Orange Bowl Committee

What Orange Bowl Committee does

The Orange Bowl Committee is a Florida-incorporated 501(c)(3) nonprofit founded in 1935 and headquartered in Miami Lakes. It operates the Capital One Orange Bowl, one of college football's oldest and most prestigious bowl games, hosting College Football Playoff (CFP) Semifinal/Quarterfinal games at Hard Rock Stadium in Miami Gardens. The committee is governed by 400+ volunteer members representing South Florida's civic and business leadership, supported by a small professional staff led by CEO Eric L. Poms and President & Chair Michael E. Moran (2026-27 term).

The organization's product portfolio spans the flagship Capital One Orange Bowl game, a suite of premium hospitality products (Suites, The Nine, Theater Box, 72 Club, Champions Club), and year-round Orange Bowl Cares programming across four pillars: Youth Sports, Education, Community Engagement, and Legacy Programs. Auxiliary products include the Orange Bowl Youth Football Alliance (OBYFA), Florida High School Football and Basketball Showcases, Beach Run, Food & Wine Celebration, Golf Classic, Cheer Championships, International Tennis Championships, Leadership Academy, and the Beigel-Feis-Hixon Valor Award ($10,000 scholarships). Distribution runs through Ticketmaster (primary ticketing), Ticket Galaxy and Prolific 1 (secondary resale), a direct ticket office for corporate/hospitality sales, and the Champions Club membership. Marketing reaches fans via the orangebowl.org website, mobile apps on iOS and Android, and active channels on Facebook, X/Twitter, Instagram, LinkedIn, YouTube, and TikTok, supplemented by regional radio partnerships (560 WQAM, ESPN West Palm) and broadcast deals with ESPN and (starting 2026-27) TNT Sports.

The business model is event-driven nonprofit revenue: corporate sponsorship (Capital One title, AutoNation, Florida Blue, Truist, AvMed, Sunshine Health, Baptist Health, Memorial Healthcare, PNC Bank and others), ticket sales (general, premium, commemorative), fan-to-fan resale transaction fees, and merchandise. Pricing is inquiry-based for premium experiences, tiered deposit-based for general public priority access, and subscription-based for Champions Club membership. The committee has committed $50 million to South Florida community improvement over the past two decades, distributed more than $8 million in financial aid to student-athletes since 2017, and serves approximately 350 middle school students annually through the Leadership Academy.

Name

Orange Bowl Committee

Legal name

The Orange Bowl Committee, Inc.

Website

https://orangebowl.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

The Orange Bowl Committee is a 501(c)(3) nonprofit founded in 1935 that hosts the Capital One Orange Bowl, a College Football Playoff Semifinal/Quarterfinal at Hard Rock Stadium in Miami Gardens, and runs year-round Orange Bowl Cares youth sports, education, and community programs serving South Florida through 400+ volunteers and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

Keywords

• College football bowl game
• Sports event management
• Community youth programs
• Premium hospitality suites
• Nonprofit sports organization

Headquarters

HQ city

Miami Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue is generated through the sale of general admission tickets, premium experiences (suites, club seats), and hospitality packages for the annual Capital One Orange Bowl game and ancillary events. Tickets are sold via Ticketmaster and the organization's own deposit/ticket portal.
2. Corporate Sponsorship & Partnerships: The organization generates significant revenue through corporate sponsorship arrangements. Named sponsors include Capital One (title sponsor of the Orange Bowl), AutoNation (Hall of Fame, STEAM Center, Big Buddy Program), Florida Blue (Orange Bowl Food & Wine Celebration), Truist (OBYFA Football & Cheer Clinics), AvMed (Beach Run), Sunshine Health (Family Fun & Fit Day), Baptist Health (Football Showcase), Memorial Healthcare System (Basketball Showcase), PNC Bank (Family Fun & Fit Day), and others. Sponsors receive branding, hospitality, and activation rights.
3. Commemorative & Merchandise Sales: The organization sells commemorative game tickets and related souvenirs through third-party vendors. Additional merchandise and keepsake items are available through the official souvenir portal.
4. Fan-to-Fan Ticket Resale: Prolific 1 serves as the official fan-to-fan and strategic ticket resale provider, with a commercial relationship that provides revenue and data insights to the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Orange Bowl Committee hosts and operates the Capital One Orange Bowl, a premier annual college football bowl game at Hard Rock Stadium in Miami Gardens, Florida, which regularly serves as a College Football Playoff Semifinal. The organization sells tickets, suites, and premium hospitality experiences for the game and Bowl Week events, and runs Orange Bowl Cares, a year-round community outreach initiative spanning youth sports, education, community engagement, and legacy programs in South Florida.

Product overview

The Orange Bowl Committee operates as a nonprofit sports organization offering a portfolio of event and community programs anchored by the Capital One Orange Bowl, a premier college football bowl game at Hard Rock Stadium in Miami Gardens, Florida. The portfolio includes year-round Orange Bowl Cares community outreach initiatives across four pillars (Youth Sports, Education, Community Engagement, Legacy Programs), premium hospitality experiences (Suites, The Nine, Theater Box, 72 Club, Champions Club), and diverse youth athletics/arts events including football showcases, basketball championships, golf tournaments, cheer competitions, tennis championships, and the Orange Bowl Beach Run. The organization generates economic impact for South Florida while supporting youth through programs like the Orange Bowl Leadership Academy and Beigel-Feis-Hixon Valor Award scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• Orange Bowl Cares: Community outreach initiative with four pillars: Youth Sports, Education, Community Engagement, and Legacy Programs
• Orange Bowl Leadership Academy
• Truist OBYFA (Orange Bowl Youth Football Alliance)
• Orange Bowl STEAM Center
• Orange Bowl Hall of Fame presented by AutoNation
• Lou Groza Award
• Edwin Pope Award
• FWAA Courage Award
• Orange Bowl Beigel-Feis-Hixon Valor Award

Products and services

• Capital One Orange Bowl Game The annual Capital One Orange Bowl college football bowl game and surrounding Bowl Week events held at Hard Rock Stadium in Miami Gardens, serving as a College Football Playoff Semifinal or Quarterfinal host and as a major entertainment event for college football fans, alumni, and corporate hospitality buyers.
• Suites Premium Experience Luxury private suite rentals at Hard Rock Stadium for the Capital One Orange Bowl game, featuring cushioned seats, a dedicated attendant, in-suite televisions, and customizable catering options, sold through the Orange Bowl Ticket Office.
• The Nine Premium Suite Exclusive 20-person open-air suite experience between the 30-yard lines, offering private Nine club access, premium all-inclusive food and beverage, and concierge service, designed by Rockwell Group, sold via inquiry to the Orange Bowl Ticket Office.
• Theater Box Suites Four- or six-person shared suite boxes on the Mezzanine Level at Hard Rock Stadium with corner field views, all-inclusive food and beverage, club-level access, and premium parking, sold via inquiry to the Orange Bowl Ticket Office.
• 72 Club Seating Most luxurious seating experience in South Florida sports, featuring all-inclusive food and beverage, premium Black Card parking, and plush seats with 11 inches of extra legroom and 8-inch wider seats on or near midfield at Hard Rock Stadium.
• Champions Club Membership Annual membership program providing preferred pricing, upgrade priority, and discounts on commemorative game tickets for repeat ticket purchasers of the Capital One Orange Bowl.
• Fan Fest Free pre-game entertainment event held outside Hard Rock Stadium in the South Lot on game day, featuring live music performances and fan activities during Bowl Week.
• Truist OBYFA Football & Cheer Clinics Truist-sponsored youth football and cheerleading clinic program offering free clinics for ages 5-18 in South Florida, focused on fundamentals, teamwork, and sportsmanship.
• Orange Bowl Cheer Championships Annual cheerleading competition for youth participants held at the Broward County Convention Center.
• Orange Bowl Florida High School Football Showcase

Quantifiable outcome

• $50 million committed to South Florida community improvement over 20 years
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

20 partnerships are on record, tiered core, minor and flagship/title.

