dueckGM

What dueckGM does

Dueck Auto Group is a privately held, family-owned automotive dealership group founded in 1926 and headquartered in Metro Vancouver, British Columbia. The company operates as a multi-rooftop retail platform spanning seven locations across Vancouver, Richmond, and Delta, acting as an authorized dealer for General Motors brands (Chevrolet, Buick, GMC, Cadillac) and Isuzu commercial trucks. The business also extends into adjacent verticals through Dueck Boat Division (marine retail in Richmond) and Dueck Tires (tire sales and service). Customer segments include individual consumers (personal and family transportation), commercial and fleet buyers, marine customers, and Isuzu commercial-truck operators across Vancouver, Richmond, Surrey, New Westminster, Delta, and Burnaby.

The company's product surface is dominated by new and pre-owned vehicles across five OEM brands, with a notable current emphasis on GM's Ultium-platform electric vehicles (Lyriq, Blazer EV, Equinox EV, Hummer EV, Sierra EV, Bolt EV) and forthcoming models (OPTIQ, VISTIQ, Escalade IQ). Supporting modules include a service center, parts department, body shop, finance and leasing operations (including in-house Dueck Credit Solutions), and a dedicated fleet/commercial division. The "technology" inventory in the data — Ultium, Super Cruise, Gen 3 Infotainment, MultiPro Tailgate, OnStar — is OEM-supplied rather than developed in-house. The digital layer is a transactional website with inventory filtering, online service booking, custom ordering, and standard social media presence across Facebook, Twitter, Instagram, YouTube, and TikTok.

Revenue mechanics are transaction-based across nine streams: new vehicle sales (MSRP + financing), used vehicle sales ($10K–$30K+ bands), CPO sales, service and repairs, parts and accessories, finance and leasing, commercial/fleet sales, Isuzu truck sales, marine sales, and tire sales. Pricing is set by manufacturer on new vehicles with periodic 0% financing promotions; used pricing varies by condition; service and parts use unit pricing per job. Go-to-market combines direct-to-consumer showroom sales with a dedicated enterprise fleet sales motion. Promotional channels include a Costco Deals referral partnership, community involvement, and car show participation. The company is privately held with no parent entity, no funding history, and no disclosed headcount or revenue.

Name

dueckGM

Legal name

Dueck Auto Group

Website

https://dueckgm.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet, Buick, GMC, Cadillac vehicles. Revenue generated from vehicle transaction prices, with financing arranged through dealer partnerships.
2. Used Vehicle Sales: Pre-owned vehicle sales including certified pre-owned (CPO) programs for GM and Cadillac brands. Vehicles range from $10K to $30K and above.
3. Service and Repairs: Vehicle maintenance, repairs, oil changes, EV maintenance, and aluminum repair services. Body shop services for collision repair.
4. Parts and Accessories: OEM parts, accessories, and performance parts sales.
5. Finance and Leasing: In-house financing, leasing, credit solutions, and business partner financing programs.
6. Commercial and Fleet Sales: Fleet vehicle sales, specialty vehicles, and commercial vehicle solutions for business customers.
7. Isuzu Truck Sales: Isuzu commercial truck sales and service.
8. Marine Boat Sales and Service: Inflatable boat sales and marine service through Dueck Boat Division.
9. Tire Sales and Services: Tire sales and related services through Dueck Tires.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dueck Auto Group is a multi-brand automotive dealership group selling new and pre-owned Chevrolet, Buick, GMC, Cadillac, and Isuzu vehicles across seven Greater Vancouver locations. It complements vehicle sales with a certified service centre, OEM parts department, body shop, in-house financing and leasing, fleet/commercial sales, marine boat sales, and tire services.

Product overview

Dueck Auto Group is a multi-dealership automotive retail group serving Metro Vancouver since 1926. The company operates as a platform of distinct dealership brands offering new and pre-owned vehicles across five major automotive manufacturers: Chevrolet, Buick, GMC, Cadillac, and Isuzu. The portfolio includes dedicated sub-brands for marine boats (Dueck Boat Division), commercial trucks (Dueck Isuzu Truck), and tire services (Dueck Tires), along with complementary service modules including a full-service center, parts department, body shop, and finance/leasing operations. The company also operates dedicated fleet services for commercial customers and sells electric vehicles including GM's Ultium-based models (Lyriq, Blazer EV, Equinox EV, Hummer EV, Sierra EV) and Cadillac's upcoming OPTIQ and VISTIQ.

Differentiator

Problem solved

Functional benefit

Brands

• Dueck Boats: Marine boats division offering inflatable boats and marine vessels
• Dueck Isuzu
• Dueck Tires
• Dueck CPO Program
• Dueck Credit Solutions

Products and services

• Chevrolet Vehicles New and pre-owned Chevrolet automobiles including cars, SUVs, trucks, and electric vehicles such as Corvette, CT4, CT5, Blazer, Equinox, Silverado, and Bolt EV, sold to consumers and fleet customers.
• Buick Vehicles New and pre-owned Buick automobiles including Enclave, Encore GX, Envision, Envista, and Terrain SUV models sold to retail consumers.
• GMC Vehicles New and pre-owned GMC trucks and SUVs including Canyon, Colorado, Sierra, Yukon, and Terrain, plus electric vehicles such as Sierra EV and Hummer EV, sold to retail and fleet customers.
• Cadillac Vehicles New and pre-owned Cadillac luxury automobiles including CT4, CT5, Escalade, Lyriq (electric), and V-Series performance models sold to retail consumers.
• Isuzu Commercial Trucks Isuzu commercial trucks and utility vehicles sold and serviced through Dueck Isuzu Truck dealership in Delta, BC, targeting commercial operators.
• Dueck Fleet Services Fleet vehicle sales, fleet programs, specialty vehicles, and commercial fleet management services for business customers including corporate fleets, small businesses, and government entities.
• Service Centre Automotive service department offering oil changes, EV maintenance, aluminum repair, and general vehicle maintenance for Dueck-sold and other vehicles.
• Parts Centre Genuine OEM parts and accessories, performance parts, and vehicle care products for Chevrolet, Buick, GMC, Cadillac, and Isuzu vehicles.
• Body Shop Collision repair and auto bodywork services including aluminum repair for vehicles damaged in accidents.
• Finance and Leasing In-house financing, leasing options, Dueck Credit Solutions, Dueck Business Partner programs, and warranties arranged through the dealership for retail and commercial customers.
• Dueck Boat Division Marine boat sales and service division located in Richmond, BC, offering inflatable boats and marine vessels from multiple manufacturers.
• Dueck Tires Tire sales and service center located at the Marine Drive location in Vancouver, BC.
• Certified Pre-Owned Program Dueck CPO Program and Cadillac Certified Pre-Owned Program offering inspected and warranted pre-owned vehicles with extended warranty coverage.
• Custom Vehicle Ordering Custom order program allowing customers to order vehicles with specific configurations from the manufacturer through Dueck dealerships.

Quantifiable outcome

• 100 years of continuous operation in Greater Vancouver

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorAuthorized GM dealer for Chevrolet, Buick, GMC, and Cadillac brands. Sells new GM vehicles, provides GM-certified service and parts, and participates in GM financing programs and CPO (Certified Pre-Owned) programs.
• IsuzucoreChannel Partner/ Reseller/ DistributorAuthorized Isuzu truck dealer providing sales and service for Isuzu commercial trucks in Greater Vancouver area.
• Multiple Marine ManufacturerscoreChannel Partner/ Reseller/ DistributorDueck Boat Division is an authorized dealer for inflatable boats and various marine manufacturers, serving recreational and commercial marine customers.
• CostcominorGTM or Marketing PartnerCostco Deals program offering special pricing on select vehicles through the dealership, driving customer referrals from Costco membership base.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest US automotive retailer with a wide portfolio of franchised stores and used vehicle operations. Comparable multi-brand franchise model with significant service, parts, and F&I revenue, similar in structure to Dueck's full-service dealer group.
• Asbury Automotive Group: US-based publicly traded multi-brand automotive retailer operating franchised dealerships across Sunbelt markets. Comparable business model to Dueck at greater scale, with similar revenue mix of new, used, F&I, parts, and service.
• Lithia Motors (Lithia & Driveway): One of the largest US automotive dealership groups, also operating a digital used-vehicle channel (Driveway). Comparable to Dueck in franchised retail at scale, with an adjacent digital consumer motion that signals where regional dealer models may evolve.
• Group 1 Automotive: US-headquartered international automotive retailer with franchised dealerships in the US and UK. Closely matches Dueck's multi-brand, multi-rooftop franchise model including luxury and import brands plus F&I and service.
• Penske Automotive Group: Global automotive and commercial truck retailer with premium and luxury franchise exposure. Comparable to Dueck's mix of premium franchises (Cadillac) plus commercial truck exposure (Isuzu), though at substantially greater scale and geographic breadth.

Direct peers

• Holman Automotive: Large North American automotive dealership and fleet services group with significant Canadian operations. Comparable to Dueck in combining franchised retail dealerships with commercial fleet services, plus parts and service operations.
• Dilawri Group of Companies: One of Canada's largest family-owned automotive dealer groups, operating franchised dealerships across multiple provinces including BC. Highly comparable to Dueck in model, family ownership, and multi-brand franchise mix.
• AutoCanada Inc. Canadian-headquartered multi-brand automotive dealership group operating numerous rooftops across Canada. Directly comparable to Dueck as a multi-brand retail dealer platform with new, used, service, parts, and F&I revenue streams.

Emerging players

• CarMax: US-based used vehicle retailer with omnichannel and no-haggle model. Relevant comparable to Dueck's used vehicle and CPO programs, representing an alternative consumer motion for the same underlying demand.

Regional players

• OpenRoad Auto Group: BC-based, family-owned automotive dealer group operating multiple rooftops in Metro Vancouver and the Lower Mainland. Directly comparable to Dueck as a same-geography multi-brand dealer competitor serving overlapping customer segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dueckgm
• YouTubeyoutube.com/user/DueckAutoGroup
• Facebookfacebook.com/dueckgmautogroup
• Instagraminstagram.com/dueckautogroup
• TikToktiktok.com/@dueckautogroup
• LinkedInlinkedin.com/company/dueck-gm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dueckGM