Moodmixer
Moodmixer GmbH is a Hamburg-based software company that sells a web-based playlist automation platform to in-store media providers serving retail, hospitality, leisure, and technology clients across Europe. The founder-operated business earns recurring revenue via per-location subscriptions, professional services, and hardware resale.
- Company typePrivate
- Founded-
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moodmixer does
Moodmixer GmbH is a Hamburg-based, founder-operated software company that sells a web-based playlist automation platform to in-store media providers. The platform combines the reliability of offline software with modern web-technology capabilities, and its core functions include fully automated real-time playlist planning, self-directed (pull) content distribution, automatic system maintenance, remote control and monitoring, multi-channel zoning, and built-in advertising planning. The platform is delivered as a single product (the Moodmixer Playlist Automation System) with an add-on module (ChannelManager) for managing audio across multiple locations or zones, and is offered in deployment modes ranging from technology-only/self-hosted to fully managed service including customer administration.
The company's revenue model is a mix of recurring subscriptions (€2.99 per location/channel for chain stores, €9.99 per individual location for hotels, restaurants, and bars), professional services for installation, hardware configuration, and rollout support, and resale of hardware components such as PC-based systems, MiniPCs, and Internet radio receivers. It also offers a free START test-environment tier for prospect evaluation. Go-to-market is consultative direct sales targeting in-store media providers in retail, hospitality, leisure/tourism, and technology verticals, supplemented by a partner network of six named European in-store media companies. Pricing is structured to incentivize multi-location deployments through declining per-location rates.
Moodmixer is privately held, registered as a GmbH (HRB107259) in Hamburg, and operated by two co-founders serving as managing directors: Peter-Wolfgang Fischer (CTO, head programmer) and Kerstin Laveatz (CEO, client management and technical implementation). The core team is described as two people, though firmographic data lists the broader headcount band at 11-50, likely encompassing partner-network and contractor capacity. No external investors, funding rounds, M&A activity, or institutional ownership are disclosed in the available data.
Moodmixer firmographics
Firmographics- Name
- Moodmixer
- Legal name
- Moodmixer GmbH
- Website
- https://moodmixer.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moodmixer GmbH is a Hamburg-based software company that sells a web-based playlist automation platform to in-store media providers serving retail, hospitality, leisure, and technology clients across Europe. The founder-operated business earns recurring revenue via per-location subscriptions, professional services, and hardware resale.
- Ownership category
- akta.pro rank
Moodmixer industry classification
Industry- Product category
- In-store Media Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)
Keywords
Where Moodmixer is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Moodmixer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Subscription: Monthly/annual subscription pricing for playlist automation software. Tiered pricing based on number of locations (chain stores from 2.99 per location/channel, individual locations from 9.99).
- Professional Services: Implementation services including software installation, web service setup, hardware configuration, and rollout support. Also includes training for music administrators.
- Hardware Sales: Sale of hardware components including PC-based solutions, MiniPC systems, and Internet radio receivers as part of complete system rollout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | START - Free test environment for potential new customers |
| Subscription | Monthly | Chain stores - Multi-location retail pricing |
| Subscription | Monthly | Individual locations - Single-site pricing for hotels, restaurants, bars |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Moodmixer product offering
Product offeringCore offering
Moodmixer provides a web-based playlist automation software system designed for in-store media providers. The platform enables fully automated playlist planning, self-directed content distribution, remote monitoring, and multi-channel audio for retail, hospitality, and leisure venues. The company also delivers implementation services, music administrator training, and optional hardware components (PC-based systems, MiniPC, Internet radio receivers) for full system rollouts.
Product overview
Moodmixer is a single unified playlist automation platform for in-store media providers. The core offering consists of the Moodmixer Playlist Automation System combined with the ChannelManager module. The platform provides fully automated playlist planning (ad hoc), self-directed content distribution (Pull), remote control capabilities, and comprehensive monitoring options. The system is delivered via web technology while maintaining offline software reliability, with flexible deployment options including pure technology/own hosting, managed hosting by Moodmixer, or full service including program and customer administration. Pricing is structured per location and channel, with tiered pricing for chain stores (from €2.99 per location) and individual locations like hotels and restaurants (from €9.99).
Differentiator
Problem solved
Functional benefit
Products and services
- Moodmixer Playlist Automation System Web-based software system for automated playlist planning and self-directed content distribution for in-store media providers. Combines offline software reliability with web technology features including automated playlist scheduling, self-directed content pull, remote control, monitoring, multi-channel support, advertising planning, and auto maintenance. Used by in-store media providers serving retail, hospitality, leisure, and technology-sector clients.
