Active Health Institute

What Active Health Institute does

Active Health Institute is a privately held, multidisciplinary integrative healthcare clinic headquartered in Ottawa, Ontario, operating two main physical locations (Barrhaven and Hintonburg) plus a satellite clinic inside the Just Lift fitness facility. Founded in 2009 by Dr. Franco Vincelli through the acquisition and rebrand of the Barrhaven Chiropractic Health Centre, the practice has grown from a two-chiropractor office into a roster of approximately 40 practitioners offering physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, acupuncture and dry needling, pelvic floor physiotherapy, vestibular rehabilitation, concussion management, and specialized sports-performance services (TPI golf screening, Runeasi-based running assessments, and professional bike fitting). The clinic's technical stack consists of standard clinical SaaS — Jane App for online booking and Physitrack for delivering exercise prescriptions — supplemented by licensed soft-tissue and concussion methodologies (ART, Graston, CCMI) and a wearable-sensor gait analysis tool; nothing in the data indicates proprietary AI or platform technology.

Active Health Institute generates revenue on a fee-for-service, pay-at-visit basis, with services not covered by OHIP but eligible for reimbursement through extended health insurance plans. Pricing is unit-based and varies by service and location — initial physiotherapy visits range from $135 to $165, follow-ups from $95 to $150, massage therapy from $85 to $175 by session length, and specialty services priced at premiums (e.g., naturopathic initial 90-minute consultations at $295, running assessments at $250, bike fittings up to $548). The go-to-market is direct-to-consumer through the physical clinics, online booking, and word-of-mouth driven by practitioner reputation and specialized credentials; the clinic is also a designated Lumino Health (Sun Life) network provider. Customer mix is fragmented across individual consumers: athletes and active individuals, the general Ottawa community, women with pelvic health concerns, and patients requiring concussion management.

The business is owner-operated by Dr. Vincelli with no disclosed institutional investors, funding rounds, or parent company. Strategic posture has emphasized breadth of disciplines under one roof, credentialed specialization (former elite athletes on staff, TPI/CCMI/Graston/ART certified), and incremental footprint expansion within Ottawa rather than geographic scaling.

Name

Active Health Institute

Legal name

Active Health Institute

Website

https://activehealthinstitute.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Health Institute is a privately held multidisciplinary healthcare clinic in Ottawa operating two locations plus a satellite, where ~40 practitioners deliver physiotherapy, chiropractic, massage therapy, naturopathic medicine, and specialized sports-performance services on a fee-for-service basis to consumers and extended health insurance plan holders.

Ownership category

akta.pro rank

Product category

Multidisciplinary Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Multidisciplinary healthcare services
• Physiotherapy and chiropractic care
• Registered massage therapy
• Naturopathic medicine services
• Sports injury rehabilitation

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fee-for-Service Healthcare Services: Patients pay for services at each visit. Services are not covered by OHIP but are eligible for reimbursement through extended health insurance plans. Accepted payment methods include cash, debit, Visa, and Mastercard.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Active Health Institute is a multidisciplinary integrative health centre operating two Ottawa clinic locations that deliver hands-on, patient-centered healthcare services including physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, and acupuncture/dry needling. Specialized offerings include pelvic floor physiotherapy, vestibular rehabilitation, concussion management (CCMI), running gait analysis using Runeasi technology, professional bike fitting, Titleist Performance Institute (TPI) golf assessments, and custom orthotics and bracing. Services are coordinated across disciplines to provide comprehensive care for musculoskeletal conditions, sports injuries, and performance optimization.

Product overview

Active Health Institute is a multidisciplinary healthcare clinic offering integrated services at two Ottawa locations (Barrhaven and Hintonburg). The core offering consists of hands-on healthcare services including physiotherapy, chiropractic care, massage therapy, naturopathic medicine, and acupuncture/dry needling. Specialized services include pelvic floor physiotherapy, vestibular rehabilitation, concussion management, running assessment using Runeasi technology, bike fitting, and Titleist Performance Institute (TPI) golf assessments. The clinic also provides medical devices including custom orthotics and bracing, plus rehabilitation and movement programs. All services are coordinated through an integrative approach with practitioners collaborating to provide comprehensive patient care. Online booking is managed through Jane App and exercise programs are delivered via Physitrack.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Hands-on, patient-centered physiotherapy treatment using manual therapy, exercise prescription, joint mobilizations, acupuncture, myofascial release, Graston Technique, sports massage, and therapeutic exercises to address movement disorders and restore function. For patients with musculoskeletal injuries and dysfunction.
• Chiropractic Care Manual adjustment and treatment of spinal and joint dysfunction using Active Release Techniques (ART), Graston, medical acupuncture, Functional Movement Screens, and biomechanical analysis, with rehabilitation programs. For patients with musculoskeletal dysfunction.
• Registered Massage Therapy Hands-on technique for assessing and treating soft tissues of the body for stress reduction, decreased pain and inflammation, improved mobility, and increased circulation. Offered in sessions from 30 to 120 minutes.
• Acupuncture and Dry Needling Neurofunctional acupuncture using precise nerve stimulation with fine needles inserted into muscle and nerve tissue. Dry needling targets myofascial trigger points to release muscle tension and improve range of motion.
• Naturopathic Medicine Primary care system addressing root causes of illness using natural therapies including clinical nutrition, botanical medicine, homeopathic medicine, acupuncture, and lifestyle counseling. Initial visits are 90 minutes with comprehensive health history evaluation.
• Pelvic Floor Physiotherapy Assessment and treatment of conditions affecting the pelvic region including urinary/bowel incontinence, pelvic organ prolapse, pelvic pain, dyspareunia, and post-partum care. Uses internal and external manual therapy, therapeutic modalities, and exercise prescription.
• Vestibular Rehabilitation Treatment for vestibular disorders affecting balance and eye movement including BPPV, vestibular neuritis, Ménière's disease, and labyrinthitis. Uses canalith repositioning maneuvers, vestibular rehabilitation therapy, and home-based exercises.
• Titleist Performance Institute (TPI) Golf Assessment Golf-specific assessment and performance program analyzing the Body-Swing Connection. TPI-certified practitioners screen golfers for physical limitations affecting swing mechanics and create personalized plans including fitness training, physical therapy, and swing coaching.
• Running Assessment Comprehensive running gait analysis using Runeasi technology on treadmill to evaluate muscle groups, flexibility, strength, and running form. Includes in-depth shoe assessment to mitigate injury risks and enhance performance.
• Bike Fitting Professional bike fitting services for competitive cyclists, triathletes, mountain bikers, and casual riders. Uses comprehensive biomechanical examination in weight-bearing, semi-weight bearing, and non-weight bearing positions to optimize riding comfort and prevent injury.
• Concussion Management Complete Concussion Management (CCMI) certified services including baseline testing, post-injury diagnosis, concussion rehabilitation, and return-to-play protocols. Offers comprehensive brain function testing before sports seasons.
• Custom Orthotics Custom foot orthotics created from foam cast, plaster cast, or computerized scan to support feet and improve function. Addresses conditions including flat feet, high arches, plantar fasciitis, and biomechanical issues affecting knees, hips, and back.
• Bracing Off-the-shelf and custom braces for orthopedic conditions providing pain relief, improved function, and joint stability. Used for osteoarthritis, ACL/PCL tears, ankle sprains, patellafemoral pain, and joint instability.

Quantifiable outcome

• Multidisciplinary team approach reduces unnecessary care through increased communication between health professionals
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Canadian Chiropractic AssociationminorOthersProfessional association affiliation providing credibility and industry standards alignment for chiropractic services
• Active Release TechniquescoreTechnology or IntegrationLicensed provider of ART soft tissue treatment methodology for diagnosing and treating soft-tissue injuries
• Ontario Kinesiology AssociationminorOthersProfessional association affiliation for kinesiology services and standards
• Complete Concussion ManagementcoreTechnology or IntegrationOfficial CCMI certified clinic providing comprehensive concussion diagnosis, baseline testing, and rehabilitation
• American College of Sports MedicineminorOthersProfessional organization affiliation for sports medicine standards and education
• Canadian Physiotherapy AssociationminorOthersProfessional association affiliation for physiotherapy services
• Ontario Physiotherapy AssociationminorOthersProvincial professional association affiliation for physiotherapy services
• Graston TechniquecoreTechnology or IntegrationLicensed provider of instrument-assisted soft tissue mobilization technique for treating musculoskeletal conditions
• Ontario Association of Naturopathic DoctorsminorOthersProfessional association affiliation for naturopathic medicine services
• Ontario Massage Therapy AssociationminorOthersProfessional association affiliation for massage therapy services
• Nepean Raiders JR. AminorGTM or Marketing PartnerLocal sports team partnership for community engagement and athlete referrals
• Longfields PharmacyminorStrategic or Co-development PartnerLocal pharmacy co-location partnership at Barrhaven location for integrated patient care
• Lumino Health (Sun Life)minorOthersLumino rated provider designation through Sun Life health insurance network
• Just LiftminorStrategic or Co-development PartnerSatellite clinic location hosting partner providing space for chiropractic and naturopathic services

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Athletes Care Sports Medicine Centres: Multi-location Ontario sports medicine and physiotherapy clinic chain offering physiotherapy, chiropractic, massage therapy, and sports injury rehab with an athlete-focused positioning. Direct comparable to Active Health Institute's sports performance and rehab model.
• Propel Physiotherapy: Ontario physiotherapy clinic offering sports injury rehab, vestibular therapy, and pelvic floor services. Comparable specialty service mix and active-lifestyle patient focus.
• Athletic Edge Sports Medicine: Toronto-based sports medicine clinic specializing in athlete and active-lifestyle rehabilitation. Direct comparable to Active Health Institute's Hintonburg location in service mix and target customer.
• Strive Sport & Exercise Medicine: Ontario-based sports medicine and rehabilitation clinic with multidisciplinary practitioners. Direct comparable in the active-lifestyle / sports rehab niche, with similar practitioner-athlete positioning.

Others

• Jane App: Practice management and online booking platform used by Active Health Institute. Relevant ecosystem participant rather than direct competitor, but integral to clinic operations.
• Sun Life Lumino Health: Extended health insurance network operated by Sun Life that lists Active Health Institute as a rated provider. Adjacent ecosystem participant that influences patient demand and reimbursement.

Regional players

• Cornerstone Physiotherapy: Greater Toronto Area multidisciplinary physiotherapy clinic offering manual therapy, pelvic floor, vestibular, and sports injury rehab. Highly comparable service mix to Active Health Institute but operating in a different Ontario region.

Broad incumbents

• PT Health: Canadian physiotherapy and rehabilitation clinic chain with multidisciplinary services. Comparable service offerings but at national chain scale with broader insurance integrations.
• Lifemark Health Group: One of Canada's largest rehabilitation and physiotherapy networks operating hundreds of clinics nationwide. Highly comparable as a multidisciplinary rehab provider with broad insurance relationships, but at significantly larger scale and broader service mix than Active Health Institute.
• CBI Health Group: National Canadian network of physiotherapy, rehabilitation, and occupational health clinics. Comparable in offering multidisciplinary rehab services including physiotherapy, massage therapy, and specialty programs, with much greater geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Health Institute