LeadFi

What LeadFi does

LeadFi LLC is a privately held U.S.-based lead generation company operating primarily in the auto transport brokerage vertical. Per its operating footprint, the company serves 'hundreds' of auto transport brokers across the continental United States, providing live, U.S. domestic leads for vehicle shipping inquiries. The core product is a pay-as-you-go lead marketplace with four pricing tiers ranging from $0.38 per lead (Enterprise, shared by up to 9 brokers) to $1,798 per lead (Exclusive, single-broker ownership), with a minimum purchase of 150 leads. An optional SMS One-Time-Passcode phone verification step is available for an additional $0.98 per lead to improve lead reachability.

The underlying technology is a lead generation and delivery platform with native CRM integration. Leads are formatted for direct delivery into a broad set of CRM systems, including auto-transport-specific platforms (Cronetic, ProABD, CarShipIO, Message.Plane, Megabee, Granot, Bats) and general-purpose tools (HubSpot, SuiteCRM). Custom scheduling, budget recommendations, and refund handling for invalid leads are part of the workflow. The company also offers two adjacent lead products — Auto Insurance Leads and Auto Warranty Leads — extending the same per-lead transactional model into complementary auto-services verticals.

LeadFi's go-to-market is sales-led and self-service, with direct website purchasing, 'Start now' conversion CTAs, optional expert consultation ('Get Started with a Leads Expert'), and scheduled calls. Payment methods include Credit Card, Debit, ACH, Zelle, Bitcoin, and Wire; new clients undergo a 30-day secure-payment probation period. Distribution is entirely domestic (continental U.S.), and the company does not disclose funding, headcount, or revenue figures. Based on customer testimonials, top outcomes cited include a 600% ROI, 15x return on ad spend, and 5.5x return on ad spend from named broker customers.

Name

LeadFi

Legal name

LeadFi LLC

Website

https://leadfillc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

10,001+ employees

Short description

LeadFi LLC is a privately held U.S. lead generation company that sells auto transport, auto insurance, and auto warranty leads to hundreds of small and mid-sized auto transport brokers via a self-service, per-lead pricing model with direct CRM delivery.

Ownership category

akta.pro rank

Product category

Lead Generation Services

akta.pro industry

PRIMARYBPAFAKAE

Lead Generation & List Building Services (Prospecting, Data Sourcing)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAFAKAK

Lead Qualification & Inside Sales Support Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Auto transport leads
• Lead generation services
• B2B sales leads
• Auto insurance leads
• Auto warranty leads

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead Generation Sales: Primary revenue from selling auto transport leads at per-lead pricing tiers. Lead pricing varies based on exclusivity level (shared by 3, 6, or 9 brokers) and whether SMS verification is added. Additional revenue from premium exclusive leads at $1798 per lead.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

LeadFi generates and sells qualified consumer sales leads to auto transport brokers in the United States. Its primary product is Auto Transport Leads, supplemented by Auto Insurance Leads and Auto Warranty Leads. Leads are verified via SMS confirmation and delivered through direct CRM integration into broker sales workflows, sold on a per-lead basis across multiple pricing tiers.

Product overview

LeadFi is a lead generation platform offering three distinct lead products: Auto Insurance Leads, Auto Transport Leads, and Auto Warranty Leads. The Auto Transport Leads product is the primary offering, featuring multiple pricing tiers (Starter at 98¢/lead shared by up to 3 brokers, Plus at 78¢/lead shared by up to 6 brokers, Enterprise at 38¢/lead shared by up to 9 brokers, and Exclusive at $1798/lead), SMS-verified phone number upgrades, live lead delivery, CRM integration with industry-standard platforms, and custom scheduling capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Transport Leads Qualified, SMS-verified consumer sales leads delivered to auto transport brokerages for use in vehicle shipment quoting pipelines. Sold per lead across multiple pricing tiers and pushed directly into broker CRM systems.
• Auto Insurance Leads Sales leads for auto insurance agents and carriers seeking consumer prospects shopping for vehicle coverage. Delivered through the same lead generation platform and CRM integration used for the core auto transport offering.
• Auto Warranty Leads Sales leads for auto warranty dealers and providers seeking consumer prospects shopping for vehicle service contracts or extended warranties.

Quantifiable outcome

• 600% ROI (600% return on investment in 2026)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• CroneticcoreTechnology or IntegrationAuto transport-specific CRM integration. LeadFi leads are integrated with Cronetic for direct delivery to auto transport brokers using this platform.
• ProABDcoreTechnology or IntegrationAuto transport CRM integration for lead delivery. LeadFi leads are compatible with ProABD system for auto transport broker operations.
• CarShipIOcoreTechnology or IntegrationAuto transport-specific CRM platform. LeadFi leads are integrated with CarShipIO for direct delivery to brokers using this system.
• Message.PlanecoreTechnology or IntegrationAuto transport CRM with messaging capabilities. LeadFi leads integrate with Message.Plane for customer communication and lead management.
• MegabeecoreTechnology or IntegrationAuto transport software solution. LeadFi leads are integrated with Megabee for broker operations.
• GranotcoreTechnology or IntegrationAuto transport industry software. LeadFi leads integrate with Granot for broker lead management.
• BatscoreTechnology or IntegrationAuto transport CRM/software solution. LeadFi leads are integrated with Bats for delivery and management.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AutoLeadStar: Digital marketing and lead generation platform focused on auto dealerships. Comparable in the automotive vertical and lead generation model, but targets franchised dealers rather than auto transport brokers.
• AutoJini (DealerJini): Auto industry digital lead provider for dealers and finance companies. Comparable in the automotive vertical and lead generation, but focused on dealer acquisition rather than transport brokers.
• CarShipIO Leads: Auto transport CRM platform that also generates/disaggregates leads for brokers. Partial overlap: shared customer base and indirect competitive threat to LeadFi's standalone lead generation business.

Broad incumbents

• EverQuote: Public insurance lead generation marketplace connecting consumers with insurance providers. Comparable in business model (lead generation by vertical) and overlapping auto insurance lead product, but at significantly larger scale as a public company.
• QuoteWizard (acquired by LendingTree): Lead generation platform covering auto insurance and adjacent verticals. Comparable because LeadFi sells auto insurance leads as a secondary product, though QuoteWizard operates at much larger scale across multiple insurance lines.
• QuoteWizard / Netquote (Insurance leads): Established lead generation company serving insurance and adjacent verticals. Comparable in business model (vertically-specialized lead generation) and overlapping auto insurance product; poses competition if LeadFi expands insurance lead sales.

Direct peers

• CDG Auto Transport Leads: Direct competitor in the auto transport lead generation space, selling shared and exclusive leads to brokers with comparable pricing structures and target market.
• Leads.io: International lead generation company operating across multiple verticals with comparable per-lead pricing and shared/exclusive lead structures. Similar GTM motion of self-service purchasing with optional expert consultation.
• AutoTransportLeads.com: Direct competitor selling auto transport leads to brokers with similar shared-lead pricing models and U.S. domestic targeting. Operates in the same vertical with overlapping customer base of auto transport brokers.

Others

• Chronetic / Megabee / Granot CRM (autotransport software vendors): Auto transport software/CRM providers that are simultaneously LeadFi partners and potential competitive threats if they vertically integrate into lead generation. Comparable through shared customer base and integration ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/leadfillc
• Facebookfacebook.com/LeadFi-LLC-795193460560483
• LinkedInlinkedin.com/company/leadfi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadFi