Copella Fruit Juices Limited

What Copella Fruit Juices Limited does

Copella Fruit Juices Limited produces fresh-pressed apple and fruit-blend juices from a vertically integrated estate at Boxford Farm in Suffolk, England. Founded in 1969 by Devora Peake, the company cultivates 25 apple varieties on-site, hand-picks and presses the fruit, and bottles the juice within 36 hours of harvest. The product portfolio comprises six core lines — Cloudy Apple (in 250ml, 300ml, 900ml, and 1.35L formats), Apple & Elderflower, Apple & Pear, and Apple & Mango (also in 300ml) — all positioned as natural, no-additive juices that count toward the UK '5 a day' intake and provide Vitamin C. The operating subsidiary is part of Tropicana Brands Group via Tropicana Products UK Ltd.

The business sells exclusively through UK grocery and online retail: ASDA, Tesco, Sainsbury's, Waitrose, Morrisons, and Ocado. Pricing is set per retailer across its multi-format bottle range; the company does not operate direct-to-consumer e-commerce. Marketing is concentrated on Instagram and Facebook prize-draw activations and brand collaborations (Higgidy, Taste of London), supported by a Royal-Warranted heritage and an ongoing sustainability programme that redirects excess stock through FareShare and converts production waste into cattle feed and on-site electricity.

Copella generates revenue through wholesale unit sales to UK supermarket chains; no revenue, margin, headcount, or unit-shipment data is disclosed. Headquartered in London (registered office at 10 Fetter Lane, EC4A 1BR, under Tropicana Products UK Ltd), it functions as a stand-alone juice brand within a multi-brand portfolio that also includes Tropicana and Naked. The company holds a Royal Warrant and was an early installer of trickle irrigation systems in Europe, both of which underpin brand-trust positioning rather than ongoing strategic moves.

Name

Copella Fruit Juices Limited

Legal name

Tropicana Products UK Ltd

Website

https://copellafruitjuice.co.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Copella Fruit Juices Limited produces fresh-pressed apple and fruit-blend juices at Boxford Farm in Suffolk and sells them through all major UK supermarkets including Tesco, Sainsbury's, Waitrose, ASDA, Morrisons, and Ocado. The company is a subsidiary of Tropicana Brands Group via Tropicana Products UK Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fruit Juice Product Sales: Copella generates revenue through the manufacture and sale of fresh-pressed fruit juices. Products are sold through major UK supermarket chains (ASDA, Morrisons, Ocado, Sainsbury's, Tesco, Waitrose) and directly to consumers via retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Copella Fruit Juices manufactures and sells fresh-pressed apple juices and fruit juice blends from hand-picked apples grown, pressed, and bottled at Boxford Farm in Suffolk within 36 hours of harvesting. Its product range includes Cloudy Apple, Apple & Elderflower, Apple & Pear, and Apple & Mango, sold in multiple bottle sizes (250ml, 300ml, 900ml, 1.35L) through major UK supermarket chains.

Product overview

Copella Fruit Juices Limited is a UK-based fruit juice company that produces fresh-pressed apple juices and fruit juice blends, all crafted from apples grown, hand-picked, and pressed at Boxford Farm in Suffolk. The product portfolio consists of six core juice products: Cloudy Apple (available in 250ml, 300ml, 900ml, and 1.35L bottles), Apple & Elderflower (cloudy style with 99% Apple Juice and 1% Elderflower), Apple & Pear (75% Apple Juice and 25% Pear puree), and Apple & Mango (85% Apple Juice and 15% Mango puree), with both Apple & Mango and Cloudy Apple also available in convenient 300ml sizes. All products are pressed and bottled within 36 hours and qualify as 1 of 5 a day with Vitamin C content.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple & Elderflower

Quantifiable outcome

• Products counted as 1 of 5 a day recommended intake
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Higgidy (Samworth Brothers Ltd)minorGTM or Marketing Partner · 22 August 2025Copella partnered with Higgidy for a promotional prize draw campaign. The collaboration offered a Copella x Higgidy picnic basket bundle as a prize. The promotion ran from 22nd August to 31st August 2025, with the winner selected on 1st September 2025. The promotion was conducted via Instagram, requiring participants to follow both @copellajuice and @higgidy accounts.
• Taste of LondonminorGTM or Marketing PartnerCopella partnered with Taste of London festival to offer prize draw winners 2 tickets for the event across the weekend of 19th-21st June 2026. The promotion ran from 5th June to 9th June 2026 on Copella's Instagram account @copellajuice.
• FareShareminorStrategic or Co-development PartnerCopella works with FareShare, a UK charity fighting hunger and food waste. Through this partnership, excess Copella bottles are redistributed to charities, ensuring no bottle of juice goes to waste. This supports Copella's sustainability and community engagement objectives.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Naked Juice: PepsiCo-owned premium juice and smoothie brand with strong supermarket presence. Comparable on premium juice category and retail channel, but broader US/global footprint and smoothie-led positioning differentiate it from Copella's apple-led UK focus.
• Britvic: Major UK-listed soft drinks manufacturer whose portfolio includes juice brands (e.g., Robinsons, J2O). Comparable as a UK juice/beverage operator selling through the same supermarket chains, though far larger and more diversified across carbonated drinks and mixers.
• Tropicana: Flagship juice brand of Tropicana Brands Group, Copella's parent. Comparable on juice category and corporate ownership, but operates at much greater scale and a global distribution footprint, making it a broader incumbent rather than a direct niche competitor.

Direct peers

• Innocent Drinks: UK-based premium fruit juice and smoothie brand (Coca-Cola subsidiary) selling fresh-pressed juices and blends through all major UK supermarkets. Closely comparable to Copella on premium positioning, retail distribution, and apple/juice-blend product mix.
• PRESS (London): UK cold-pressed juice brand focused on HPP-treated fresh juices and cleanses, sold through premium retailers and foodservice. Comparable on the cold-pressed/fresh-pressed production method and premium positioning.
• Rubicon: UK juice and juice-drink brand owned by AG Barr, distributing through UK supermarkets including Tesco, Sainsbury's, and Asda. Comparable on retail channel and juice category, though positioned more in exotic/carbonated juice drinks than fresh-pressed.
• Cawston Press: UK pressed fruit juice brand sold through major grocers, with a similar premium, farm-sourced positioning and multi-format SKU strategy. Comparable on retail channel, product category, and target consumer.

Emerging players

• Ella's Kitchen: UK children's food and drinks brand (Hain Celestial) selling organic juices and smoothies through UK supermarkets. Comparable on retail channel and natural/premium positioning, but focused on the kids segment rather than adult premium juice.
• Juice Works: UK-based fresh juice and smoothie brand with supermarket listings and foodservice distribution. Comparable on fresh-juice category and UK retail channel, though smaller scale and a stronger smoothies/on-the-go skew.

Others

• Aspall Suffolk Cyder: Suffolk-based premium beverage producer (Molson Coors) with comparable regional heritage and farm-to-bottle positioning, though in cider rather than juice. Relevant as a fellow premium Suffolk-origin brand anchored in provenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CopellaFruitJuices
• Instagraminstagram.com/copellajuice
• LinkedInlinkedin.com/company/copella

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copella Fruit Juices Limited