X-Fusion
X-Fusion Shox is a privately held, Reno, Nevada-based designer and manufacturer of mountain bike suspension products (forks, rear shocks, dropper seatposts) sold to riders, OEM bike brands, and a 30+ country distributor network since 1999.
- Company typePrivate
- Founded1999
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What X-Fusion does
X-Fusion Shox is a privately held, US-headquartered (Reno, Nevada) designer and manufacturer of mountain bike suspension components, operating continuously since the brand's 1999 launch with a manufacturing heritage extending more than a decade prior. The company's product portfolio spans three integrated categories: front suspension forks (downhill, enduro, all-mountain, trail, cross-country, gravel, youth, and OEM variants), rear shocks (XC, trail, all-mountain, enduro, downhill in both air and coil configurations), and dropper seatposts (Manic family). Core technology centers on proprietary damper architectures including the Finecut family (HLR IFP cartridge, RCP, RL2, RLR variants) and Roughcut bladder-cartridge dampers, supplemented by in-house components such as Neutra Valves for pressure management, Nvolve wiper seals, and the Q-Flip two-lever remote system that unifies fork lockout and dropper actuation.
X-Fusion operates a hybrid go-to-market combining OEM-embedded supply to more than ten major bicycle brands (Trek, Cannondale, Specialized, Ibis, Jamis, GT, Norco, Scott, Ghost, Canyon) with a 30+ country distributor network that also functions as in-region service and warranty centers. Pricing spans from a $60 Q-Flip accessory through mid-range forks at $499-$1,099 MSRP, positioning the brand in the mid-tier between premium suspension specialists and value imports. Marketing is heavily event- and athlete-driven, with 16 sponsored athletes across freeride, downhill, enduro, cyclocross, XC, gravel, and youth disciplines, supported by trade show presence at Eurobike and Sea Otter plus earned media partnerships with Pinkbike, Vital MTB, and Singletracks.
Customer segmentation reflects the product breadth: the primary segments are trail/all-mountain/enduro and XC/gravel riders, with secondary segments in downhill/freeride, youth, OEM bicycle manufacturers, and country-level distributors. The company holds ISO/TS 4210-10:2020 certification for its Manic dropper posts on electrically assisted bicycles, signaling an active push into the e-bike category. Revenue is generated almost exclusively through one-time hardware sales at unit MSRP, with no disclosed software, subscription, or service revenue streams.
X-Fusion firmographics
Firmographics- Name
- X-Fusion
- Legal name
- X Fusion Shox.
- Website
- https://xfusionshox.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- X-Fusion Shox is a privately held, Reno, Nevada-based designer and manufacturer of mountain bike suspension products (forks, rear shocks, dropper seatposts) sold to riders, OEM bike brands, and a 30+ country distributor network since 1999.
- Ownership category
- akta.pro rank
X-Fusion industry classification
Industry- Product category
- Mountain Bike Suspension Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)
Keywords
Where X-Fusion is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Markets served
X-Fusion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware sales — suspension forks, rear shocks, dropper posts: Primary revenue from one-time hardware sales of premium mountain bike suspension products (e.g., ROAMIN 24 at $599 USD, G.E.T. 30 starting at $659 USD, Rezza Fork from $699 USD, RV1 38 at $1,099 USD). Distributed globally through a network of country distributors and OEM partners.
- OEM supply to bicycle manufacturers: Supply agreements with major bicycle brands (Trek, Cannondale, Specialized, Ibis, Jamis, GT, Norco, Scott, Ghost, Canyon) which source suspension components from X-Fusion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | ROAMIN 24 youth fork — $599 USD MSRP |
| Unit Pricing | — | ROAMIN 20 youth fork — $499 USD MSRP |
| Unit Pricing | — | G.E.T. 30 gravel fork — starting at $659 USD MSRP |
| Unit Pricing | — | Rezza XC Fork — starting at $699 USD MSRP |
| Unit Pricing | — | Rezza Rear Shock — starting at $299 USD MSRP |
| Unit Pricing | — | Q-Flip 3 Remote Lever — $60 USD MSRP |
| Unit Pricing | — | RV1 38 DH fork — $1,099 USD MSRP |
| Unit Pricing | — | Rezza Finecut RCPR Fork (XC) — pricing not publicly disclosed on product page |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
X-Fusion product offering
Product offeringCore offering
X-Fusion designs and manufactures mountain bike suspension components—front suspension forks, rear shocks, and dropper seatposts—across disciplines from downhill to gravel and youth, using proprietary damper technology (Finecut, Roughcut). The company sells to end consumers through a global network of independent country distributors and supplies suspension components directly to major bicycle manufacturers (Trek, Cannondale, Specialized, Ibis, Jamis, GT, Norco, Scott, Ghost, Canyon) under OEM agreements for factory assembly.
