Pocketfinder

What Pocketfinder does

Pocketfinder is a private, for-profit software company headquartered in Irvine, California, that develops GPS locators tracking software. Founded in 2006, the company has operated continuously for nearly two decades in the location-tracking segment, serving users who need to monitor the real-time position of people, pets, vehicles, or assets. Public information on product features, supported hardware, pricing tiers, integrations, and customer segments is not available in the source data, and the company's website returned only a loading/verification page at the time of collection, limiting further visibility into its product surface.

The company's operational footprint is small, with a reported headcount band of 1–10 employees, suggesting a lean, likely self-funded operating model rather than a venture-backed scale-up. No funding rounds, investors, parent companies, subsidiaries, or M&A activity are disclosed. There is also no information on management team composition, partnerships, certifications, patents, or geographic markets served, leaving the company's commercial mechanics, technology stack, and customer base largely opaque from public sources.

Given the absence of pricing details, marketing channels, distribution strategy, or named customers, the business model cannot be precisely characterized. The implied model is a subscription- or device-plus-service arrangement typical of consumer and small-business GPS tracking products, but this is inferred rather than confirmed by the input data. For an investor, Pocketfinder presents as a long-tenured but data-thin small operator whose strategic direction, financial trajectory, and competitive positioning cannot be reliably assessed from publicly available information.

Name

Pocketfinder

Website

https://pocketfinder.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Pocketfinder is a private Irvine, California-based software company founded in 2006 that develops GPS locators tracking software, operating with a small 1–10 person team serving users who need location tracking for people, pets, vehicles, or assets.

Ownership category

akta.pro rank

Product category

GPS Tracking Services

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

Keywords

• GPS tracking devices
• Personal locator services
• Asset tracking software
• GPS monitoring solutions
• Real-time location tracking

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales

Core offering

Pocketfinder develops and sells GPS locator devices and tracking software that allow users to monitor the real-time location of people, vehicles, pets, and other assets. The company provides small hardware GPS locator units paired with a software platform that delivers location data, movement history, and monitoring tools to the end user. It targets individual consumers and small organizations that need personal or asset visibility through an integrated device-plus-software offering.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS Locator Devices and Tracking Software Integrated GPS locator hardware devices paired with web and mobile tracking software that enables individuals and small organizations to monitor the real-time location and movement history of people, pets, vehicles, and personal assets.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Tractive: Tractive offers GPS trackers with subscription software for pets and other animals, making it a directly comparable consumer GPS locator-tracking SaaS business.
• Tile: Tile (owned by Life360) makes small consumer Bluetooth trackers for keys, bags and people — the closest direct competitor to Pocketfinder's personal/asset GPS locator tracking proposition.
• Whistle (by Mars Petcare): Whistle makes cellular GPS/fitness trackers for dogs paired with an app and subscription, making it a directly comparable GPS-locator-tracking-software business in the pet vertical.
• Jiobit: Jiobit (acquired by Life360) builds small cellular GPS location devices for kids, pets and seniors with a companion app — a near-overlapping product to Pocketfinder's GPS locator + software platform.
• Tracki: Tracki sells mini GPS tracker hardware (for people, vehicles and assets) bundled with monthly tracking software — essentially the same product/warranty model Pocketfinder operates.

Broad incumbents

• Apple AirTag: Apple AirTag is a large-ecosystem consumer item tracker built into iOS Find My — a broad incumbent that addresses part of Pocketfinder's use cases through a much larger platform.
• Garmin: Garmin is a broad incumbent offering GPS hardware and connected tracking across wearables, pet devices (Alpha/Astro) and automotive — overlapping technology and customer segments with Pocketfinder but at vastly greater scale.
• Samsung SmartTag: Samsung Galaxy SmartTag/SmartTag+ are Bluetooth/UWB trackers integrated into Samsung's smartthings ecosystem — a broad-incumbent competitor that overlaps Pocketfinder's consumer locator use cases through a much larger platform.

Emerging players

• Spytec GPS: Spytec sells consumer/SMB-oriented GPS tracking hardware with subscription software for vehicles and assets, making it a smaller but directly comparable tracker-plus-software peer.
• LandAirSea: LandAirSea offers compact GPS tracker devices plus a tracking subscription platform — an emerging player with the same hardware-plus-software model as Pocketfinder, focused on personal and fleet tracking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pocketfindergps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocketfinder