What MAMMOTH BIKES does

Mammoth Bikes is an omnichannel specialty retailer of bicycles, components, apparel, accessories, and sports nutrition, headquartered in Madrid, Spain, and operating as a commercial brand under the Spanish private limited company Barrabes Ski Montaña S.L.U. The company sells across the full spectrum of cycling disciplines — mountain, road, gravel, cyclocross, triathlon, urban, BMX, children's, and electric — together with proprietary category coverage of framesets, drivetrain, brakes, wheels, tyres, suspensions, cockpit components, saddles, pedals, e-bike specific parts, clothing, helmets, footwear, sunglasses, backpacks, protection, electronics, lights, maintenance tools, and nutrition.

Its commercial platform is the multilingual, multi-currency e-commerce site mammothbikes.com, supported by a network of physical stores across Spain that offer in-person technical advice, in-house bicycle assembly and adjustment, click & collect, and free 30-day in-store returns. The website ships to 30+ European countries and supports 15+ language interfaces. Fulfillment is multi-carrier (DPD, GLS, UPS, FedEx, Nacex, Seur, Correos), and checkout integrates major card and wallet schemes (Visa, Mastercard, PayPal, Apple Pay, Google Pay, Bizum) alongside three consumer financing partners (Sabadell Instant Credit, Aplazame, Cetelem) offering installments up to 36 months.

Revenue mechanics are built on unit-priced hardware sales across bike, component, apparel, accessory, and nutrition categories, augmented by transaction fees on financed purchases. Distribution relationships with premier cycling brands (Specialized, Orbea, Scott, Cannondale, Giant, Merida, Trek, Brompton) and component manufacturers (Shimano, SRAM, Fox, POC, 7Mesh, Maxxis, Gobik) underpin the catalog. Marketing relies on SEO-optimised editorial content (buying guides, route features, mechanical tutorials), email and price-drop notifications, and a 'Te llamamos' callback service. The company is privately held with no disclosed external institutional shareholders and no disclosed funding rounds.

Name

MAMMOTH BIKES

Legal name

Barrabes Ski Montaña S.L.U.

Website

https://mammothbikes.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mammoth Bikes is a Spain-based omnichannel specialty retailer of bicycles, components, apparel, accessories, and cycling nutrition, selling via its mammothbikes.com storefront to 30+ European countries and through physical stores across Spain under parent Barrabes Ski Montaña S.L.U.

Ownership category

akta.pro rank

Product category

Bicycle and Cycling Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle retail
• Cycling accessories
• Electric bicycles
• Cycling components
• Cycling apparel

Headquarters

HQ city

Not specified (Spain)

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Bicycles: Sale of complete bicycles across categories: mountain bike (MTB), road, gravel, cyclocross, triathlon, urban, BMX, children's bikes, and electric bikes (e-bikes). Products range from entry-level recreational to high-performance competitive models.
2. Product Sales - Components: Sale of bicycle components including transmission, brakes, wheels and rims, tires, tubes, tubeless systems, suspensions, handlebars, stems, headsets, seat posts, saddles, pedals, and e-bike-specific components.
3. Product Sales - Apparel and Equipment: Sale of cycling apparel for men, women, and children including jackets, vests, jerseys, shorts, pants, underwear, sweatshirts, gloves, socks, shoes, helmets, sunglasses, backpacks and hydration packs, and protective gear.
4. Product Sales - Accessories: Sale of accessories including rollers/trainers, bags and panniers, bike racks and bars, child seats, trailers, racks, handlebar grips and tape, fenders, electronics (cyclometers, GPS, cameras, power meters), lights, maintenance products, personal care, locks, water bottles, and tools.
5. Product Sales - Nutrition: Sale of sports nutrition products including gels, energy bars, drinks (carbohydrates, isotonic, recovery), and nutritional supplements.
6. Financing Services: Customers can finance purchases up to 36 months through payment partners including Sabadell Instant Credit, Aplazame, and Cetelem. Financing represents an additional revenue stream and customer acquisition lever.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mammoth Bikes is an omnicycle (online + physical stores) retailer of bicycles, components, apparel, accessories, and sports nutrition sold under the Mammoth brand in Spain and across 30+ European countries. The catalog spans mountain, road, gravel, cyclocross, triathlon, urban, BMX, children's, and electric bicycles from 30+ premium brands (e.g., Specialized, Orbea, Scott, Cannondale, Giant, Trek, Brompton), complemented by in-house workshop assembly, multilingual e-commerce with multi-carrier fulfillment, in-store pickup, financing, and content/advice services.