• Miami-Dade CountycoreGTM or Marketing Partner · 2 January 2026Miami-Dade County partnered with AutoNation and the Orange Bowl Committee to open the new Orange Bowl STEAM Center presented by AutoNation at Bunche Park West Recreation in Miami Gardens. The county contributed to the $600,000 investment as part of the Legacy Program for the 2026 College Football Playoff National Championship.
• City of Miami GardenscoreGTM or Marketing Partner · 2 January 2026The City of Miami Gardens partnered with AutoNation and the Orange Bowl Committee to open the new Orange Bowl STEAM Center at Bunche Park West Recreation. The city is also the host municipality for Hard Rock Stadium, the venue for the Orange Bowl game.
• One Park FinancialminorGTM or Marketing Partner · 23 October 2025One Park Financial has supported Orange Bowl Cares, the Orange Bowl's community initiative benefiting South Florida through economic and educational contributions. CEO John Lie-Nielsen participates in the 2026 Miami Host Committee for the College Football Playoff National Championship.
• Capital Oneflagship/titleGTM or Marketing PartnerCapital One serves as the title sponsor of the Orange Bowl, with naming rights to the Capital One Orange Bowl. This is a flagship, multi-year partnership that positions Capital One's brand on one of college football's premier bowl games. Capital One cardholders also receive exclusive benefits including priority access and front-of-stage pit access at Fan Fest.
• AutoNationcoreGTM or Marketing PartnerAutoNation is a major sponsor of the Orange Bowl, presenting the Orange Bowl Hall of Fame, the AutoNation Big Buddy Program, and the AutoNation Orange Bowl Basketball Classic. The company also partnered to fund a $600,000 STEAM Center at Bunche Park West Recreation in Miami Gardens as part of the Legacy Program for the 2026 College Football Playoff National Championship.
• College Football Playoff (CFP) / ESPNcoreStrategic or Co-development PartnerThe Orange Bowl serves as an official CFP Semifinal host bowl, partnering with the College Football Playoff organization and ESPN to host CFP Semifinal games in 2025, 2027, and 2028. TNT Sports joined as broadcast partner beginning with the 2026-27 CFP cycle.
• Florida BluecoreGTM or Marketing PartnerFlorida Blue is the presenting sponsor of the Orange Bowl Food & Wine Celebration, an annual charitable event featuring South Florida's top restaurants with proceeds supporting Orange Bowl Cares initiatives.
• TruistcoreGTM or Marketing PartnerTruist is the sponsor of the Truist OBYFA (Orange Bowl Youth Football Alliance) Football & Cheer Clinics, supporting free youth football and cheerleading development programs across South Florida.
• AvMedcoreGTM or Marketing PartnerAvMed is the presenting sponsor of the AvMed Orange Bowl Beach Run (5K/10K), an annual beach run event in Miami Beach that supports community engagement and fitness initiatives.
• Sunshine HealthcoreGTM or Marketing PartnerSunshine Health is the presenting sponsor of the Sunshine Health Orange Bowl Family Fun & Fit Day, an annual community event supporting family health and wellness.
• Baptist HealthcoreGTM or Marketing PartnerBaptist Health is the presenting sponsor of the Orange Bowl Florida High School Football Showcase, supporting high school student-athletes in South Florida.
• Memorial Healthcare SystemcoreGTM or Marketing PartnerMemorial Healthcare System is the presenting sponsor of the Orange Bowl Florida High School Basketball Showcase.
• PNC BankcoreGTM or Marketing PartnerPNC Bank is a presenting sponsor of the Sunshine Health Orange Bowl Family Fun & Fit Day.
• College Football Playoff FoundationcoreGTM or Marketing PartnerThe College Football Playoff Foundation provides primary support for the Orange Bowl Leadership Academy through its Extra Yard for Teachers program, funding workshops and operational costs for the after-school mentoring program serving South Florida middle school students.
• Amazon, Bank of America, Cinch Home Services, Comcast, Deloitte, Florida Lottery, Florida Power & Light Company, Moss, Nicklaus Children's Hospital, Sidley Austin LLPminorGTM or Marketing PartnerThese companies are sponsors of the Orange Bowl Leadership Academy, providing funding and resources to support the after-school mentoring program for South Florida middle school students.
• TicketmastercoreTechnology or IntegrationTicketmaster serves as the official primary ticketing platform for the Capital One Orange Bowl, powering general admission, premium, and parking ticket sales through its digital platform.
• Prolific 1coreChannel Partner/ Reseller/ DistributorProlific 1 is the official fan-to-fan and strategic ticket resale provider of the Capital One Orange Bowl. The relationship began in 2019 and has been extended through at least 2026. Prolific 1 helps maximize event awareness and provides real-time sales data.
• Hard Rock Stadium (Hard Rock International)coreStrategic or Co-development PartnerHard Rock Stadium in Miami Gardens is the permanent home venue for the Capital One Orange Bowl. The stadium is owned by the Miami Dolphins and serves as the host venue for all Orange Bowl games, CFP Semifinals, and related events.
• 560 WQAM and ESPN West Palm (106.3 FM)minorGTM or Marketing PartnerThe Orange Bowl has partnered with regional sports radio stations 560 WQAM and ESPN West Palm to broadcast live from College Football Media Days, extending the organization's reach into South Florida's sports media ecosystem.
• TNT SportscoreGTM or Marketing PartnerTNT Sports serves as the broadcast partner for the 2026-27 and 2027-28 College Football Playoff Semifinals at the Capital One Orange Bowl, airing games on TNT, truTV, and HBO Max. This marks TNT Sports' first-ever CFP Semifinal broadcast.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• ESPN: Long-standing broadcast partner of the College Football Playoff and the Orange Bowl's flagship media distributor. While not a competitor, ESPN's rights and coverage decisions materially shape the audience reach and sponsor value that the Orange Bowl monetizes.
• TNT Sports: New broadcast partner for the 2026-27 and 2027-28 CFP Semifinals at the Orange Bowl via TNT, truTV, and HBO Max. Functions as an adjacent media distributor whose reach incrementally enlarges the Orange Bowl's audience surface available to sponsors.

