What Kapital Medya does

Kapital Medya, legally Kapital Medya Hizmetleri Anonim Şirketi and operating as Kapital Media Group, is a privately held Turkish media and publishing company founded in 1993 and headquartered in Istanbul, with a documented London office. The company serves creative industry professionals, marketing and brand teams, C-suite executives, CMOs, students and emerging creators through business, marketing, advertising, digital transformation and creative-industry content, events and communities. Its disclosed scale includes 25+ brands and annual reach of more than 5 million professionals across print, digital, education, events and specialized communities.

The portfolio is organized around publishing brands such as MediaCat, Digital Age, MediaCat Books and The Cat Report; live formats such as Brand Week Istanbul, Digital Age Summit, CMO Sempozyum, Polaris Summit and FestZ; award programs including Felis, CMO Awards, Polaris Awards and Lovemarks; education programs including Expero, Brand Academy, Strateji Akademi and Creators Akademi; and communities including CMO Society, Creative Society and SheMakes. The underlying technology footprint in the data is not a proprietary software platform; it is a multi-channel publishing and event operating stack comprising websites, print assets, digital magazines, reports, event infrastructure, education programs and community networks, with no disclosed API or mobile app.

Revenue is generated through a diversified media and events model: advertising, subscriptions and single-copy sales for publications; ticket sales, sponsorships and exhibitor fees for events; award-entry fees and sponsorship packages; education and certification fees; and recurring membership fees for executive communities. Public pricing is not disclosed, and enterprise sponsorship, advertising and event packages appear to be custom quoted. Go-to-market is primarily owned-media and event-led, using Kapital Medya's publications, digital channels, award programs, events and executive communities to acquire and retain professional audiences and corporate sponsors.

Name

Kapital Medya

Legal name

Kapital Medya Hizmetleri Anonim Şirketi

Website

https://kapital.com.tr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Kapital Medya is a private Turkish media group publishing MediaCat and Digital Age, running events, awards, education programs and executive communities for marketing, creative industry and business professionals in Turkey and international markets.

Ownership category

akta.pro rank

Product category

Business Media and Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731), Services-Advertising Agencies (7311)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Media publishing
• Creative industry events
• Marketing award programs
• Executive professional communities
• Advertising education training

Headquarters

HQ city

Besiktas

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Publishing (Print and Digital): Revenue from magazine and book publications including MediaCat, Digital Age, and MediaCat Books covering advertising, subscriptions, and single copy sales
2. Events and Conferences: Revenue from major industry events including Brand Week Istanbul, Digital Age Summit, CMO Symposium, Polaris Summit, and FestZ through ticket sales, sponsorships, and exhibitor fees
3. Award Programs: Revenue from award ceremonies including Felis, Curious Felis, Sardis, Polaris, CMO Awards, FYK, and Lovemarks through entry fees and sponsorship packages
4. Education and Training: Revenue from educational programs including Expero, Brand Academy, Strateji Akademi, Creators Akademi, and Portfolio Buluşmaları through course fees and certification programs
5. Executive Communities: Revenue from premium executive communities including CMO Society and Creative Society through membership fees and exclusive access

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Kapital Media Group is a multi-platform media company operating 25+ brands across print and digital publishing (MediaCat, Digital Age, MediaCat Books, The Cat Report), industry events and conferences (Brand Week Istanbul, Digital Age Summit, CMO Sempozyum, Polaris Summit, FestZ), award programs (Felis, Sardis, Polaris, CMO Awards, FYK, Lovemarks), professional education and certification (Brand Academy, Strateji Akademi, Creators Akademi, Expero, Portfolyo Buluşmaları), and exclusive executive communities (CMO Society, Creative Society, SheMakes). The group reaches more than 5 million professionals annually in Turkey and international markets through offices in Istanbul and London.

Product overview

Kapital Media Group operates as a multi-platform media conglomerate with a portfolio of 25+ brands spanning print publishing, digital media, events, award programs, education, and professional communities. The core offering centers on MediaCat as the flagship publication brand, complemented by digital properties (Digital Age, MediaCat Magazine), major events (Brand Week Istanbul ranked among the world's top 3 creativity festivals, Digital Age Summit, CMO Sempozyum), award programs (Felis Ödülleri, CMO Awards, Polaris Awards), professional education (Brand Academy, Strateji Akademi, Creators Akademi), and executive communities (CMO Society, Creative Society, SheMakes). The company also holds official representations for Cannes Lions, Eurobest, and Young Lions, enabling Turkish participation in international creative festivals. Founded in 1993, the company connects over 5 million professionals annually across its print, digital, event, and community channels.

Differentiator

Problem solved

Functional benefit

Brands

• MediaCat: Flagship publishing brand covering creative industries and business
• MediaCat Books
• The Cat Report
• MediaCat Magazine
• Digital Age
• Brand Week İstanbul
• Digital Age Summit
• CMO Sempozyum
• Polaris Summit
• FestZ
• Felis Awards
• Curious Felis
• Sardis Awards
• Polaris Awards
• CMO Awards
• FYK
• Lovemarks
• Expero
• Brand Academy
• Strateji Akademi
• Creators Akademi
• Portfolyo Buluşmaları
• CMO Society
• Creative Society
• SheMakes

Products and services

• MediaCat (Print and Digital Magazine) Kapital Media Group's flagship publication covering the Turkish advertising, marketing, and creative industries, distributed in print and digital editions and serving as the cornerstone brand of the group's portfolio.
• MediaCat Books Book publishing imprint producing reference books and industry guides for the business and creative communities.
• Digital Age Digital-focused media brand covering technology, digital transformation, and tech industry news for Turkish audiences across digital channels.
• MediaCat Magazine (UK Edition) Digital magazine version of MediaCat targeting international audiences in the UK market, distributed through the London office.
• The Cat Report Industry report series providing data-driven insights into media and advertising trends.
• Brand Week Istanbul Premier creativity and business festival ranked among the world's top three creativity festivals, bringing together industry leaders for conferences, workshops, and networking.
• Digital Age Summit Technology leadership summit focusing on digital transformation, innovation, and tech strategy for executives.
• CMO Sempozyum Chief Marketing Officer symposium providing strategic insights and peer networking for senior marketing executives.
• Polaris Summit Executive leadership summit focused on strategic leadership and organizational transformation.
• FestZ Festival-format event combining creativity, entertainment, and professional development for the creative community.
• Felis Ödülleri Prestigious advertising and creative industry awards recognizing excellence in Turkish marketing and communications, accepting paid submissions from agencies and brands.
• Curious Felis Innovation-focused award category under the Felis umbrella recognizing unconventional and experimental creative work.
• Sardis Awards Industry awards celebrating creative excellence and strategic effectiveness in advertising.
• Polaris Awards Executive and leadership awards recognizing strategic vision and organizational achievements.
• CMO Awards Annual awards honoring outstanding achievements and leadership among chief marketing officers.
• Fark Yaratan Kadınlar (FYK) Awards program celebrating women who make a difference in business and society.
• Brand Academy Professional certification program operated under Brand Week Istanbul focusing on brand strategy and management, sold to individual professionals and corporate teams.
• Strateji Akademi Strategic management academy providing executive education on business strategy and leadership, operated under Brand Week Istanbul.
• Creators Akademi Certificate program for aspiring content creators covering digital content production and audience building, sold to individuals seeking creative industry entry.
• Expero Experiential learning and career development platform connecting professionals with industry mentors and career opportunities in the creative industries.
• Portfolyo Buluşmaları Portfolio review sessions connecting creative professionals with industry experts for feedback and career development, hosted as a ticketed event under Brand Week Istanbul.
• CMO Society Exclusive executive community for chief marketing officers enabling peer learning, networking, and thought leadership exchange through membership-based access.
• Creative Society Professional networking community for creative industry practitioners fostering collaboration and knowledge sharing through curated membership access.

Quantifiable outcome

• Reaches 5M+ professionals annually
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Öykü ReklamcoreStrategic or Co-development PartnerBusiness partner mentioned in KVKK documentation for corporate communications and business continuity purposes. Öykü Reklam handles business partnership collaboration and internal communications operations.
• Cannes LionsflagshipGTM or Marketing PartnerOfficial representation for Cannes Lions international creativity festival in Turkey. Facilitates participation, submissions, and networking for Turkish creative professionals at the global Cannes Lions festival.
• EurobestcoreGTM or Marketing PartnerOfficial representation for Eurobest (European Creativity Festival) in region. Enables Turkish brands and agencies to participate in European creative awards and festival activities.
• Young LionscoreGTM or Marketing PartnerOfficial representation for Young Lions competition in Turkey. Provides platform for young creative professionals to compete internationally and gain exposure at Cannes Lions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Shots: Long-running global media brand covering the creative industries, including a magazine, the Shots Awards, and The Critters creative festival. Smaller international peer focused on the creative production community, comparable to MediaCat's creative industry coverage and Felis/Curious Felis awards.

Direct peers

• ADWEEK: US-based B2B media brand covering advertising, media, technology, and the marketing industry with editorial, events, and awards. Closest US analogue to MediaCat as a marketing trade publication with associated events and recognition programs.
• Advertising Week: Global conferences and content platform for the marketing, advertising, and technology industries, running flagship events in New York, London, and other cities. Directly comparable to Brand Week Istanbul as a creativity and advertising industry festival and content brand.
• D&AD: UK-based non-profit that runs the global D&AD Awards and Pencil Awards alongside professional education programs in design and advertising. Directly comparable to Felis Awards and Brand Academy as a creative industry awards + education operator.
• The Drum: Global media brand covering advertising, marketing, and the creative industries with news, events, and award programs. Operates a similar content + events + awards model to MediaCat and its flagship events, with a comparable marketing leadership audience.
• Contagious Communications: Specialist insights, events, and intelligence service for the creative and marketing industry, producing trend reports, the Contagious Pioneers conference, and advisory services. Comparable to the Cat Report, Trend Report, and Brand Week as a creative intelligence + events operator.
• Haymarket Media Group: Private UK-based B2B media company with a portfolio of trade magazines, awards, events, and digital properties. It publishes Campaign, PRWeek, and runs awards in advertising and marketing, mirroring Kapital's MediaCat-plus-awards-plus-events model. It is the closest international analogue in operating model.
• Campaign (Haymarket): Flagship marketing trade publication and event brand of Haymarket, covering advertising and marketing in the UK and globally. Functionally identical positioning to MediaCat as the leading advertising/marketing trade magazine in its respective market, with parallel awards and summits.

Broad incumbents

• Informa (Ascential): Informa acquired Ascential in 2024, making it the parent of Cannes Lions, Eurobest, and Young Lions. It owns the global creativity festivals that Kapital represents in Turkey. It is the most strategically entangled peer because of the Cannes Lions representation partnership and overlapping B2B events business in marketing and creative verticals.
• Web Summit: Large-scale conference operator running tech and business events globally (Web Summit, Collision, Web Summit Rio). Comparable as a multi-brand events business model, though targeted at tech rather than creative industries and at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KapitalMedya

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapital Medya