Product overview

Mammoth Bikes is an online bicycle and cycling accessories retailer operating across Spain and Europe. The platform offers a comprehensive product portfolio organized around several categories: (1) Bicycles — a full range including mountain bikes (MTB) with subcategories for trail, enduro, DH, rally XC, fat bikes; road bikes for performance, gran fondo, and aero use; gravel bikes for mixed terrain; cyclocross; triathlon; urban (folding, hybrid, touring, fitness); BMX; children's bikes; and electric bicycles across all categories including e-MTB, e-road, e-gravel, and e-urban; (2) Frames — complete framesets and replacement frames for all disciplines; (3) Components — extensive parts including drivetrain/transmission, brakes, wheels/rims, tires/tubes (including tubeless systems), suspensions/forks, handlebars, stems, seatposts, saddles, pedals, and e-bike-specific components (displays, batteries, chargers); (4) Clothing and Equipment — cycling apparel for men, women, and children including jerseys, bib shorts, jackets, footwear, helmets, sunglasses, backpacks, and protective gear; (5) Accessories — rollers/trainers, travel bags/panniers, bike carriers, child seats, trailers, racks, electronics (GPS, power meters), lights, maintenance products, and personal care items; (6) Nutrition — sports nutrition including gels, energy bars, drinks, and supplements; (7) Cicloturismo/Bikepacking — specialized gear for touring and adventure cycling. The company also operates physical retail stores and provides services including free shipping on many products, 30-day returns, financing options up to 36 months, and free in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Bikes (MTB) Complete mountain bikes covering recreacional, trail, rally XC, downhill, enduro, and fat bike disciplines for off-road cycling enthusiasts across skill levels.
• Road Bikes Complete road bicycles in rendimiento (performance), gran fondo, and aero categories aimed at road cycling enthusiasts and competitive road riders.
• Gravel Bikes Gravel bicycles designed for mixed terrain riding combining road efficiency with off-road capability for adventure and bikepacking riders.
• Cyclocross Bikes Cyclocross bicycles designed for competitive off-road racing with quick-handling characteristics.
• Triathlon Bikes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

32 partnerships are on record, tiered core, minor and major.

• SpecializedcoreOthersTop premium cycling brand sold on the Mammoth platform. Specialized appears prominently in brand logos, featured product banners (e.g., Topstone Carbon 4), and across product categories. The relationship is a standard supplier-to-retailer distribution agreement.
• OrbeacoreOthersPremium Spanish bicycle brand prominently featured in top brand logos and product listings. Sold through Mammoth's online and physical retail channels.
• ScottcoreOthersSwiss bicycle and sports equipment brand featured as a top brand. Products sold include road, mountain, and gravel bikes.
• CannondalecoreOthersUS-based premium bicycle brand featured prominently in brand logos and highlighted in promotional banners (Topstone Carbon 4).
• GiantcoreOthersTaiwan-based world's largest bicycle manufacturer. Giant components and bikes sold through Mammoth's platform.
• MeridacoreOthersTaiwanese premium bicycle brand listed among top brands sold on Mammoth.
• TrekcoreOthersUS-based premium bicycle brand included among Mammoth's top brand partners.
• BromptoncoreOthersUK-based folding bike specialist brand featured as a top brand on Mammoth.
• ShimanominorOthersJapanese component manufacturer. Products (cassettes, derailleurs, chains, cranks, brake pads) sold across product listings. Not featured as a top brand but widely present in product components.
• SRAMminorOthersUS-based bicycle component manufacturer. Products referenced in blog articles and product listings.
• Fox HeadminorOthersUS suspension manufacturer whose products (forks, shocks) are sold across Mammoth's components category.
• POCminorOthersSwedish helmet and protection gear brand sold on Mammoth's platform.
• 7MeshminorOthersCanadian premium cycling apparel brand. Featured in a dedicated blog article on Mammoth. Brand logo appears in top brand section. Products include high-end jerseys, shorts, and jackets.
• MaxxisminorOthersTaiwanese tire manufacturer whose products are sold across the tires/cubiertas category.
• GobikminorOthersSpanish cycling apparel brand featured among top brands. Products include jerseys and clothing.
• Barrabes.commajorStrategic or Co-development PartnerBarrabes Ski Montaña S.L.U. is the parent company of Mammoth Bikes. The footer explicitly states '© 2026 Barrabes Ski Montaña S.L.U.' and includes a co-branding link to Barrabes.com ('El especialista en esquí y montaña'). Both companies appear to share infrastructure, legal entity, and systems. Barrabes.com is the sister brand focused on skiing and mountain sports.
• DPDminorOthersParcel delivery carrier used for order fulfillment. Listed among logistics partners in the footer.
• GLSminorOthersParcel delivery carrier used for order fulfillment. Listed among logistics partners in the footer.
• UPSminorOthersGlobal parcel carrier used for order fulfillment. Listed among logistics partners.
• FedExminorOthersGlobal express carrier used for order fulfillment. Listed among logistics partners.
• NacexminorOthersSpanish parcel carrier used for national and international shipments. Listed among logistics partners.
• SeurminorOthersSpanish parcel and express carrier used for order fulfillment. Listed among logistics partners.
• CorreosminorOthersSpanish national postal service used for certain shipments. Listed among logistics partners.
• Sabadell Instant CreditminorOthersSpanish bank's instant credit financing option offered at checkout, enabling customers to pay in installments up to 36 months.
• AplazameminorOthersInstallment payment provider integrated at checkout, enabling deferred and分期付款 purchase options.
• CetelemminorOthersConsumer credit provider offered as a financing option at checkout, enabling long-term installment plans.
• PayPalminorOthersOnline payment processor integrated at checkout alongside Visa, Mastercard, Apple Pay, Google Pay, and Bizum.
• VisaminorOthersCredit card brand accepted as payment method at checkout.
• MastercardminorOthersCredit card brand accepted as payment method at checkout.
• BizumminorOthersSpanish mobile payment service accepted as payment method at checkout.
• GoogleminorOthersOAuth login provider allowing customers to sign in with Google accounts. Also a Google Pay integration for payments.
• FacebookminorOthersOAuth login provider allowing customers to sign in with Facebook accounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Probikeshop: French online cycling retailer offering bikes, components, accessories, and apparel from leading brands across road, MTB, gravel, and urban categories. Directly comparable in assortment and European-targeting DTC model.
• Decathlon: World's largest sporting goods retailer with an extensive cycling offering (own-brand and partner-brand bikes, components, apparel) sold through mega-stores and online. Direct competitor to Mammoth across price tiers and disciplines in the Spanish market.
• Bike24: German-headquartered online cycling and triathlon retailer selling across Europe with extensive MTB, road, gravel, e-bike, components, and apparel assortments. Closest structural analogue to Mammoth's omnichannel-plus-Europe model.
• Bike-Discount: German online cycling retailer with deep bike, component, and accessory assortment shipping across Europe. Direct competitor in multi-brand online cycling retail.
• Chain Reaction Cycles: Northern Ireland-headquartered online cycling retailer with global shipping and broad bike/component/apparel selection. Comparable European-focused online cycling specialist.
• Alltricks: French online sports retailer (acquired by Privé Sport) carrying bikes, components, apparel, and nutrition with strong cycling depth. Comparable to Mammoth in multi-discipline breadth and European shipping footprint.
• Wiggle (Wiggle/Chain Reaction Cycles): Long-established UK-based online cycling and triathlon retailer (under WiggleCRC) with pan-European shipping, multi-discipline bike and component assortment. A leading pure-play online competitor in the same category.

Broad incumbents

• Canyon: German premium bicycle manufacturer operating a leading direct-to-consumer channel for road, MTB, gravel, and e-bikes. While not a multi-brand retailer, Canyon is a major competitive force shaping customer expectations and supplier dynamics in Mammoth's market.

Others

• Barrabes (Barrabes.com): Spanish outdoor retailer (ski and mountain specialist) that shares legal parent Barrabes Ski Montaña S.L.U. with Mammoth. Adjacent rather than competing: serves as a sibling brand with overlapping infrastructure and shared customer base.

Regional players

• Sportler: Austrian/Italian online and brick-and-mortar cycling, ski, and outdoor retailer operating under the same Sportler group. Comparable multi-discipline sporting-goods retailer with European presence, though with a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mammothbikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMMOTH BIKES