SafetyNet Tracking Systems

What SafetyNet Tracking Systems does

SafetyNet Tracking Systems, Inc. is a Boston-based, privately held Delaware corporation founded in 2010 that operates an RF-based tracking and rescue service for individuals with cognitive conditions such as autism, Alzheimer's, dementia, and Down syndrome who are prone to wandering. The company's core technology is a waterproof RF transmitter bracelet that operates on an FCC-allocated law enforcement frequency band (216.0125-216.9875 MHz) and emits signals that trained public safety personnel can track using proprietary digital Search and Rescue Receivers, portable Yagi antennas, and vehicle-mounted equipment. Unlike GPS, the RF signal penetrates steel, concrete, earth, and water, enabling location in buildings, dense woods, and shallow water, with a typical ground range of 0.5 to 1 mile and an average time-to-locate under 30 minutes. The company has documented 700+ successful rescues and claims a 100% search success rate for enrolled participants.

SafetyNet distributes the service exclusively through a network of 230+ trained and certified law enforcement and public safety agencies across 18+ US states (including Massachusetts and Rhode Island at the statewide level) and British Columbia, Canada via APREP Personnel Location Systems. Each agency must complete an 8-hour Operator/Instructor Course and sign an Operational Agreement; no membership fee is charged to joining agencies. End-user caregivers enroll through an online portal or toll-free number and pay a one-time hardware fee ($199.95 on a monthly plan or $449.95 on an annual plan) plus recurring subscription fees of $24.95/month or $299.95/year. Additional revenue comes from enrollment fees, replacement batteries, straps, wandering protection alarms, extended warranties, and a medical ID bracelet. The company also sells GPS-based consumer wearables (Phoenix Watch and Wizard Watch) through its e-commerce storefront for areas without RF agency coverage. Technology infrastructure, including the Client Management and Tracking Network (CMTN) and agency portal, is operated by Traktec, LLC.

Name

SafetyNet Tracking Systems

Legal name

SafetyNet Tracking Systems, Inc.

Website

https://safetynettracking.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Search and Rescue Tracking Services for Cognitive Conditions

NAICS

Security Systems Services (except Locksmiths) (561621), Services for the Elderly and Persons with Disabilities (624120), Security Systems Services (56162)

SIC

Services-Home Health Care Services (8082), Measuring & Controlling Devices, Nec (3829), Services-Social Services (8300)

akta.pro primary industry

Wandering Prevention & Safety Monitoring (HSABAEAF)

akta.pro secondary industries

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)

Keywords

• Radio frequency tracking
• Search rescue services
• Wearable locator devices
• Wander prevention systems
• Caregiver monitoring technology

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Service (Monthly/Annual): Monthly service fee of $24.95/month or annual fee of $299.95/year following initial payment. Includes RF transmitter bracelet, ID wallet cards, refrigerator magnet, ongoing support, and secure database access.
2. Hardware Sales: One-time sales of bracelets, straps, batteries, transmitters, and accessories. Personal Locator Unit costs $199.95 (monthly plan) or $449.95 (annual plan). Replacement batteries ($4.95), straps ($19.95-$49.95), alarms ($14.95-$34.95), and warranties ($49.95-$79.95).
3. Enrollment Fees: One-time enrollment fee charged upon signup, in addition to equipment and service fees. Specific amount not publicly disclosed.
4. Third-Party Payer Arrangements: Caregivers may arrange with third parties (family members, organizations) to pay financial obligations including enrollment fees, service fees, and replacement equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SafetyNet Tracking Systems provides a Radio Frequency (RF)-based tracking and search-and-rescue service for individuals with cognitive conditions (autism, Alzheimer's, dementia, Down syndrome) who are prone to wandering. Caregivers enroll clients who wear a waterproof RF transmitter bracelet; trained law enforcement agencies use SafetyNet Search and Rescue Receivers to locate missing clients. The service is delivered through monthly or annual subscriptions and includes the bracelet, database access, and ongoing support.

Product overview

SafetyNet Tracking Systems is a search and rescue service provider rather than a traditional software product company. The core offering is the SafetyNet Radio Frequency Tracking Bracelet (Personal Locator) with associated Search and Rescue Receivers used by law enforcement. The service uses RF technology operating on FCC-allocated frequency band 216.0125-216.9875 MHz to track individuals with cognitive conditions (autism, Alzheimer's, dementia, Down syndrome) who wander. The product portfolio also includes GPS-based products (Phoenix Watch and Wizard Watch) for separate location tracking, along with accessories (Medical ID Bracelet, Band SmartLock, straps, batteries, alarms), extended warranties, and a secure client database for law enforcement. Services are offered on a subscription basis with monthly and annual payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Locator System: Radio frequency-based tracking system for individuals with cognitive conditions who may wander, including wrist-worn bracelets with 6-month battery life integrated with law enforcement search and rescue receivers.
• Phoenix Watch
• Wizard Watch

