New South Publishing
New South Publishing is a privately held Atlanta-based custom publishing firm founded in 1984 that provides end-to-end magazine creation, editorial, design, production, advertising sales, and revitalization services for organizations and associations.
- Company typePrivate
- Founded1984
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New South Publishing does
New South Publishing Inc. is a privately held custom publishing firm headquartered at 9040 Roswell Road, Suite 210, Atlanta, Georgia. Founded in 1984 and operating continuously for over 40 years, the company delivers end-to-end publishing services to organizations and associations that require targeted communication with defined audience segments. Its service lines span niche custom magazine publishing, new magazine creation, and magazine revitalization for legacy titles.
The company's deliverables are produced through conventional publishing workflows covering editorial and copy editing, design and layout, production and printing, advertising sales, and distribution. There is no proprietary technology platform, software product, or AI tooling disclosed; the underlying capability is editorial and production craft applied to client-commissioned magazine projects. The firm markets primarily through its website (nspmag.com / newsouthpublishing.net) and presents itself as a full-service alternative to in-house association publishing teams.
The business operates on a project-based, quote-driven B2B services model. Customers are organizations and associations that want to publish member-facing or stakeholder-facing magazines without standing up internal editorial infrastructure; revenue is generated per project across editorial, production, and ad-sales scopes. No recurring SaaS or subscription revenue mechanic is described, and the segment is mature with constrained unit economics typical of custom print publishing services.
New South Publishing firmographics
Firmographics- Name
- New South Publishing
- Legal name
- New South Publishing Inc.
- Website
- https://newsouthpublishing.net
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New South Publishing is a privately held Atlanta-based custom publishing firm founded in 1984 that provides end-to-end magazine creation, editorial, design, production, advertising sales, and revitalization services for organizations and associations.
- Ownership category
- akta.pro rank
New South Publishing industry classification
Industry- Product category
- Custom Publishing Services
- NAICS
- Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)
Keywords
Where New South Publishing is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New South Publishing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
New South Publishing product offering
Product offeringCore offering
New South Publishing is a custom publishing company that produces tailored magazines and supplemental content for organizations and associations. The firm manages the full publishing lifecycle — from initial concept and editorial development through design, production, sales, and final distribution — delivering laser-targeted print and digital publications to niche audiences.
Product overview
New South Publishing offers a unified custom publishing platform focused on print and digital magazine production. The core offering is Custom Publishing Solutions, which encompasses the full publishing lifecycle. This platform includes three interconnected service modules: Niche Custom Magazines for tailored content delivery, Dynamic New Magazine Creation for building new publications from concept, and Magazine Revitalization Services for modernizing existing titles. Together, these services enable organizations and associations to communicate with their laser-targeted distribution through professionally produced custom magazines.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Publishing Solutions Comprehensive custom publishing service encompassing the full lifecycle from initial concept to final delivery, including editorial, design, production, sales, and distribution of tailored magazine content for organizations and associations.
- Niche Custom Magazines Publishing service for tailored magazines and supplemental content aligned with each client's vision, delivering content that speaks directly to the interests and passions of targeted readers.
- Dynamic New Magazine Creation Service that creates new magazines that captivate and engage a laser-targeted audience, combining innovative design with compelling content to bring a brand's story to life in a personalized way.
- Magazine Revitalization Services Service that breathes new life into existing publications while preserving core identity, modernizing magazines and newsletters through fresh design concepts, updated layouts, and engaging content strategies.
Companies that use New South Publishing
Customer profileSegments1 record
Ideal customer profiles1 record
New South Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New South Publishing partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights1 record
New South Publishing competitors and assessment
Company assessmentDirect peers
- Pace Communications: One of the largest US custom publishing firms, based in Charlotte, NC; provides end-to-end custom content, magazines, and marketing services to brands and associations, closely matching NSP's service model, B2B association client base, and full-service delivery approach.
- Pageworks: Custom publishing agency offering tailored magazine and content services to associations and brands; directly comparable business model, scale, and target market to NSP.
- Wainscot Media: New Jersey-based custom content and publishing company producing custom magazines and branded content for B2B clients; comparable in service offering, client profile, and full-service delivery approach.
- The YGS Group: Pennsylvania-based custom publishing partner specializing in association magazines, member communications, and content strategy; directly comparable to NSP in target market (associations), service mix, and concept-to-delivery operating model.
- Stamats Communications: Iowa-based marketing and custom media services firm with deep association publishing heritage; directly competes for similar association clients and offers comparable print and digital custom publication services.
- McMurry: Arizona-based content marketing and publishing agency serving associations and brands with editorial, design, and production services; matches NSP's full-service custom publishing positioning and association-vertical focus.
Broad incumbents
- Hearst Corporation: Major media conglomerate with extensive magazine publishing operations across consumer and B2B verticals; broader in scale and scope than NSP but competes in the same custom and consumer magazine publishing space, particularly when associations evaluate large incumbents.
- Dotdash Meredith: Large-scale digital and print media publisher with a broad magazine portfolio representing the kind of incumbent platform NSP competes against when associations consider in-house or large-agency alternatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
New South Publishing social profiles
Digital presenceNew South Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
New South Publishing leadership team
Management profileNumber of profiles
New South Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New South Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New South Publishing
What does New South Publishing do?
New South Publishing is a custom publishing company that produces tailored magazines and supplemental content for organizations and associations. The firm manages the full publishing lifecycle — from initial concept and editorial development through design, production, sales, and final distribution — delivering laser-targeted print and digital publications to niche audiences.
Is New South Publishing a public or private company?
New South Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New South Publishing founded?
New South Publishing was founded in 1984. It employs 11 to 50 people.
Where is New South Publishing based?
New South Publishing is headquartered in Atlanta, United States, in the North America region.
Who are New South Publishing's main competitors?
Direct peers on record are Pace Communications, Pageworks, Wainscot Media, The YGS Group, Stamats Communications and McMurry. Broad incumbents are Hearst Corporation and Dotdash Meredith.
Does New South Publishing have an API?
No public API is recorded for New South Publishing.
What industry is New South Publishing in?
New South Publishing's product category is Custom Publishing Services. Its primary akta.pro industry code is MPAJABAL, Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training). Its NAICS code is 51312 and its SIC code is 2721.