Ontario Kinesiology Association

What Ontario Kinesiology Association does

The Ontario Kinesiology Association (OKA) is a non-profit health professional association founded in May 1982 and headquartered in Mississauga, Ontario, representing more than 1,500 registered kinesiologists across the province. Its mission is to position kinesiologists as the recognized authority on human movement and the preferred provider of applied solutions for injury prevention, health improvement, and performance outcomes. OKA played a central role in securing Ontario's 2013 regulation of kinesiology — the first jurisdiction globally to recognize kinesiologists as a self-governing health profession — and today works alongside the College of Kinesiologists of Ontario (CKO) to support a regulated practitioner base.

The association's core product is K.E.E.N (Kinesiology Evidence & Engagement Network), a practice-based research network launched in 2019 with Evidence, Engagement, and Network branches, hosting 22+ best practice guidelines and 190+ assessment tools. Supporting offerings include professional liability insurance ($1M–$5M coverage), group extended health benefits, a Find-a-Kin public directory, Communities of Practice in chronic disease management and orthopedics, an annual Professional Development Summit, and EBSCO research database access. Operations run on the in1touch association management platform.

Revenue is generated through tiered annual membership dues (Professional members $200–$339 + HST, Student free with optional insurance, Affiliate and Academic tiers), Vendor Showcase sponsorships ($500/year), 30-day career listings ($300), and volume-discounted e-blast advertising to 1,500+ members ($300+ per send). Professional memberships include concurrent membership in the Canadian Kinesiology Alliance (CKA), which represents over 3,500 kinesiologists nationally. The organization is governed by a volunteer Board of Directors and supported by management services provider Fletcher Wright Associates, with day-to-day operations led by Executive Director Stuart Moulton, CAE.

Name

Ontario Kinesiology Association

Legal name

Ontario Kinesiology Association

Website

https://oka.on.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ontario Kinesiology Association (OKA) is a non-profit professional association founded in 1982 that represents more than 1,500 registered kinesiologists in Ontario, providing liability insurance, the KEEN evidence and research network, professional development, advocacy, and member services funded primarily through tiered annual membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Membership Dues: Annual membership fees ranging from $200-$339 + HST for professional members, with tiered pricing based on application quarter. Includes CKA fees of $45 + HST.
2. Student Membership: Free standard student membership; optional paid membership with insurance starting at $31.08-$62.15 + insurance premiums
3. Affiliate and Academic Membership: Tiered membership fees for non-professional categories; Academic membership free for AAC participants
4. Vendor Showcase Sponsorship: Corporate sponsorship listings in Vendor Showcase for $500/year + HST, providing advertising to over 1,500 members
5. Career Listings: 30-day career posting for $300 + HST, targeted to licensed kinesiologists
6. Direct Email Advertising: E-blast advertising to 1,500+ members at $300 per eblast + HST, with volume discounts for multiple scheduled eblasts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OKA is a non-profit professional association that provides membership services, professional liability insurance, continuing education, advocacy, and evidence-based resources to over 1,500 registered kinesiologists in Ontario. Its flagship offering, K.E.E.N, is a practice-based research network delivering best practice guidelines, assessment tools, webinars, and researcher collaboration. Supporting services include a public Find-a-Kin directory, Communities of Practice working groups, an annual Professional Development Summit, career listings, and corporate sponsorship programs.

Product overview

The Ontario Kinesiology Association (OKA) operates as a professional association offering a unified platform of membership services rather than a software product. The core offering centers on K.E.E.N (Kinesiology Evidence & Engagement Network), a practice-based research network providing evidence-based resources, guidelines, and tools for kinesiologists. Supporting services include a Find a Kinesiologist directory, professional liability insurance programs, Communities of Practice for professional collaboration, career listings, vendor advertising, and e-blast marketing services. The association also provides student membership programs and an annual Professional Development Summit. All services are delivered through a member portal powered by the in1touch association management platform.

Differentiator

Problem solved

Functional benefit

Brands

• K.E.E.N (Kinesiology Evidence & Engagement Network): A practice-based research network designed by and for Kinesiologists that serves as a hub for practice-based evidence generation, translation and exchange. It includes branches for Evidence, Engagement, and Network.
• Communities of Practice (CoP)
• Find-a-Kin
• Kinsight
• OKA Professional Development Summit

Products and services

• K.E.E.N (Kinesiology Evidence & Engagement Network) A practice-based research network serving as a hub for collaboration between front-line Kinesiologists and academic researchers. Provides access to best practice guidelines, assessment tools, research, and educational resources for OKA members.
• Find a Kinesiologist Directory A searchable public directory of Registered Kinesiologists in Ontario allowing users to find kinesiology professionals by name, location, and services provided.
• Professional Liability Insurance Group liability insurance policy for Professional Members providing coverage from $1 million to $5 million per year, covering services within kinesiologist scope of practice. Commercial General Liability (CGL) insurance also available as an option.
• Communities of Practice (CoP) Special working groups where Kinesiologists collaborate, mentor, and advocate for the profession. Includes Chronic Disease Prevention & Management CoP, Orthopedics & Rehabilitation CoP, and the upcoming Workplace Health and Wellness CoP.
• Vendor Showcase Sponsorship Corporate sponsorship listing program allowing companies to advertise products and services to kinesiologists. Includes company logo placement and dedicated webpage for $500/year + HST.
• Career Listings Career opportunity postings targeted to over 1,500 OKA members. Career ads posted for 30 days at $300 + HST, viewed only by licensed members.
• Direct E-mail Advertising (E-blasts) Direct email advertising to over 1,500 OKA members. E-blasts sent exclusively to members at $300 + HST per blast, with discounted rates for multiple scheduled e-blasts.
• Member Portal Secure member login portal providing access to membership renewals, profile management, member benefits, KEEN resources, and professional development materials, powered by the in1touch association management platform.
• Student Membership Program Free student memberships for full-time kinesiology students at recognized Ontario universities. Includes access to K.E.E.N database, Mentoring Moments videos, and discounted professional liability insurance for 3rd and 4th year students.
• Professional Development Summit Annual spring educational and networking event providing members with the latest topics and research in kinesiology, and opportunities to connect with fellow kinesiologists across the province.

Quantifiable outcome

• Exercise can help prevent and manage over 25 chronic physical and mental health conditions
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dunbar MedicalcoreGTM or Marketing Partner · 29 July 2024OKA welcomed Dunbar Medical as a Member Benefits partner. OKA members receive an additional 10% discount off Dunbar Medical's wholesale prices on sports medicine supplies including bracing, tapes, creams, compression garments, and first aid supplies. The partnership provides exclusive discount codes to members through the Member Rewards section.
• Canadian Kinesiology Alliance (CKA)coreStrategic or Co-development PartnerOKA Professional Membership includes membership in CKA, which represents provincial kinesiology associations across Canada with over 3,500 affiliated Kinesiologists. CKA develops partnerships with national organizations, supports government and public policy advocacy, and facilitates interprovincial communication.
• Fletcher Wright AssociatesminorOthersProvider of management services for the OKA.
• Insurance Partners (Extended Health Benefits)minorOthersInsurance partners provide extended health benefit packages tailored to individual requirements with savings available to OKA members.
• Home & Auto Insurance PartnersminorOthersHome and auto insurance discounts provided through OKA insurance partners, tailored to members' needs with significant savings.
• College of Kinesiologists of Ontario (CKO)coreOthersCKO is the regulatory body responsible for licensing individual kinesiologists in Ontario. OKA works with but is separate from CKO.
• Ontario University Kinesiology ProgramscoreStrategic or Co-development PartnerOKA works with 14 Ontario universities offering kinesiology programs through its Academic Advisory Committee since 2014. Includes Brock, Lakehead, Laurentian, McMaster, Ontario Tech, Queen's, Guelph-Humber, Ottawa, Toronto, Waterloo, Windsor, Western, Laurier, and York.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ontario Physiotherapy Association: Provincial professional association for physiotherapists in Ontario. Operates in the same regulatory and geographic market as OKA, with similar member services (advocacy, professional development, insurance) for a regulated allied health profession.
• Ontario Psychological Association: Ontario's provincial professional association for psychologists. Operates as a peer professional association in the same province, providing comparable advocacy, member benefits, and continuing education for a regulated health profession.
• Canadian Kinesiology Alliance: The national umbrella organization of which OKA is a provincial member association. Represents 3,500+ affiliated kinesiologists across Canada and offers the most direct structural comparison as a peer kinesiology association.
• Alberta Kinesiology Association: The Alberta provincial kinesiology association serving kinesiologists in that province. Offers a directly comparable membership model, advocacy role, and continuing education focus to OKA.
• Canadian Athletic Therapists Association: National professional association for athletic therapists in Canada. Comparable structure: membership-based, advocacy-driven, provides liability insurance and continuing education for a regulated allied health profession.
• British Columbia Association of Kinesiologists: The BC provincial kinesiology association, structurally equivalent to OKA. Comparable in mission (advocacy, member services, professional development for kinesiologists) and operates in a parallel regulatory context in British Columbia.

Regional players

• American Kinesiology Association: U.S.-based national kinesiology academic organization representing university kinesiology departments. Comparable in its role as the organized voice for the kinesiology profession, but operates in a different regulatory and market environment than OKA.

Broad incumbents

• National Strength and Conditioning Association: Large international credentialing body for strength and conditioning professionals. Overlaps with OKA's audience of exercise-focused practitioners but operates at a much larger scale and with a broader scope beyond kinesiology specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ONKinesiology
• LinkedInlinkedin.com/company/ontario-kinesiology-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Ontario Kinesiology Association