Emerging players

• Pop Warner Little Scholars: National youth football organization supporting tackle and flag football for ages 5-16. Tangentially comparable to the Orange Bowl's Truist OBYFA youth football and cheer clinics as a youth-football programming brand that could overlap in future partnership or programmatic expansion.

Broad incumbents

• NCAA: National governing body over collegiate athletics. NCAA's rules, calendar, and postseason framework define the competitive structure in which the Orange Bowl operates, and its visibility/reach shape the audience base for bowl-related products.
• College Football Playoff (CFP): The governing organization for the postseason playoff that the Orange Bowl participates in as a Semifinal host. CFP sets broadcast, sponsorship, and rotation policy that directly governs the Orange Bowl's revenue ceiling and host entitlements.

Direct peers

• Florida Citrus Sports (Cheez-It Citrus Bowl): Operator of the Cheez-It Citrus Bowl, a regional bowl also based in Florida. Comparable as a nonprofit bowl operator with civic-driven programming and a venue-based college football product targeting Florida tourism and sponsor dollars.
• Fiesta Bowl: Operator of the PlayStation Fiesta Bowl, a CFP Semifinal host and longtime bowl-game peer. Comparable in nonprofit committee governance, title sponsorship model, youth sports and education initiatives, and Bowl Week programming structure.
• Chick-fil-A Peach Bowl: Operator of the Chick-fil-A Peach Bowl, a fellow New Year's Six bowl game with CFP Semifinal rotation rights. Both share peer event-hosting scale, title-naming sponsorships, and corporate-hospitality revenue mix around a single annual college football postseason contest.
• Pasadena Tournament of Roses Association (Rose Bowl Game): Operator of the Rose Bowl Game, the oldest and most prestigious New Year's Six college football bowl. The Orange Bowl and Rose Bowl share the same nonprofit committee-driven model, CFP Semifinal rotation, premium hospitality tiers, and community-giving charters, making them directly comparable.
• Sugar Bowl Committee (Allstate Sugar Bowl): Operator of the Allstate Sugar Bowl, a fellow New Year's Six bowl and CFP Semifinal host. Both organizations run multi-day Bowl Week fan events, premium hospitality, and large community-impact programs anchored by a single annual college football marquee game.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/orangebowl
• YouTubeyoutube.com/OrangeBowlobie
• Facebookfacebook.com/OrangeBowl
• LinkedInlinkedin.com/company/orange-bowl-committee
• Instagraminstagram.com/orangebowl
• TikToktiktok.com/@orangebowl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Bowl Committee