Aussie World
Aussie World is a privately-held Australian family theme park on Queensland's Sunshine Coast operating 30+ rides, attractions, and on-site F&B from a single Palmview site, serving families, schools, birthday parties, group bookings, and corporate function clients via tiered ticketing and an annual pass subscription.
- Company typePrivate
- Founded1995
- HeadquartersSunshine, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Aussie World does
Aussie World Pty Ltd operates a family theme park on the Sunshine Coast of Queensland, Australia, from a single site at 1 Downunder Drive, Palmview, just off the Bruce Highway. The park offers over 30 rides and attractions spanning tier-1 thrill rides (SX360 pendulum, Dingo Racer spinning coaster, Redback, The Plunge water ride), family rides, interactive experiences (Illusionarium, Slime Lab, Mayhem Maze), carnival games, 18-hole mini golf, and themed F&B and retail outlets. The company also operates the adjacent Banana Bender Pub, a three-level hospitality venue with Mango's Bar & Grill, TAB, and gaming.
The core product is a single unified full-day entertainment experience, monetized through multiple ticket tiers: general admission, event-specific tickets (e.g., Ride the Night at A$29.95), birthday party packages (A$42.95–A$65.95/person), school and vacation care packages (A$30–A$40/person), group bookings of 10+ (A$39.95–A$52.95/person), corporate functions for up to 1,800 guests, an UNREAL Annual Pass subscription with discount perks, and precinct-redeemable gift cards. Customer segments span families with children, schools, birthday party hosts, community groups, and corporate/event clients. Ticketing and CRM run on HubSpot (HubTickets), with marketing driven through the company website, email newsletters, Facebook, Instagram, and TikTok.
The company is privately held, Australian-owned, and operates with an estimated 101–250 employees across its roughly 30-year history (founded 1989 per firmographic data; 1995 per company-history source). It runs seasonally with extended hours during Queensland school holidays, targeting South East Queensland residents and Sunshine Coast tourists as a regional day-trip destination.
Aussie World firmographics
Firmographics- Name
- Aussie World
- Legal name
- Aussie World Pty Ltd
- Website
- https://aussieworld.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aussie World is a privately-held Australian family theme park on Queensland's Sunshine Coast operating 30+ rides, attractions, and on-site F&B from a single Palmview site, serving families, schools, birthday parties, group bookings, and corporate function clients via tiered ticketing and an annual pass subscription.
- Ownership category
- akta.pro rank
Aussie World industry classification
Industry- Product category
- Theme Park
- NAICS
- Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
- akta.pro secondary industry
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
Keywords
Where Aussie World is headquartered
LocationHeadquarters
- HQ city
- Sunshine
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Aussie World business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Theme Park Admission: General admission tickets provide entry to the theme park with unlimited access to all rides and attractions. Tickets are non-refundable but valid for 365 days from purchase date. Event tickets are date-specific.
- Birthday Party Packages: All-inclusive birthday party packages ranging from $42.95 to $65.95 per person, including unlimited rides, food, entertainment, and optional add-ons like cupcakes, slime workshops, and mini golf.
- School and Vacation Care Packages: Structured educational excursion packages for schools (Years 3-6 STEM programs) and vacation care groups, priced at $30/person (rides only) or $40/person (rides and lunch).
- Group Bookings: Discounted group packages for 10+ guests at $39.95/person (rides only) or $52.95/person (rides and lunch). Includes corporate functions with capacity up to 1,800 guests.
- Annual Passes: UNREAL Annual Pass providing 12 months of unlimited entry with perks including free mini-golf, 10% off F&B and retail, and 20% off event tickets. Available during limited sale periods.
- Corporate Functions and Private Hire: Venue hire for corporate events, trade shows, and private functions with capacity up to 1,800 guests, multiple function spaces, and catering services.
- Gift Cards: E-gift cards and physical gift cards available for purchase, redeemable across the Aussie World precinct including Banana Bender Pub and Cellarbrations Superstore.
- On-site Food, Beverage and Retail: On-site dining through Banana Bender Pub (Mango's Bar & Grill, The Shed), Fun Café, and retail village including candy hut, toy shop, bakery, and fudge store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ride the Night Event Ticket |
| Unit Pricing | Pay-as-you-go | School Excursion Packages |
| Unit Pricing | Pay-as-you-go | UNREAL Excursions STEM Programs |
| Unit Pricing | Pay-as-you-go | Birthday Party Package 4 |
| Unit Pricing | Pay-as-you-go | Birthday Party Package 3 |
| Unit Pricing | Pay-as-you-go | Birthday Party Package 2 |
| Unit Pricing | Pay-as-you-go | All the Bells & Whistles Premium Party |
| Unit Pricing | Pay-as-you-go | Birthday Add-ons |
| Unit Pricing | Pay-as-you-go | Group Booking - Rides Only |
| Unit Pricing | Pay-as-you-go | Group Booking - Lunch & Ride |
| Subscription | Annual | UNREAL Annual Pass |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Aussie World product offering
Product offeringCore offering
Aussie World is a family theme park on Queensland's Sunshine Coast operating over 30 rides and attractions, including thrill rides (SX360, Dingo Racer, Redback), family rides, water rides, interactive experiences, carnival games, mini golf, and themed dining. The park sells general admission tickets, an annual pass, birthday party packages, school excursion programs, corporate function hire, and group bookings, and also operates the adjacent Banana Bender Pub with on-site food, beverage, and retail outlets.
Product overview
Aussie World is a family theme park on Queensland's Sunshine Coast offering a single unified product: a full-day entertainment experience with over 30 rides and attractions. The portfolio includes major thrill rides (SX360 pendulum ride, Dingo Racer and Redback spinning coasters, The Plunge water ride, Bombora Bounce drop tower), family attractions (Bug Run and Carousel), interactive experiences (Illusionarium, Slime Lab, Mayhem Maze, Crazy Mirrors), water play areas (Leak'n Logs), 18-hole mini golf (Platypus Ponds), carnival games (Side Show Alley), arcade games (Phileas's Fun Worx), and themed dining (Fun Cafe). Supporting services include Banana Bender Pub (adjacent three-level pub with gaming and dining), school excursion programs (UNREAL Excursions), birthday party packages, corporate functions, group bookings, and value ticket bundles. The park operates seasonally with school holiday events like UNREAL Chills & Thrills and Ride the Night evening events.
Differentiator
Problem solved
Functional benefit
Brands
- The Banana Bender Pub: A vibrant pub venue next to Aussie World featuring three levels of eclectic memorabilia, Mango's Bar & Grill restaurant, TAB, gaming, and event spaces.
Products and services
- Aussie World Theme Park Admission General admission to the Aussie World family theme park at 1 Downunder Drive, Palmview QLD, providing unlimited access to over 30 rides and attractions for individual families and walk-in visitors.
- UNREAL Annual Pass Subscription pass offering 12 months of unlimited entry to Aussie World with perks including free mini golf, 10% off F&B and retail, and 20% off event tickets and guest admissions (up to 5 guests).
- Birthday Party Packages All-inclusive birthday party packages for children priced from $42.95 to $65.95 per person, including unlimited rides, food, entertainment, Illusionarium and Mayhem Maze access, and optional add-ons such as cupcakes, slime workshops, and mini golf.
- School and Vacation Care Packages (UNREAL Excursions) Educational excursion packages for schools (Years 3-6) and vacation care groups featuring five Australian Curriculum-aligned STEM programs (Forces in Action, Design a Thrill Ride, Light Shadows & Illusions, Theme Park Detectives, How Theme Parks Work), priced at $30/person (rides only) or $40/person (rides and lunch) with minimum 10 children and complimentary adult supervisor passes.
- Corporate Functions and Venue Hire Venue hire and corporate event services with capacity for up to 1,800 guests across 7 function spaces, offering onsite catering (canapes, alternate drop, buffets, roasts) and exclusive park hire options for conferences, trade shows, and private functions.
- Group Bookings Discounted group packages for community groups, sporting clubs, and family gatherings of 10 or more guests, priced at $39.95/person (rides only) or $52.95/person (rides and lunch), including all-day unlimited rides plus Illusionarium and Mayhem Maze access.
- Gift Cards Digital and physical gift cards redeemable across Aussie World, Banana Bender Pub, and Cellarbrations Superstore for tickets, food, merchandise, and attractions.
- Value Bundle Tickets Value bundle tickets for groups of 4 or 5 offering unlimited rides, Sideshow Alley games, sweet treats, and hands-on activities such as DIY Slime Workshop at a lower combined price than individual purchases.
