Run For Charity

What Run For Charity does

Run For Charity is a UK-based digital marketplace that connects individual runners with charity running events across the United Kingdom. Founded in 2018 and headquartered in London, the platform operates runforcharity.com as a self-serve hub where runners can discover events by charity name, event name, postcode, date, distance (5K, 10K, half marathons, marathons, and obstacle races), and UK region (London, North West, Midlands, South East), and register directly through the site. The company also operates a charity directory that lets users search for causes to run for and enables charities to register for inclusion on the platform.

The platform's product surface extends beyond event aggregation to include runner-support resources (training plans, diet and nutrition guidance, pacing charts) and fundraising-support tooling (fundraising ideas, how-to guides, and an Easy Fundraising integration). Run For Charity's underlying technology stack is not publicly disclosed; the platform's moat appears to rest on content libraries and partner relationships rather than proprietary technology. Event inventory is sourced through distribution partnerships with major UK race organizers, with London Marathon Events and The Great Run Company designated as flagship partners, and additional core-tier partners including GSi Events, London Landmarks, Motiv Sports, Run 4 Wales, RunThrough, and The Royal Parks. The company employs 101–250 people and is classified as a private entity with no disclosed funding history or institutional investors.

The business model is transaction-based: Run For Charity earns revenue through commissions or fees on event registrations processed via the platform, with per-registration pricing ranging from approximately £10 for junior events to £28–£47 for adult 5K, 10K, and half marathon events depending on the organizer. Go-to-market is community-led and direct-to-consumer, relying on organic search, content marketing, and partner-event promotion rather than paid acquisition. The primary customer segment is individual charity runners; the secondary segment comprises UK charities seeking to recruit fundraisers.

Name

Run For Charity

Legal name

Run for Charity

Website

https://runforcharity.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Run For Charity is a UK-based online marketplace that connects individual runners with charity running events, enabling event discovery by charity, distance, region, and date, alongside integrated fundraising tools and runner training resources.

Ownership category

akta.pro rank

Product category

Charity Running Event Marketplace

NAICS

Civic and Social Organizations (8134)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Charity running platform
• Event registration marketplace
• Fundraising platform
• Running event aggregator
• Charity event directory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Event Registration Fees / Commissions: Platform facilitates event registration for charity running events. Revenue likely generated through commissions or transaction fees on registrations processed through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Run For Charity is a UK-based nonprofit online marketplace that connects individual runners with charity-affiliated running events organized by partner event companies. The platform enables runners to search events by charity, location, date, and distance, register for 5K, 10K, half marathons, marathons, and obstacle races, and access integrated fundraising support tools and training resources. Revenue is generated through transaction fees or commissions on registrations processed through the platform.

Product overview

Run For Charity is a UK-based online platform that serves as a marketplace connecting runners with charity running events. The platform consists of a unified event search and finder system, a charity search directory, runner support resources (training plans, nutrition, pacing), and fundraising support tools. The core product enables users to discover and register for running events (5K, 10K, half marathons, marathons, obstacle races) across UK regions, while also providing tools to find charities and support fundraising efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Charity Running Event Marketplace Platform

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• GSi EventscoreChannel Partner/ Reseller/ DistributorRunning event organizer whose events are featured on the Run For Charity platform for charity runner discovery and registration.
• London LandmarkscoreChannel Partner/ Reseller/ DistributorLondon-based running event organizer featured as a partner on the Run For Charity platform.
• London Marathon EventsflagshipChannel Partner/ Reseller/ DistributorMajor UK running event organizer behind the London Marathon. Partner whose events are promoted for charity runners on the platform.
• Motiv SportscoreChannel Partner/ Reseller/ DistributorRunning events company whose events are featured on the Run For Charity platform.
• Run 4 WalescoreChannel Partner/ Reseller/ DistributorWelsh running event organizer whose events are featured for charity runners on the platform.
• RunThroughcoreChannel Partner/ Reseller/ DistributorUK running event organizer with events featured on the Run For Charity platform.
• The Great Run CompanyflagshipChannel Partner/ Reseller/ DistributorMajor UK running event organizer behind the Great North Run and other large-scale running events. Key strategic partner for charity runner promotion.
• The Royal ParkscoreChannel Partner/ Reseller/ DistributorOrganization managing running events in London's Royal Parks, featured as a partner on the platform.
• Kit for CharityminorGTM or Marketing PartnerPartner providing running kit and equipment for charity runners, featured in the Kit for Charity section of the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ACTIVE.com: Large-scale event registration platform covering running, triathlon and endurance events with built-in fundraising functionality. A broader incumbent offering overlapping capabilities to Run For Charity across event registration and charity fundraising.
• Eventbrite: Global self-service event registration and ticketing platform that hosts many charity-led running events. Overlaps with Run For Charity at the event registration and discovery layer, though it is not specialist to running or charity.
• London Marathon Events: Organizer of the London Marathon and other major UK road races, with its own first-party charity fundraising portal. Functions as both a flagship distribution partner and a competing platform for charity runners.
• The Great Run Company: Major UK mass-participation running event organizer behind the Great North Run and other flagship races, with its own charity running program. Listed as a 'flagship' partner on Run For Charity but also a structural competitor with direct charity runner relationships.

Direct peers

• RunSignup: US-focused endurance event registration platform that powers thousands of races with integrated fundraising and charity components. Same product category (event registration plus fundraising) as Run For Charity, though US-led.
• JustGiving: UK-based online charity fundraising platform that connects individual fundraisers with charitable causes, including running events. Highly comparable to Run For Charity's core use case of linking runners, charities and events, though operating at a larger scale and broader cause scope.
• Race Roster: End-to-end event registration and fundraising platform purpose-built for the running industry. Closely comparable technology category to Run For Charity's marketplace model, though operating at greater scale and across North America.
• Wonderful.org: UK charity giving platform enabling individuals to raise money for registered charities through events and personal fundraising pages. Directly comparable as a UK charity-fundraising marketplace that competes for the same runner/charity intersection.

Emerging players

• Give as You Live: UK charitable giving platform with cause-related shopping and fundraising tools, integrating with online and offline purchases. Partial overlap with Run For Charity's UK charity fundraising audience but a different primary use case.
• DoNation: UK-based charitable giving and community fundraising platform that supports individual fundraisers and charities. Comparable UK nonprofit fundraising infrastructure overlapping with Run For Charity's charity-runner use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/charitysports
• Facebookfacebook.com/118845274794624
• LinkedInlinkedin.com/company/robertson-builders

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run For Charity