Północ Nieruchomości

What Północ Nieruchomości does

Północ Nieruchomości Sp. z o.o. is a privately-held Polish real estate brokerage network founded in 1999 and headquartered in Kraków. The company operates Poland's largest nationwide real estate brokerage network with Polish capital, comprising 80+ branches and 250+ advisors delivering property sales, purchase, and rental services across all major Polish metropolitan areas plus regional markets. Service is full-lifecycle: from property preparation (professional photography, floor plans, home staging, and 360° virtual tours via Giraffe360), through marketing across the website (polnoc.pl, 5,000+ active listings), major listing portals (Otodom), and social channels, to negotiation, legal document verification, mortgage advisory (via Notus Finanse), and notarial closing support. The company also offers international property referral services covering up to 22 countries.

The business operates on a dual franchise model. The Premium franchise is a stationary-office model where franchisees build local teams at self-selected locations; the Mobile franchise allows independent advisors to operate without a fixed office under flexible contracts. Both tiers receive centralized support including a proprietary CRM and property listing management system, legal document templates, training programs, marketing campaigns, and a dedicated regional manager. Underlying technology is conventional real estate brokerage stack: a centralized CRM, a property listing database, the Giraffe360 virtual tour integration, and a martech/analytics layer (Google Analytics, Hotjar, Meta Pixel, Yandex, TikTok, Calendly, Cloudflare, Cookiebot). No proprietary AI/ML capabilities are disclosed.

Północ Nieruchomości generates revenue through a hybrid model combining transaction-based commissions on property sales and rentals with recurring franchise fees from Premium and Mobile franchisees. Average top-decile Premium franchisees earned 118,080 PLN monthly commission in 2024; Mobile franchisees averaged 12,000-39,000 PLN monthly. Free property valuation services are offered as a customer acquisition tool. Property sale commissions are negotiated per transaction and not publicly disclosed. The company's revenue is not publicly disclosed; it remains privately held with 328,800 PLN registered capital and no disclosed external investment.

Name

Północ Nieruchomości

Legal name

PÓŁNOC Nieruchomości Sp. z o.o

Website

https://polnoc.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Północ Nieruchomości is Poland's largest nationwide real estate brokerage network with Polish capital, operating 80+ branches and 250+ advisors. It delivers full-service property sales, purchases, and rentals through a dual Premium/Mobile franchise model across Polish metropolitan and regional markets.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Relocation & Corporate Housing Brokerage (BPAJAAAG), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential property brokerage
• Real estate sales
• Property rental services
• Real estate franchise
• Property valuation services

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential and commercial property sales. Fees typically charged to property sellers or buyers upon successful transaction completion. The company operates as a traditional real estate brokerage earning transaction-based commissions.
2. Property Rental Services: Commission revenue from rental transactions, both long-term and short-term property rentals. The platform lists over 420 rental properties.
3. Property Valuation Services: Free property valuation services provided to generate leads for sales transactions. Valuation services are offered as a customer acquisition tool.
4. Franchise Fees: Revenue from franchise partners (Premium and Mobile models) who pay for access to the Północ brand, systems, training, and support. Top 10 Premium franchisees averaged 118,080 PLN monthly commission in 2024.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Północ Nieruchomości operates Poland's largest nationwide real estate brokerage network, providing full-service property sales, purchase, and rental intermediation through 80+ physical branches and a Mobile advisor network. The company also operates a dual franchise model (Premium stationary offices and Mobile independent advisors) supported by proprietary CRM, centralized marketing, home staging, 360° virtual tours, and mortgage advisory partnerships.

