Zen Nutrients
Zen Nutrients (Devake, Inc.) is a Florida-based DTC dietary supplement brand founded in 2022 that formulates condition-specific natural supplements for nerve, liver, skin, eye, wound, and metabolic health, selling direct to consumers and wholesale to U.S. pharmacies.
- Company typePrivate
- Founded2022
- HeadquartersLutz, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zen Nutrients does
Zen Nutrients, operated by Devake, Inc. (a Florida corporation founded in 2022), is a direct-to-consumer dietary supplement brand that formulates condition-specific natural supplements rather than general wellness products. The portfolio spans nine trademarked SKUs: Neurazenx® (nerve support), PeptideVite™ (GLP-1 medication support), The Everyday Liver Vitamin™ (with patented Bergacyn® FF), WoundVite® (surgical/wound recovery), Eye-Mazen Gummy for adults/teens and for kids (postbiotic eye health with Eyemuse® and Cognizin®), SkinVite® (skin-gut microbiome formula), ScarMedx® (advanced scar gel with Collaxyl® peptide), and The Everyday Back Vitamin™ (with patented Curcugen® claiming 39x curcuminoid bioavailability). Products are formulated by pharmacists and physicians, manufactured in CGMP-compliant FDA-registered U.S. facilities, and third-party tested.
The company sells primarily through a Shopify-powered DTC e-commerce site with a Subscribe & Save subscription tier offering 20% off recurring orders, products priced between $15.99 and $49.99, and free shipping over $75. Distribution has been expanded to a wholesale B2B channel serving pharmacies, physician offices, healthcare institutions, and nutrition stores across the United States, plus international shipping for global customers. Marketing leverages content (blogs, clinical white papers, research articles) and organic social (Facebook, Instagram, YouTube), supported by a network of clinical advisors that drives healthcare-provider recommendations. The company claims a customer base of more than 500,000. No external funding rounds, revenue figures, or headcount data are disclosed.
Zen Nutrients firmographics
Firmographics- Name
- Zen Nutrients
- Legal name
- Devake, Inc.
- Website
- https://zennutrients.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zen Nutrients (Devake, Inc.) is a Florida-based DTC dietary supplement brand founded in 2022 that formulates condition-specific natural supplements for nerve, liver, skin, eye, wound, and metabolic health, selling direct to consumers and wholesale to U.S. pharmacies.
- Ownership category
- akta.pro rank
Zen Nutrients industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Zen Nutrients is headquartered
LocationHeadquarters
- HQ city
- Lutz
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zen Nutrients business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online store. One-time purchase and subscription options available. Products sold at various price points ranging from $15.99 to $49.99.
- Subscription Model (Subscribe & Save): Recurring subscription model offering 20% discount on monthly deliveries. Customers can adjust, rush, skip, or cancel at anytime.
- Wholesale Distribution: B2B sales to pharmacies, physician offices, healthcare institutions, and nutrition stores across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Neurazenx® with R-ALA Matrix 1200mg - #1 Most Comprehensive Nerve Support Supplement |
| One time/ perpetual license | Monthly | PeptideVite™ - #1 Daily GLP-1 Support Vitamin |
| One time/ perpetual license | Monthly | The Everyday Liver Vitamin™ - #1 Daily Liver Vitamin |
| One time/ perpetual license | Monthly | WoundVite® - #1 Surgery, Wound & Scar Support Formula |
| Subscription | Monthly | THE EYE-MAZEN GUMMY (Adult & Teens) |
| One time/ perpetual license | Monthly | SkinVite® - #1 Skin-Gut Microbiome Daily Glow Formula |
| One time/ perpetual license | Monthly | The Everyday Back Vitamin™ - 20-in-1 Formula |
| One time/ perpetual license | Monthly | ScarMedx® Advanced Scar Gel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Zen Nutrients product offering
Product offeringCore offering
Zen Nutrients sells condition-specific natural dietary supplements formulated by pharmacists and physicians and manufactured in a CGMP-compliant, FDA-registered U.S. facility. Its product line targets nerve health, GLP-1/metabolic support, liver health, wound/scar healing, eye health (adults/teens and kids), skin-gut microbiome health, and back/spine support, using proprietary branded ingredients such as Curcugen®, Bergacyn® FF, Eyemuse®, and Collaxyl®. Products are sold directly to consumers online via a Shopify storefront (with Subscribe & Save subscriptions) and wholesale to U.S. pharmacies, physician offices, healthcare institutions, and nutrition stores.
Product overview
Zen Nutrients is a pharmacist and physician-crafted natural dietary supplement brand offering cutting-edge formulations focused on specific health conditions. The product portfolio includes nine core products spanning nerve health (Neurazenx®), GLP-1/metabolic support (PeptideVite™), liver health (The Everyday Liver Vitamin™ with patented Bergacyn® FF), wound/surgical recovery (WoundVite®), eye health (Eye-Mazen Gummy for Adults/Teens and Kids featuring post-biotic Eyemuse® and Cognizin®), skin-gut microbiome health (SkinVite®), scar treatment (ScarMedx® with Collaxyl® peptide), and back/spine support (The Everyday Back Vitamin™ with Curcugen®). All products emphasize pharmaceutical-grade, bioavailable, organic ingredients; are made in FDA-registered CGMP facilities in the USA; and are third-party tested with non-GMO and gluten-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Neurazenx®: #1 Most Comprehensive Nerve Support Supplement in the U.S.