Product overview
X-Fusion Shox is a physical-components manufacturer (not a software platform) offering three integrated product categories that together cover the full mountain-bike suspension system: forks (front suspension), rear shocks, and adjustable-height dropper seatposts. The fork line spans disciplines from downhill to cross-country to gravel and includes named platforms such as the RV1 38 (DH), Vengeance 38 (FR/AM), Trace 36 (super enduro), Sweep Boost / Slide Boost / Slant (all-mountain/trail), Sweep/Slide/Slant RC variants, RC32 and Velvet (XC/trail), REZZA (XC with Finecut RCP damper), G.E.T. 30 (gravel), ROAMIN (youth 20"/24"), plus OEM lines (MIGO, BRUNO). The rear-shock lineup includes REZZA (XC air), O2 PRO (XC/Trail/AM), H3C (coil, AM/enduro/DH) and H3A (air, DH/enduro/E-MTB). Dropper posts comprise the MANIC, MANIC LC and MANIC Gravel variants, all certified to ISO/TS 4210-10:2020. These product families are bridged by the Q Flip / Q-Flip remote lockout lever ecosystem, which integrates the Rezza fork, Rezza shock and Manic dropper post into a single-bar cockpit control. X-Fusion sells through a global distributor network across North America, South America, Europe, Africa, the Middle East, Asia and Oceania.
Differentiator
Problem solved
Functional benefit
Brands
- Finecut: XFusion's proprietary damper technology family used across its fork (RCP, RL2, RLR, RCPR, HLR) and rear shock product lines.
- Manic
- H3
Products and services
- Rezza XC Fork (Rezza 29" with Finecut RCP / RL2 / RLR / RCPR configurations) A 34mm-stanchion, 29-inch cross-country fork built around XFUSION's Finecut RCP cartridge damper; available in 100/110/120mm travel with high/low-speed compression and rebound adjustment, four damper configurations (RCP, RL2, RLR, RCPR) including remote-lockout options, 1,520 g, MSRP from $699 USD. Compatible with the Q-Flip 3 remote. Targeted at XC racers and performance-oriented cross-country riders.
- ROAMIN Series Youth Forks (ROAMIN 24 and ROAMIN 20) Youth-specific suspension forks with XFUSION's RC damper, external compression and rebound adjustment, and a youth-specific air spring tuned for lighter riders. ROAMIN 24 uses 34mm stanchions (1,898 g, MSRP $599); ROAMIN 20 uses 32mm stanchions (1,720 g, MSRP $499). Both available in multiple travel options for 20" and 24" mountain bikes. Targeted at youth and junior mountain bikers.
- G.E.T. 30 Gravel Fork (Grand Epic Trail) Gravel-specific suspension fork for 700C wheels, built around 30mm anodized aluminum stanchions, the Finecut RL2 sealed-cartridge damper with external lockout and rebound, and a 12x100mm thru axle. Available in 30/40/50mm travel, weighs 1,340 g (2.9 lb), MSRP from $659 USD; Q-Flip remote compatible. Targeted at gravel riders seeking suspension on rough surfaces.
- RV1 38 DH Fork XFUSION's most advanced downhill fork, with a Finecut HLR sealed IFP cartridge damper, 38mm aluminum stanchions, 200mm air-sprung travel, dual crown chassis compatible with both 29" and 27.5" wheels, Neutra Valves and Nvolve wiper seals. Weight 2,950 g; offset options 46 or 56mm; MSRP $1,099. Targeted at downhill racers and freeride riders.
- Vengeance 38 HLR Fork 38mm single-crown freeride/all-mountain fork with 180mm travel (internally adjustable 160/170/180mm), Finecut damper with hi/low speed compression and rebound, Boost 110x15mm axle, 2,400 g, offset 44/51mm, rotor up to 220mm with adaptor. Targeted at freeride and all-mountain riders.
- Trace36 Fork (HLR / RC configurations) 36mm-stanchion super-enduro fork developed for 29er bikes with 170mm travel (ITA 140/160/170), available with Roughcut HLR or RC cartridge damper, Boost 110x15mm axle, axle-to-crown 581mm at 170mm travel, offset 44/51mm. HLR variant weighs 2,000 g. Targeted at enduro riders.
- Sweep Boost Fork (RCP / RC / HLR configurations) 34mm-stanchion, 27.5" Boost trail/AM fork with wider clearance for 2.8" tires, 46mm offset, and XFUSION's Roughcut HLR/RCP bladder-cartridge damping. Travel up to 160mm; RCP variant weighs 1,905 g. Targeted at all-mountain and trail riders.
- Slide Boost Fork (RC / RCP / HLR configurations) 34mm-stanchion, 29" Boost trail/AM/E-MTB fork paired with RC cartridge or Roughcut HLR/RCP bladder damping. Travel up to 140mm; dedicated offset of 44/51mm for 29" wheels. Targeted at trail, all-mountain, and E-MTB riders.
- Slant Fork (RC / RCP / HLR configurations) 26" all-mountain/trail fork with 34mm stanchions, designed to bridge lightweight trail forks with high-performance AM forks. Available with RC Cartridge, Roughcut RCP, or Roughcut HLR damping; up to 160mm travel; LockX 15mm (100mm) axle. Targeted at all-mountain and trail riders on 26" wheels.
- RC32 Fork (27.5" / 29" XC / Trail)
- Velvet RL Fork (26" / 27.5" XC) 32mm-chassis XC/Trail fork with 140mm travel (ITA 80/100/120/140mm), RL2 cartridge damper with mid-valve, remote or lever-actuated lockout (convertible), and either LockX or 9mm axle. Weight 1,814 g. Targeted at XC and trail riders.
- OEM Forks (MIGO 9MM / 32MM / 34MM and BRUNO 30 / Bruno Cargo 32 / Bruno Cargo 34) OEM suspension fork line for branded bicycle manufacturers, available in 9mm, 30mm, 32mm, and 34mm stanchion diameters with steel or aluminum chassis options for 20", 26", 27.5", and 29" wheels, and dedicated cargo-bike variants. Travel options from 50mm to 160mm depending on chassis. Supplied directly to OEM bicycle brands for factory assembly.
- Rezza Rear Shock (RL / RLX / RLR / RLXR configurations) All-new cross-country air rear shock 10% lighter than the O2 Pro series with a new damper system providing improved end-stroke support, increased air volume for small-bump sensitivity, and adjustable positive/negative volume spacers. Four configurations including remote lockout; 250 g; MSRP from $299 USD. Targeted at XC and trail riders.
- O2 PRO Rear Shock (RLX / RLR / RL / R configurations) XC/Trail/AM rear shock family with new air canister providing 15% more air, three air-can volume spacers, optional 7-piece mounting hardware, and configurations for XC, remote lockout, and on-the-fly 3-position compression. Available in metric and trunnion sizes. Targeted at XC, trail, and all-mountain riders.
- H3C Rear Shock (HLR / RCP configurations) Lightweight proprietary-metallurgy coil rear shock for AM, enduro and downhill riding with high/low-speed compression and rebound adjustment (HLR) or 3-position platform with low-speed adjustment (RCP). Available in metric and trunnion mounts. Targeted at all-mountain, enduro, and downhill riders.
- H3A Rear Shock (HLR / RCP configurations) Versatile air rear shock for downhill, freeride and E-MTB with high/low-speed compression and rebound (HLR) or 3-position platform (RCP). Metric and trunnion mounts, linear air spring with high negative air volume; HLR weighs 545 g. Targeted at DH, enduro, and E-MTB riders.
- Manic Dropper Post XC/Trail/AM/Enduro dropper post with internal cable routing, sealed cartridge, and travel options 100/125/150/170/200mm; OD 30.9/31.6/34.9mm. Certified to ISO/TS 4210-10:2020 by SGS Taiwan for use on EPACs. Targeted at XC, trail, all-mountain, and enduro riders.
- Manic LC Dropper Post Simpler-design MANIC dropper post with internal cable routing, sealed and easily removable cartridge, key-way anti-twist design, two-bolt head, travel 100/125/150/170mm, OD 30.9/31.6/34.9mm. Certified to ISO/TS 4210-10:2020 by SGS Taiwan. Targeted at riders seeking a more accessible Manic dropper.
- Manic Gravel Dropper Post Gravel-bike-specific dropper post in the Manic family, designed for use with gravel cockpits and gravel riding geometry. Targeted at gravel riders.
- Q-Flip 3 Remote Lockout Lever Dual-function cockpit remote for XC and gravel setups that controls both fork lockout and a compatible dropper seatpost from a single, clean cockpit solution. Q-Flip 3 variant weighs 74 g, is cable-actuated, and mounts under the bar on the left side. MSRP $60 USD. Compatible with Rezza Fork, Rezza Shock, and X-Fusion Manic dropper.
Companies that use X-Fusion
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles3 records
X-Fusion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
X-Fusion partnerships and signals
Strategic signalPartnerships
26 partnerships are on record.
- TrekX-Fusion manufactures suspension products for Trek as an OEM supplier. Listed among the reputable bicycle brands that rely on X-Fusion for "unparalleled levels of performance and expertise in suspension products." Relationship is OEM-embedded.
- CannondaleOEM supply relationship; Cannondale sources suspension from X-Fusion as one of the brand's reputable OEM partners.
- SpecializedOEM supply relationship. X-Fusion offers Specialized-specific SKUs of the Manic dropper post and publishes a Specialized-bike-specific user manual.
- IbisOEM supply relationship; Ibis relies on X-Fusion for suspension products.
- JamisOEM supply relationship; Jamis relies on X-Fusion for suspension products.
- GT BicyclesOEM supply relationship; GT relies on X-Fusion for suspension products.
- NorcoOEM supply relationship; Norco relies on X-Fusion for suspension products and is also a co-sponsor of X-Fusion athlete Andrew Taylor.
- ScottOEM supply relationship; Scott relies on X-Fusion for suspension products. Mexico has a dedicated Scott Bikes-only distributor (Elite Bike).
- GhostOEM supply relationship; Ghost relies on X-Fusion for suspension products.
- CanyonOEM supply relationship; Canyon relies on X-Fusion for suspension products.
- PinkbikeCo-produced media project with Tom Van Steenbergen featuring his return to Red Bull Rampage, including the use of X-Fusion suspension on his bike.
- Definition FilmsVideo production partner for product launch films including the G.E.T. 30 gravel fork (Nick Paul), ROAMIN Series youth forks (Weston Lukens at Freeride Fiesta), and Rezza XC Series (Benjamin Biggerstaff).
- Long NguyenPhotography partner for the G.E.T. 30 gravel fork launch project.
- Allout ProductionsVideo editing partner for X-Fusion's 25th anniversary commemorative film.
- Zubiko PhotographyPhotography partner for X-Fusion's 25th anniversary campaign.
- SGS TaiwanThird-party testing body that verified the Manic and Manic LC dropper posts passed ISO/TS 4210-10:2020 certification for safety on electrically assisted bicycles (EPACs).
- Elvy Suspension (US service center)Main US service center and distributor for X-Fusion, located at 400 Mill ST #105, Reno, NV 89502. Handles US warranty service, return authorizations, and expert product advice.
- CW Works (Australia East distributor)Eastern Australia distributor for X-Fusion, based in Narre Warren VIC. Sells and services X-Fusion products in Australia East.
- Lemon Shox (Germany distributor)Germany distributor and service center based in Nürnberg; handles X-Fusion sales, support, and warranty in Germany.
- Upgrade Bikes Ltd (UK distributor)UK distributor for X-Fusion, based in Partridge Green, Horsham. Handles UK sales and service.
- Exacycle (France distributor)France distributor for X-Fusion, based in Château-Gaillard. Handles French market sales and service.
- Dos Bikextore (Mexico main service center)Main service center and distributor for X-Fusion in Mexico, based in Santiago de Querétaro. Handles warranty service and sales.
- ORing Suspension Center (Spain/Andorra/Portugal service)Service partner covering Spain, Andorra, and Portugal, based in Burgos, Spain. Partnered with X-Fusion at Sea Otter Europe 2024 in Girona with joint booth.
- Shockcraft (New Zealand distributor)New Zealand distributor and service center for X-Fusion, based in Alexandra.
- Volare (China distributor)China distributor for X-Fusion, based in Dongguan City, Guangdong Province.
- Eurobike (trade fair organizer)Annual trade fair in Frankfurt, Germany where X-Fusion exhibits (Booth Hall 9.0 E22 in 2024; Hall 11.1 B10 in 2025).
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
X-Fusion competitors and assessment
Company assessmentDirect peers
- Manitou (Hayes Performance Systems): Manitou manufactures MTB suspension forks and rear shocks (Mezzer, Mattoc, Dorado, Mara) with overlapping product categories (XC, trail, enduro, downhill) and similar OEM relationships. Comparable specialty brand positioning in the mid-to-premium segment where X-Fusion primarily competes.
- Cane Creek Cycling Components: Cane Creek is a North Carolina-based premium bicycle component manufacturer producing suspension forks (Helm, Helm MKII), rear shocks (DB Kitsuma, Double Barrel), and other components. Closely comparable as a small-to-mid premium specialist competing on technology and OEM relationships.
- Öhlins Racing: Swedish premium suspension manufacturer with a comparable high-end MTB fork and shock lineup (RXF36, RXF38, TTX) sold at similar price points to X-Fusion's RV1 38 and Vengeance 38. Comparable specialty/premium positioning and OEM relationships with high-end European bike brands.
- Formula (Italian motorcycle/MTB suspension): Formula produces premium mountain bike suspension forks and rear shocks (Selva, Mod, Rose) with comparable high-end positioning and similar OEM presence. Direct competitor in the enduro/downhill suspension segment.
- DVO Suspension: DVO is a California-based boutique suspension specialist (Diamond, Onyx, Jade, Topo) with comparable high-end aftermarket positioning, similar-sized operations, and overlap with X-Fusion in enduro/trail forks and rear shocks. Direct competitor for OEM spec-ins and aftermarket share.
- Marzocchi (Fox Factory): Marzocchi is owned by Fox Factory and produces a value-tier MTB suspension line (Z1, Bomber, 350) that overlaps X-Fusion's mid-tier forks and shocks. Comparable product range and OEM supply role, particularly for value-conscious OEM brands.
Broad incumbents
- DT Swiss: DT Swiss is a broader bicycle components manufacturer with a suspension lineup (F 535, F 232 ONE, R 535, R 535) that overlaps with X-Fusion across XC, trail, and enduro. Comparable OEM relationships with European bike brands and an overlapping dealer network; broader catalog spans wheels, hubs, and components beyond suspension.
- Fox Factory (Fox Racing Shox): Fox Factory is the largest premium mountain bike suspension manufacturer (forks, shocks, droppers) and a publicly listed company. Highly comparable product portfolio (38, 40, 36, Float, Transfer) at overlapping price points; Fox is the dominant spec-in for high-end OEM builds against which X-Fusion competes on price/performance.
- RockShox (SRAM): RockShox, owned by SRAM, is the other dominant premium MTB suspension brand with flagship products (Lyrik, Zeb, SID, Super Deluxe, Reverb). Directly competes with X-Fusion across XC, trail, enduro, and downhill categories and is the primary alternative OEM spec for Trek, Specialized, and Canyon.
Emerging players
- BOS Suspension: BOS is a French boutique suspension brand (Idylle, Kirk, Deville, Stoy) competing in the high-end enduro and downhill aftermarket. Comparable specialty positioning to X-Fusion's premium offerings, with smaller distribution and direct-to-consumer emphasis.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
X-Fusion social profiles
Digital presenceX-Fusion compliance and trust
Trust signalCompliance2 records
X-Fusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Fusion leadership team
Management profileNumber of profiles
X-Fusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Fusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Fusion
What does X-Fusion do?
X-Fusion designs and manufactures mountain bike suspension components—front suspension forks, rear shocks, and dropper seatposts—across disciplines from downhill to gravel and youth, using proprietary damper technology (Finecut, Roughcut). The company sells to end consumers through a global network of independent country distributors and supplies suspension components directly to major bicycle manufacturers (Trek, Cannondale, Specialized, Ibis, Jamis, GT, Norco, Scott, Ghost, Canyon) under OEM agreements for factory assembly.
Is X-Fusion a public or private company?
X-Fusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-Fusion founded?
X-Fusion was founded in 1999. It employs 11 to 50 people.
Where is X-Fusion based?
X-Fusion is headquartered in Reno, United States, in the North America region.
How does X-Fusion make money?
Two revenue lines are on record. Hardware sales — suspension forks, rear shocks, dropper posts are the primary driver. The others are OEM supply to bicycle manufacturers.
Who are X-Fusion's main competitors?
Direct peers on record are Manitou (Hayes Performance Systems), Cane Creek Cycling Components, Öhlins Racing, Formula (Italian motorcycle/MTB suspension), DVO Suspension and Marzocchi (Fox Factory). Broad incumbents are DT Swiss, Fox Factory (Fox Racing Shox) and RockShox (SRAM). BOS Suspension is listed as an emerging player.
Does X-Fusion have an API?
No public API is recorded for X-Fusion.
What industry is X-Fusion in?
X-Fusion's product category is Mountain Bike Suspension Components. Its primary akta.pro industry code is IMACAOAH, Wheels, Tires, Brakes & Suspension Components Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.