Products and services

• SafetyNet Radio Frequency Tracking Bracelet (Personal Locator) Waterproof RF transmitter bracelet worn by clients with cognitive conditions (autism, Alzheimer's, dementia, Down syndrome) that emits signals on the FCC-allocated frequency band 216.0125-216.9875 MHz for tracking by SafetyNet Search and Rescue Receivers. Includes 6-month battery life and daily test functionality for 24/7 wear including showering and swimming.
• SafetyNet Search and Rescue Receiver Digital tracking equipment used by trained law enforcement and public safety agencies to plug in a missing participant's transmitter frequency and track RF signals to locate missing individuals. Water-resistant, with portable, Yagi antenna, vehicle-mounted, and aerial configurations available for ground and air searches.
• Phoenix Watch 4G LTE GPS tracking watch designed for any age that allows guardians to contact, locate, monitor, and protect loved ones in areas where SafetyNet RF coverage is not available.
• Wizard Watch GPS tracking watch phone designed for child safety that enables guardians to contact, locate, monitor, and protect their children.
• SafetyNet Client Database Service Secure database containing caregiver and client information that is accessible to SafetyNet and authorized public safety personnel in Coverage Areas to aid in locating missing enrolled clients.
• Medical ID Bracelet Stainless steel medical ID bracelet with secure latch available for purchase, with volume pricing available.
• Band SmartLock Tamper-proof device that prevents removal of the SafetyNet tracking band and is easy to install.
• Transmitter Tester Handheld RF power meter that tests transmitter operation with a red-light blinking indicator.
• Portable/Remote Wandering Protection Alarm Infrared sensor alarm that detects motion or door opening, can be mounted or set on a surface, and sounds an alarm up to 400 feet away; batteries included.
• Door & Window Wandering Protection Alarm Door and window sensor set that detects opening and sounds an alarm; includes two sensors.
• Replacement Battery Panasonic CR2354 3V Lithium Coin Cell, 560 mAh replacement battery for SafetyNet transmitters.
• Bracelet Straps (Vinyl, Leather, Color Comfort) Replacement bracelet straps for the SafetyNet transmitter offered in three variants: White Vinyl Strap (packets of 12), Black Leather Strap with tamper-resistant screws, and Color Comfort Strap (six colors, hypoallergenic, two-piece plastic clip).
• Extended Warranties (One-Year and Two-Year) One-Year ($49.95) and Two-Year ($79.95) extended warranty services that begin when the one-year manufacturer warranty ends.
• Law Enforcement Operator/Instructor Training and Certification Program 8-hour Operator/Instructor Course training law enforcement and public safety agencies on RF tracking procedures and the psychology of individuals with cognitive conditions for search and rescue operations. Provided free of charge to joining agencies as part of SafetyNet's certified-agency program.

Quantifiable outcome

• Average time to locate missing person: less than 30 minutes
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core, regional and minor.

• Traktec, LLCcoreTechnology or IntegrationTechnology infrastructure provider powering SafetyNet Tracking Systems website and Client Management and Tracking Network (CMTN). Website and agency portal hosted and maintained by Traktec, LLC.
• APREP Personnel Location SystemsregionalChannel Partner/ Reseller/ DistributorCanadian distribution partner for SafetyNet service. Contact: Sean Magnusson, 604-503-5671, [email protected]. Manages service availability and enrollment for Canadian residents, particularly in British Columbia.
• Department of Justice (DOJ)minorOthersGrant funding opportunities available through DOJ for law enforcement agencies looking to start a SafetyNet program. SafetyNet refers agencies to DOJ grants as a funding source.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tile: Tile provides Bluetooth-based item and person tracking through a crowdsourced network. It competes indirectly with SafetyNet at the lower-priced end of personal location tracking, particularly for caregivers seeking simple proximity-based solutions.
• Medical Guardian: Medical Guardian is a Personal Emergency Response System (PERS) provider offering medical alert devices, fall detection, and GPS-enabled mobile alerts for seniors. It targets the same elderly caregiver customer as SafetyNet but focuses on emergency response rather than wandering search-and-rescue.
• Apple AirTag: Apple AirTag is a mass-market Bluetooth tracking tag integrated into Apple's Find My network. While not a dedicated medical/elderly device, it represents the lower-priced, smartphone-native alternative that caregivers may adopt for baseline location tracking, creating competitive pressure on SafetyNet's subscription model.
• Life Alert: Life Alert is a well-established PERS and medical alert provider for elderly individuals, offering monitored emergency response pendants and home systems. It competes for the same senior caregiver wallet but emphasizes at-home fall and medical emergency response rather than wandering rescue.
• Garmin inReach: Garmin inReach offers satellite-based personal locator beacons and two-way messaging devices. While primarily targeted at outdoor enthusiasts, the subscription-based personal safety / location service overlaps with SafetyNet's mission of locating individuals in environments where conventional signals may fail.

Direct peers

• AngelSense: AngelSense is a direct peer in the wearable GPS tracking category for children with autism and special needs, and elderly individuals with dementia. It serves the same caregiver customer base with an always-on GPS device, subscription service, and live location monitoring, competing directly with SafetyNet's wandering-prevention use case.
• Project Lifesaver International: Project Lifesaver International is the closest direct peer, providing RF-based tracking bracelets and trained search-and-rescue response for individuals with cognitive conditions (Alzheimer's, autism, dementia) through partnerships with law enforcement and first-responder agencies. Both companies share the same underlying RF technology, same caregiver customer base, and same agency-distributed service model.
• Jiobit: Jiobit produces small, wearable GPS tracking devices marketed primarily for kids, pets, and seniors. It targets the same caregiver persona with a subscription-based location service and competes with both SafetyNet's core RF service and its GPS-based Phoenix/Wizard Watch sub-brands.
• PocketFinder: PocketFinder offers GPS personal locator devices with subscription tracking services for children, seniors, and pets. It overlaps with SafetyNet's GPS product lines and the broader wandering-prevention / personal safety use case for caregivers.

Emerging players

• Tracki: Tracki is a small GPS tracker manufacturer offering subscription-based personal, vehicle, and asset tracking devices. It overlaps with SafetyNet's GPS wearable products (Phoenix Watch, Wizard Watch) and competes for the budget-conscious caregiver segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafetyNetSource
• YouTubeyoutube.com/channel/UC2N23huNplJvMkWFbjyohlQ
• Facebookfacebook.com/SafetyNetTracking
• LinkedInlinkedin.com/company/safetynet-tracking%E2%84%A2-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetyNet Tracking Systems