Kind of Wild

What Kind of Wild does

Kind of Wild is a direct-to-consumer e-commerce wine brand that sells certified organic, vegan, and zero-sugar wines sourced from family-owned growers across approximately eight countries, including France, Italy, Austria, Spain, South Africa, Argentina, and US regions (California, Washington). The catalog consists of 10 individual varietal SKUs (Rosé, Sauvignon Blanc, Gewürztraminer-Riesling, Grüner Veltliner, Chardonnay, Pinot Noir, Montepulciano d'Abruzzo, Malbec, Cabernet Sauvignon, and Brut Nature Sparkling), priced uniformly at $26 per bottle, and sold individually, in pre-built 3-packs ($75) and 6-packs ($150), or via digital gift cards. The brand is positioned for health- and sustainability-conscious consumers who report avoiding conventional wines due to sulfite sensitivity, headaches, or dietary restrictions, and is co-founded by brothers Jordan and Adam Sager (leveraging a family wine importing background) and Food Network personality Katie Lee Biegel.

The business operates on a multi-revenue model: direct à la carte wine sales through an owned Shopify storefront, recurring subscriptions through Club Wild (23% discount, free shipping on 6-bottle shipments, customizable 1/2/3-month cadence), and a B2B corporate gifting program (30% off retail, personalized notes). Distribution is DTC-only via the Shopify storefront with shipping to 40 of 50 US states (excluding AK, AL, AR, DE, HI, ID, LA, MS, MT, ND, OK, SD, UT, VT, WV, WY). No proprietary technology platform is disclosed; operations rely on standard Shopify e-commerce infrastructure, email/SMS marketing, an organic content/blog channel, social media (Instagram, Facebook, TikTok), and a ShareASale affiliate program (merchant ID 122117). Certification stack includes CCOF organic, BeVeg vegan, and 1% for the Planet membership, with partnered environmental donations to the Organic Farming Research Foundation and One Tree Planted (one tree planted per order).

Customer acquisition is anchored by the celebrity co-founder profile and earned media across Forbes, People, Women's Health, VegNews, HGTV, Parade, Southern Living, Food Network, The Kitchn, Wine Enthusiast, and BuzzFeed. Pricing tiers are transparent and published: $26 single bottles, $75 3-packs, $150 6-packs, $120/$20-per-bottle subscription (Club Wild), and 30% off bulk packs for corporate gifting. The company is structured as Winesellers Direct, LLC (an Illinois LLC) with a Healdsburg, California operating address, employs 1-10 people, has no external funding rounds disclosed, and reports no revenue figures.

Name

Kind of Wild

Legal name

Winesellers Direct, LLC

Website

https://kindofwildwines.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kind of Wild is a direct-to-consumer e-commerce wine brand selling certified organic, vegan, zero-sugar wines from family-owned growers across 8+ countries. It serves health- and sustainability-conscious US consumers in 40 states via an owned Shopify storefront, Club Wild subscription, and corporate gifting program.

Ownership category

akta.pro rank

Product category

Wine & Spirits

NAICS

Beer, Wine, and Liquor Retailers (44532), Wineries (312130)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Organic wine
• Vegan wine
• Zero sugar wine
• Wine subscription
• Corporate wine gifting

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce storefront. Individual bottles at $26, with bundled packs (3-pack at $75, 6-pack at $150). Club Wild subscription offers 23% recurring discount at $20/bottle with free shipping on 6+ bottles.
2. Corporate Gifting: B2B corporate gifting program offering 30% discount on standard retail pricing for bulk orders (3-pack at $65.10, 6-pack at $109.20 including shipping and state tax).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kind of Wild Wines is a direct-to-consumer wine brand that sells certified organic, vegan, zero-sugar wines sourced from family-owned growers across the US, France, Italy, Spain, Austria, Argentina, and South Africa. It sells individual bottles at $26, 3-pack and 6-pack bundles, digital gift cards, runs a subscription service (Club Wild) at 23% recurring discount, and offers a B2B corporate gifting program.

