What Bicimania does

Bicimania is a privately held bicycle and cycling-accessories retailer headquartered in Madrid, Spain, founded around 1990. The business serves individual cycling consumers across Spain through a hybrid model that combines a physical retail storefront with an on-site professional workshop and a national e-commerce website offering free shipping on accessory orders over €49 and next-day delivery. It carries a catalog of more than 1,000 SKUs spanning mountain bikes (rigid and dual-suspension across XC, trail, enduro, and downhill), e-bikes (mountain, urban, road, women's, and children's), road and gravel bikes, urban and folding bikes, children's and junior bikes, and a certified pre-owned ("Ocasión - Segunda Mano") category, supported by extensive accessories, apparel, helmets, shoes, components, electronics, hydration, and nutrition lines.

The company's core technology is a standard e-commerce storefront integrated with workshop service operations rather than any proprietary platform; technical differentiation rests on in-house service capabilities such as tubeless tire setup, fork and fender installation, motor firmware updates (BOSCH CX Gen5, Shimano EP Rs GEN2 MC), and suspension maintenance. Bicimania resells premium third-party brands including Mondraker, Trek, Orbea, Focus, Lapierre, and WOOM, alongside component brands BOSCH, Shimano, Fox, Bontrager, SRAM, and RockShox, and positions itself explicitly as "EXPERTOS EN E-BIKES" (E-Bike Experts).

The business model is straightforward retail: one-time unit sales of physical goods priced from approximately €5 for accessories to over €13,000 for premium e-bikes, with periodic promotional campaigns including Black Friday discounts up to 70%. Customer financing is provided through a partnership with Cetelem offering interest-free installments, enabling higher-ticket purchases. Customer reach is exclusively domestic (Spain), marketing is conducted via blog content, Google reviews (211 reviews cited), and direct phone/WhatsApp/email customer service, and the customer base is fully B2C with no disclosed enterprise or institutional accounts. Headcount is small (1–10 employees), and the company is independently owned with no parent company, external investors, or subsidiaries disclosed.

Name

Bicimania

Legal name

Bicimania

Website

https://bicimania.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicimania is a privately held Madrid-based bicycle and cycling-accessories retailer, operating since the early 1990s via a physical store with workshop plus a Spain-domestic e-commerce site, specializing in e-bikes and premium brands (Mondraker, Trek, Orbea, Focus, WOOM) for individual consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bikes & Electric Bicycles (CRACASAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail
• E-bike sales
• Cycling accessories
• Bike workshop services
• Mountain bike store

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Bicimania generates revenue through the sale of bicycles (mountain, road, gravel, urban, e-bikes, children's bikes), components, accessories, clothing, and helmets. Products range from entry-level to premium/high-end models with prices spanning from approximately €5 to over €13,000. The store also offers a certified pre-owned (segunda mano) bicycle section.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bicimania sells bicycles (mountain, road, gravel, urban, e-bikes, and children's), cycling components, accessories, apparel, and helmets through an e-commerce site and a physical store in Madrid, complemented by a professional in-house workshop for bike assembly, maintenance, and customization. The company stocks premium brands including Mondraker, Trek, Orbea, Focus, Lapierre, and WOOM, and positions itself as a specialist in e-bikes with Bosch Smart System and Shimano EP motor integration.

Product overview

Bicimania is a comprehensive bicycle retail and service operation in Madrid, Spain, operating both an e-commerce platform and physical store. The business offers a complete cycling product portfolio centered around multiple bicycle categories (mountain bikes in rigid and dual-suspension variants, e-bikes, road bikes, urban bikes, and children's bikes) complemented by extensive accessories (bags, locks, electronics, hydration, nutrition, tools), apparel (cycling clothing, helmets, shoes), and components (transmission, suspension, brakes, wheels). The company also provides workshop services for maintenance and repair, plus financing options. Key bicycle brands sold include Mondraker, Trek, Orbea, Focus, Lapierre, and specialized children's brand WOOM. E-bike offerings prominently feature Bosch Smart System integration. The store operates a specialization in e-bikes (labeled 'EXPERTOS EN E-BIKES') and maintains a blog/news section covering cycling technology topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Bikes - Rigid (MTB Rígida) Rigid-frame mountain bikes from brands including Focus, Lapierre, Mondraker, and Trek, for cross-country and trail riding without rear suspension. Sold to individual cycling consumers through the e-commerce site and Madrid store.
• Mountain Bikes - Full Suspension (MTB Doble Suspensión) Full-suspension mountain bikes categorized by discipline: Marathon-XC (100-120mm), All Mountain (120-140mm), Enduro (150-160mm), and Downhill-Freeride (+170mm). Brands include Focus, Lapierre, Mondraker, and Trek.
• E-Bikes (Bicicletas Eléctricas) Electric bicycles across mountain, urban, road, women's, and children's categories, with integration of Bosch Smart System and Shimano EP motors. Includes the LITTIUM brand and is the company's primary specialization area ('EXPERTOS EN E-BIKES').
• Road Bikes (Bicicletas Carretera) Road bikes across Gravel-Cicloturismo-Performance, Competition-Pro, Women's, Cyclocross, and Triathlon categories. Brands include Focus, Mondraker, and Trek.
• Urban Bikes (Bicicletas Urbanas) Urban bicycles including women's models, folding bikes, comfort bikes, fixies, fitness-track, and hybrid bikes from Focus, Lapierre, Mondraker, and Trek.
• Children's and Junior Bikes (Bicicletas Niños y Junior) Children's and junior bicycles sized from 12-inch (2-3 years) up to 26-inch (junior), with the WOOM brand as a specialty offering alongside Mondraker and Trek.
• Certified Pre-Owned Bicycles (Ocasión - Segunda Mano) Inspected and certified second-hand bicycles sold by Bicimania with a quality guarantee, providing a lower-priced entry point for consumers.
• Cycling Accessories (Accesorios) Cycling accessories including panniers and bags, security locks, fenders, car bike racks, transport bags, frame protection, rollers, trailers, electronics (cameras, GPS, lights, heart rate monitors), hydration systems, tools, and nutrition products. Free shipping applies on orders over €49 for this category.
• Cycling Apparel (Ropa Ciclista) Cycling clothing for men and women including jackets, shorts, bib tights, jerseys, thermal wear, buffs, socks, shoe covers, compression gear, glasses, gloves, arm/leg warmers, and protective gear.
• Bicycle Helmets (Cascos)
• Cycling Shoes (Zapatillas Ciclistas)
• Bicycle Components (Componentes)
• Bicimania Workshop (Taller Bicimania)
• Cetelem Consumer Financing (Financiación Cetelem)