- Moodmixer Implementation and Rollout Services Professional services covering software installation, web service setup, hardware configuration, hardware prototype setup (PC-based), Internet radio receiver setup, IP-structure rollout, and music administrator training. Targeted at in-store media providers deploying the Moodmixer platform across multiple client locations.
- Moodmixer Hardware Solutions Vendor-independent hardware components offered as part of complete system rollouts, including PC-based solutions, MiniPC systems, and Internet radio receivers. Designed for in-store media providers deploying audio distribution at client locations.
Companies that use Moodmixer
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Moodmixer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Moodmixer partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Moodmixer competitors and assessment
Company assessmentDirect peers
- Soundtrack Your Brand: Spotify-backed B2B music streaming platform for businesses, offering licensed music and scheduling for retail, hospitality, and gyms. Direct comparable to Moodmixer because it sells background music automation to multi-location businesses, but combines licensing with software whereas Moodmixer sells automation software to the providers.
- Qsic: Australia-based in-store audio and intelligence platform that automates music programming and integrates with POS and loyalty data for retail and hospitality. Comparable to Moodmixer in targeting multi-location businesses with automated playlist tooling, though Qsic pairs music licensing with analytics.
- Rockbot: US-based in-store music and consumer engagement platform that lets businesses stream licensed music and let customers influence playlists via mobile app. Comparable to Moodmixer in serving multi-location retail and hospitality with scheduled audio, though Rockbot is US-focused and adds a mobile engagement layer.
- Cloud Cover Music: US-based licensed background music service for businesses with multi-location scheduling, zone control, and a SaaS dashboard. Comparable to Moodmixer in the multi-zone, multi-location playlist automation use case for retail and hospitality, though Cloud Cover Music is bundled with its own catalog.
- Almotech: European provider of in-store music and digital signage solutions serving retail chains and hospitality. Comparable to Moodmixer in addressing multi-location in-store media automation needs in Europe, though Almotech bundles content with its platform.
Broad incumbents
- Mood Media: Global in-store music and media provider offering curated music, messaging, and scent solutions to retail and hospitality chains. Comparable to Moodmixer because it serves the same in-store media provider market, but operates at vastly larger scale with bundled music licensing plus automation, while Moodmixer focuses only on the automation layer for the providers themselves.
- Stingray Music: Canadian media company offering commercial music streaming for business, including multi-zone audio for retail, hospitality, and fitness. Comparable to Moodmixer in the playlist automation and multi-channel audio space for businesses, but with its own music catalog and broader media portfolio.
- PlayNetwork: Long-standing in-store media provider delivering branded music programming, voice messaging, and digital signage for global retail and hospitality brands. Comparable to Moodmixer as a customer of in-store media technology, and adjacent as a competitor to Moodmixer-equipped providers, but at much larger enterprise scale with bundled content.
Emerging players
- Jamendo Licensing: Music licensing platform that supplies royalty-free music for commercial spaces, with APIs for integration into business applications. Comparable to Moodmixer as part of the in-store audio ecosystem — Jamendo focuses on catalog/licensing while Moodmixer focuses on automation, making them potential complementors in providers' stacks.
Regional players
- Streamit GmbH: German-language in-store media and streaming technology provider already listed as a Moodmixer partner, offering audio/video distribution for retail and hospitality. Comparable because it operates in the same DACH-region in-store media space and combines streaming delivery with content services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Moodmixer social profiles
Digital presenceMoodmixer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moodmixer leadership team
Management profileNumber of profiles
Profiles2 records
Moodmixer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moodmixer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moodmixer
What does Moodmixer do?
Moodmixer provides a web-based playlist automation software system designed for in-store media providers. The platform enables fully automated playlist planning, self-directed content distribution, remote monitoring, and multi-channel audio for retail, hospitality, and leisure venues. The company also delivers implementation services, music administrator training, and optional hardware components (PC-based systems, MiniPC, Internet radio receivers) for full system rollouts.
Is Moodmixer a public or private company?
Moodmixer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moodmixer founded?
Moodmixer was founded in -1. It employs 11 to 50 people.
Where is Moodmixer based?
Moodmixer is headquartered in Hamburg, Germany, in the Europe region.
How does Moodmixer make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are professional Services and hardware Sales.
Who are Moodmixer's main competitors?
Direct peers on record are Soundtrack Your Brand, Qsic, Rockbot, Cloud Cover Music and Almotech. Broad incumbents are Mood Media, Stingray Music and PlayNetwork. Jamendo Licensing is listed as an emerging player. Streamit GmbH is listed as a regional player.
Does Moodmixer have an API?
No public API is recorded for Moodmixer.
What industry is Moodmixer in?
Moodmixer's product category is In-store Media Software. Its primary akta.pro industry code is MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control). Its NAICS code is 5132 and its SIC code is 7372.