Product overview

Kind of Wild is a direct-to-consumer e-commerce platform specializing in certified organic, vegan, and zero-sugar wines sourced globally from family-owned growers. The product portfolio consists of 10 individual varietal wines (including Rosé, Sauvignon Blanc, Gewürztraminer-Riesling, Grüner Veltliner, Chardonnay, Pinot Noir, Montepulciano d'Abruzzo, Malbec, Cabernet Sauvignon, and Brut Nature Sparkling) priced at $26 per bottle, sold both individually and through 10 pre-built bundle configurations (3-Packs at $75, 6-Packs at $150). The company also operates a subscription service (Club Wild) providing 23% recurring discounts on 6-bottle shipments and a corporate gifting program with 30% volume discounts. All wines are certified organic and vegan with zero sugar content, shipped direct to consumers in 40 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Club Wild: Wine subscription service offering 23% off recurring shipments delivered monthly, bi-monthly, or quarterly with free shipping.

Products and services

• Syrah-Grenache Rosé A French Rosé from Pays d'Herault made from Syrah and Grenache grapes, featuring notes of watermelon, cherries, strawberry, rose petal, and minerality. Certified organic and vegan, sold at $26 per bottle.
• Sauvignon Blanc A South African white wine from the Western Cape region with bright aromas and flavors of fresh peach, grapefruit, and orange blossom. Certified organic and vegan, sold at $26 per bottle.
• Gewürztraminer-Riesling White Blend A white wine blend combining Gewürztraminer and Riesling grape varieties, offering aromatic and crisp characteristics. Certified organic and vegan, sold at $26 per bottle.
• Grüner Veltliner An Austrian white wine from Niederosterreich with a crisp, refreshing profile and white pepper notes. Certified organic and vegan, sold at $26 per bottle.
• Chardonnay A Mendocino, California Chardonnay with balanced acidity and rich fruit characteristics. Certified organic and vegan, sold at $26 per bottle.
• Pinot Noir A Mendocino, California Pinot Noir offering elegant red fruit flavors with a smooth finish. Certified organic and vegan, sold at $26 per bottle.
• Montepulciano d'Abruzzo D.O.C. An Italian red wine from the Abruzzo region made from Montepulciano grapes with rich, full-bodied characteristics. Certified organic and vegan, sold at $26 per bottle.
• Malbec An Argentine red wine from the Mendoza region featuring bold dark fruit flavors and smooth tannins. Certified organic and vegan, sold at $26 per bottle.
• Cabernet Sauvignon A Columbia Valley, Washington Cabernet Sauvignon with structured tannins and classic blackcurrant notes. Certified organic and vegan, sold at $26 per bottle.
• Brut Nature Sparkling A sparkling wine from Penedes, Spain (D.O. Cava) with zero dosage and crisp, refreshing bubbles. Certified organic and vegan, sold at $26 per bottle.
• Exploration 6-Pack A mixed 6-bottle bundle featuring 1 Rosé, 3 Whites, and 2 Reds from France, California, South Africa, Austria, and Argentina. Includes $1/bottle savings and free shipping; priced at $150.
• Katie's Bundle A curated 3-bottle bundle featuring co-founder Katie Lee Biegel's favorite White, Red, and Rosé wines. Priced at $75.
• Summer Whites 3-Pack An online-exclusive 3-bottle bundle featuring summery whites from 3 different countries: Gewürztraminer-Riesling from Washington, Sauvignon Blanc from South Africa, and Grüner Veltliner from Austria. Priced at $75.
• Global Reds 3-Pack A 3-bottle bundle featuring red wines from 3 different countries: Pinot Noir from California, Montepulciano d'Abruzzo from Italy, and Malbec from Argentina. Priced at $75.
• Sparkling 3-Pack A 3-bottle bundle of Brut Nature Sparkling Wine from Spain. Priced at $75.
• French Rosé 3-Pack A 3-bottle bundle of Syrah-Grenache Rosé from Herault, France. Priced at $75.
• Sauvignon Blanc 3-Pack A 3-bottle bundle of South African Sauvignon Blanc from the Western Cape. Priced at $75.
• Global White & Rosé 6-Pack A 6-bottle mixed pack featuring white wines and Rosé from multiple countries. Priced at $150.
• Pinot Noir 3-Pack A 3-bottle bundle of Pinot Noir from Mendocino, California. Priced at $75.
• Global Whites 3-Pack A 3-bottle bundle of white wines from 3 different countries. Priced at $75.
• Global Whites & Rosé 3-Pack A 3-bottle mixed bundle featuring white wines and Rosé from multiple countries. Priced at $75.
• Wild Cards (Gift Cards) Digital gift cards available in $25 denominations, allowing wine lovers to explore the curated selection of organic wines.
• Club Wild Subscription A subscribe-and-save wine subscription offering 23% off all orders with free shipping on 6-bottle shipments delivered every 1, 2, or 3 months. Subscribers can customize shipments, skip anytime, and receive $20/bottle pricing (regularly $26).
• Corporate Gifting Program Bulk corporate wine gifting service offering 30% off standard retail pricing with free shipping. Includes 3-Pack ($65.10) and 6-Pack ($109.20) options, with personalized notes and professional packaging.

Quantifiable outcome

• Wines have 0.03-0.19g sugar per serving (technically sugar-free per T.S. government standards)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Organic Farming Research Foundation (OFRF)coreStrategic or Co-development PartnerFounded in 1990, OFRF works to foster organic farming systems through research, educational resources, and advocacy. Unbiased and science-based, OFRF educates public and policy-makers to advance organic practices as a climate solution. Kind of Wild donates 1% of annual sales to this foundation.
• One Tree PlantedcoreStrategic or Co-development PartnerOne Tree Planted is a 501C3 non-profit environmental charity focused on global reforestation. In 2022, they planted over 52 million trees through 327 projects in 74 countries. A tree is planted from every Kind of Wild order received.
• CCOFcoreOthersCCOF provides organic certification for Kind of Wild wines, ensuring compliance with USDA organic standards and international organic regulations.
• BeVegcoreOthersBeVeg provides vegan certification for Kind of Wild wines, confirming they are made without animal products (for fining).
• ShareASaleminorGTM or Marketing PartnerAffiliate marketing partnership through ShareASale (merchant ID 122117) enabling referral marketing and affiliate partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Scout & Cellar: DTC clean-crafted wine brand using a consultant-driven sales model; comparable on 'clean wine' positioning and direct-to-consumer health/wellness narrative.
• Usual Wines: DTC wine brand focused on sustainably farmed, lower-sugar, lower-alcohol wines with a subscription model; direct overlap on clean-label and sustainability messaging.
• FitVine Wine: Wine brand marketed around low-sugar, low-carb, and fitness-friendly attributes; competes head-to-head with Kind of Wild in the health-conscious wine category.
• Winc: DTC wine subscription brand offering curated wines with a membership model; competes directly with Kind of Wild on subscription mechanics, target consumer, and online-first positioning.
• Dry Farm Wines: DTC wine club focused on organic, biodynamic, and natural wines with low-sugar/low-intervention claims; overlaps head-on with Kind of Wild's organic, zero-sugar, low-sulfite positioning.
• FirstLeaf: DTC wine subscription with personalized recommendations and curated shipments; directly comparable on subscription, curation, and online-first acquisition.
• The California Wine Club: Long-running wine subscription club specializing in small-production wines; comparable on subscription DTC model and curated-bottle delivery, though less aligned on clean-label positioning.
• Vinebox: DTC wine subscription serving single-serve 'wine flights' of premium wines; comparable subscription mechanics and curated DTC model targeting similar premium-drinker demographics.
• Bright Cellars: DTC wine subscription with a quiz-driven personalization model and direct-to-consumer monthly shipments; directly comparable online acquisition and subscription flywheel.

Broad incumbents

• Total Wine: Largest US independent wine retailer with deep assortment across price points; not a subscription peer but a broad incumbent shaping consumer expectations and competitive pricing in DTC-adjacent wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqB3F0oR1gyp6E5h3Cj5HCA
• Facebookfacebook.com/kindofwildwines
• Instagraminstagram.com/kindofwildwines
• Xx.com/kindofwildwines

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind of Wild