device rollouts.
- Bechtle: Large European IT systems house with multi-brand workplace, networking, and AV/UC capabilities and a strong DACH presence — comparable business model to Globe Systems with broader geographic and portfolio reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Globe Systems social profiles
Digital presenceGlobe Systems compliance and trust
Trust signalCompliance1 record
Globe Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globe Systems leadership team
Management profileNumber of profiles
Profiles8 records
Globe Systems subsidiaries and ownership
Company hierarchySubsidiaries4 records
Globe Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globe Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globe Systems
What does Globe Systems do?
Globe Systems is a multibrand IT equipment reseller specializing in communication headsets, AV/meeting room solutions, dictation equipment, IT accessories, monitors, Busylights, and HP PCs for Nordic enterprises and public institutions. The company also offers its proprietary 2globes Hybrid headset line (combining DECT and Bluetooth 5.1), certified refurbished IT equipment through its Refurb program, and full professional services including installation, warranty handling, and same-day delivery.
Is Globe Systems a public or private company?
Globe Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Globe Systems founded?
Globe Systems was founded in 1999. It employs 11 to 50 people.
Where is Globe Systems based?
Globe Systems is headquartered in Hinnerup, Denmark, in the Europe region.
How does Globe Systems make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are HP PC Sales, AV/Møderum Solutions, refurbished IT Equipment, IT Accessories Sales and service, Support & Logistics.
Who are Globe Systems's main competitors?
Broad incumbents on record are ALSO Group, Computacenter, CDW (CDW Nordic) and Insight Enterprises. Others are EPOS (Demant), Zinuss A/S (sister subsidiary) and Jabra (GN Audio). Direct peers are Dustin Group, Atea and Bechtle.
Does Globe Systems have an API?
No public API is recorded for Globe Systems.
What industry is Globe Systems in?
Globe Systems's product category is IT Equipment Distribution. Its primary akta.pro industry code is HDACAFAH, Microphones, Headsets & Audio Input Devices. Its NAICS code is 3341 and its SIC code is 5045.