Interaktywnie.com

What Interaktywnie.com does

Interaktywnie.com is a Polish online marketing portal founded in 2006 and headquartered in Wrocław, Poland, serving as the oldest specialist publication focused on digital marketing for small and medium businesses (MŚP) in Poland. The company operates a web-based content management and digital publishing platform that delivers daily news, expert analysis, and downloadable e-books covering internet marketing, e-commerce, SEO, SEM, social media, programmatic advertising, and agency selection. Its product portfolio includes the core informational portal, free downloadable e-books produced in collaboration with recognized agencies, an annual ranking of Polish marketing agencies (published for 16 consecutive years), a directory of marketing agency profiles (Wizytówki firm), email newsletters distributed via FreshMail, and a media patronage service for industry events. The portal reaches 100,000+ monthly users and maintains approximately 20,000 Facebook fans.

The company's business model is advertising- and sponsorship-driven: it sells banner ads, sponsored content, and promotional placements directly through a sales team, generates revenue from e-book sponsorships by agencies and digital marketing firms, and bundles media patronage packages with advertising services. Distribution is amplified through long-standing content partnerships with all major Polish media portals — Onet, Gazeta.pl, Wirtualna Polska, Money.pl, and Business Insider Polska — which promote the portal's e-books to their combined audiences. The company is privately held and founder-controlled, led by President and Editor-in-Chief Tomasz Bonek (appointed 2010), who previously served as editor-in-chief of Money.pl and led business editorial teams at Onet-Ringier Axel Springer Group. Additional leadership includes a Director of Development (Marta Smaga), a Portal Director (Paweł Musiał), a Reports Editor, and two journalists, consistent with the disclosed 1-10 employee headcount.

The portal holds industry recognition including the WebstarFestival award and the Grand Webstar for Website of the Year from Akademia Internetu. It maintains technology partnerships with FreshMail (newsletter distribution), Cyber_Folks (hosting), Gemius/PBI (analytics), and Google (analytics and advertising). Pricing for advertising packages, e-book sponsorships, and media patronage is not publicly disclosed and is handled via direct sales contact. No external institutional investors, parent entities, or subsidiaries are evidenced, and the company operates exclusively within the Polish market.

Name

Interaktywnie.com

Legal name

Interaktywnie.com

Website

https://interaktywnie.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Interaktywnie.com is a Polish online marketing portal founded in 2006 that publishes daily news, expert e-books, and an annual marketing agency ranking for small and medium businesses in Poland, monetizing through advertising sales and content sponsorships.

Ownership category

akta.pro rank

Product category

Online Marketing Media

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing news
• Online marketing portal
• Marketing agency directory
• Ecommerce guides
• Advertising sales platform

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: The portal generates revenue through selling advertising space on its website and in newsletters, including banner ads, sponsored content, and promotional placements. The advertising team can be contacted via [email protected].
2. E-book Sales and Sponsorships: Redaktion produces downloadable e-books on marketing topics (e-commerce, SEO, social media, software houses) that are distributed for free but supported by partner sponsorships from agencies and companies in the digital marketing space.
3. Media Patronage Services: The portal offers media patronage for events, including the right to use the Interaktywnie.com logo, homepage publication of press releases, newsletter distribution, and social media promotion. These services are bundled with purchased advertising services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Interaktywnie.com is a Polish online marketing portal that publishes news, guides, e-books, and rankings aimed at small and medium-sized businesses (MŚP) interested in internet marketing and e-commerce. The site sells advertising space, offers sponsored e-book placements, maintains an agency directory (Wizytówki firm), and provides paid media patronage for industry events. Revenue is generated through advertising sales, e-book sponsorships, and media patronage, with most editorial content available free of charge to readers.

Product overview

Interaktywnie.com is a content-driven marketing portal for small and medium enterprises (MŚP) in Poland. The core offering is the informational portal providing daily news and analysis about internet marketing, digital trends, SEO, SEM, e-commerce, and programmatic advertising. This is supplemented by free downloadable e-books covering marketing topics and trends, the annual Ranking of Marketing Agencies to help businesses find partners, a directory of marketing agency profiles (Wizytówki firm), media patronage services for industry events, and an email newsletter. The platform positions itself as the oldest Polish specialist publication for MŚP marketing, operating since 2006/2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Interaktywnie.com Information Portal Polish-language online information portal covering internet marketing, e-commerce, and digital tools, primarily serving Polish small and medium-sized businesses and marketing professionals.
• Wielki Ranking Agencji Marketingowych (Great Marketing Agency Ranking) Annual ranking of marketing agencies in Poland, serving as a recurring content franchise and lead-generation asset for participating agencies and a reference resource for SMB readers.
• Wizytówki firm (Agency Directory Listings)

Quantifiable outcome

• Over 100,000 monthly users served
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fundacja Tomasza BonkaminorStrategic or Co-development Partner · 1 January 2026Foundation supporting the 2026 marketing agency ranking e-book preparation. Tomasz Bonek Foundation provides backing for the portal's annual industry research publication.
• Cyber_FolksminorGTM or Marketing Partner · 1 January 2026Hosting provider partner featured in the portal's partner section, offering discounted services to Interaktywnie.com readers.
• OnetcoreGTM or Marketing Partner · 1 January 2006Content distribution partner for e-books and reports. Interaktywnie.com e-books are promoted through Onet's news platform, extending reach to Onet's large Polish audience.
• Gazeta.plcoreGTM or Marketing Partner · 1 January 2006Content distribution partner promoting Interaktywnie.com e-books and marketing reports to Gazeta.pl readers.
• WP (Wirtualna Polska)coreGTM or Marketing Partner · 1 January 2006Partner portal distributing Interaktywnie.com e-books to WP's monthly audience.
• Money.plcoreGTM or Marketing Partner · 1 January 2006Business-focused content partnership promoting marketing e-books and reports to Money.pl's business audience.
• Business Insider PolskacoreGTM or Marketing Partner · 1 January 2006Distribution partner for marketing e-books and reports, targeting business professionals and managers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marketing Week (UK): Established UK marketing industry publication covering strategy, digital, and advertising with a print heritage. Comparable as a B2B marketing trade media brand monetized through advertising, events, and content sponsorship.
• Adweek: Major US-based advertising, marketing, and media industry publication with news, events, and awards. Comparable as an advertising-supported B2B marketing media brand serving agencies and brand marketers, though at much broader scale.
• The Drum: Established global marketing and advertising industry media brand with news, events, and awards. Comparable in editorial coverage and advertising-supported revenue model, though operating at significantly larger scale and international scope.

Direct peers

• Marketing i Biznes: Polish marketing and business news portal serving marketing professionals and SMBs. Directly comparable as a content portal covering Polish digital marketing, agencies, and e-commerce with similar audience and ad-supported model.
• NowyMarketing.pl: Polish online publication covering digital marketing, e-commerce, and advertising for professionals and SMBs. Directly comparable to Interaktywnie.com in audience (Polish marketing decision-makers), content-led model, and advertising/e-book monetization.
• Brief.pl: Polish marketing, advertising, and communications trade publication with news, rankings, and awards. Comparable to Interaktywnie.com in content-led coverage of the Polish marketing services industry and event/award-driven engagement model.
• Econsultancy: Global digital marketing best-practice content, training, and research publisher serving marketing professionals. Comparable as a content-led, advertising/research-monetized publication targeting marketing decision-makers, albeit at international scale.
• Wirtualnemedia.pl: Leading Polish media-industry news portal covering advertising, marketing, broadcasting, and digital media. Comparable as a Polish ad/media trade publication monetized through display advertising, newsletters, and agency rankings.
• MarketingProfs: B2B marketing education and content portal offering articles, webinars, and training for marketing professionals. Comparable as a content-driven, advertising/sponsorship-supported marketing media property serving practitioners and SMB buyers.

Emerging players

• Search Engine Land: Specialist digital media publication covering SEO, SEM, and search marketing. Comparable as a content-led, ad/subscription-supported portal for the search-marketing sub-vertical that Interaktywnie.com also covers extensively in its Polish-market editorial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/interaktywnie
• Xx.com/interaktywnie24

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interaktywnie.com