Netzkollektiv
Netzkollektiv GmbH is a German full-service e-commerce agency (founded 2006, Erlangen) building bespoke online shops, marketplaces, apps, and IoT commerce on open-source platforms (Magento, Shopware, WooCommerce, WordPress), while licensing a proprietary portfolio of Shopware and Magento extensions — serving mid-market and enterprise clients across DACH and Western Europe.
- Company typePrivate
- Founded2006
- HeadquartersNürnberg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Netzkollektiv does
Netzkollektiv GmbH is a German full-service e-commerce agency founded in 2006 and headquartered in Erlangen, in the Nürnberg-Fürth-Erlangen metropolitan region. The firm specializes in open-source shop platforms — primarily Magento 2, Adobe Commerce, Shopware 5/6, WooCommerce, WordPress, TYPO3, and Magnolia CMS — and delivers bespoke online shop, marketplace, native mobile app, and IoT-integrated commerce implementations for mid-market and enterprise clients. Engineering capabilities span custom platform development using NodeJS, React, and Progressive Web App architecture, alongside a portfolio of proprietary extensions covering payment integration (easyCredit), ERP/order management connectors (Afterbuy, DATEV XML, lexoffice), shipping (In-Store Pickup Plus/Multi), and B2B functionality (customer-specific pricing, manual product sort, PDF letterhead). Notable customers include Mitsubishi, Hugo Boss Home, Gold's Gym Nutrition, easyCredit (Teambank), RuckZuck Bodenoutlet, Zaun24.de, Maurer Rides, and the nearBees honey marketplace.
The business operates on two revenue mechanics: (1) bespoke agency services — conception, UX design, development, installation, configuration, and ongoing maintenance of open-source shop systems — sold primarily through direct sales (phone, WhatsApp, contact forms) in the DACH region and select Western European markets; and (2) a proprietary extension catalog generating recurring subscription revenue (e.g., 9.90 EUR/month for the lexoffice interface, 39 EUR/month for the Afterbuy connector, 99–219 EUR/year for pickup and B2B pricing modules) plus a one-time 69 EUR installation service fee. Extensions are distributed globally through the Shopware Store, Magento Marketplace, WordPress Plugin Directory, and GitHub. Netzkollektiv is privately held by Managing Directors Dominik Krebs and Kristian Knobloch, operates as a GmbH under German law (Amtsgericht Fürth, HRB 13194), is a member of the Bundesverband Digitale Wirtschaft (BVDW), and reports 1–10 employees.
Netzkollektiv firmographics
Firmographics- Name
- Netzkollektiv
- Legal name
- NETZKOLLEKTIV GmbH
- Website
- https://netzkollektiv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Netzkollektiv GmbH is a German full-service e-commerce agency (founded 2006, Erlangen) building bespoke online shops, marketplaces, apps, and IoT commerce on open-source platforms (Magento, Shopware, WooCommerce, WordPress), while licensing a proprietary portfolio of Shopware and Magento extensions — serving mid-market and enterprise clients across DACH and Western Europe.
- Ownership category
- akta.pro rank
Netzkollektiv industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Netzkollektiv is headquartered
LocationHeadquarters
- HQ city
- Nürnberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Netzkollektiv business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Agency Services: Full-service E-commerce agency providing custom development, consulting, and ongoing support for online shop implementations. Services include conception, UX design, installation, configuration, and maintenance of open-source shop systems.
- Extension Licensing: Annual and monthly subscription licensing for proprietary extensions including In-Store Pickup (99 EUR/year, 119 EUR/year), Afterbuy connector (39 EUR/month), DATEV XML interface, lexoffice interface (9.90 EUR/month), and B2B pricing modules (219 EUR/year). Some extensions offered free (BCC Mailer).
- Installation Services: One-time installation service for extensions at 69 EUR per extension.
- Maintenance Contracts: Ongoing maintenance contracts for open-source shop systems (Magento, Shopware) providing updates, support, and system management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-Store Pickup Plus - Single-store pickup solution |
| Subscription | Annual | In-Store Pickup Multi - Multi-store pickup solution |
| Subscription | Monthly | Afterbuy Connector for Magento 2 |
| Subscription | Annual | B2B Customer-Specific Pricing for Shopware 6 |
| Freemium | Monthly | BCC Mailer for Shopware 6 |
| Subscription | Monthly | lexoffice Interface for Magento 1 |
| One time/ perpetual license | Pay-as-you-go | Extension Installation Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Netzkollektiv product offering
Product offeringCore offering
Netzkollektiv is a German e-commerce agency that builds, customizes, and maintains online shops based on open-source platforms such as Magento, Shopware, and WooCommerce. Beyond consulting, custom development, and ongoing maintenance services, the agency develops and sells proprietary extensions/plugins for Magento and Shopware.
Product overview
NETZKOLLEKTIV is an E-Commerce agency founded in 2006, specializing in open-source shop solutions. The company's product portfolio centers on two areas: (1) E-Commerce agency services including custom development, module development, and maintenance for Magento, Shopware, WooCommerce, WordPress, and PWA platforms; and (2) a proprietary extension store offering paid and free plugins for Shopware 6 and Magento 2. Key extension products include: In-Store Pickup Plus/Multi for in-store collection with cash payment, Afterbuy Schnittstelle for order import integration, DATEV XML-Schnittstelle and lexoffice Schnittstelle for accounting software connectivity, easyCredit payment plugins for installment and invoice payments, PDF Briefpapier for document branding, BCC Mailer for email archiving, Kundenspezifische Preise for B2B pricing, and Manuelle Produktsortierung for drag-and-drop category ordering. All extensions are developed in Germany by certified Magento and Shopware developers.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Consulting Strategic and technical consulting services for businesses planning, evaluating, or migrating online shops on Magento, Shopware, and WooCommerce.
- Custom E-commerce Development Custom implementation and development of online shops on Magento, Shopware, and WooCommerce, including themes, integrations, and bespoke functionality for retail and B2B merchants.
- Shop Maintenance and Support Ongoing maintenance, support, and operational services for online shops built on open-source platforms, including updates, troubleshooting, and performance optimization.
- Magento Extensions Proprietary plugins and extensions for Magento that extend the platform's native functionality, sold as standalone add-ons for Magento-based merchants.
- Shopware Extensions Proprietary plugins and extensions for Shopware that extend the platform's native functionality, sold as standalone add-ons for Shopware-based merchants.
Quantifiable outcome
- Platform launched in 3 months with small team using Magento as development framework
- +1 more outcomes
Companies that use Netzkollektiv
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Netzkollektiv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Netzkollektiv partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- easyCredit (Teambank)coreNETZKOLLEKTIV developed payment plugins for easyCredit-Ratenkauf (installment purchasing) available for Magento 2, Shopware 5/6, and WooCommerce. The partnership has expanded to include invoice payment functionality. EasyCredit plugins are among the company's flagship extensions with ongoing development since initial release.
- AfterbuycoreNETZKOLLEKTIV developed Afterbuy connector extensions for automatic order import from Magento 2 and Shopware 6. The integration enables multi-channel commerce processing orders from eBay, Amazon, and online shops through Afterbuy's fulfillment and ERP system.
- DATEVcoreNETZKOLLEKTIV developed DATEV XML Online interface extensions for Magento 1 and Magento 2 enabling export of invoices and credit memos with document images for accounting integration. Supports SKR03 and SKR04 chart of accounts.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Netzkollektiv competitors and assessment
Company assessmentDirect peers
- Elbformat: Elbformat is a Hamburg-based digital agency combining e-commerce development with content marketing and SEO services. Comparable in scope (development + digital marketing) and DACH focus.
- TechDivision: TechDivision is one of the largest Magento and Shopware agencies in Germany, offering custom e-commerce development, consulting, and Pimcore implementations. Same target market (DACH retailers) and similar open-source technology stack.
- integer_net: integer_net is a Magento-focused agency in Germany known for its open-source contributions and extension development. Overlapping business model with Netzkollektiv as both an implementation partner and extension publisher.
- Pinuts: Pinuts is a German full-service digital agency with web development and e-commerce capabilities. Comparable mid-tier agency profile serving enterprise clients in the German-speaking market.
- Ryte: Ryte is a Munich-based SEO and website optimization platform serving DACH and international markets. Comparable in the SEO software/services layer of Netzkollektiv's proposition.
- Diva-e: Diva-e is a major German e-commerce and digital agency offering end-to-end implementation across leading commerce platforms. Similar service portfolio and enterprise/mid-market positioning in the DACH region.
- SISTRIX: SISTRIX is a German SEO platform and digital marketing solutions provider with a strong DACH presence. Comparable in the SEO and digital marketing delivery side of Netzkollektiv's offering.
- Shopmacher: Shopmacher is a German Shopware Platinum Partner specializing in Shopware 6 implementations and custom plugin development. Directly comparable to Netzkollektiv's Shopware 6 extension portfolio and DACH customer base.
- netz98: netz98 is a well-established German Magento agency based in Mainz, offering Magento development, hosting, and managed services. Closely comparable in service offering, technology stack, and DACH mid-market focus.
Broad incumbents
- nexum: nexum is a large, established German digital agency with full-service e-commerce, marketing, and technology capabilities. Operates as a broader incumbent across the same DACH market with larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Netzkollektiv social profiles
Digital presenceNetzkollektiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netzkollektiv leadership team
Management profileNumber of profiles
Profiles2 records
Netzkollektiv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netzkollektiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netzkollektiv
What does Netzkollektiv do?
Netzkollektiv is a German e-commerce agency that builds, customizes, and maintains online shops based on open-source platforms such as Magento, Shopware, and WooCommerce. Beyond consulting, custom development, and ongoing maintenance services, the agency develops and sells proprietary extensions/plugins for Magento and Shopware.
Is Netzkollektiv a public or private company?
Netzkollektiv is a private company. It is classified as management employee owned and is currently operating.
When was Netzkollektiv founded?
Netzkollektiv was founded in 2006. It employs 1 to 10 people.
Where is Netzkollektiv based?
Netzkollektiv is headquartered in Nürnberg, Germany, in the Europe region.
How does Netzkollektiv make money?
Four revenue lines are on record. E-commerce Agency Services are the primary driver. The others are extension Licensing, installation Services and maintenance Contracts.
Who are Netzkollektiv's main competitors?
Direct peers on record are Elbformat, TechDivision, integer_net, Pinuts, Ryte, Diva-e, SISTRIX, Shopmacher and netz98. nexum is listed as a broad incumbent.
Does Netzkollektiv have an API?
No public API is recorded for Netzkollektiv.
What industry is Netzkollektiv in?
Netzkollektiv's product category is E-commerce Development Services. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 51929 and its SIC code is 5734.