- PeptideVite™
- The Everyday Liver Vitamin™
- WoundVite®
- Eye-Mazen Gummy
- ScarMedx®
- SkinVite®
- The Everyday Back Vitamin™
Products and services
- Neurazenx® with R-ALA Matrix | 1200mg
Quantifiable outcome
- Curcugen® delivers 39-times MORE curcuminoids to plasma compared to standard turmeric extracts
- +2 more outcomes
Companies that use Zen Nutrients
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Zen Nutrients technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Zen Nutrients partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Wounded Warrior ProjectminorCharitable organization that Zen Nutrients proudly supports. Part of their community giving and social impact initiatives.
- BAPS CharitiesminorCharitable organization receiving support from Zen Nutrients. Part of their charitable giving program.
- Vitamin AngelsminorCharitable nutrition organization supported by Zen Nutrients as part of their social responsibility initiatives.
- ShopifycoreE-commerce platform powering the Zen Nutrients online store. Provides payment processing, order management, and storefront infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zen Nutrients competitors and assessment
Company assessmentBroad incumbents
- AG1 (Athletic Greens): AG1 is the leading venture-backed DTC daily-supplement brand with subscription model and premium pricing — comparable to Zen Nutrients on DTC subscription model, clinical credibility, and digital-first consumer acquisition.
Direct peers
- Designs for Health: Designs for Health is a practitioner-channel supplement brand with condition-specific formulations across metabolic, GI, and inflammatory health — comparable to Zen Nutrients in target buyer (healthcare providers) and clinical-ingredient positioning.
- Metagenics: Metagenics is a practitioner-channel supplement and medical-food brand with condition-specific formulations targeting gut, metabolic, and inflammatory health — comparable to Zen Nutrients' pharmacy/physician distribution model and clinical evidence emphasis.
- Pure Encapsulations: Pure Encapsulations is a practitioner-grade, hypoallergenic supplement brand primarily sold through healthcare professionals with condition-specific formulations — directly comparable to Zen Nutrients' pharmacy/physician wholesale channel and pharmaceutical-grade positioning.
- Thorne: Thorne is a leading condition-specific supplement brand with strong clinical credibility, practitioner-grade positioning, and DTC + healthcare professional channels — directly comparable to Zen Nutrients' condition-targeted catalog and pharmacist/physician formulation approach.
- Life Extension: Life Extension is a long-established, condition-targeted supplement brand sold DTC and through healthcare practitioners with a broad SKU portfolio across longevity, metabolic, and organ-specific health — highly comparable to Zen Nutrients' multi-condition catalog and clinical claim style.
- Ritual: Ritual is a venture-backed DTC supplement brand with subscription model, transparent ingredient sourcing, and premium positioning — comparable to Zen Nutrients on DTC e-commerce, subscription flywheel, and clinical-credibility marketing.
- Momentous: Momentous is a DTC supplement brand with clinical-research emphasis, athlete/healthcare endorsements, and subscription pricing — comparable to Zen Nutrients on clinical-formulation positioning and Shopify-powered DTC subscription model.
Emerging players
- Seed (Seed Health): Seed is a venture-backed DTC microbiome brand with patented probiotic strains and subscription model — directly comparable to Zen Nutrients' SkinVite skin-gut microbiome product and clinically-trademarked ingredient approach.
- Care/of: Care/of is a DTC personalized supplement brand with subscription model and quiz-driven customer journey — comparable to Zen Nutrients on consumer-facing DTC supplements with subscription pricing and clinically-claimed formulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Zen Nutrients social profiles
Digital presenceZen Nutrients compliance and trust
Trust signalCompliance4 records
Zen Nutrients financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zen Nutrients leadership team
Management profileNumber of profiles
Profiles1 record
Zen Nutrients funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zen Nutrients M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zen Nutrients
What does Zen Nutrients do?
Zen Nutrients sells condition-specific natural dietary supplements formulated by pharmacists and physicians and manufactured in a CGMP-compliant, FDA-registered U.S. facility. Its product line targets nerve health, GLP-1/metabolic support, liver health, wound/scar healing, eye health (adults/teens and kids), skin-gut microbiome health, and back/spine support, using proprietary branded ingredients such as Curcugen®, Bergacyn® FF, Eyemuse®, and Collaxyl®. Products are sold directly to consumers online via a Shopify storefront (with Subscribe & Save subscriptions) and wholesale to U.S. pharmacies, physician offices, healthcare institutions, and nutrition stores.
Is Zen Nutrients a public or private company?
Zen Nutrients is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zen Nutrients founded?
Zen Nutrients was founded in 2022. It employs 1 to 10 people.
Where is Zen Nutrients based?
Zen Nutrients is headquartered in Lutz, United States, in the North America region.
How does Zen Nutrients make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model (Subscribe & Save) and wholesale Distribution.
Who are Zen Nutrients's main competitors?
AG1 (Athletic Greens) is listed as a broad incumbent. Direct peers are Designs for Health, Metagenics, Pure Encapsulations, Thorne, Life Extension, Ritual and Momentous. Emerging players are Seed (Seed Health) and Care/of.
Does Zen Nutrients have an API?
No public API is recorded for Zen Nutrients.
What industry is Zen Nutrients in?
Zen Nutrients's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2833.