Product overview

Północ Nieruchomości operates as Poland's largest nationwide real estate brokerage network (with Polish capital), offering property sales, purchases, and rentals through two franchise models — Premium (stationary offices) and Mobilna (mobile advisors). The network is supported by a suite of proprietary and integrated tools including CRM and offer management systems, legal document templates, centralized marketing campaigns, professional photography and home staging services, 360° virtual tours (via Giraffe360), international brokerage across 22 countries, and free mortgage advisory through a partnership with Notus Finanse. Over 80 branches and 250+ advisors operate nationwide, managing a portfolio of more than 4,600 property listings across both sales and rental categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage (Pośrednictwo w sprzedaży nieruchomości)
• Property Purchase and Rental Advisory (Pośrednictwo w zakupie i wynajmie nieruchomości)
• Franczyza Premium (Premium Franchise)
• Franczyza Mobilna (Mobile Franchise)
• Property Valuation (Wycena nieruchomości)
• International Property Brokerage (22 countries)
• Mortgage Advisory (Doradztwo kredytowe - Notus Finanse partnership)
• Home Staging (Homestaging)
• 360° Virtual Property Tours (Wirtualne spacery 360°)

Quantifiable outcome

• Thousands of transactions completed annually across the network
• +4 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Notus FinansecoreStrategic or Co-development PartnerPartnership with Notus Finanse for mortgage advisory services, providing clients with free credit assessment and access to over 10 banks. Sylwia Szczepaniak serves as the mortgage credit advisor at Bolesławiec branch, offering seamless financing support for property purchases.
• Giraffe360supportingTechnology or IntegrationTechnology provider for 360-degree virtual property tours. Their platform enables Północ to offer immersive virtual viewing experiences for property listings, enhancing marketing effectiveness and buyer engagement.
• OtodomcoreChannel Partner/ Reseller/ DistributorMajor Polish real estate portal partnership for property listings and lead generation. Północ advisors have won Otodom's Lider Nieruchomości (Property Leader) award in 2020 and 2021, indicating strong partnership performance.
• rp.pl (Gazeta Prawna)supportingGTM or Marketing PartnerMedia partnership providing thought leadership opportunities. Północ advisors, such as Sabina Szamreta from Kraków, contribute expert commentary on real estate market trends featured in rp.pl articles.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Freedom Nieruchomości: National Polish real estate brokerage with a broad branch network offering sales, rental, and mortgage support. Directly comparable to Północ in network-driven residential brokerage with a similar full-service value proposition.
• RedNet Property Group: Polish real estate brokerage providing sales and rental services with branch presence in major Polish cities. Directly competes with Północ in residential brokerage and serves a similar Polish consumer base.
• Ober-Haus: Long-established Polish and Baltic real estate agency providing brokerage and advisory services for residential and commercial properties. Directly competes with Północ in Polish residential brokerage and shares the multi-decade incumbent profile.
• WGN Nieruchomości: Polish real estate agency operating a multi-branch franchise-style network across Poland. Closely comparable to Północ in operating model, geographic focus, and reliance on distributed advisors for residential transactions.
• Metrohouse: One of Poland's largest traditional real estate brokerages offering sales and rental services through a branch network. Directly comparable to Północ in core service offering, customer base (Polish consumers), and franchise-affiliated operating model.
• REAS: Polish real estate advisory firm focused on commercial property consulting, valuation, and investment sales. Comparable to Północ on the commercial advisory and valuation side of the business.

Broad incumbents

• Gratka Nieruchomości: Long-standing Polish property classifieds portal operated as part of a larger online classifieds group. Sits in the same Polish property ecosystem as Północ as a listing/portal incumbent rather than a brokerage, and represents an alternative channel for buyers and sellers.
• Otodom: Poland's leading online real estate listing portal and a key Północ channel partner. Comparable as an established player in the same Polish property market, but operates at the portal layer rather than as a brokerage; overlapping customer base but different business model.
• Nieruchomości Online: Major Polish real estate classifieds portal aggregating listings from agencies and individual sellers. Operates in the same Polish property market as Północ but as a portal/aggregator rather than a brokerage, making it an indirect incumbent rather than a direct competitor.
• Coldwell Banker Polska: International real estate franchise operating in Poland with a residential and commercial brokerage focus. Comparable to Północ's franchise-driven branch model but backed by a global brand rather than Polish capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PolnocPolska
• Instagraminstagram.com/polnoc_nieruchomosci
• LinkedInlinkedin.com/company/polnoc-nieruchomosci

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Północ Nieruchomości