What Nutreov does

Nutreov is a French phyto-nutraceutical laboratory, founded approximately 20 years ago in Auvergne by doctors, pharmacists, and scientists, that develops and sells dietary supplements combining phytotherapy (plant-based therapeutics) with micronutrition. The company markets itself as the '1st laboratories of Phyto-Nutraceutique' and operates a portfolio of 34 branded product ranges organized into three categories: Santé (Health — joints, circulation, immunity, stress/sleep, urinary comfort, menopause, etc.), Minceur (Slimming — detox, drainage, weight management), and Beauté (Beauty — hair, skin, sun). Underlying technology centers on proprietary formulations that pair plant extracts, vitamins, minerals, and microbiotic strains into exclusive complexes, including a granted French patent on bio-assimilable keratin used in the Capileov hair-care line. Products are manufactured primarily in the Auvergne region of France, with select items produced elsewhere in Europe, and are positioned as natural-origin, cruelty-free, and expert-approved.

The business model is direct-to-consumer e-commerce anchored at nutreov.com, complemented by a pharmacy and parapharmacy distribution channel across metropolitan France via a field-sales team. Pricing is unit-based at the SKU level (€9.90–€26.90 per item), with standard Colissimo delivery at €4.90, express Chronopost at €9.90, and free standard shipping on orders above €39. Customer retention is supported by a 6-purchase loyalty redemption program offering free products. Marketing is driven by content (Le Mag blog), Instagram and Facebook organic social, and email newsletters, with healthcare-professional referrals coming through the pharmacy network.

Nutreov is structured as two Paris-incorporated SAS entities — NUTREOV PHYTHEA (€86,800 capital) and NUTREOV PHYSCIENCE (€518,000 capital) — operating as part of the NOREVA conglomerate. The registered office is at 66 avenue des Champs-Élysées, Paris, with operational headquarters and customer service at 5 rue Louis Blériot, Clermont-Ferrand. The company is private, not listed on any exchange, has no disclosed funding rounds, and serves a long-tail of French health-conscious consumers segmented across general health, weight management, menopausal/feminine health, and beauty-oriented use cases. Geographic operations are restricted to metropolitan France.

Name

Nutreov

Legal name

NUTREOV PHYSCIENCE

Website

https://nutreov.com

Company type

Private

Operating status

Operating

Short description

Nutreov is a French phyto-nutraceutical laboratory that develops and sells dietary supplements combining phytotherapy and micronutrition. It markets 34 branded product ranges across health, slimming, and beauty categories to French consumers via its e-commerce site and pharmacy distribution.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Dietary supplements
• Phyto-nutraceutical products
• Phytotherapy supplements
• Micronutrition formulas
• Natural health supplements

Headquarters

HQ city

Venarey-les-laumes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dietary Supplement Sales: Nutreov generates revenue through the direct sale of phyto-nutraceutical dietary supplements to consumers via its e-commerce platform and through pharmacy distribution. Products are sold as one-time purchases with subscription/frequency buy options through a loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nutreov is a French phyto-nutraceutical laboratory that develops, manufactures, and sells dietary supplements combining phytotherapy (plant-based therapeutics) and micronutrition. Its portfolio spans over 30 branded product ranges across three categories — Health (joints, circulation, immunity, stress/sleep, digestion, urinary comfort, menopause, memory, respiratory), Slimming (detox, drainage, weight management, targeted slimming), and Beauty (hair, skin, sun/tanning). Products are manufactured primarily in Auvergne, France, and sold direct-to-consumer via nutreov.com and through French pharmacies and parapharmacies.

Product overview

Nutreov is a French phyto-nutraceutical laboratory founded nearly 20 years ago in Auvergne by doctors, pharmacists, and scientists passionate about phytotherapy and micronutrition. The company has developed the concept of Phyto-Nutraceutique, combining the best of phytotherapy and micronutrition with active ingredients derived from nature. Their product portfolio includes 34 branded product ranges organized across three main categories: Health (including cardiovascular, joint-muscle, immune defense, stress-sleep, digestive transit, feminine health, urinary comfort, memory, circulation, and respiratory support products), Slimming (detox, drainage, weight management, and targeted slimming solutions), and Beauty (hair care, skin care, and sun/tanning products). Key brands include Circuveinol® for circulation, Phytalgic® for joints, Immunca® for immunity, Ménophytea® for menopause, Capileov® for hair care, Skinsublim® for skin beauty, and Sunsublim® for tanning. Products are manufactured in France (primarily in Auvergne) with nearly all catalog items made in France, and some in Europe. The company emphasizes natural ingredients, with vegan options identified by specific logos, and operates a loyalty program offering free products after 6 purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Ail Noir® A dietary supplement range combining black garlic with vitamins and selenium to help maintain normal cholesterol levels naturally. Targeted at adults concerned with cardiovascular health.
• Calori-Track® Weight management range featuring selected active ingredients that bind dietary fats, sugars, and calories to help combat overweight.
• Capileov® Hair care range with an exclusive complex that slows hair loss, stimulates regrowth, and strengthens hair vitality, including Anti-Hair Loss, Hair and Nails Strength, Growth Gummies, and Keratin Repair variants using patented French bio-assimilable keratin.
• Circuveinol® Circulation support range promoting microcirculation, available in gel format providing an immediate cooling effect on heavy legs.
• ColonPure® Gentle plant-based detox treatment formulated with 9 plant-based active ingredients to support elimination and cleansing.
• Cramp®control Dietary supplement formulated for effective muscle relaxation and cramp relief.
• Cys-régul® Urinary comfort range combining cranberry and D-Mannose with diuretic plants to provide an effective response to urinary discomfort.
• Détox Universel Triple-action detox formula targeting the liver, intestines, and kidneys to activate overall detox and reinforce toxin elimination.
• Fortigénor® Anti-fatigue complex featuring ginseng extract that improves mental and physical capacities in cases of exhaustion and loss of concentration.
• Immunea® Immune defense range that strengthens immune systems in children and adults while reducing tiredness, featuring a unique complex combining plants, vitamins, minerals, and microbiotic strains. Includes Immunca Défenses Flash in orange flavor.
• Laxeov® Intestinal transit solution containing a plant fibre complex to naturally improve intestinal transit in adults and children aged 3 years and upwards.
• Magné®control Magnesium-based supplement solutions addressing various needs such as stress, fatigue, and muscle function.
• Ménophytea® Équilibre Menopause support range addressing multiple disorders related to menopause to help women recover their natural balance.
• Ménophytea® Intimité Range meeting the intimate health needs of women seeking comfort, relief, and peace of mind.
• Ménophytea® Silhouette Silhouette management range for women in menopause addressing age-related body changes, water retention, and figure management.
• Myogesic® Expert formula enriched with PEA (palmitoylethanolamide), combining plant extracts, vitamins, and minerals to reduce muscle tension and restore body flexibility and mobility.
• No Stress® Formulas with natural-origin active ingredients and vitamins designed to calm the mind, strengthen resilience to stress, and improve concentration.
• Optinuit®

Quantifiable outcome

• Phytalgic is positioned as the 1st complete range for the treatment of joint discomfort
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Superdiet: French herbal-based supplement brand with a long heritage in plant-based formulations; competes in both DTC and pharmacy channels with similar phytotherapy roots.
• Forté Pharma: French laboratory producing condition-specific dietary supplements (slimming, beauty, vitality) sold in pharmacies across France; highly overlapping customer base and category mix.
• Arkopharma: Largest French plant-based dietary supplement brand with a deep product catalog in phytotherapy and micronutrition; closest direct competitor to Nutreov in channel, format, and positioning.
• Juvamine: French mass-market dietary supplement brand (Merck family) sold in pharmacies and parapharmacies; overlapping formats (gummies, tablets, ampoules) and beauty/slimming positioning.
• Nutergia: French phytonutraceutical laboratory owned by INNOTECH; overlapping portfolio in micronutrition and natural-origin supplements targeting similar French pharmacy and DTC channels.
• Laboratoire Yves Ponroy: Independent French dietary supplement laboratory with phytotherapy expertise and DTC plus pharmacy presence; comparable geographic and product focus.
• Laboratoire IPRAD: French dietary supplement laboratory owning Nutergia; comparable plant-based supplement portfolio and pharmacy-driven GTM in the French market.
• PiLeJe: French laboratory pioneering phytonutraceuticals and micronutrition; competes directly with Nutreov on the Phyto-Nutraceutique platform and pharmacy distribution model.

Broad incumbents

• Solgar: Well-established international vitamins and supplements brand with broad distribution; an incumbent selling across categories and geographies where Nutreov competes in selected segments.
• Nestlé Health Science: Global consumer-health arm of Nestlé selling nutritional supplements through pharmacies and DTC; broader portfolio but overlapping premium consumer-health positioning in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Nutreov
• Instagraminstagram.com/nutreov_laboratoires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutreov