SAAN

What SAAN does

SAAN Protocol Experts Private Limited is a Bangalore, India-based enterprise technology solutions distributor and managed services provider founded in December 2007. The company organizes its operations around three strategic business units: TMG (Test & Measurement Group), ITG (Information Technology Group), and ECG (Electronic Components Group). It targets Fortune 500 and Fortune 1000 enterprises, delivering IT infrastructure management services aligned to ITIL and ITSM standards alongside resale and integration of professional AV and video conferencing products from partner brands including Lifesize, Poly, ClearOne, Zoom, Barco, Panasonic, LG, Samsung, Sony, JBL, Crown, AKG, Shure, Soundcraft, and Yamaha.

The company's core offerings span IT infrastructure services (desktop, network, server, storage, application management, IT helpdesk), professional AV integration (video walls, digital signage, boardroom and auditorium systems, projection), video conferencing solutions (huddle rooms through large auditoriums with live streaming to 10,000 attendees), and electronic component distribution for R&D markets in IT, electronics, automotive, and medical industries. A cloud-based digital signage platform enables web-driven design and scheduling of dynamic content across distributed displays. Solution composition is largely multivendor integration of third-party hardware and SaaS rather than proprietary IP.

The business model is a hybrid of hardware/equipment distribution (via VAR and channel partner arrangements), recurring managed services under ITIL/ITSM frameworks, and security/professional services for enterprise networks. Sales motion is direct enterprise field sales targeting large accounts. No public revenue, headcount, or funding figures are disclosed, no mobile apps are published, and no social media or careers channels are recorded in the source material, limiting visibility into current scale.

Name

SAAN

Legal name

SAAN Protocol Experts Private Limited

Website

https://saanpro.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

SAAN Protocol Experts Private Limited is a Bangalore, India-based enterprise AV/IT solutions distributor and managed services provider serving Fortune 500 and 1000 companies with IT infrastructure management, video conferencing, digital signage, video walls, and electronic component distribution across three business units (TMG, ITG, ECG).

Ownership category

akta.pro rank

Product category

Enterprise AV Integration & IT Infrastructure Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• AV integration services
• IT infrastructure management
• Video conferencing solutions
• Digital signage systems
• Electronic component distribution

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Technology Solutions Sales: SAAN provides technology solutions to Fortune 1000 companies in networking, storage, and telecom engineering, including product sales and services
2. Infrastructure Management Services: IT infrastructure management services following ITIL and ITSM standards, including IT helpdesk, desktop, network, server, storage and application management
3. Electronic Components Distribution: Distribution of electronic components to IT, electronics, automotive and medical industries
4. Professional AV Solutions: AV solutions including audio systems, displays, projectors, screens, and video conferencing equipment and integration
5. Security Solutions: Security solutions for enterprise networks and managed security services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SAAN provides enterprise AV integration solutions (video conferencing, video walls, digital signage, boardroom and auditorium systems) along with IT infrastructure management services aligned to ITIL/ITSM standards for Fortune 1000/500 companies in India. The company also distributes electronic components to IT, electronics, automotive, and medical R&D markets, operating through three business units: Test & Measurement Group (TMG), Information Technology Group (ITG), and Electronic Components Group (ECG).

Product overview

SAAN (SAAN Protocol Experts Private Limited) is a technology solutions provider offering a comprehensive AV/IT product portfolio organized across multiple solution categories. The company operates through three strategic business units: Test & Measurement Group (TMG), Information Technology Group (ITG), and Electronic Components Group (ECG). Their product portfolio centers on video wall solutions (LED and LCD), professional displays (4K/8K), projectors (short throw/ultra short throw), projection screens, audio systems (from brands including JBL, Crown, AKG, Shure, Soundcraft, Yamaha), and video conferencing solutions from partnered brands (Zoom, Poly, Lifesize, ClearOne). Additional offerings include AV mounting kits, AV accessories (cables, switchers, extenders), and wireless presentation systems (ClickShare, wePresent, EZCast, AirServer). The company provides integrated solutions for boardrooms, auditoriums, huddle rooms, and digital signage deployments, serving enterprise customers with infrastructure management services aligned to ITIL and ITSM standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Wall Solutions LED and LCD video wall solutions with ultra-fine pitch direct view LED displays and narrowest LCD bezels, offering 24x7 reliability for continuous operation in boardrooms, control rooms, and large professional environments.
• Video Conferencing Solutions Scalable video conferencing solutions covering huddle rooms through large auditoriums, with support for multiple AV inputs/outputs and cloud-based collaboration, supporting live streaming up to 10,000 attendees and recording capabilities.
• Digital Signage Solutions Cloud-based digital signage platform enabling design, scheduling, and management of digital displays showing dynamic content including videos, live feeds, and animated content, with real-time personalized content delivery.
• Boardroom AV Solutions Conference hall and boardroom audio-visual solutions providing integrated audio and video experience with design-integrated systems for executive meeting spaces.
• Auditorium Automation High-definition display combined with easy-to-use audio controls for auditoriums, enabling engagement and information transfer on a global scale with automated room controls.
• IT Infrastructure Management Services Infrastructure management services covering IT helpdesk, desktop, network, server, storage, and application management following world-class ITIL and ITSM standards for enterprise IT operations.
• Electronic Components Distribution Distribution of electronic components to IT, electronics, automotive, and medical industries, supplying R&D and manufacturing customers with components from world-class manufacturers.
• Security Solutions Security solutions for enterprise networks and managed security services covering enterprise IT environment protection.
• Professional Display and Projector Solutions Distribution and integration of professional 4K and 8K displays, signage displays, interactive 4K UHD touch displays, and short throw/ultra short throw projectors from brands including Panasonic, BenQ, Epson, Hitachi, and NEC for enterprise customers.
• Professional Audio Systems Distribution of professional audio systems including power amplifiers (Crown Audio), loudspeakers (JBL Professional), microphones (AKG, Shure), mixing consoles (Soundcraft, Yamaha), and DSP mixers for enterprise and venue audio installations.
• Wireless Presentation Systems Wireless presentation and screen mirroring solutions including Barco ClickShare (CS-100 Huddle, CSE-200) and related products, enabling users to share content from laptops and mobile devices to presentation screens without cables.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and major.

• LifesizecoreChannel Partner/ Reseller/ DistributorSAAN is a certified Lifesize partner offering video conferencing solutions including Icon series cameras, Lifesize app, and meeting room devices. SAAN has received multiple partner awards from Lifesize including APAC Partner Enhancement Award 2017 and Lifesize Partner Program recognition for 2014 and 2015.
• PolycoreChannel Partner/ Reseller/ DistributorSAAN distributes Poly video conferencing products including G7500, Studio X30, Group 700, and Utility Cart 500 for enterprise meeting spaces.
• ClearOnecoreChannel Partner/ Reseller/ DistributorSAAN offers ClearOne visual collaboration and video conferencing solutions including COLLABORATE Versa Room CT, Versa 50, and Live 200 systems.
• ZoomcoreChannel Partner/ Reseller/ DistributorSAAN provides Zoom cloud video conferencing solutions including Zoom Meetings, Zoom-Rooms, and interoperability with SIP/H.323 endpoints.
• Barco (ClickShare)majorChannel Partner/ Reseller/ DistributorSAAN distributes Barco ClickShare wireless presentation systems including CS-100 Huddle, CSE-200, and related products for meeting room collaboration.
• Crown AudiomajorChannel Partner/ Reseller/ DistributorSAAN distributes Crown Audio professional power amplifiers as part of their audio systems portfolio.
• JBL ProfessionalmajorChannel Partner/ Reseller/ DistributorSAAN distributes JBL Professional loudspeakers as part of their professional audio solutions for enterprise spaces.
• AKG (Harman)majorChannel Partner/ Reseller/ DistributorSAAN distributes AKG professional microphones and audio equipment as part of their AV solutions.
• ShuremajorChannel Partner/ Reseller/ DistributorSAAN distributes Shure professional microphones as part of their audio systems offerings.
• SoundcraftmajorChannel Partner/ Reseller/ DistributorSAAN distributes Soundcraft professional audio mixing consoles for live sound, broadcast, and installation applications.
• YamahamajorChannel Partner/ Reseller/ DistributorSAAN distributes Yamaha professional audio mixers as part of their audio solutions portfolio.
• Panasonic (Projectors)majorChannel Partner/ Reseller/ DistributorSAAN distributes Panasonic projectors and has received the Star Performer Award 2014 for performance.
• Panasonic (Displays)majorChannel Partner/ Reseller/ DistributorSAAN distributes Panasonic professional displays as part of their display solutions.
• LG ElectronicsmajorChannel Partner/ Reseller/ DistributorSAAN distributes LG Electronics professional displays as part of their digital signage and display offerings.
• SamsungmajorChannel Partner/ Reseller/ DistributorSAAN distributes Samsung professional displays as part of their display and digital signage solutions.
• SonymajorChannel Partner/ Reseller/ DistributorSAAN distributes Sony professional displays as part of their AV solutions portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avnet: Global electronic components and IT distribution incumbent — overlaps with SAAN's ECG and ITG distribution businesses as a broad incumbent.
• TD SYNNEX: Global IT distribution and integrated solutions provider offering multi-vendor hardware, software and services to enterprises — directly comparable business model to SAAN's ITG/AV distribution-plus-services motion, at vastly larger scale.
• Ingram Micro: Global IT distribution and lifecycle services giant with broad AV/IT vendor partnerships and enterprise services — a much larger incumbent operating in SAAN's category of multi-brand IT/AV distribution and managed services.
• Arrow Electronics: Global electronic components and enterprise computing solutions distributor — closely comparable to SAAN's ECG (electronic components) and ITG (IT infrastructure) business units as a broad incumbent.

Direct peers

• Anunta Tech: India-headquartered provider of managed IT infrastructure services (DaaS, EUC, VDI) for enterprise customers — a tight peer to SAAN's ITG managed infrastructure services offering and similar enterprise GTM motion.
• AVI Systems: US-headquartered AV/UC systems integrator serving enterprise meeting spaces, digital signage and video wall deployments — closely comparable to SAAN's boardroom, auditorium and digital signage solutions portfolio.
• Black Box Corporation: Specialized AV/IT systems integrator delivering unified communications, digital signage, video walls and managed services to enterprises — directly comparable to SAAN's professional AV solutions and integration offerings.
• Redington: India-headquartered multi-brand IT and AV distribution and services company serving enterprise and SMB customers across South Asia — directly comparable to SAAN's combination of IT distribution, managed services and AV/VC channel activity.

Regional players

• CSS Corp (now Movate): India-based IT services and digital customer experience provider with managed services and enterprise infrastructure offerings targeting global Fortune 1000 clients — comparable enterprise-services profile to SAAN's ITG BU.

Emerging players

• Dreamztech Solutions: India-based emerging IT services and managed infrastructure provider serving enterprise customers — comparable to SAAN's ITG managed services positioning as an emerging regional player with overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saan-protocol-experts-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAAN