What Lutheran Care does

Lutheran Care is a wholly-owned operating subsidiary of Community Wellness Partners (CWP), a 501(c)-style faith-based nonprofit network founded in 1875 (consolidated under the CWP brand with Lutheran Care, Presbyterian Homes & Services, and Preswick Glen) that delivers a full continuum of senior care and living services across Central New York, primarily in Oneida and Herkimer counties. CWP operates three campuses — Lutheran Campus in Clinton, the 62-acre Presbyterian Campus in New Hartford, and the Preswick Glen independent-living retirement community — staffed by nearly 600 employees serving more than 1,300 older adults daily with skilled nursing, assisted living, memory care (including a 14-resident Memory Care Cottage and Dementia Neighborhood), independent and supportive housing (ESSHI), inpatient and outpatient rehabilitation, physical/occupational/speech therapy, licensed home care, adult day programs, palliative and respite care, and faith-based spiritual care.

The organization's clinical center of gravity is Parkinson's disease and movement disorders: CWP is recognized by the PMD Alliance as a Certified Care (formerly Certified Parkinson Disease Care) provider — described as the only such program in New York State — and delivers evidence-based LSVT BIG and LSVT LOUD therapies, Rock Steady Boxing classes, a research-based Pedaling for Parkinson's cycling program, telemedicine support, and a quarterly Speaker Series and annual Symposium. Adjacent specialized offerings include a Wellness Center with aquatic therapy and a forthcoming Program of All-Inclusive Care for the Elderly (PACE), funded by a $2.6 million New York State Department of Health grant awarded in November 2025.

CWP's revenue model is multi-stream and characteristic of nonprofit senior care: recurring facility and program fees from private pay, Medicare, Medicaid, and Medicaid-managed care; usage-based rehabilitation and therapy fees; philanthropic contributions and corporate sponsorships (foundations have cumulatively raised over $10 million, with the 2026 Annual Golf Classic alone generating nearly $60,000); and managed-services revenue from the new PACE program. Go-to-market is community- and event-led, relying on word-of-mouth referrals, foundation events, corporate sponsorships, healthcare-provider referrals, and direct outreach across its three-campus footprint rather than paid advertising. In October 2025, CWP announced a strategic realignment that expands home-based care delivery while closing the Presbyterian Home, explicitly responding to Medicaid policy shifts and declining nursing home demand.

Name

Lutheran Care

Legal name

Community Wellness Partners

Website

https://communitywellnesspartners.org

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

51–100 employees

Short description

Community Wellness Partners (parent of Lutheran Care) is a faith-based nonprofit network operating three senior care campuses in Central New York, serving 1,300+ older adults daily across skilled nursing, assisted living, memory care, home care, and a specialized Parkinson's program.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care services
• Skilled nursing care
• Assisted living facilities
• Parkinson's rehabilitation
• Home care services

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Skilled Nursing and Residential Care Fees: Revenue from 24/7 skilled nursing services, assisted living, memory care cottages, and retirement community living accommodations. Services provided at three campuses across Central New York.
2. Home Care and Adult Day Services: Fees for licensed home care services, medical and social adult day programs, and care management services. Payment sources include private pay and Medicaid/Medicaid-managed care.
3. Rehabilitation and Therapy Services: Physical therapy, occupational therapy, speech-language pathology, and specialized Parkinson's therapy programs including LSVT BIG and LSVT LOUD treatments.
4. Donations and Foundation Support: Philanthropic contributions from community donors supporting programs, campus improvements, and patient care. Foundation has raised over $10 million historically.
5. Corporate Sponsorships: Tiered corporate sponsorship revenue from annual events including Golf Classic (Presenting Sponsor $5,000, Platinum $1,000, Gold $500), Parkinson's events, and community initiatives.
6. PACE Program Funding: Program of All-Inclusive Care for the Elderly (PACE) provides comprehensive care for seniors. Organization awarded $2.6 million grant to launch the program.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Lutheran Care, a wholly owned subsidiary of Community Wellness Partners, provides a comprehensive continuum of senior care and living services across three campuses in Central New York. Offerings include skilled nursing, assisted living, memory care cottages, dementia neighborhoods, palliative and respite care, licensed home care, adult day programs, rehabilitation, and specialized Parkinson's therapies (LSVT BIG, LSVT LOUD, Rock Steady Boxing, Pedaling for Parkinson's).