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MondrakercoreChannel Partner/ Reseller/ DistributorPremium e-bike and mountain bike brand prominently featured throughout Bicimania's inventory, including top e-MTB models like Crafty Carbon RR, Crafty Carbon XR, and Chaser. Multiple Mondraker bikes featured as highlighted products and best sellers.
• TrekcoreChannel Partner/ Reseller/ DistributorMajor bicycle brand with strong presence in Bicimania's inventory including road bikes, mountain bikes, and e-bikes. Featured products include Trek Madone SLR, Powerfly FS, and Rail models.
• OrbeacoreChannel Partner/ Reseller/ DistributorSpanish bicycle manufacturer with diverse range including e-bikes (Orbea Rise series), road bikes (Orca), and urban bikes (Kemen). Featured with multiple highlighted products including Rise LT, Rise SL, and Kemen Mid.
• BOSCHcoreTechnology or IntegrationBOSCH provides e-bike motor systems (Bosch Smart System, Bosch CX Gen5) integrated into multiple e-MTB models sold by Bicimania. Featured components include BOSCH displays and adapters.
• ShimanocoreTechnology or IntegrationShimano provides e-bike motor systems (Shimano EP with Rs GEN2 MC firmware) and transmission components across multiple bicycle brands. Orbea Rise series uses Shimano EP motors.
• EnduraminorChannel Partner/ Reseller/ DistributorScottish cycling clothing brand with extensive product range including jerseys, jackets, shorts, gloves, and socks. Multiple Endura products featured in Black Friday sales.
• Bontrager (Trek)coreChannel Partner/ Reseller/ DistributorTrek's component and accessory brand prominently featured with wheels, helmets, shoes, handlebars, pedals, bottle cages, lights, and repair tools. Major accessory brand alongside Giro and Fox.
• Fox/Fox ShoxcoreChannel Partner/ Reseller/ DistributorSuspension components including forks (Fox 38, Fox 36, Fox 34) and shocks featured in inventory and highlighted products. Major brand for mountain bike suspension.
• WOOMminorChannel Partner/ Reseller/ DistributorAustrian children's bicycle brand specializing in lightweight kids' bikes from 12" to 26". Featured products include Woom OFF4 and Woom Explore 4.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alltricks: European online cycling and endurance sports retailer (now part of Decathlon) carrying bikes, components, apparel, and accessories across premium and mainstream brands. Comparable multi-brand online cycling positioning serving European cyclists.
• Chain Reaction Cycles: Global online cycling retailer (part of WiggleCRC) selling bikes, components, accessories, and apparel. Comparable e-commerce-first multi-brand cycling business serving enthusiast cyclists internationally.
• Bike Discount: German-headquartered online cycling retailer offering bikes, components, accessories, and apparel across premium brands (Trek, Focus, etc.). Comparable as a multi-brand e-commerce cycling retailer targeting enthusiast customers in Europe.
• ProbikeShop: Online multi-brand cycling retailer (Spain/Europe) carrying premium and mainstream bike brands, components, and apparel. Closely comparable to Bicimania's e-commerce assortment and Spanish/European customer base.
• Wiggle: International online cycling and endurance sports retailer (formerly part of WiggleCRC). Comparable multi-brand cycling e-commerce model with similar category breadth in bikes, components, accessories, and apparel.
• BikeInn: Spanish online multi-brand cycling retailer operating within the Tradeinn network, selling bikes, components, accessories, and apparel across similar premium and mainstream brands. Directly comparable as a Spain-based multi-channel cycling retailer competing for the same customer segments.

Broad incumbents

• Canyon: Direct-to-consumer premium bicycle manufacturer (road, mountain, gravel, e-bikes). Operates in adjacent rather than identical category (manufactures rather than retails multi-brand) but competes for the same premium Spanish cycling customer.
• Decathlon: Global sporting goods retailer with extensive Spanish store footprint and significant cycling category presence (including owned-brand bikes). Competitor across all categories Bicimania serves, but operates at vastly broader scale and with owned-brand advantage.

Regional players

• Mammoth Bikes: Spanish independent bicycle retailer with online and physical channels selling bikes and cycling accessories. Comparable as a Spain-based multi-channel cycling retailer, though operating in different Spanish regions than Bicimania's Madrid base.

Others

• Focus Bikes: Premium German bicycle manufacturer (road, mountain, e-bikes) whose products Bicimania resells. Relevant as a key brand partner and as an upstream supplier that could increasingly disintermediate independent retailers via direct-to-consumer channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bicimaniastore
• Facebookfacebook.com/bicimania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicimania