Move Your Mone Project

What Move Your Mone Project does

Move Your Money Project is a consumer-facing website operated by Move Your Money LLC, a Pennsylvania-domiciled entity that originated in 2009 as a grassroots advocacy campaign co-founded by Arianna Huffington to encourage consumers and institutions to move deposits from large Wall Street banks to community banks and credit unions. The campaign achieved significant traction in 2010-2011, with estimates of over 4 million accounts moved from the largest banks, coverage in 150+ media outlets, and endorsements from figures including Bill Maher, Michael Moore, and Rep. Jan Schakowsky. Local and state governments (Los Angeles, Massachusetts, New Mexico) also moved public funds in response to the campaign's advocacy.

The organization has since pivoted its web presence into a multi-vertical deal aggregation and comparison platform covering banking, credit cards, broadband (e.g., Verizon DSL, Comcast Xfinity vs FiOS reviews), travel (Silvercar, airline promos), coupons, and general personal finance tips. The site is built on a standard WordPress content management system with the GeneratePress theme — a low-overhead, commodity stack with no proprietary technology components. Distribution and monetization rely on organic search traffic, partner integrations (HelloWallet, ICBA, NCUA, CUNA, FindACreditUnion.com, Institutional Risk Analytics), and seven affiliate networks (CJ Affiliate, ShareASale, Rakuten, FlexOffers, AvantLink, MaxBounty, ClickBank), supplemented by an optional paid VIP subscription offering priority email support and an ad-free experience.

The current commercial entity operates as an affiliate-referral content site targeting individual U.S. consumers seeking financial product comparisons and promotional codes. The legal entity is organized as a nonprofit LLC; no revenue, headcount, or funding figures are disclosed in available sources.

Name

Move Your Mone Project

Legal name

Move Your Money LLC

Website

https://moveyourmoneyproject.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Move Your Money Project is a consumer-facing deal and financial product comparison website that originated as a 2009 grassroots campaign encouraging Americans to switch from Wall Street banks to community banks and credit unions, and now operates as an affiliate-referral content platform covering banking, broadband, credit cards, travel, and coupons for individual U.S. consumers.

Ownership category

akta.pro rank

Product category

Consumer Financial Comparison Content

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Financial product comparisons
• Consumer coupon aggregation
• Community banking advocacy
• Credit card deal publishing
• Online deal content site

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: The site earns commissions through affiliate relationships when users click through to partner websites (financial products, retailers). Affiliates include CJ Affiliate by Conversant, eBay Partner Network, ShareASale, Rakuten Affiliate Network, FlexOffers, AvantLink, MaxBounty, and ClickBank.
2. Subscription/VIP Services: Optional paid subscription services offering VIP features including priority email support. Recurring subscription fees charged monthly or annually with automatic renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Move Your Money Project operates an online content platform that publishes comparisons, coupons, deals, and personal-finance guides across banking, credit cards, broadband, and travel categories. Originally launched in 2009 as a movement to redirect consumer deposits from Wall Street banks to community banks and credit unions, the site now monetizes those visitors through affiliate referrals to financial products and retailers and through an optional VIP subscription.

Product overview

Move Your Money Project is a financial comparison and consumer advocacy website that provides tools and information for comparing banking services, credit cards, travel deals, broadband providers, and coupons. Originally founded as a nonprofit campaign encouraging consumers to move money from large Wall Street banks to community banks and credit unions, the site now operates under new ownership as a deal aggregation and comparison platform. The core offering consists of category-specific comparison content (Banking, Credit Cards, Travel, Broadband, Coupons, Deals, Tips, Reviews) that helps consumers find better financial products and make informed decisions about their money.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Comparison Content (Banking, Credit Cards, Broadband, Travel, Coupons, Deals, Tips)

Quantifiable outcome

• 4 million+ accounts moved from Wall Street banks within first 1.5 years of campaign launch
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Independent Community Bankers of AmericaminorChannel Partner/ Reseller/ DistributorICBA provides zip-code search functionality for finding community banks, supporting the campaign's goal of connecting consumers with local banking alternatives.
• National Credit Union Administration (NCUA)minorChannel Partner/ Reseller/ DistributorNCUA provides resources for finding federally-insured credit unions, offering consumers verified options for moving their banking relationships.
• Credit Union National AssociationminorChannel Partner/ Reseller/ DistributorCUNA offers credit union locator tools enabling consumers to search for credit unions by address or zip code.
• New Rules Project / Community Banking InitiativeminorStrategic or Co-development PartnerStacy Mitchell from the New Rules Project's Community Banking Initiative contributed the 7-step checklist for moving checking accounts and research on small business lending disparities between big banks and community banks.
• Huffington PostcoreStrategic or Co-development PartnerArianna Huffington co-founded the Move Your Money campaign at a dinner table before Christmas. The Huffington Post provided the initial platform for the movement's viral video and coverage, catalyzing the campaign's rapid spread to over 4 million accounts moved.
• CJ Affiliate by ConversantminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.
• ShareASaleminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.
• Rakuten Affiliate NetworkminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.
• FlexOffersminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.
• AvantLinkminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.
• MaxBountyminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.
• ClickBankminorGTM or Marketing PartnerAffiliate marketing partner network providing commissions on referred financial products and services.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CreditCards.com: CreditCards.com is a dedicated credit card comparison marketplace owned by LendingTree. It is comparable to MYM's credit card comparison content and affiliate-driven credit card lead generation model.
• Finder.com: Finder is a global comparison platform for credit cards, banking, broadband, and travel products. It is directly comparable to MYM's mix of comparison categories and affiliate monetization.
• The Points Guy: The Points Guy is a leading travel rewards and credit card comparison site monetized largely through affiliate referrals. It is directly comparable to MYM's credit card and travel content verticals, although it is far more focused on points/miles.
• MagnifyMoney: MagnifyMoney is a personal finance comparison site focused on banking products, savings accounts, and credit cards. It is directly comparable to MYM's banking- and credit-card-focused comparison content.
• ValuePenguin: ValuePenguin is a consumer finance comparison platform covering credit cards, banking, insurance, and broadband. It is comparable to MYM across the same multi-vertical comparison categories.

Broad incumbents

• Bankrate: Bankrate (owned by Red Ventures) is a long-established personal finance comparison site covering banking products, credit cards, mortgages, and deposits. It is comparable as a financial product comparison and affiliate-driven content platform targeting US consumers.
• LendingTree: LendingTree operates a financial product comparison marketplace spanning credit cards, banking, loans, and insurance. It is comparable to MYM as a multi-category consumer financial comparison and lead-generation platform.
• NerdWallet: NerdWallet is the largest US consumer finance comparison platform, covering credit cards, banking, broadband, and travel. It is the most direct broad incumbent to MYM's multi-vertical comparison model, although it operates at far greater scale with a dedicated product and engineering organization.
• RetailMeNot: RetailMeNot is a major coupon and deals aggregation platform monetized through affiliate and brand partnerships. It is comparable to MYM's coupons/deals content vertical and its affiliate-driven revenue model, though much larger and more retail-focused.

Emerging players

• Wallet Hacks: Wallet Hacks is a personal finance and coupon/deals content site covering credit cards, banking tips, and consumer deals. It is comparable as a smaller-scale, content-driven affiliate monetization site in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/move_money
• Facebookfacebook.com/moveyourmoneywebsite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Your Mone Project