Dh Foods

What Dh Foods does

Dh Foods Joint Stock Company (Công ty Cổ phần Dh Foods) is a Vietnamese manufacturer of spices, seasonings, dipping sauces, and complete seasoning mixes, founded on October 19, 2012 and headquartered at Lầu 9, 728-730 Võ Văn Kiệt, Phường Chợ Quán, Ho Chi Minh City. The company operates two manufacturing facilities—one in Quận 9 (now Thu Duc City), Ho Chi Minh City and a second at Kizuna Industrial Park in Long An Province operational since March 2024—and produces over 100 SKUs across six core product lines: Muối Chấm Tây Ninh (Tay Ninh Dipping Salt, flagship Shrimp Salt with over 10 variants), Xốt Chấm (Dipping Sauce), Gia Vị Tự Nhiên (NATURAL Natural Spices), Gia Vị Nấu & Ướp (Cooking & Marinating Spices), Gia Vị Hoàn Chỉnh (Complete Seasoning Sauces), and Sa Tế (Satay/Chili Oil). Supporting lines include Sản Phẩm Trọng Lượng Lớn (Bulk/HoReCa Products) and Hộp Quà Gia Vị (Spice Gift Boxes), with a recent extension into Sản Phẩm Từ Gạo (Rice-Based Products).

The company serves four primary customer segments. HORECA operators (hotels, restaurants, cafes, catering, and OEM food businesses) are supplied via a direct sales team with named accounts including Highlands Coffee, Golden Gate, and Haidilao. Individual Vietnamese households are served through a network of over 62,000 traditional grocery stores and 8,700 modern retail outlets, including Aeon, Lotte Mart, Co.op Mart, Big C, Family Mart, Circle K, Winmart, Bach Hoa Xanh, GS25, and 7-Eleven. Food manufacturers such as Orion, Kido Foods, and Ajinomoto procure Dh Foods ingredients for production input. International markets across 15+ countries (Japan, USA, Canada, Australia, South Korea, UK, Germany, Netherlands, France, Russia, China, Philippines, Cambodia, Malaysia, Laos, Norway) are reached through local distributors—including K&D Trading International (Canada), Don Quijote/Seiyu/Gyomu Super/Life Corporation (Japan)—and the Amazon Global Selling platform joined in 2019, complemented by storefronts on Shopee, TikTok Shop, Tiki, and Lazada in Vietnam.

Revenue mechanics span branded B2C sales (one-time unit purchases at recommended retail prices through marketplaces and physical stores), B2B HORECA and OEM supply, ingredient supply to manufacturers, export sales via distributors, and corporate gifting. Distributor and agent partners receive up to 21% wholesale discounts plus quarterly performance bonuses on a non-exclusive basis; B2B pricing is contact-based and not publicly disclosed. The company holds six international certifications—BRCGS v9.0, FDA, HALAL, ISO 22000:2018, HACCP, and GACC—enabling access to US, EU, China, and Muslim-majority markets, and has won the Hàng Việt Nam Chất Lượng Cao (High Quality Vietnamese Goods) consumer-voted award in 2025 and 2026 plus Top 5 Super FMCG Brand (WeYoung 2025). Founded and led by CEO Nguyễn Trung Dũng, Dh Foods operates as a private joint stock company with no disclosed external institutional funding.

Name

Dh Foods

Legal name

Công ty Cổ phần Dh Foods

Website

https://dhfoods.com.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Dh Foods is a Vietnamese spice and seasoning manufacturer founded in 2012, producing over 100 SKUs across dipping salts, sauces, natural spices, complete seasonings, and satay for B2B HORECA, retail, and export customers across 15+ countries.

Ownership category

akta.pro rank

Product category

Vietnamese Spices and Seasonings

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF)

akta.pro secondary industries

Hot Sauce & Chili Sauce Manufacturing (AFAKADAE), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

Keywords

• Spice manufacturing
• Seasoning products
• Dipping sauces
• HORECA supply
• OEM food manufacturing

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Product Sales: Sale of branded spice products (dipping salts, sauces, natural spices, complete seasoning mixes, satay, rice-based products) to end consumers through modern trade, traditional trade, and e-commerce channels.
2. B2B Supply to HORECA: Direct supply of spices and seasonings to hotels, restaurants, cafes, and catering operations. Company also provides OEM (original equipment manufacturing) services for other food businesses.
3. B2B Supply to Manufacturing: Supply of spices and seasonings to food manufacturing companies as ingredients/inputs for their production processes.
4. Export Sales: International sales through distributor partnerships and Amazon marketplace, with products exported to 15+ countries including Japan, USA, Canada, Australia, South Korea, and European markets.
5. Corporate Gifting: Sale of gift boxes and spice gift sets for business gifting occasions, holidays, and special events.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Dh Foods manufactures and sells branded Vietnamese spices, dipping salts, dipping sauces, cooking & marinating spices, complete seasoning sauces, satay/chili oil, and rice-based products across 100+ SKUs. The company operates two production facilities in Vietnam and supplies its products to end consumers via retail and e-commerce, to HORECA operators through direct sales, and to other food manufacturers through OEM partnerships, while exporting to 15+ countries.

Product overview

Dh Foods operates as a comprehensive Vietnamese spice and seasoning company with 6 core product lines comprising over 100 SKUs. The portfolio is organized as: (1) Muối Chấm Tây Ninh (Tay Ninh Dipping Salts) featuring the signature Shrimp Salt and fruit-based varieties; (2) Xốt Chấm (Dipping Sauces) including Kim Quat, Chili Lime, Cheese, and Salted Egg varieties; (3) Gia Vị Tự Nhiên (NATURAL Natural Spices) offering single-ingredient spices like black pepper and chili powder; (4) Gia Vị Nấu & Ướp (Cooking & Marinating Spices) for traditional dishes like Pho and Bun Bo Hue; (5) Gia Vị Hoàn Chỉnh (Complete Seasoning Sauces) for ready-to-use meal preparation; and (6) Sa Tế (Satay/Chili products). Supporting lines include bulk/industrial products for HoReCa channels and gift box collections for gifting occasions. The company maintains dual presence in domestic retail (supermarkets, convenience stores, traditional trade) and international export markets spanning 15+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Muối Chấm Tây Ninh (Tay Ninh Dipping Salt) Dipping salt product line featuring the flagship Tay Ninh Shrimp Salt and over 10 unique varieties made from premium natural ingredients sourced from Vietnamese provinces, designed for use with tropical fruits, boiled vegetables, and eggs.
• Xốt Chấm (Dipping Sauce) Comprehensive dipping sauce line delivering bold, spicy, sweet-sour flavors to enhance seafood, grilled meats, hotpot toppings, and fried snacks.
• Gia Vị Tự Nhiên (NATURAL Natural Spices) Single-ingredient natural spices including ground black pepper, Korean chili powder, garlic powder, onion powder, and annatto oil, sourced from across Vietnam to retain pure natural aroma without impurities.
• Gia Vị Nấu & Ướp (Cooking & Marinating Spices) Herb-based cooking and marinating spices designed for authentic Vietnamese dishes including Pho, Bun Bo Hue, and grilled meats, created from natural herbs.
• Gia Vị Hoàn Chỉnh (Complete Seasoning Sauces) Ready-to-use complete seasoning sauces formulated with optimal ingredient ratios, enabling users to complete dishes without additional seasoning. Includes grilling, sour soup, hotpot, curry, beef stew, and fried cheese varieties.
• Sa Tế (Satay / Chili Oil) Premium chili oil and satay products including Hoi An Satay and Vegetarian Satay, crafted from natural ingredients delivering rich flavor and balanced spice levels for Pho, Bun, Mi Quang, and grilled or stir-fried dishes.
• Sản Phẩm Từ Gạo (Rice-Based Products) Products made from Vietnamese local rice varieties combined with natural ingredients such as Red Brown Rice, Son La Green Tea Leaves, and Eastern Sea Squid, offering health-safe flavors.
• Sản Phẩm Trọng Lượng Lớn (Bulk / HoReCa Products) Large-format spice and seasoning products optimized for restaurants, industrial kitchens, and manufacturing partners, featuring larger packaging for cost efficiency and convenient large-scale preparation while maintaining consistent quality.
• Hộp Quà Gia Vị (Spice Gift Boxes) Curated gift box collections featuring premium spice assortments designed for gifting occasions, holidays, Tet (Vietnamese New Year), and special events.

Quantifiable outcome

• 1 million+ products sold monthly across all channels
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• K&D Trading International Inc.coreChannel Partner/ Reseller/ Distributor · 8 August 2024Strategic partnership for Canadian market distribution. K&D Trading International Inc. has over 15 years of experience in supply chain management, importing and distributing Vietnamese food and beverages to Asia and North America. They manage distribution through Vietnamese supermarkets, Asian supermarkets, distributors, retailers, and restaurants across Canada.
• Amazon Global Selling Southeast AsiacoreChannel Partner/ Reseller/ DistributorDh Foods joined Amazon in 2019 for export sales, leveraging Amazon's platform data on consumer behavior and sales trends to understand international market preferences. The platform enabled the company to overcome challenges with direct exporting which initially accounted for only 5% of revenue.
• Wilmar Marketing CLVmajorChannel Partner/ Reseller/ DistributorMajor distributor of Dh Foods products in Vietnam covering specific regional markets.
• Bảo ChâumajorChannel Partner/ Reseller/ DistributorDistributor partner for Dh Foods products in Vietnam.
• Loan Anh FoodmajorChannel Partner/ Reseller/ DistributorDistributor partner for Dh Foods products in Vietnam.
• Saigon FamilymajorChannel Partner/ Reseller/ DistributorDistributor partner for Dh Foods products in Vietnam.
• Lý BìnhmajorChannel Partner/ Reseller/ DistributorDistributor partner for Dh Foods products in Vietnam.
• DHDmajorChannel Partner/ Reseller/ DistributorDistributor partner for Dh Foods products in Vietnam.
• Nam DươngmajorChannel Partner/ Reseller/ DistributorDistributor partner for Dh Foods products in Vietnam.
• Gyomu SupermajorChannel Partner/ Reseller/ DistributorJapanese retail chain where Dh Foods products are distributed, serving as part of the Phase 2 strategy to expand from Vietnamese community stores into mainstream Japanese retail.
• Don QuijotemajorChannel Partner/ Reseller/ DistributorJapanese discount retail chain where Dh Foods products are distributed on trial basis.
• SeiyumajorChannel Partner/ Reseller/ DistributorJapanese supermarket chain where Dh Foods products are distributed on trial basis.
• Life CorporationminorChannel Partner/ Reseller/ DistributorJapanese retail chain where Dh Foods products are distributed on trial basis.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Masan Consumer: Vietnamese CPG leader behind Chin-Su sauces, Nam Ngu fish sauce, and a broad seasoning portfolio. Most directly comparable to Dh Foods as a Vietnamese-branded sauces/seasonings manufacturer serving both retail and HORECA across Vietnam and export markets.
• Huy Fong Foods: California-based manufacturer of Sriracha chili sauce and Asian hot sauces. Comparable as a focused Asian hot sauce / chili condiment brand built on a single hero product family and a strong international distribution story.
• Cholimex Foods: Established Vietnamese manufacturer of chili sauces, dipping sauces, and condiments with strong domestic retail presence. Comparable product mix (sauces, condiments, dipping items) and go-to-market through Vietnamese supermarkets and HORECA mirrors Dh Foods' core business.
• Sa Giang Import Export Company: Vietnamese producer specializing in anchovy-based dipping sauces and Asian condiments with significant export footprint. Overlaps directly with Dh Foods' Xốt Chấm and Sa Tế categories and targets the same Vietnamese diaspora channels in North America, Europe, and Asia.

Broad incumbents

• McCormick & Company: Global leader in spices, seasonings, and condiments with deep retail distribution and brand power. Comparable at the product-category level (single-ingredient spices, complete seasonings) and a useful proxy for the scale and certification depth an aspiring export-oriented spice brand eventually needs.
• Lee Kum Kee: Global Hong Kong-based leader in Asian sauces (soy, oyster, chili, XO). Comparable in the prepared-sauce category Dh Foods targets, with much broader scale and a more developed international retail footprint — a useful benchmarking peer for export expansion ambitions.
• Goya Foods: Largest Hispanic-owned food company in the Americas, built on ethnic authenticity, diaspora retail penetration, and category extensions (sauces, spices, beans, rice). A useful analog for how Dh Foods could compound diaspora-driven demand into broader mainstream categories in the US and Canada.
• Kikkoman: Japanese global leader in soy sauce and Asian condiments with decades of category-building capability. Relevant as a benchmark for how a regional Asian condiment brand scales globally and achieves HORECA penetration, closely analogous to Dh Foods' Japan growth trajectory.
• Ajinomoto Vietnam: Vietnamese arm of the Japanese seasoning giant, present across retail and HORECA as both a competitor and a customer (Dh Foods supplies Ajinomoto). Comparable in seasoning categories like complete seasonings and cooking bases that overlap with Dh Foods' Gia Vị Hoàn Chỉnh line.

Regional players

• Thai President Foods: Leading Thai seasonings and instant-noodle maker (MAMA brand) with strong regional ASEAN retail and export presence. Compares to Dh Foods on Southeast-Asian flavor base, multi-country retail reach, and seasoning-led growth strategy, though operating from a different domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DhFoods.com.vn
• TikToktiktok.com/@dhfoodsofficial
• LinkedInlinkedin.com/company/dh-foods-jsc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dh Foods