Product overview

Community Wellness Partners operates as a faith-based network of nonprofit organizations providing comprehensive senior care services across Central New York. The organization offers a full continuum of care through three main campuses (Lutheran Campus, Presbyterian Campus, and Preswick Glen). The portfolio includes both care services (Medical/Social Adult Day Programs, Care Management, Home Care, Palliative Care, Parkinson's Care with specialized therapies including LSVT and Rock Steady Boxing, Inpatient/Physical Therapy, Respite Care, and Spiritual Care) and living services (Assisted Living, Dementia Neighborhood, Memory Care Cottages, Nursing Home, Retirement Community, and Wellness Center). Additional specialized offerings include the PACE Program, Pedaling for Parkinson's, and the William and Rita Abraham Speaker Series. The organization has raised over $10 million through foundations to support exceptional care and innovative programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Adult Day Health Care Provides an enhanced level of care for older adults with medical needs, combining healthcare services with social activities. Includes access to registered nurses, certified nurse aides, rehabilitation services, nutrition support, and transportation.
• Social Adult Day Program Designed for older adults seeking a vibrant, engaging atmosphere, encouraging social interaction and personal growth while offering a break for caregivers. Includes nutritious meals, engaging activities, and learning opportunities.
• Care Management Agency Connects individuals with care and services to maintain quality of life. Works with Medicaid and Medicaid-managed care recipients in Oneida and Herkimer counties with complex chronic conditions or severe mental illnesses.
• Helping Hands Program Supports individuals who wish to stay independent while living at home, providing personalized assistance with transportation, meal preparation, shopping, companionship, medication reminders, housekeeping, and pet care.
• Licensed Home Care Service Agency Assists individuals who wish to maintain independence while managing health at home in Oneida or Herkimer counties. Provides patient assessment, case management, medical assistance, rehabilitation, and daily living support.
• Palliative Care Provides comfort, support, and improved quality of life for individuals facing serious illness. Focuses on managing symptoms, reducing pain, and offering emotional and spiritual support alongside curative treatments.
• Parkinson's Care Specialized care for individuals with Parkinson's Disease and movement disorders. Includes LSVT Big Physical Therapy, LSVT Loud Therapy, Rock Steady Boxing, and comprehensive therapy services. Lutheran Care is recognized as a Certified Care program provider.
• Inpatient Rehabilitation Comprehensive care to help individuals regain independence after accident, injury, or illness. Offers 24-hour RN management, cardiac rehabilitation, physical/occupational/speech therapy, and nutritional counseling.
• Physical Therapy Outpatient physical therapy programs designed to help individuals stay active, reduce fall risk, and maintain independence. Includes balance therapy, vestibular therapy, post-stroke rehabilitation, and specialized programs for seniors.
• Respite Care Short-term relief for caregivers providing high-quality, personalized support in cottage settings or skilled nursing care. Includes daily care, meals, activities, medical support, and therapy services.
• Spiritual Care Faith-based organization providing diverse, inclusive spiritual care to residents, participants, families, and staff. Includes worship services, one-on-one spiritual care, grief support, and crisis intervention.
• Assisted Living Offers personalized care and support for daily activities in a vibrant community with skilled RNs and home health aides. Includes medication management, nutritious meals, faith-based community, and comprehensive amenities.
• Dementia Neighborhood Calm and secure environment tailored to individuals living with dementia. Features purposeful design with attention to colors, flooring, lighting, and engaging activities for safety and well-being.
• Supportive Housing Program (ESSHI) Participates in Empire State Supportive Housing Initiative, providing stable housing for individuals who are homeless or at risk with complex life challenges. Includes case management, skill development, and health/wellness support.
• Memory Care Cottages Secure and nurturing environment for individuals with memory loss including Alzheimer's. 14-resident cottage with specialized care in a homelike setting, dually licensed as Special Needs and Enhanced Assisted Living Residence.
• Nursing Home Care Compassionate 24/7 skilled nursing care with comprehensive medical services in a safe, professional environment. Includes personalized care plans, therapeutic recreation, and physical/occupational/speech therapy.
• Preswick Glen Retirement Community Independent living retirement community offering luxury accommodations and active living on a serene campus. Features private cottages and apartments, chef-prepared dining, social activities, and maintenance-free lifestyle.
• Wellness Center Located at Presbyterian Campus, open to the public focusing on health and wellness needs of older adults. Features compressed air equipment, cardiovascular exercise options, and access to aquatic therapy.
• PACE Program (Program of All-Inclusive Care for the Elderly) Comprehensive care program for seniors enabling them to stay at home while receiving necessary care, support, and services. Awarded $2.6 million grant to launch the program.
• Rock Steady Boxing Non-contact boxing-based fitness curriculum designed for individuals with Parkinson's Disease. Classes focus on stretching, footwork, and punching movements to help manage symptoms like tremors and mobility issues.
• LSVT Therapy (Lee Silverman Voice Treatment) Evidence-based treatments including LSVT LOUD for speech improvement and LSVT BIG for mobility enhancement. Standardized therapy protocols customized for individuals across all stages of Parkinson's disease.
• Pedaling for Parkinson's Research-based cycling program shown to reduce Parkinson's symptoms by up to 35%. Participants ride three days a week over eight weeks with specially designed space and bicycles.

Quantifiable outcome

• Nearly $60,000 raised at 2026 Annual Golf Classic
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Adirondack Financial Services (AFS)coreGTM or Marketing Partner · 1 January 2026Presenting and Breakfast Sponsor for Annual Golf Classic event. Major corporate sponsor supporting community fundraising initiatives.
• Bonadio & Co., LLPminorGTM or Marketing Partner · 1 January 2026Corporate sponsor for Annual Golf Classic fundraising event.
• Graham CompanyminorGTM or Marketing Partner · 1 January 2026Corporate sponsor providing golf carts for Annual Golf Classic event.
• Total SolutionsminorGTM or Marketing Partner · 1 January 2026Putting Contest sponsor for Annual Golf Classic.
• First Source Federal Credit UnionminorGTM or Marketing Partner · 1 January 2026Food vendor and sponsor for Annual Golf Classic, providing food truck services during the event.
• Cedar Lake ClubminorGTM or Marketing Partner · 1 January 2026Golf course venue host for Annual Golf Classic event.
• Mastrovito HyundaiminorGTM or Marketing Partner · 1 January 2026Corporate sponsor for Annual Golf Classic.
• BeebeminorGTM or Marketing Partner · 1 January 2026Corporate sponsor providing golfer gift bags for Annual Golf Classic.
• Food Bank of Central New YorkminorOthersCommunity service partnership supporting food security. CWP employees participated in food drive loading trucks to ensure families in need received food for the holidays.
• Angels Among UsminorOthersCharitable partnership for holiday food drive supporting families in need in the Central New York community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: National senior living operator with assisted living and memory care communities serving similar older-adult demographics, including multi-service campuses comparable to Lutheran Care's three-campus footprint.
• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio of assisted living, memory care, and independent living communities across all 50 states — overlaps with Lutheran Care's assisted living and memory care service lines at much greater scale.
• Five Star Senior Living: National senior living provider of independent living, assisted living, and memory care — comparable resident population and service mix though operating for-profit at significantly larger scale.
• Sunrise Senior Living: Established U.S. operator focused on assisted living and memory care with a similar resident profile and service model, including dementia-specific programming akin to Lutheran Care's Memory Care Cottages.

Direct peers

• Presbyterian Senior Living: Faith-based nonprofit operating multiple senior living campuses across Pennsylvania and Maryland with independent living, assisted living, memory care, and skilled nursing — directly comparable nonprofit CCRC operating model.
• Loretto: Faith-based nonprofit in Syracuse, NY offering a comparable continuum of skilled nursing, assisted living, memory care, home care, and rehabilitation for older adults in Central New York — the closest geographic and service-model match.
• Jewish Senior Life: Rochester, NY nonprofit offering a full continuum of senior care including independent living, assisted living, memory care, skilled nursing, and rehabilitation — comparable faith/community-rooted nonprofit CCRC operator.
• St. Ann's Community: Rochester, NY faith-based nonprofit operating a continuing care retirement community with assisted living, memory care, skilled nursing, and rehabilitation — same CCRC-style nonprofit model as Lutheran Care's three-campus structure.
• St. Camillus Health & Rehabilitation: Faith-based nonprofit in Syracuse, NY providing skilled nursing, assisted living, rehabilitation, and home care for seniors in the same Central New York market, directly competing for referrals and staff.

Emerging players

• Rock Steady Boxing (HQ affiliate): National nonprofit affiliate network delivering the boxing-based Parkinson's program Lutheran Care offers locally; comparable niche specialization within the Parkinson's care market but focused on program licensing rather than full continuum care.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/111644294649587

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutheran Care