boardsi

What boardsi does

Boardsi, Inc. is a private, SaaS-based two-sided marketplace founded in 2017 and headquartered in Las Vegas, NV that connects executives seeking board and advisory positions with companies seeking qualified board members. The platform serves a horizontal customer base ranging from early-stage startups to Fortune 500 corporations, monetizing primarily on the executive side via subscription membership ($200 nonrefundable setup fee plus $195 monthly, or a $980 six-month bundle) and a $195 quarterly platform services fee layered on top. The core offering, branded as The Board Suite (launched 2024), bundles four components — Executive Board Education, Executive Branding through partner LEADAFI, Executive Board Profile, and Executive Board Placement — under a proprietary Hybrid AI matching system that the company describes as analyzing structured executive profile data, educational backgrounds, industry experience, and specific skills to identify matches and continuously learn from interactions.

Underlying technology is a recommendation engine described as hybrid AI-augmented with human expertise, processing text and structured data to align executive skills with company board needs. The company additionally operates the Human Capital Executive Network for company-side access, a Venture Capital Governance service targeting VC funds and their portfolio companies, and a content layer including the Leadership Talks and Boardroom Chronicles podcasts, Boardsi Magazine, and the Boardsi Forest ESG initiative. Go-to-market is sales-led with self-serve registration, supported by an extensive earned-media footprint (Forbes, USA Today, Yahoo Finance, NASDAQ, Fox Business, Inc., Entrepreneur, Fast Company, LA Times). The business is founder-led (Martin Rowinski, CEO), bootstrapped with no disclosed institutional funding, and operates four physical offices in Las Vegas, Reno, El Dorado Hills, and Petaluma with 51-100 employees.

Name

boardsi

Legal name

Boardsi, Inc.

Website

https://boardsi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Boardsi is a two-sided SaaS marketplace connecting executives seeking board and advisory positions with companies ranging from startups to Fortune 500 firms, monetizing via subscription membership and bundling placement, education, and branding through its AI-assisted Hybrid AI matching platform.

Ownership category

akta.pro rank

Product category

Executive Search and Board Recruitment Platform

NAICS

Executive Search Services (561312)

akta.pro industry

PRIMARYBPACAAAA

C-Suite & Board Search

Business & Public Services/HR, Staffing & Recruitment Services/Executive Search & Headhunting

SECONDARYBPAHAFAC

Governance & Board Effectiveness Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Executive board placement
• Board recruitment platform
• Executive search services
• Advisory board matching
• Corporate governance talent

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Executive Membership Subscriptions: Executives pay a $200 nonrefundable setup fee plus $195 monthly membership ($395 total initial) or a six-month program at $980 (billed upfront, waives setup fee). Monthly membership auto-renews unless cancelled 3 business days prior.
2. Quarterly Platform Services Fee: All members are charged a quarterly platform services fee of $195 USD to support continued platform growth, enhancement, executive branding support, board education programs, and expanded member services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Boardsi operates a SaaS-based executive recruitment platform that connects executives seeking board and advisory positions with companies looking for board members. Its flagship offering, The Board Suite, bundles Executive Board Placement, Advisor Placement, Executive Board Education (governance, financial acumen, cyber risk), Executive Branding via LEADAFI, and Executive Board Profile services, all unified by a proprietary Hybrid AI Matching engine that combines algorithms with human expertise to deliver personalized placements across startups, mid-market firms, and Fortune 500 companies.

Product overview

Boardsi is a SaaS-based executive recruitment platform that serves as a comprehensive boardroom accelerator, connecting executives with board and advisory positions across companies ranging from startups to Fortune 500 corporations. The core platform is built around The Board Suite, which integrates four key components: Executive Board Education (governance training), Executive Branding powered by LEADAFI (personal branding services), Executive Board Profile (professional profiling), and Executive Board Placement services—all unified by Hybrid AI Matching technology that combines artificial intelligence with human expertise to match executives with appropriate opportunities. The platform also encompasses the Human Capital Executive Network, Executive Search services, Board Assessment, Board Development, and Venture Capital Governance solutions. Additional offerings include the Executive Impact Report tool, Leadership Talks and Boardroom Chronicles podcasts, Boardsi Magazine, and the Boardsi Forest environmental initiative. The platform operates on a subscription model where executives pay membership fees for access to the network and services.

Differentiator

Problem solved

Functional benefit

Brands

• The Board Suite: A comprehensive suite of services for executives seeking board positions, including Executive Board Education, Executive Branding by LEADAFI, Executive Board Profile, and Executive Board Placement services.
• Venture Capital Governance

Products and services

• The Board Suite Comprehensive four-component service for executives and companies combining Executive Board Education, Executive Branding by LEADAFI, Executive Board Profile, and Executive Board Placement.
• Executive Board Placement Placement service connecting executives with board of directors opportunities using hybrid AI matching blended with human expertise.
• Advisor Placement Placement service connecting companies with experienced advisors for advisory board roles.
• Executive Board Education Educational programs covering governance, financial acumen, cyber risk governance, and strategic decision-making to prepare executives for board roles. Includes courses such as Board Member Essentials, Corporate Governance, and Cyber Risk Governance.
• Executive Branding by LEADAFI Personal branding service partnered with LEADAFI that helps executives craft their personal brand and leadership philosophy to stand out in board candidacy.
• Executive Board Profile Professional profiling service that ensures executive skills, experiences, and achievements are professionally showcased to align with board opportunities.
• Human Capital Executive Network Curated network of top-tier executives and board members that serves as the foundation for connecting companies with qualified board talent across startups, mid-market, and Fortune 500 corporations.
• Executive Search Recruiter services connecting businesses with executives who have industry-specific experience for strategic guidance.
• Board Assessment Comprehensive board evaluation services to help businesses assess current board composition and identify areas for improvement.
• Board Development Training and development programs to help board members stay current on industry trends and best practices.
• Venture Capital Governance Digital recruiting solution specifically designed for the board-level needs of venture capital funds and their affiliates.
• Executive Impact Report Strategic positioning tool that showcases executive values, board readiness, and impact potential beyond traditional resumes.

Quantifiable outcome

• Executives have secured board roles through Boardsi's process
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• LEADAFIcoreStrategic or Co-development Partner · 1 May 2024Boardsi partnered with LEADAFI to deliver top-tier executive branding services. LEADAFI helps executives craft and hone their personal brand to stand out in the competitive landscape of board candidacy, assisting in defining unique value propositions and communicating leadership philosophy effectively.
• EvertreenminorStrategic or Co-development Partner · 1 September 2023Boardsi partnered with Evertreen for the Boardsi Forest environmental initiative. For every interview facilitated between executives and board placement opportunities, a tree is planted. The partnership has planted over 7,000 trees, offsetting 4,338.90 tonnes of CO2 across six countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Equilar: Provider of board data, analytics, and director recruitment tools used by corporate secretaries, search firms, and investors. Adjacent to Boardsi in board sourcing, with deeper enterprise data infrastructure but less consumer/executive-side focus.
• Nurole: Tech-enabled global platform that matches executives with board roles using a curated online community. Closest marketplace analog to Boardsi, especially in international markets, although its primary footprint is UK/Europe.

Direct peers

• Crist Kolder Associates: Executive search firm specializing in board of director and C-suite placements, particularly for public and PE-backed companies. Directly comparable to Boardsi in the board recruitment niche, with a long-standing retained search methodology.
• Russell Reynolds Associates: Global executive search firm with a dedicated board and CEO practice. Competes directly with Boardsi for senior board mandates and brings deep relationships in financial services, technology, and life sciences.
• Egon Zehnder: Privately held global executive search and leadership advisory firm with deep board practice. Directly comparable to Boardsi on board and CEO placement for large enterprises, though it operates a traditional partner-led search model.
• DHR Global: Executive search firm with practice areas across board, CEO, and functional leadership roles. Comparable to Boardsi on board and advisor placements for mid-market to enterprise clients, but uses a partner-led retained search model.
• Spencer Stuart: One of the largest global executive search firms, well known for its board practice and director recruiting. Competes directly with Boardsi on board of director and advisory placements for large-cap and PE-backed companies.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a strong board and CEO practice. Directly competes with Boardsi for board placement mandates, particularly at the Fortune 500 corporate side, while operating a relationship-led rather than marketplace model.

Others

• OnBoard: Board portal and meeting management software vendor. Not a direct search competitor, but operates in the broader board ecosystem Boardsi serves — used by Boardsi-matched executives and corporate clients to run the boards they help constitute.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a major executive search and board services franchise alongside broader talent, rewards, and consulting offerings. Overlaps with Boardsi on board recruiting but competes with a much wider portfolio and established enterprise relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boardsi2
• YouTubeyoutube.com/channel/UCtOo-Hp7a5_JL02VhjNRoeQ
• Facebookfacebook.com/Official.boardsi
• LinkedInlinkedin.com/company/boardsi
• Instagraminstagram.com/official.boardsi

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boardsi