PRO Colors

Name

PRO Colors

Legal name

ProColors

Website

https://procolors.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bastia

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Decoration Products Retail: ProColors generates revenue through retail sales of paints, floor coverings, wall coverings, tools, and building decoration materials across its 5 store locations in Corsica. Products are sourced from major international manufacturers including PPG Group, Cromology Group, Tarkett, and others.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PRO Colors is a wholesale/retail distributor of building decoration and renovation materials serving Corsica, France. It sells paints, floor coverings, wall coverings, tools, adhesives, and external thermal insulation products through five physical stores, complemented by a custom color-matching (colorimétrie) service, a network of recommended installation professionals, and delivery across the island.

Product overview

PRO Colors is a building decoration and renovation materials distributor offering a unified portfolio of products across five physical store locations in Corsica. The core offerings consist of three main product categories: paints (Peintures), floor coverings (Revêtements de Sol), and wall coverings (Revêtements Muraux), complemented by supporting categories including tools, adhesives, and custom color-matching services. The company also provides external thermal insulation (ITE) solutions and professional referral services. With nearly 2,500 m² of cumulative retail space, PRO Colors serves building professionals through products from major international manufacturers including PPG Group (Seigneurie), Cromology Group (Plasdox), Tarkett, Quick Step, and Panaget, distributed via independent retailer networks SOCODA and UDIREV.

Differentiator

Problem solved

Functional benefit

Products and services

• Peintures (Paints) Interior, facade, decorative, wood, and metal paints and coatings sold at retail and to building professionals across Corsica, with a custom color-matching tinting machine available in-store.
• Revêtements de Sol (Floor Coverings) Comprehensive range of flooring solutions including parquet, PVC, laminate, textile, vinyl, and shower concepts for residential and commercial applications, sourced from brands such as Tarkett, Quick Step, and Panaget.
• Revêtements Muraux (Wall Coverings) Wall decoration products including wallpapers, glass fiber, moldings, decorative films, and cornices for interior design applications, sourced from suppliers such as NMC, Rasch, and AS Creation.
• Outillage (Tools) Range of tools needed for decoration and renovation projects, including professional brands such as Festool, Wagner, and Nespoli, sold to both professionals and DIY consumers.
• Poudres et Colles (Powders and Adhesives) Surface preparation products, decorative plasters, and various adhesives, mastics, and fillers including Toupret and Mapei brands for decoration and renovation projects.
• Colorimétrie (Custom Color Matching Service) Custom paint color creation service using an in-store tinting machine (machine à teinter) that reproduces any color from customer samples or concepts, enabling unique personalized paint colors on demand.
• ITE - Isolation Thermique par l'Extérieur (External Thermal Insulation) External thermal insulation solutions offering excellent thermal and acoustic performance without reducing interior space, accompanied by advisory from in-store consultants.
• Professionnels Conseillés (Professional Referral Network) Curated network of approved professionals (painters, installers) that ProColors recommends to customers who require help carrying out decoration or renovation work.

Quantifiable outcome

• Custom paint color matching from unlimited color possibilities

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SOCODAcoreChannel Partner/ Reseller/ Distributor · 1 January 2010National group of independent distributors. ProColors joined SOCODA at its creation in 2010 as part of its distribution network strategy.
• UDIREVcoreChannel Partner/ Reseller/ Distributor · 1 January 2010National group of independent distributors. ProColors joined UDIREV at its creation in 2010 as part of its distribution network strategy.
• La Seigneurie (Groupe PPG)minorOthersPaint supplier - one of the major international manufacturers whose products are distributed by ProColors.
• Plasdox (Groupe Cromology)minorOthersPaint supplier - part of Cromology Group, one of the major international manufacturers whose products are distributed by ProColors.
• TarkettminorOthersFloor covering supplier - international manufacturer of PVC, laminate, and other flooring solutions distributed by ProColors.
• Quick StepminorOthersLaminate and parquet floor supplier - international manufacturer whose products are distributed by ProColors.
• NMCminorOthersWall covering supplier - manufacturer of decorative wall panels and moldings.
• RaschminorOthersWall covering supplier - manufacturer of wallpapers.
• AS CreationminorOthersWall covering supplier - manufacturer of wallpapers and decorative materials.
• PanagetminorOthersParquet floor supplier - French manufacturer of authentic oak parquet flooring.
• BalsanminorOthersTextile floor supplier - manufacturer of carpets and textile flooring solutions.
• Network of Recommended ProfessionalsminorOthersProColors maintains a network of approved professionals (painters, installers) that they recommend to customers needing help with their decoration projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Weldom: French proximity-format DIY chain owned by Groupe Adeo (same parent as Leroy Merlin), carrying paint, flooring, wall coverings, and renovation supplies. Comparable to ProColors as a multi-category decoration retailer but with a national network and proximity-store positioning.
• Castorama: Major French DIY big-box retailer (Kingfisher group) carrying paints, flooring, wall coverings, tools, and renovation products. Comparable to ProColors as a multi-category decoration retailer serving both pros and consumers, but at significantly larger national scale.
• Leroy Merlin: France's largest home improvement and DIY retailer with a multi-category assortment spanning paints, flooring, wall coverings, tools, and renovation services. Directly competes with ProColors in Corsica on paint, flooring, and decoration categories but at much larger scale, broader assortment, and with private-label and omnichannel advantages.
• Brico Dépôt: Discount home improvement chain operated by Kingfisher in France, competing on price-led assortment of paints, flooring, tools, and decoration supplies. Comparable to ProColors as a building-decoration multi-category retailer but with a national footprint and lower price positioning.
• Mr. Bricolage: French network of independent and affiliated bricolage stores selling paints, decoration, tools, and building materials. Operates a comparable independent-distributor model via affiliated local stores and shared purchasing, conceptually similar to ProColors' SOCODA/UDIREV membership model.

Direct peers

• Zolpan: French specialist distributor of paints, coatings, and façade solutions via a network of independent agencies serving building professionals. Comparable to ProColors in the paint-and-coatings distribution model with personalised trade-counter service and professional customer focus.
• Tollens: French network of independent paint retailers (formerly Bain de Couleur) specialised in decorative paints, coatings, color matching, and advice for both professionals and consumers. Directly comparable to ProColors on the core paint and colorimetry offering, with a similar independent-store and personalised-advice positioning.
• Saint Maclou: French specialty retailer focused on floor coverings (carpets, LVT, parquet, laminate) and complementary wall/window decoration. Directly comparable to ProColors on the floor coverings category and on the decoration-project advisory model serving both consumers and professionals.

Others

• UDIREV: National purchasing group for independent distributors in the building finishing and interior outfitting sector in France. ProColors is a member since 2010; UDIREV-affiliated distributors across mainland France run comparable multi-category decoration retail models and represent both peers and ecosystem partners.
• SOCODA: National purchasing and services cooperative for independent building materials distributors in France. ProColors is itself a member since 2010; comparable SOCODA member distributors in other French regions compete with ProColors' model but the network is more of an enabler/peer ecosystem than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/procolors.corse
• LinkedInlinkedin.com/company/pro-colors-corse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Colors