- Banana Bender Pub Three-level pub adjacent to Aussie World featuring local Sunshine Coast produce at Mango's Bar & Grill restaurant, TAB and gaming facilities, The Shed live events space, and eclectic Australian-themed memorabilia decor.
- Ride the Night - Epic Rides & Winter Vibes Ticketed after-dark event featuring rides under the stars with live DJ entertainment and winter-themed atmosphere, with limited tickets available at $29.95 per person.
Companies that use Aussie World
Customer profileSegments5 records
Ideal customer profiles5 records
Aussie World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aussie World partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Aussie World competitors and assessment
Company assessmentDirect peers
- Funfields: Victorian theme park and water play destination near Melbourne. Comparable as a family-focused regional Australian amusement park with thrill rides and adjacent water attractions.
- Adventure World Perth: Western Australia's largest theme park with thrill rides, water slides, and family attractions. Comparable as a single-location Australian regional theme park with a similar ride portfolio and seasonal operations.
- Gumbuya World: Regional Victorian theme park offering rides, water play, and wildlife. Comparable as a smaller Australian regional theme park with a similar family/thrill mix and on-site food/retail precinct.
- Wet'n'Wild Water World: Large water theme park on the Gold Coast with slides, wave pools, and family aquatic attractions. Comparable as a South East Queensland theme park targeting families, with overlapping water-based offerings.
- WhiteWater World: Water park adjacent to Dreamworld on the Gold Coast. Comparable as a Queensland-based water-themed attraction competing for the family day-trip segment.
- Warner Bros. Movie World: Movie-themed amusement park on the Gold Coast featuring licensed IP rides and attractions. Comparable as a Queensland tier-1 theme park competing for the same South East Queensland family demographic.
- Dreamworld: Australia's largest theme park on the Gold Coast, operating thrill rides, family attractions, and themed lands. Directly comparable as a Queensland-based amusement park competing for the same regional family market.
- Jamberoo Action Park: NSW family water and amusement park on the South Coast. Comparable as a single-site Australian regional park targeting families with rides, water play, and seasonal programming.
- Sea World: Marine and amusement theme park on the Gold Coast combining thrill rides with animal experiences. Comparable as a Queensland family theme park destination in the same tourism corridor.
Regional players
- Enchanted Adventure: Victorian attraction combining gardens, mazes, tube slides, and tree-top courses. Comparable as an Australian family day-out destination with a mix of rides and experiences, though more niche/nature-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aussie World social profiles
Digital presenceAussie World compliance and trust
Trust signalCompliance3 records
Aussie World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aussie World leadership team
Management profileNumber of profiles
Aussie World subsidiaries and ownership
Company hierarchySubsidiaries3 records
Aussie World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aussie World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aussie World
What does Aussie World do?
Aussie World is a family theme park on Queensland's Sunshine Coast operating over 30 rides and attractions, including thrill rides (SX360, Dingo Racer, Redback), family rides, water rides, interactive experiences, carnival games, mini golf, and themed dining. The park sells general admission tickets, an annual pass, birthday party packages, school excursion programs, corporate function hire, and group bookings, and also operates the adjacent Banana Bender Pub with on-site food, beverage, and retail outlets.
Is Aussie World a public or private company?
Aussie World is a private company. It is classified as unknown and is currently operating.
When was Aussie World founded?
Aussie World was founded in 1995. It employs 101 to 250 people.
Where is Aussie World based?
Aussie World is headquartered in Sunshine, Australia, in the Oceania region.
How does Aussie World make money?
Eight revenue lines are on record. Theme Park Admission is the primary driver. The others are birthday Party Packages, school and Vacation Care Packages, group Bookings, annual Passes, corporate Functions and Private Hire, gift Cards and on-site Food, Beverage and Retail.
Who are Aussie World's main competitors?
Direct peers on record are Funfields, Adventure World Perth, Gumbuya World, Wet'n'Wild Water World, WhiteWater World, Warner Bros. Movie World, Dreamworld, Jamberoo Action Park and Sea World. Enchanted Adventure is listed as a regional player.
Does Aussie World have an API?
No public API is recorded for Aussie World.
What industry is Aussie World in?
Aussie World's product category is Theme Park. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs), with a secondary code of THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks). Its NAICS code is 713110 and its SIC code is 7900.